Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
How to get into 500 retail stores before launch, Emily in Paris & the crazy bus trip with Caleño’s Founder Ellie Webb (part 1)
Today we’re learning from Ellie Webb who is the founder of a non alc company called Caleño. She is the only solo female founder in the No & Low drinks category in the UK, having launched her tropical non-alcoholic spirits brand, 3 and a half years ago.
This is a really inspiring story. Ellie’s launch plan totally flipped on its head when she got an unexpected call from Sainbury’s - which is the biggest supermarket chain in the uk - and ultimately launched nationwide into 500 stores. We talk through how she had to pivot to raise capital, her most exciting marketing moments to date and her…
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