Latest / The Curve / RTC14: Five things to look for when picking an investment
Transcript
- 0:00Welcome to the Curve Podcast, a conversation for women who want to learn more about money,
- 0:06their money for the future they want to have. We're all busy in the pursuit for financial
- 0:12confidence and increasing your wealth should be a simple one. That's why the curve was created.
- 0:17This podcast is for women to learn about investing in a non-scary or intimidating way.
- 0:22With short episodes, you'll have time to learn, digest and understand everything to do with the
- 0:28world of investing. Don't expect to be an expert on day one. No question is a silly question.
- 0:34If you're asking it, so is everyone else. So thank you for being here and for listening,
- 0:39because together we really can raise the curve. Welcome back to Raising the Curve. We have a fun
- 0:46new game to play today. This is called the Stock Story Series. I'm really impressed with your
- 0:52alliteration. I know. I had to concentrate for that one. So creative. So how's this going to work?
- 0:58This is where we put in what we've learnt into action. So we pick stocks and we discuss whether they
- 1:06should be a buy, a hold or a sell. Now, big, big caveat. This is not advice. This is purely my view
- 1:15on each stock and people might have different views and that is fine. Oh, can someone if you do
- 1:22disagree, please get in touch. I'd love to have like a little, you know, a debate, a debate,
- 1:26a thick and one of our lustres. Yeah. I mean, it happens all the time. You've got to remember every
- 1:30time you're trading, if you're buying a stock, someone's selling it to you and vice versa. If you're
- 1:35selling a stock, someone's buying it off you. So there's always different views out there. It's
- 1:39almost just like a really good life analogy, isn't it? You know, you see things so differently
- 1:44to other people. Yeah. And it's just having confidence in your idea and be like, yeah, I'm going
- 1:48to buy it. Yeah. I back myself. Yeah. Yeah. Okay. So do I need to choose a business? Yeah, maybe
- 1:54let's stick to a New Zealand business is something that people understand well. So a well-known company.
- 2:01Yeah. For our first one. Trying to think of like one of the most well-known companies in New Zealand.
- 2:07Maybe what about a return as brusco? Is it a boring one? No, that's actually really good because
- 2:12it's listed. Okay. There's actually very few listed retailers. So I gave you a hard basket to choose
- 2:17from. Oh, really? Yeah. But brusco is a good one. Let's go with that. Okay. Yeah. When did they
- 2:21listed? They've been like listed for a long time. They have been listed for a long time. So
- 2:29brusco's was actually founded. Gosh. Back in, I want to say like a couple hundred years ago. What?
- 2:38Yeah. So it started in the UK actually and then about maybe 150 years ago. It came to New Zealand
- 2:45as brusco group with its first store in Dunedin. But now has nearly 90 stores in New Zealand.
- 2:52And some people might not know this, but it actually owns rebel sport as well.
- 2:55Does it? Yeah. And living and giving. It's not many living and giving stores anymore.
- 3:00Do you know this about a lot of companies? Is that because there's only, you know,
- 3:03there's not that many New Zealand listed companies? Yes. Yeah. So when you have followed them for a while,
- 3:09you're well aware of their story. Yeah. But it's also, I didn't know that they own rebel and
- 3:13till I started looking at it from an investment point of view a few years ago. So quite
- 3:18interesting. But you know, when you start looking at these companies, you're like, oh my gosh,
- 3:21you own that and that and that. So is that like Facebook owning what's happened in Seren?
- 3:25Yeah. A lot of people might not know that because you just see the brands. You don't think of
- 3:29the as the group or the parent company. So and then Rod Duke, who is the current CEO, he actually
- 3:37bought the brand off the former owner in the 90s. So it's kind of been in its current form since
- 3:45the 90s. So it's been around as we know it really. 30 years. Yeah. Good. I'm nearly 30. So
- 3:5190s baby. And some of you may think, hey, but there's rebel in Australia too. And they're not,
- 3:59they're not connected. They kind of bought the brand over here and started rolling it out.
- 4:03But there's actually a funny story. And I like funny love story. Maybe my sense of humor.
- 4:12But I remember hearing this when I first started covering Briscoe Group. And it was about how
- 4:17Rod Duke actually came up with the idea or wanted to roll out rebel sport. And the story was,
- 4:24now this is probably had many iterations. So it might not be 100% accurate. But he was playing
- 4:30tennis with friends. And he needed a new tennis record. And he asked his friends. He just he'd
- 4:35moved here from the UK. I assume because he obviously didn't know New Zealand. Well, and he
- 4:40says, where can I buy a tennis record? And they were like, oh, he go to the store, all the store.
- 4:46And he goes, okay, cool. He's like, I need some new sneakers too. Where do I go? And they
- 4:49mentioned another handful of stores. And he's like, oh, what about some clothes as well for
- 4:54to play tennis and they were like, oh, we need to go to these stores. He's like, what? There's not one
- 4:59place I can go to get a whole tennis out. Duke is clever. And he was like, hmm, there's an
- 5:06opportunity. And hence, rebel sport was great. I love that story. It's not that funny, but I love
- 5:12the story. But you know, it's kind of you're solving a problem that's such an entrepreneurial
- 5:16mindset because it's him going, hang on, there's an opportunity is to get all that product into one
- 5:23store so that I can go to one shop and even ask him go to one shop to get that. It feels like a no
- 5:28brainer now doesn't have so many shops to do that, but they wouldn't have been back in the day.
- 5:32Yeah, that's how rebel sport was created. Anyway, so let's look at this company brisco group
- 5:38from an investment point of view. Now, our five investment criteria of structural growth,
- 5:45durable competitive advantage, visible revenue, aligned management team is strong balance
- 5:50cheese. Let's see how this company kind of plays into those. So firstly, structural growth with
- 5:55brisco group, you've got the brisco's stores and you've got the rebel sport stores. Now,
- 6:04now both of those are tied to different drivers, if that makes sense. So, home wears very much
- 6:10tied to the housing market. If you're feeling confident, your house is worth more, or you've bought
- 6:16an additional house, you bought a beach house, or an investment, investment property, you'll need
- 6:21to go and buy appliances, iron boards, all that kind of stuff for that house. So, the success of
- 6:28those stores is kind of tied to the underlying economy, house prices, the wealth. So interesting.
- 6:34Yeah, and it just comes back to think about yourself. Whenever you go to brisco's, it might be that you
- 6:40have moved into a new flat and you need appliances, or you've just bought a house and you need to go
- 6:45and buy that new iron, all those new cups and sources, or you know someone else who has
- 6:51and you're going to go buy them a gift. So, it's kind of you think about your own shopping habits,
- 6:55and when do you go to brisco's? And that's kind of why you're wearing askos to brisco's.
- 7:01Oh, I was like, do you hear that? Oh my god, you're a stomach. Wow.
- 7:09My god, that was so loud, sorry. So, say the housing market drops. What would be the argument
- 7:15that maybe brisco's might not do so well? There will be other underlying issues within the
- 7:20economy that are driving those house prices falling, which means that people won't be feeling
- 7:26as confident, therefore. Oh my god, this is so loud. I wonder if there was some water,
- 7:43have some of this water. I wonder if you can hear it in the recording. Wow, it's like a grumbling
- 7:51beer. It's a little half way through. So, if house prices are falling, there's probably other issues
- 7:57that are going on in the economy, which are making those house prices fall. And if you're not feeling
- 8:03confident about the outlook, or you know that your house is worth less, you're not going to be
- 8:09buying beautiful crockery. Exactly. You're not going to be going out and buying that extra
- 8:15set of plates or tell rail or whatever. Yeah, it's kind of you all betting. You might be like,
- 8:19oh, I'll just stick with this one for a wee bit longer. So, it kind of comes down to overall
- 8:24consumer confidence. On the other side is rebel sport. This is a kind of a much easier train to
- 8:30identify, which is people being more active, more increased focus on health and wellness,
- 8:34means more people wearing active wear, playing with sport, COVID, people having nothing else to do.
- 8:40Exactly. We endure gym, people will need to go buy weights and things for lockdown. No one
- 8:45wearing normal clothes on Zoom meetings anymore. Speak of the devil, I'm in my active wear.
- 8:50My active wear. Speak of the devil? I don't think that's right, Tim. No, it's a case in point.
- 8:54Yes, you're right. So, that's really played in two strong sales at rebel as well. So, they've
- 9:00diversified their offering, home wear, sports wear, and they've been affitting from kind of two
- 9:06underlying growth trends. Now, the second one is a competitive advantage. Now, this one is a bit
- 9:11difficult or maybe a bit weaker in terms of the investment case, but it kind of comes back to
- 9:17the story that I said at the beginning with the Tina story. Brisco's and rebel both have really
- 9:23strong brands. And if you're like, oh, I need sportswear, rebels the place you go to.
- 9:28Oh, I need appliances. Brisco's is the place you go. The top of mind. Top of mind brands to go
- 9:34to find what you need. At the same time, there are also other stores, like sports stores or
- 9:39home wear stores, but I know what you mean. They've definitely got a good name for themselves.
- 9:43A mass market would be going there to shop. Thirdly is the visible revenue. With this one,
- 9:50we would look at historical financials with Brisco Group. Now, they have had an amazing track record
- 9:56in terms of what they've delivered over the long term. We have talked about how past performance
- 10:02and education future turns, but when it comes to earnings growth for a company or for a business,
- 10:06if they have consistently delivered earnings growth or revenue growth over a very long
- 10:11period of time, you can have some level of confidence that they will do that in the future.
- 10:16Rather than investing in a company, that's like earnings up 100 percent, earnings down 50
- 10:20percent, like that much more, because I would lose all my hair and be singing that kind of company.
- 10:25But yes, okay, so that's stressful. We don't want to go down very stressful. So you'd rather
- 10:30invest in a company that has continually delivered a stable return and earnings, not share price
- 10:36earnings. Also with Brisco Group is that they are rolling out stores. Remember, we're looking
- 10:43in the future and that gives you some help, some confidence in the fact the business is going to grow
- 10:48because they're rolling out stores, they're expanding their footprint. That means more sales,
- 10:54which means sales growth and one metric you should look at when investing in a retailer is
- 11:01same store sales growth. I see. And that just means kind of what it says is,
- 11:08how is that store growing? Because you can roll out heaps and heaps and heaps of stores and your
- 11:12sales might look like it's increasing, but if your same store sales growth is declining,
- 11:21then the business model as a whole is not exactly because if you start rolling out stores,
- 11:26which eventually in any market you reach a cap, then the business is going to go backwards.
- 11:32So it just shows a healthy store if you're constantly growing in your same store sales growth.
- 11:37And we're not talking huge amounts. Three, four, five percent, same store sales growth
- 11:43is really healthy for a retailer. Basically, you look at the overall picture and then you also
- 11:48zoom in on one store just to make sure that customer behaviors are actually engaging with what
- 11:54they're selling. Which means that people want to keep coming back, there's new products and that
- 11:58people, more and more people are coming to that store. Aligned management team. Now this one is
- 12:04key for Brisco Group because Rod Duke, the CEO owns over 70 percent of the shares. Wow, does he
- 12:11still? Yeah, I know. So I kind of want to meet Rod, he sounds cool. So you can be pretty confident
- 12:18that whatever decision he makes for the business is going to benefit him, but also benefit the
- 12:23shareholders because he is such a large shareholder. I'm already on team Brisco.
- 12:28I reckon Brisco is a win. So yeah, there's been a lot of research that has been done around
- 12:35high inside ownership, which means when when insider in the business,
- 12:39either a founder or a CEO owns a large amount of stock and the outperformance of those companies,
- 12:46there's been tons and tons of research that shows because of that alignment, those businesses tend
- 12:52to do well. And lastly, strong balance sheets. So this just shows how much cash they have. This just
- 12:59shows if they hit a bump like COVID and all of the stores close, they still have enough money to
- 13:04exactly to get to stay alive. So they've got $40 million of net cash. And what I mean by net cash
- 13:10is your cash minus your debt is your net cash. So you could have $100 million of cash,
- 13:18but then $200 million of debt. And therefore your net cash is actually net debt, if that makes
- 13:24sense. So it's really good to look at net cash and these guys have $40 million of net cash.
- 13:30That's a lot of money. Yeah. So they've got flexibility and that could be used for a rainy day.
- 13:35It could be used to accelerate growth in the business, just gives them a bit of ammunition.
- 13:40Now with investments, there's always risk, risk, risk, risk, risk. So with every investment,
- 13:45there is risks. And this is also the case with brisco group. So some of the risks to be aware of
- 13:52is that when you have a really successful business and they deliver really high growth rates,
- 13:58it becomes harder and harder to comp those growth rates and still grow positively. Does that make
- 14:04sense? Sort of. So say a store had a really fantastic year and grew 20% in order to grow again,
- 14:13it needs to grow even higher than that 20%. So think of it maybe in reverse. So you've got a store,
- 14:18it does really badly, sales for 50%, then to grow off that lower base is a lot easier. So if you think
- 14:25of that on the flip side, if you have a store, it does 20%, then at the next year, you've got a
- 14:31higher base that you have to grow on top. Yeah, so it's just okay. Just means it becomes
- 14:36harder and harder that this company has shown that they can continue to deliver on that growth,
- 14:40which is great. Also during COVID, a lot of us may have heard and you might have realized that some
- 14:48of your own deliveries are being delayed is that there's a lot of logistics issues at the moment.
- 14:53So trying to get product out of China or getting something delivered from America,
- 14:58even Australia is annoying. Just takes longer and longer and it's so much congestion and this
- 15:02leads to product delays. So you might go into the store and there's stock or there's not enough stock
- 15:08of one product, which means loss sales for them. So it's just that's something to be aware of.
- 15:14And one thing you mentioned before, what did I mention? About competition. So yes. So for
- 15:20rebel sport, for example, there's international brands that are coming down here into New Zealand now,
- 15:26that's earnings competition. So yes, well, it does have a strong brand and a good
- 15:31market position. Will that last? So that's just something to be aware of. If you kept hearing about
- 15:36American stores opening up down here or you saw another sportswear brand rolling out heaps
- 15:43stores, then that's just something to be aware of. Another thing to remember when you're making
- 15:47investment is to look at the financials and we've kind of spoken about how brisco group has done
- 15:51really well, historically, I mean, how consistently the delivered earnings growth, which is great.
- 15:57So their earnings have delivered nearly 20% per year on average.
- 16:07Sorry, just quickly in dropping this episode to let you know I've got quite a grumbly stomach,
- 16:10we're going to continue. Oh my god, it's getting too much time. Sorry if you can hear it. So
- 16:16their earnings have delivered nearly 18% per year on average for the last 10 years.
- 16:24Wow. So if you're looking forward, if your investment horizon is 10 years in the future,
- 16:28you can have some element of confidence that will hey, they've delivered that in the past.
- 16:35I should be able to maybe get something similar or even half of that is pretty good. 10% return
- 16:43in terms of earnings as share prices tend to reflect earnings. So another thing to look at is
- 16:48valuation. Now, gosh, we could spend 10 podcasts episodes on valuing a company. It's pretty
- 16:57complicated. So I'm just going to keep it really high level here. But valuing a business just
- 17:02means being able to figure out what the share price actually is telling you. So $1 share price of
- 17:10$6.25. What does that actually mean? Is that more expensive than a stock price of $3? Yes,
- 17:18in absolute terms it is. But you need to look at it in regards to the earnings of the business.
- 17:24So don't take a share price of $6 in a share price of $3 is one being more expensive than the other.
- 17:30It all comes down to earnings. So you just need to be aware of that. And with Brisco's group,
- 17:36it also has a really good dividend. Now, this is something that we'll talk about in another
- 17:40episode, but do they give dividends back to? So they give part of the earnings back to shareholders
- 17:45as a dividend. They effectively don't need those earnings to grow the business. They retain
- 17:51some of them and then they give some back to shareholders. So it's really important to look at a
- 17:55dividend yield or a dividend, the percentage of the dividend in respect of your overall return.
- 18:02Because you might be getting a 5% dividend yield as you do with Brisco Group,
- 18:07and then a share price might return 10%. That's 15%. So you need to really look at it and take
- 18:13it all into consideration when you're looking at your overall return. And some companies might
- 18:17have zero dividend yield. That's fine, but you should expect a higher share price return then.
- 18:24Can we get to the bit where I get to choose if it's a buy sell hold, etc? Yes, because I think I know
- 18:29the answer. Okay, buy hold or sell, so I would say if you don't already own it, buy it,
- 18:37and I would say if you already own it, hold it. Yes, nice. Yeah. Is that a good answer?
- 18:42So this is, again, not advice, but I would agree. I would say it takes a lot of investment criteria.
- 18:48It's a very high quality, stable business, which should be reflected in the share price of
- 18:54therefore in your investment. And I think, yeah, one of the main reasons having to see it.
- 18:59I was about to say that. Is it because Rodjuks there? Yeah, and he's just because of how much
- 19:04stock he owns. That's a huge amount. For me, is a big, big green flag? Yeah, never heard that,
- 19:12but we should totally go with the green light. Green light. It's something great.
- 19:17Yeah. And one thing I try to think of when I'm investing and what I've heard from another
- 19:23fund manager actually is, is take a desert island approach. Now, what do I mean by that?
- 19:27So it's looking at me like, what? Because I'm already hungry. So the thought of being trapped
- 19:31on a desert island is terrifying. That just means if you were to buy a company and then
- 19:38be on a desert island and have no idea of how your investment was going, and then you came back
- 19:44from the desert island, say five years later, would this investment have grown? I think so.
- 19:49Yeah. And so according to the desert island approach, it's a buy. It's a buy. It's a buy.
- 19:55For me, it's a buy from Vic. Oh, that's really great. And if you have it, you would hold it. Yes.
- 20:00Yeah. Hey, that was really interesting to go through all of that. It's so much research, isn't it?
- 20:06Yes. I mean, kind of amazing that you just know all of that stuff. You've obviously looked into
- 20:09the company before. Yes. Yeah. So I've covered, I covered New Zealand retail for a long time.
- 20:15So there's not many actually listed. There's the Warehouse Briscoe Group.
- 20:19Kathmandu, Michael Hill. One of which I would say, Helen Stein's
- 20:23fairly successful business. Helen Stein's the same. Yeah. Yeah. As Helen Stein's and Gleism's the same.
- 20:27Helen Stein doesn't see another retail. You wouldn't know that they were the same. Yeah.
- 20:31And Warehouse owns torpedo seven. Do that. I just bought a tent bit from there the other day.
- 20:36A tent bit? It was like, it's one of those annoying inflatable tents. And one of the cylinders
- 20:42where you can deflate it. I went to the Suppy Festival and every time I would come back to the tent,
- 20:47it was deflated. It was an absolute nightmare anyway. Yeah. Ordered a blowup cylinder from torpedo seven.
- 20:53Nice. Yes. You were researching without even knowing. Yeah. It was a very unrelated but I guess
- 20:58it's not that unrelated. No. Came very quickly. Lots of pros from that experience. Yeah.
- 21:04I hence time for some lunch. Okay. Good idea. But thank you so much. That was a really good
- 21:08episode. I actually think it might be one of our best yet. Oh wow. Oh wow.
- 21:12Mine is my grumbling stomach. Yeah. Thank you so much for joining us on today's episode of
- 21:18Raising the Curve. Please subscribe to the podcast and leave a review on whatever platform you're
- 21:23listening on. For more information about the curve, the work we do and how you can learn more,
- 21:29head to thecurve.co.nz or find us on socials at the underscore curve nz.