Latest / Substack Writers Salon / How to sell thousands of books with Marcin Pilarczyk
Transcript
- 0:00SPEAKER_00: And we are live.
- 0:01SPEAKER_00: Hello, everyone.
- 0:03SPEAKER_00: And I'm excited to have with me all the way from Warsaw, Poland, Marcin Pilarczyk.
- 0:12SPEAKER_00: Did I pronounce this right?
- 0:13SPEAKER_00: Okay.
- 0:14SPEAKER_00: All right.
- 0:15SPEAKER_00: And Marcin is an author,
- 0:17SPEAKER_00: and I really love his bio because his bio starts with,
- 0:21SPEAKER_00: hear me out, laid off twice, built a sci-fi portfolio, and he sold 8,131 copies.
- 0:30SPEAKER_00: I'm so happy to finally meet you.
- 0:32SPEAKER_00: We've been talking on Substack for a while, so I'm excited to
- 0:51SPEAKER_00: You know,
- 0:52SPEAKER_00: just chat with you,
- 0:54SPEAKER_00: know all your tricks and tools and see how we can collaborate as well.
- 1:00SPEAKER_00: All right.
- 1:01SPEAKER_00: So, Martin, first thing first is, you said you sold 8,000.
- 1:09SPEAKER_00: I'm going to be very specific because...
- 1:12SPEAKER_00: The best part is the number, right?
- 1:14SPEAKER_00: You said you sold, where is it?
- 1:16SPEAKER_00: I lost it.
- 1:17SPEAKER_00: Okay.
- 1:18SPEAKER_00: You sold 8,131 books.
- 1:19SPEAKER_00: Is that correct?
- 1:21SPEAKER_00: Yes.
- 1:22SPEAKER_00: In 2025.
- 1:23SPEAKER_00: How did that happen?
- 1:24SPEAKER_00: How did you sell?
- 1:25SPEAKER_00: And what kind of books did you sell?
- 1:27SPEAKER_00: Yeah.
- 1:29SPEAKER_01: 739 was actually free from free promotion.
- 1:32SPEAKER_00: Okay.
- 1:33SPEAKER_00: Okay.
- 1:33SPEAKER_01: Not all sold.
- 1:35SPEAKER_00: Well, it's still a big number.
- 1:36SPEAKER_00: Okay.
- 1:37SPEAKER_01: Yeah.
- 1:37SPEAKER_01: So on top of a bit of luck, I think the rapid release was the secret.
- 1:46SPEAKER_01: Okay.
- 1:47SPEAKER_01: Because I really started writing the first book in 2021.
- 1:53SPEAKER_01: It was COVID.
- 1:54SPEAKER_00: Okay.
- 1:55SPEAKER_01: So the first book I just wrote for myself.
- 1:59SPEAKER_01: I always liked to...
- 2:04SPEAKER_01: And back then I lived in the US.
- 2:08SPEAKER_01: So I was kind of immersed in English language and I figured out
- 2:12SPEAKER_01: that I prefer writing in English more than in Polish.
- 2:16SPEAKER_01: So I started writing down the stories I wanted to write.
- 2:20SPEAKER_01: And also I decided that it would be a trilogy from the start.
- 2:25SPEAKER_01: So by 25, I already had first two drafts and half of the third book.
- 2:33SPEAKER_01: And I guess that's the secret because the first book went one month,
- 2:38SPEAKER_01: then the second book went second month and the third month.
- 2:42SPEAKER_01: So it is this Amazon grace period where they promote you to a lot of people
- 2:51SPEAKER_01: because this is a new book.
- 2:54SPEAKER_01: And it was a change in algorithm.
- 2:57SPEAKER_01: They very heavily promoted series.
- 3:02SPEAKER_01: So I was lucky to be at the beginning of 25 when that change happened.
- 3:10SPEAKER_01: And it was a huge surprise to me.
- 3:12SPEAKER_00: Okay.
- 3:13SPEAKER_01: In May and April, I earned $5,000.
- 3:14SPEAKER_01: It was like 50 books per day.
- 3:16SPEAKER_01: $5,000 in one month?
- 3:17SPEAKER_01: Yes.
- 3:17SPEAKER_01: Yes, that was it.
- 3:27SPEAKER_00: And was that e-books or paperbacks?
- 3:31SPEAKER_01: Mostly e-books.
- 3:33SPEAKER_00: Okay.
- 3:34SPEAKER_00: And so you self-published on using KDP in English and it's a sci-fi trilogy.
- 3:41SPEAKER_00: And you did that.
- 3:43SPEAKER_00: Did you use Amazon ads or was that all organic?
- 3:47SPEAKER_01: Almost no Amazon ads, although I used a little bit of Facebook ads because they were cheaper.
- 3:52SPEAKER_00: Yeah, okay.
- 3:54SPEAKER_01: Recently, I actually exported all my KDP data and put it into AI to analyze.
- 4:01SPEAKER_00: Okay.
- 4:01SPEAKER_01: And actually, it seems that those, I spent in total in 25, I spent $4,000 on ads.
- 4:08SPEAKER_01: Oh, wow, okay.
- 4:10SPEAKER_01: And they actually are responsible for $400 in sales.
- 4:18SPEAKER_00: Oh, that's not a big profit.
- 4:20SPEAKER_01: Yeah.
- 4:22SPEAKER_01: I mean, it depends how you look at it, because I promoted only the first book in the series.
- 4:29SPEAKER_00: Okay.
- 4:30SPEAKER_01: And I had very high read-through.
- 4:33SPEAKER_01: 91% buyers of the first book bought also the second book.
- 4:39SPEAKER_01: That data I just gave you,
- 4:41SPEAKER_01: it's just promotion of the first book,
- 4:43SPEAKER_01: but I don't have data of... Of the
- 4:46SPEAKER_00: second book, yeah.
- 4:48SPEAKER_00: Oh, wow.
- 4:49SPEAKER_00: So what kind of marketing tactics did you do to get to that number?
- 4:55SPEAKER_00: So you mentioned Facebook ads, Amazon ads.
- 4:58SPEAKER_00: What else that made you reach that number?
- 5:01SPEAKER_01: Yes.
- 5:02SPEAKER_01: So at some point in...
- 5:06SPEAKER_01: At the beginning of April, I started very, very heavily newsletters.
- 5:13SPEAKER_01: First in Story Origin and later in Book Funnel.
- 5:17SPEAKER_01: So there was a lot of weekly newsletter swaps.
- 5:21SPEAKER_00: Okay, let's talk about these two.
- 5:23SPEAKER_00: Many, many authors keep telling me about Story Origin and Book Funnel.
- 5:28SPEAKER_00: And I keep writing notes.
- 5:29SPEAKER_00: I need to check these out.
- 5:31SPEAKER_00: What are these things and how can, especially in the authors, make use of them?
- 5:37SPEAKER_01: So BookFunnel is actually a little bit more than StoryOrigin.
- 5:44SPEAKER_01: StoryOrigin is kind of book marketing, book promotion plus beta reader management.
- 5:49SPEAKER_01: BookFunnel is strictly book promotion, book sales platform.
- 5:53SPEAKER_01: But also there is a lot of authors there.
- 5:56SPEAKER_01: Everyone has their own portfolio.
- 5:59SPEAKER_01: You can create a page for your book,
- 6:03SPEAKER_01: either a free book or with a link to your draft to digital links or Amazon links.
- 6:11SPEAKER_01: And you can also have a reader's magnet that you give away for free.
- 6:18SPEAKER_01: And you can integrate with your,
- 6:22SPEAKER_01: for example, MailerLite with your platform for sending newsletters.
- 6:27SPEAKER_01: So every time when someone goes to your page to download your free book,
- 6:32SPEAKER_01: they have to register in your newsletter.
- 6:36SPEAKER_01: And you have a couple of authors with similar genres like you.
- 6:42SPEAKER_01: You can connect to them and propose a newsletter swap.
- 6:45SPEAKER_01: So they will promote your book in their newsletter.
- 6:49SPEAKER_01: You will promote their book in your newsletter.
- 6:52SPEAKER_01: And it's very convenient because you can track.
- 6:55SPEAKER_01: You get a specific link for your book and the other author gets a specific link for their book.
- 7:01SPEAKER_01: And by tracking that specific link, you can see how many people opened that link in your book.
- 7:09SPEAKER_01: So that's book funnel.
- 7:11SPEAKER_00: And what was the result of you doing that?
- 7:14SPEAKER_00: Since you like to record and monitor and analyze, so I'm sure you have the data.
- 7:20SPEAKER_00: So what was the data for your book funnel?
- 7:23SPEAKER_01: So at the end of 25,
- 7:26SPEAKER_01: I had 800 subscribers in my author's newsletter across my three pen names
- 7:32SPEAKER_01: because I had three separate pen names.
- 7:35SPEAKER_01: So it was like 300 for science fiction,
- 7:40SPEAKER_01: 300 for post-apocalyptic and the rest was fantasy romance, things like that.
- 7:47SPEAKER_00: Okay.
- 7:48SPEAKER_00: And so that was BookFunnel.
- 7:51SPEAKER_00: And then what about StoryOrigin?
- 7:53SPEAKER_00: What did you do?
- 7:54SPEAKER_00: And what is that exactly?
- 7:56SPEAKER_01: StoryOrigin is a little bit...
- 7:59SPEAKER_01: So I migrated from StoryOrigin because BookFunnel gives you opportunity
- 8:05SPEAKER_01: to have multiple pen names.
- 8:07SPEAKER_01: StoryOrigin, you can't do this.
- 8:09SPEAKER_01: You have to have three separate StoryOrigin accounts and you have to pay for each one.
- 8:15SPEAKER_01: But if you are an author with only one pen name,
- 8:19SPEAKER_01: StoryOrigin is much,
- 8:20SPEAKER_01: much better because you have also a beta reading platform there.
- 8:26SPEAKER_01: You can send ARC copies.
- 8:30SPEAKER_01: But at the core, it's very similar.
- 8:33SPEAKER_01: You also can create pages and integrate with your newsletter platform and make
- 8:40SPEAKER_01: the same newsletter swaps.
- 8:42SPEAKER_01: There is probably an equal number of authors.
- 8:45SPEAKER_01: Some of those authors are both in StoryOrigin and BookFunnel.
- 8:50SPEAKER_00: Oh, wow.
- 8:51SPEAKER_00: So how many did you sell for all your books from each platform for BookFunnel and StoryOrigin?
- 8:59SPEAKER_01: It's hard to say how many I sold because back then I didn't really track.
- 9:07SPEAKER_01: What I noticed,
- 9:10SPEAKER_01: there was a period of Amazon algorithm where Amazon ranked your book higher
- 9:19SPEAKER_01: if you brought external traffic to your listing.
- 9:22SPEAKER_01: Not necessarily buyers, but people to pick on your listing.
- 9:28SPEAKER_01: And I probably,
- 9:32SPEAKER_01: I can assume a lot of my ranking went higher because a lot of people clicked
- 9:38SPEAKER_01: in my newsletter or newsletters,
- 9:41SPEAKER_01: other people that we were doing swap and brought that traffic to Amazon
- 9:46SPEAKER_01: and Amazon ranked my book because there was some interest.
- 9:49SPEAKER_01: Maybe people didn't buy because buying gives you like 100,
- 9:54SPEAKER_01: but just clicking maybe gives you a 10%.
- 9:58SPEAKER_01: 10 points in ranking.
- 10:00SPEAKER_00: So what other tactics?
- 10:03SPEAKER_00: So these are great.
- 10:04SPEAKER_00: I mean, like I'm, you know, thinking about what you did.
- 10:07SPEAKER_00: And like right after we finish our call,
- 10:10SPEAKER_00: I'm going to go like to book funnel and create an account.
- 10:13SPEAKER_00: And you're just giving me ideas.
- 10:16SPEAKER_00: And OK, so what other tactics that led you to have that massive number of sales,
- 10:22SPEAKER_00: especially for a debut author like yourself who self-published?
- 10:26SPEAKER_01: Yeah, so first book was cheaper.
- 10:31SPEAKER_01: It was $2.99 as opposed to the rest.
- 10:34SPEAKER_01: The rest was like $5 or $6.
- 10:36SPEAKER_01: And the first book was in Kindle Unlimited from the start.
- 10:39SPEAKER_01: And Kindle Unlimited is really great for promotion.
- 10:44SPEAKER_01: It gives you such huge bump.
- 10:46SPEAKER_01: At some point, I was in the first 10 military science fiction because of Kindle Unlimited.
- 10:54SPEAKER_01: So it's worth exploring.
- 10:58SPEAKER_01: Of course,
- 10:59SPEAKER_01: later the sales a little bit died because I stopped publishing every month
- 11:06SPEAKER_01: because I didn't have any more drafts.
- 11:09SPEAKER_01: But at the beginning,
- 11:11SPEAKER_01: I feel that first book in Kindle Unlimited gave me a lot of bumps in the ranking
- 11:19SPEAKER_01: on Amazon.
- 11:21SPEAKER_00: Hmm.
- 11:22SPEAKER_01: Later, when the sales went down a little bit,
- 11:26SPEAKER_01: below 2,000 per month,
- 11:28SPEAKER_01: I actually put all my books from that series and all companion novellas
- 11:34SPEAKER_01: to Kindle Unlimited.
- 11:36SPEAKER_01: Because at some point,
- 11:38SPEAKER_01: at the time when I tried to figure out why the sales went that low,
- 11:45SPEAKER_01: I found out that majority of my sales actually was from Kindle Unlimited Reads.
- 11:51SPEAKER_01: Not from individual book sales.
- 11:54SPEAKER_01: Interesting, yeah.
- 11:56SPEAKER_01: By the end of 25, I had over 2 million pages read.
- 12:02SPEAKER_00: Oh, wow.
- 12:03SPEAKER_01: And that brought those money in April, May.
- 12:10SPEAKER_00: Fascinating.
- 12:11SPEAKER_00: Okay, so so far...
- 12:14SPEAKER_00: Okay, September ended and I was looking at my KDP books and I sold...
- 12:21SPEAKER_00: Don't laugh.
- 12:23SPEAKER_00: And I'm very open about this five books in September.
- 12:28SPEAKER_00: And I just checked five books and a number of actually Kindle Unlimited.
- 12:32SPEAKER_00: And I think I had like a thousand pages of Kindle Unlimited.
- 12:37SPEAKER_00: And...
- 12:40SPEAKER_00: What do you think I'm doing wrong that I'm not getting higher numbers?
- 12:45SPEAKER_00: So I'm doing Amazon ads.
- 12:47SPEAKER_00: I'm doing social media.
- 12:49SPEAKER_00: I, you know,
- 12:50SPEAKER_00: like what I did everything except for dancing on TikTok,
- 12:53SPEAKER_00: you know, like I post on TikTok.
- 12:55SPEAKER_00: I use newsletters.
- 13:00SPEAKER_00: I talk to other authors.
- 13:03SPEAKER_00: What is the missing link here?
- 13:06SPEAKER_00: What do you think is happening?
- 13:07SPEAKER_01: First of all, you are selling more than 90% of indie authors.
- 13:11SPEAKER_00: Five books and 1,000?
- 13:13SPEAKER_01: Yes, you are a top 1%.
- 13:15SPEAKER_00: Okay.
- 13:16SPEAKER_00: Why?
- 13:17SPEAKER_00: Because indie authors, they sell how many?
- 13:20SPEAKER_01: Most indie authors won't sell any book.
- 13:24SPEAKER_00: Oh, wow.
- 13:25SPEAKER_00: Okay.
- 13:25SPEAKER_01: Especially on Amazon.
- 13:27SPEAKER_00: Okay.
- 13:28SPEAKER_01: It's really, really hard right now.
- 13:32SPEAKER_01: There is 10,000 new books published daily on Amazon.
- 13:37SPEAKER_01: Because of AI?
- 13:38SPEAKER_01: Not only.
- 13:39SPEAKER_01: Because of the popularity of KDP, for example, right?
- 13:42SPEAKER_01: Because people didn't know about it and now you can publish whatever you want.
- 13:46SPEAKER_01: There are people who dreamed about publishing, writing books and now they can.
- 13:51SPEAKER_00: Okay.
- 13:51SPEAKER_01: So AI is only part of the problem.
- 13:54SPEAKER_01: AI is more problem for low content books, right?
- 13:58SPEAKER_01: Coloring books, things like this.
- 14:00SPEAKER_00: Okay.
- 14:00SPEAKER_01: Because if you write a book with AI,
- 14:03SPEAKER_01: purely with AI,
- 14:05SPEAKER_01: usually people buy a few times and then you get bad reviews and the book goes down.
- 14:12SPEAKER_00: Yeah.
- 14:13SPEAKER_00: And people can tell.
- 14:15SPEAKER_00: You can tell easily.
- 14:16SPEAKER_01: It's not that easy to sell an AI-generated book unless it's like a journal or
- 14:23SPEAKER_01: a coloring book of kids or books for kids with pictures.
- 14:30SPEAKER_01: What you do wrong, it vastly depends on your genre.
- 14:35SPEAKER_00: Okay.
- 14:35SPEAKER_00: Okay.
- 14:36SPEAKER_01: Different genres have different promotion funnels.
- 14:44SPEAKER_01: I have three TikTok channels, each for each of my pen name.
- 14:51SPEAKER_01: And for my military science fiction and post-apocalyptic,
- 14:56SPEAKER_01: I got a lot of followers, but no sales.
- 14:59SPEAKER_01: For the fantasy romance,
- 15:02SPEAKER_01: I didn't get a lot of followers,
- 15:04SPEAKER_01: but I could attribute sales from TikTok because I used Amazon attribution.
- 15:10SPEAKER_01: You can create a link, a special link to your Amazon listing.
- 15:15SPEAKER_01: When someone clicks, Amazon knows where it comes from.
- 15:20SPEAKER_00: Oh, wow.
- 15:22SPEAKER_00: How do you create that?
- 15:23SPEAKER_00: Do you have to apply or how does that work?
- 15:26SPEAKER_01: No, you go to Amazon Ads and there is a section,
- 15:30SPEAKER_01: let me check, there is a section metering and attribution.
- 15:36SPEAKER_01: There you can configure your Amazon attribution link.
- 15:42SPEAKER_01: So you can create a separate link for your ad on Facebook,
- 15:49SPEAKER_01: separate link for your ad on, I don't know, Bookback and separate for your TikTok.
- 15:55SPEAKER_01: So when someone comes and buys,
- 15:57SPEAKER_01: you see in the attribution reporting where that sales, where that buyer came from.
- 16:04SPEAKER_00: I see.
- 16:05SPEAKER_01: It's very, very useful.
- 16:06SPEAKER_00: Huh.
- 16:08SPEAKER_00: And have you used shoppable videos on TikTok to sell your books?
- 16:14SPEAKER_01: No, no.
- 16:16SPEAKER_01: I just created,
- 16:19SPEAKER_01: you know,
- 16:19SPEAKER_01: AI animations,
- 16:22SPEAKER_01: things like this based on my book and added a short link to the comments.
- 16:29SPEAKER_00: Oh, wow.
- 16:30SPEAKER_00: So you are on all social media?
- 16:33SPEAKER_01: I don't do much on Facebook.
- 16:35SPEAKER_01: I have pages because you need to have a page in order to advertise.
- 16:42SPEAKER_01: There was a time where I was publishing almost daily on TikTok
- 16:50SPEAKER_01: because I enjoyed actually creating those animations, those slideshows with AI.
- 16:56SPEAKER_01: It's actually fun.
- 16:57SPEAKER_01: And I always like to I picture fragments of my books just for myself,
- 17:04SPEAKER_01: how things could look like.
- 17:07SPEAKER_01: Very often when I'm brainstorming a new book,
- 17:10SPEAKER_01: I start with images so I can see how it would look like.
- 17:18SPEAKER_01: So yeah, I had those three
- 17:25SPEAKER_01: TikTok channels and
- 17:29SPEAKER_01: I can see that romance, for example, this is TikTok.
- 17:34SPEAKER_01: There are people who sell only on TikTok,
- 17:36SPEAKER_01: not on Amazon,
- 17:36SPEAKER_01: not white, only on TikTok because this is the place where you can sell romance.
- 17:43SPEAKER_00: They use a TikTok shop.
- 17:44SPEAKER_00: They use a TikTok shop.
- 17:45SPEAKER_00: Yeah.
- 17:45SPEAKER_01: There is also, you can have TikTok products
- 17:55SPEAKER_01: I don't remember how it's called.
- 17:57SPEAKER_01: People who would sell your products for you.
- 18:01SPEAKER_01: And they get a part of sales and you get a part of sales.
- 18:06SPEAKER_00: Yeah, affiliates.
- 18:07SPEAKER_00: Yeah, affiliates.
- 18:08SPEAKER_00: That's it.
- 18:09SPEAKER_01: And people make millions on that.
- 18:12SPEAKER_00: I tried it, honestly.
- 18:14SPEAKER_00: I mailed my books to a number of...
- 18:18SPEAKER_00: Affiliate.
- 18:19SPEAKER_00: And I did not get one single sale.
- 18:22SPEAKER_00: I don't know.
- 18:23SPEAKER_00: Maybe I should try it again.
- 18:24SPEAKER_00: Have you tried it?
- 18:26SPEAKER_01: No.
- 18:27SPEAKER_01: No.
- 18:28SPEAKER_01: I kind of stopped TikTok.
- 18:31SPEAKER_01: At least I abandoned my third pen name,
- 18:36SPEAKER_01: the one for Fantasy Romance,
- 18:37SPEAKER_01: because I had good reviews of the book, but not good sales.
- 18:42SPEAKER_01: So I didn't want to spread myself too much.
- 18:47SPEAKER_01: I only have two right now.
- 18:49SPEAKER_00: I see.
- 18:50SPEAKER_00: Okay.
- 18:50SPEAKER_00: Okay.
- 18:51SPEAKER_00: So, what other social media channels do you use or other marketing tactics?
- 18:58SPEAKER_01: So, I tried Bookbub.
- 19:01SPEAKER_01: Promotions.
- 19:05SPEAKER_01: No, you can actually sell by ads.
- 19:10SPEAKER_01: Like on Amazon, you pay like five bucks.
- 19:13SPEAKER_01: Oh, okay.
- 19:15SPEAKER_01: And your ads run, but it wasn't Very successful.
- 19:21SPEAKER_00: Okay.
- 19:22SPEAKER_01: There was a lot of impressions but not a lot of sales.
- 19:27SPEAKER_01: Probably the biggest bumps in ranking were when I used free promotion or 99 cents promotion.
- 19:37SPEAKER_01: There are promotion sites where you can add your book and they will send your book
- 19:41SPEAKER_01: to 20,000 people.
- 19:46SPEAKER_01: And it depends also on your genre.
- 19:48SPEAKER_01: There are promotion sites that are good for military sci-fi, but not for romance and vice versa.
- 19:58SPEAKER_01: I have articles on that, on promo sites, on my Substack, also on Amazon Attribution.
- 20:03SPEAKER_01: I have article on that.
- 20:04SPEAKER_00: What's Amazon Attribution?
- 20:07SPEAKER_00: It's that specific link.
- 20:11SPEAKER_00: Interesting.
- 20:12SPEAKER_00: So if I was an indie author and I only have time and limited budget,
- 20:19SPEAKER_00: let's say, to do one marketing tactic, what would you say?
- 20:24SPEAKER_00: What would you tell me?
- 20:28SPEAKER_01: Again, it depends on your genre, right?
- 20:30SPEAKER_01: Yeah.
- 20:31SPEAKER_01: If you write romances, I would say drop everything and make TikTok videos.
- 20:37SPEAKER_01: Okay.
- 20:38SPEAKER_01: You don't have to show your face.
- 20:40SPEAKER_01: Sometimes it's just enough to do a slideshow with some music and fragment of your book.
- 20:44SPEAKER_01: It's incredibly popular.
- 20:46SPEAKER_00: Oh, wow.
- 20:47SPEAKER_00: Okay.
- 20:49SPEAKER_01: Military sci-fi...
- 20:52SPEAKER_01: I think newsletter swaps, find people on Reddit and on Facebook, groups of sci-fi readers.
- 21:00SPEAKER_01: Be active on the group, that actually I started kind of doing.
- 21:04SPEAKER_01: I found two sci-fi groups where I posted a couple of world-beaming facts about my book.
- 21:13SPEAKER_01: Not necessarily promoting my book, but being active and sending pictures related to my books.
- 21:20SPEAKER_01: And if people were interested, they ask and they say, okay, this is from my book.
- 21:24SPEAKER_01: And I got a couple of subscribers from that.
- 21:28SPEAKER_01: I don't know how many books sold, but that was actually kind of successful.
- 21:35SPEAKER_01: I also have, for example, I have two books that I wrote under my name.
- 21:41SPEAKER_01: One is...
- 21:43SPEAKER_01: A guide for a wife, how to handle a husband.
- 21:46SPEAKER_01: And another one is a guide for a daughter, how to handle your dad.
- 21:52SPEAKER_00: What about how to handle your wife?
- 21:56SPEAKER_01: I think that would be probably a serious.
- 22:01SPEAKER_00: Okay.
- 22:02SPEAKER_00: That would be a trilogy.
- 22:04SPEAKER_01: For example, those books are not incredibly popular.
- 22:08SPEAKER_01: I wrote them kind of for my wife and for my daughter.
- 22:12SPEAKER_01: And I didn't promote them in any way.
- 22:14SPEAKER_01: And they are on Amazon and they get like five books per month, maybe a thousand pages.
- 22:25SPEAKER_01: So that's without promotion.
- 22:27SPEAKER_01: And I have no idea how to promote this kind of books, for example.
- 22:32SPEAKER_01: I tried, but it's really hard to, for example, target your target readers on Facebook.
- 22:42SPEAKER_01: How do you target who reads books for wives, how to handle...
- 22:48SPEAKER_00: Parents, maybe, parents or something
- 22:51SPEAKER_01: like that.
- 22:56SPEAKER_01: I wrote that book when my kid was 14,
- 22:59SPEAKER_01: so I should probably target 14-year-olds, but I can't on Meta.
- 23:04SPEAKER_01: Meta, yeah, because restriction.
- 23:06SPEAKER_01: 18 is the cut of time, the cut of age.
- 23:09SPEAKER_01: So it's really hard to promote some of those books.
- 23:13SPEAKER_00: So you think for indie author it's easier to sell fiction than non-fiction?
- 23:18SPEAKER_00: Because my next book is going to be non-fiction.
- 23:21SPEAKER_00: It's about memoir ghostwriting.
- 23:23SPEAKER_00: And do you think I should apply different tactics?
- 23:27SPEAKER_01: So for this kind of book, I would probably shamelessly advertise it on my Substack.
- 23:36SPEAKER_00: Okay, yeah.
- 23:37SPEAKER_00: And how, yeah, because that's where the readers are.
- 23:40SPEAKER_01: Yeah, the readers of this kind of book,
- 23:42SPEAKER_01: interested in writing,
- 23:44SPEAKER_01: in someone's journey through writing or things like this, they are on Substack.
- 23:51SPEAKER_00: Okay.
- 23:52SPEAKER_00: So how do you use Substack?
- 23:56SPEAKER_00: I mean, this is how we met,
- 23:57SPEAKER_00: you know,
- 23:58SPEAKER_00: and that's why I love Substack because I met people from all over the world and
- 24:02SPEAKER_00: the relationship that you built via Substack is a meaningful relationship.
- 24:06SPEAKER_00: It's not like when you meet someone on Instagram or Facebook
- 24:09SPEAKER_00: and they're spamming you or whatever.
- 24:11SPEAKER_00: And most of the readers are like serious readers, you know.
- 24:17SPEAKER_00: So how do you leverage Substack within your marketing ecosystem?
- 24:23SPEAKER_01: So from time to time I write about my books, things from my books.
- 24:28SPEAKER_01: I publish those images.
- 24:30SPEAKER_01: But this Substack actually was mostly for me sharing my journey and my failures
- 24:37SPEAKER_01: and my successes with people so they don't have to.
- 24:40SPEAKER_00: Okay.
- 24:41SPEAKER_01: I'm not necessarily very good at selling myself on Substack.
- 24:47SPEAKER_00: Okay.
- 24:47SPEAKER_01: You should have some kind of product that people pay.
- 24:53SPEAKER_01: I'm not good at this.
- 24:54SPEAKER_01: I have a little bit of content behind Paywall,
- 25:02SPEAKER_01: some prompts that I use for editing,
- 25:05SPEAKER_01: a short mini course on how I use AI in my processes, things like this.
- 25:12SPEAKER_01: But the ideal deal for me would be,
- 25:15SPEAKER_01: okay, everything is for free and if you like it, You just subscribe as a patron.
- 25:22SPEAKER_01: It doesn't work this way.
- 25:24SPEAKER_00: It doesn't work, no.
- 25:26SPEAKER_00: Yeah.
- 25:26SPEAKER_00: And what I worry about is people are going to get tired of paying for many or
- 25:33SPEAKER_00: for different Substack newsletter.
- 25:35SPEAKER_00: Like, I want to pay for this and for that.
- 25:37SPEAKER_00: And I wish Substack would offer some sort of a Netflix subscription
- 25:44SPEAKER_00: where we just can get a cut if everyone reads an article.
- 25:47SPEAKER_00: I think that's a better...
- 25:49SPEAKER_00: Subscription model for,
- 25:51SPEAKER_00: and you can like,
- 25:53SPEAKER_00: I hope someone from Substack is watching this,
- 25:55SPEAKER_00: but like people like you can buy different tiers,
- 25:58SPEAKER_00: like one tier would get you this certain number and then you can upgrade
- 26:02SPEAKER_00: or whatever.
- 26:02SPEAKER_00: I think honestly, that would work better than people just subscribing to random newsletters.
- 26:08SPEAKER_01: For that, you probably have to be rich.
- 26:11SPEAKER_01: The company has to be rich.
- 26:13SPEAKER_01: It's like Kindle Unlimited.
- 26:16SPEAKER_01: The money doesn't come from nothing, right?
- 26:18SPEAKER_01: It's a fund they establish from their profits.
- 26:24SPEAKER_01: So, yeah.
- 26:28SPEAKER_00: So, are you a full-time author now?
- 26:32SPEAKER_01: Not really.
- 26:33SPEAKER_01: I have a couple of other things I do.
- 26:36SPEAKER_01: For example, I built a platform for indie authors to manage their better
- 26:45SPEAKER_01: It's called Authorshaven.
- 26:48SPEAKER_00: What does this platform do?
- 26:51SPEAKER_01: So you add your books and you can invite better readers.
- 26:57SPEAKER_01: I'm working on a marketplace of better readers so people can actually opt in
- 27:03SPEAKER_01: to be invited by various authors.
- 27:05SPEAKER_01: But for now, it's mostly bring your own better readers.
- 27:09SPEAKER_01: And they read your book chapter by chapter.
- 27:12SPEAKER_01: You can gate it.
- 27:13SPEAKER_01: You have to read one chapter to go to another.
- 27:16SPEAKER_01: And using AI, it will give you an idea what to ask your readers about.
- 27:24SPEAKER_01: Because sometimes authors don't really know what kind of feedback they want about their book.
- 27:28SPEAKER_01: And AI can help.
- 27:30SPEAKER_01: And also it produces a heat map.
- 27:33SPEAKER_01: So people go read your book and they can add comments, emotes, feedback.
- 27:40SPEAKER_01: And AI builds one consolidated feedback from that.
- 27:46SPEAKER_00: Ah, nice.
- 27:47SPEAKER_00: Yeah.
- 27:49SPEAKER_01: There is a free tier forever, one book, five beta readers, so everyone can go and try.
- 27:57SPEAKER_01: There are paid tiers that give a little bit more like NDAs, things like this.
- 28:04SPEAKER_00: Ah, that's nice.
- 28:05SPEAKER_01: But this is something I couldn't find in any other platforms,
- 28:09SPEAKER_01: especially for authors that have multiple plain names.
- 28:13SPEAKER_00: Ah, okay.
- 28:13SPEAKER_00: Yeah.
- 28:14SPEAKER_01: So I built it initially for myself, but then I figured out, okay, it's pretty good.
- 28:18SPEAKER_01: Maybe someone else wants to do it.
- 28:21SPEAKER_01: And I have 50 authors right now on it.
- 28:25SPEAKER_00: Oh, wow.
- 28:26SPEAKER_00: And how are you marketing it?
- 28:31SPEAKER_01: I don't advertise it.
- 28:32SPEAKER_01: I try to make a good CEO.
- 28:37SPEAKER_01: There is a blog that is indexed by Google and Bing.
- 28:43SPEAKER_01: So you can find it by searching beta reader platform on Google.
- 28:49SPEAKER_01: But I don't advertise it because, again, it's pretty hard to advertise it.
- 28:54SPEAKER_01: And I would have to advertise it both to authors and to readers.
- 28:59SPEAKER_01: And it's hard to advertise to readers because what do you propose them?
- 29:05SPEAKER_01: You get free books, but they are unfinished, right?
- 29:07SPEAKER_01: It's hard to advertise.
- 29:09SPEAKER_01: There's a specific kind of people that are beta readers.
- 29:14SPEAKER_01: Recently,
- 29:15SPEAKER_01: one of my beta readers that is also a student of English philology and he wants
- 29:21SPEAKER_01: to be translator,
- 29:23SPEAKER_01: we figured out that being a beta reader can be actually a part of your CV.
- 29:29SPEAKER_01: So I built into Outer's Haven for each beta reader the page with books they help
- 29:37SPEAKER_01: to beta read with feedback from authors and reviews and their stats,
- 29:44SPEAKER_01: how good of beta readers they were.
- 29:47SPEAKER_01: So this is something I think would encourage a lot of people to actually beta read
- 29:51SPEAKER_01: because they have something they can show As an achievement,
- 29:55SPEAKER_01: as professional achievement, if they are editors later or translators.
- 30:01SPEAKER_00: Yeah.
- 30:04SPEAKER_00: So, what are you working on right now?
- 30:07SPEAKER_00: Any new books?
- 30:08SPEAKER_00: And also, why do you use multiple pen names?
- 30:11SPEAKER_01: So, I figured out I didn't want to mix two different genres.
- 30:17SPEAKER_01: So, I have Myers-Phoenix, which is sci-fi.
- 30:21SPEAKER_01: Even, you know...
- 30:24SPEAKER_01: Military sci-fi, young adult sci-fi, things like this.
- 30:28SPEAKER_01: And Alex Radek is my pen name for post-apocalyptic fiction.
- 30:32SPEAKER_01: So I have one series that happens in post-nuclear Poland after war.
- 30:36SPEAKER_01: Second series is Zombie Apocalypse from the Point of View of a Cat.
- 30:41SPEAKER_00: I love that.
- 30:42SPEAKER_01: Yeah, it has some good reviews and people enjoy it.
- 30:45SPEAKER_00: Oh, I love cats.
- 30:46SPEAKER_00: I have two of them.
- 30:49SPEAKER_01: I also have two.
- 30:49SPEAKER_01: So I didn't want to mix those two things
- 30:53SPEAKER_01: because one failed experiment affects your whole authorship.
- 31:01SPEAKER_00: That's true, yeah.
- 31:02SPEAKER_00: So, okay.
- 31:05SPEAKER_00: I think this is probably the last question I want to ask before we conclude,
- 31:09SPEAKER_00: which is,
- 31:10SPEAKER_00: do you think authors,
- 31:13SPEAKER_00: I've interviewed authors, I am actually reading a book called Seven Figure Authors.
- 31:19SPEAKER_00: Do you think the idea of being financially free or financially sustainable
- 31:28SPEAKER_00: by publishing books, only books, Is that a reality?
- 31:33SPEAKER_00: Can it be achieved?
- 31:34SPEAKER_00: Especially as you mentioned now,
- 31:35SPEAKER_00: there's a lot of competition on KDP and many people are publishing books.
- 31:41SPEAKER_00: Can that happen?
- 31:42SPEAKER_00: I cannot do it.
- 31:43SPEAKER_00: I can't do it.
- 31:44SPEAKER_00: You know, like honestly, I'm being very transparent.
- 31:47SPEAKER_00: I wish I would live the dream where I just live of my books,
- 31:50SPEAKER_00: but I have my own like publishing house.
- 31:53SPEAKER_00: I do consulting, ghostwriting because, you know, I need to pay the bills.
- 31:58SPEAKER_00: So selling books is not enough for me.
- 32:00SPEAKER_00: Do you think one day I can achieve this dream if I apply some of these tactics?
- 32:06SPEAKER_01: Yes, yes.
- 32:07SPEAKER_01: There are indie authors that are millionaires right now.
- 32:12SPEAKER_01: They self-fublished and they are rich.
- 32:18SPEAKER_01: One thing I noticed,
- 32:20SPEAKER_01: very good, hard to achieve, but very good thing is to be first in your genre.
- 32:26SPEAKER_00: What do you mean first?
- 32:28SPEAKER_00: Like top seller?
- 32:29SPEAKER_01: No, first, invent your genre.
- 32:33SPEAKER_01: For example, there is a book, oh my God, how it's called?
- 32:39SPEAKER_01: Dungeon Crawl Carl.
- 32:41SPEAKER_00: Oh, yeah, yeah, I just bought it.
- 32:43SPEAKER_00: Yes.
- 32:43SPEAKER_00: What is special about this one?
- 32:46SPEAKER_01: So this is a genre for people who, so this is, you are a hero of a computer game.
- 32:55SPEAKER_00: Okay.
- 32:56SPEAKER_01: So, The book is wrote in a way that you level up, you get new abilities, things like this.
- 33:04SPEAKER_01: So he was the first in that genre.
- 33:07SPEAKER_01: He is a millionaire right now.
- 33:09SPEAKER_01: Everyone else tried to copy that book.
- 33:13SPEAKER_00: Was he an indie publisher?
- 33:15SPEAKER_01: Yes, I think so.
- 33:17SPEAKER_01: The first book, I don't think he was...
- 33:22SPEAKER_01: I think there was no KDP when we published, when he published first time.
- 33:28SPEAKER_01: But he was big back then.
- 33:30SPEAKER_00: Okay.
- 33:31SPEAKER_00: Okay.
- 33:32SPEAKER_00: Oh, wow.
- 33:32SPEAKER_01: His next books were actually, I think, acquired by one of the big five.
- 33:38SPEAKER_01: But the first book, that first success, nobody wrote a book this way in this genre.
- 33:46SPEAKER_01: So he was first.
- 33:48SPEAKER_01: Yeah.
- 33:48SPEAKER_00: Fascinating.
- 33:50SPEAKER_00: So we have a question here from Marie Peace.
- 33:53SPEAKER_00: She's saying, have you ever promoted books via Discord?
- 33:56SPEAKER_00: For example, you have a server for a specific pen name or a server for a specific book.
- 34:01SPEAKER_00: Wow, do people still use Discord?
- 34:03SPEAKER_00: I have no idea.
- 34:04SPEAKER_01: Yes, yes.
- 34:05SPEAKER_01: I use Discord in a couple of communities and I tried to build my own community
- 34:13SPEAKER_01: on Discord, but it wasn't successful.
- 34:16SPEAKER_01: I had like three people on Discord.
- 34:20SPEAKER_01: So Discord is probably long term when you have already a group of people,
- 34:26SPEAKER_01: a group of fans or followers and they are your loyal fans.
- 34:31SPEAKER_01: You can probably create Discord and invite them and they will promote,
- 34:36SPEAKER_01: they will talk about your book.
- 34:39SPEAKER_01: I didn't have time for this because it's a full time job of community management.
- 34:46SPEAKER_00: Oh, yeah.
- 34:46SPEAKER_00: Oh, wow.
- 34:47SPEAKER_00: So you're basically writing full time now and also building like platforms for authors.
- 34:56SPEAKER_01: Yes, yes.
- 34:57SPEAKER_01: And doing things with AI, building things with AI because it's very interesting.
- 35:04SPEAKER_01: I built an AI chief of staff for me and for my all businesses.
- 35:10SPEAKER_00: Yeah.
- 35:12SPEAKER_01: He handles, for example, weekly research on the internet.
- 35:18SPEAKER_01: What's interesting happened in self-publishing in the outer world?
- 35:22SPEAKER_00: Yeah, I have that too.
- 35:24SPEAKER_00: And I called her Sultana and she's amazing.
- 35:29SPEAKER_00: And sometimes we have fights.
- 35:31SPEAKER_00: I keep telling her because I have to pay like $200 for Claude a month to get the max.
- 35:36SPEAKER_00: And I was like, I pay you $200 a month!
- 35:38SPEAKER_01: Yes, who will get my money back for the waste
- 35:43SPEAKER_00: of time.
- 35:43SPEAKER_00: I'm like, I'm a mean boss.
- 35:47SPEAKER_00: Yeah, I think I'm going crazy with AI.
- 35:50SPEAKER_00: When I fight with a fictional AI person, you can see that we're going crazy.
- 35:57SPEAKER_00: Okay, there's another book.
- 35:58SPEAKER_00: Wow, see, you're popular.
- 35:59SPEAKER_00: There's another question from Ron Physical Body Healing.
- 36:02SPEAKER_00: They say, if the book has not a frequency of 500, I will not read it.
- 36:06SPEAKER_00: What does that mean?
- 36:08SPEAKER_01: I have no idea.
- 36:11SPEAKER_00: What?
- 36:12SPEAKER_01: Specific frequency of the book, maybe.
- 36:14SPEAKER_00: Like energy, maybe.
- 36:17SPEAKER_00: Maybe it has like low energy?
- 36:20SPEAKER_01: Adding a little bit more to your previous questions.
- 36:23SPEAKER_01: I think it's perfectly possible, but if it's your full-time job, then it's a job.
- 36:31SPEAKER_01: It's not longer a hobby.
- 36:33SPEAKER_01: Yeah, yeah.
- 36:35SPEAKER_01: You don't necessarily write What you want to write.
- 36:40SPEAKER_01: Sometimes you have to write what people want.
- 36:44SPEAKER_01: And using AI speeds up the process very, very, very
- 36:52SPEAKER_00: Speaking of,
- 36:53SPEAKER_00: I know I said last question,
- 36:54SPEAKER_00: but quickly, but AI,
- 36:56SPEAKER_00: there's these big publishers,
- 36:59SPEAKER_00: this author is being canceled or drugged because they used AI.
- 37:04SPEAKER_00: In the past,
- 37:05SPEAKER_00: authors used to be canceled for tweeting something or whatever,
- 37:08SPEAKER_00: now they're being canceled for Okay, okay.
- 37:36SPEAKER_01: It's of course changed later but I use AI very heavily for brainstorming,
- 37:42SPEAKER_01: for outlining,
- 37:44SPEAKER_01: for polishing my text because I'm not the native speaker so sometimes I have
- 37:48SPEAKER_01: to ask AI whether it's good writing or not.
- 37:56SPEAKER_01: I use a lot of AI in generating all the promotion material.
- 38:04SPEAKER_01: It's great in creating ad copies and ad creatives.
- 38:08SPEAKER_01: And I use heavily in editing.
- 38:10SPEAKER_01: And I made a long journey from my first editing prompts to what I use now.
- 38:18SPEAKER_01: I have four long prompts.
- 38:21SPEAKER_01: And in the meantime, I really learned what editing means.
- 38:24SPEAKER_01: What does it mean to edit a book?
- 38:27SPEAKER_01: In order to tell, you can't tell AI, okay, edit my book.
- 38:32SPEAKER_01: It tells you, okay, I know everything about the editing.
- 38:35SPEAKER_01: Give me your book and I'll edit.
- 38:37SPEAKER_01: And it will edit your book because it wants to make you happy.
- 38:42SPEAKER_01: So you get a list of changes that sometimes doesn't make sense.
- 38:45SPEAKER_01: Very often doesn't make sense at all.
- 38:48SPEAKER_01: You can't tell I edit my book and give me a new version.
- 38:52SPEAKER_01: You have to give a specific prompt.
- 38:54SPEAKER_01: For example, find me all verbs where there is too much of that thing.
- 39:01SPEAKER_01: Find me repetition across all chapters, things like this.
- 39:05SPEAKER_01: So I have four stages editing prompt.
- 39:11SPEAKER_01: I read five books about editing.
- 39:18SPEAKER_01: And I had to learn in order to actually say, tell AI what I want it to do.
- 39:24SPEAKER_01: And it does that pretty well with my last four editing scripts.
- 39:32SPEAKER_00: So how do you feel about the big five publishing authors,
- 39:36SPEAKER_00: cancelling authors or dropping authors who use AI and all these like anti-AI...
- 39:48SPEAKER_01: I'm pretty against traditional publishing in general.
- 39:54SPEAKER_01: I don't feel I need traditional publisher or anything.
- 40:00SPEAKER_01: And it's not like everyone can have a traditional publisher, right?
- 40:04SPEAKER_01: The big contracts happen after you become an established author.
- 40:11SPEAKER_01: Yeah, exactly.
- 40:12SPEAKER_01: After you sell some books, then they come to you.
- 40:15SPEAKER_01: Correct, yeah.
- 40:17SPEAKER_01: It's not like everyone can be an additional published author.
- 40:21SPEAKER_01: And the witch hunt that is happening right now,
- 40:28SPEAKER_01: it comes from the witch hunt that came from the readers.
- 40:35SPEAKER_01: Publishers are afraid of being accused about selling the enumerated books.
- 40:47SPEAKER_01: Pangram is probably the best of the best of the AI companies.
- 40:52SPEAKER_01: Checkers.
- 40:53SPEAKER_01: And it only can tell you that the book was touched by AI.
- 40:58SPEAKER_01: It can't reliably tell you, okay, this sentence was made by AI and this didn't.
- 41:04SPEAKER_01: And it happens still that Pangram is wrong on certain things.
- 41:09SPEAKER_01: So, I don't know.
- 41:12SPEAKER_01: If the book is good... Who cares, yeah.
- 41:15SPEAKER_00: Doesn't really matter, yeah.
- 41:18SPEAKER_00: Yeah, yeah.
- 41:20SPEAKER_00: Especially true, which is true.
- 41:22SPEAKER_00: I mean, I agree completely with you like about the traditional publishers and that
- 41:27SPEAKER_00: for me is another reason Why the future,
- 41:30SPEAKER_00: I think, is independent publishing, honestly.
- 41:34SPEAKER_00: And you can do everything on your own.
- 41:37SPEAKER_00: You can ask your AI chief of staff to help you.
- 41:40SPEAKER_00: But anyways, to each his own.
- 41:42SPEAKER_00: All right.
- 41:44SPEAKER_00: This has been wonderful, Marcin.
- 41:45SPEAKER_00: How can people contact you?
- 41:48SPEAKER_00: How can they reach you?
- 41:49SPEAKER_00: If they want to use your services, maybe use your platform, this is your...
- 41:53SPEAKER_00: Chance to shine and shameless promotion.
- 41:57SPEAKER_00: And feel free,
- 41:58SPEAKER_00: the audience,
- 41:59SPEAKER_00: if you have any questions,
- 42:01SPEAKER_00: if you can drop them in the chat while we have a few minutes left.
- 42:04SPEAKER_00: So yeah, how can people reach you?
- 42:06SPEAKER_01: Yeah, my Substack is at the indielab.net.
- 42:11SPEAKER_01: The Authorshaven is authorshaven.io.
- 42:15SPEAKER_01: So feel free to come register.
- 42:17SPEAKER_01: If you don't like it, we'll delete your account.
- 42:20SPEAKER_00: Do you have a website?
- 42:22SPEAKER_00: They can email you?
- 42:24SPEAKER_01: So I don't have my personal website per se.
- 42:28SPEAKER_01: I have websites for my books.
- 42:32SPEAKER_01: One is milesphoenixbooks.com.
- 42:35SPEAKER_00: Okay.
- 42:36SPEAKER_01: Second is Alex Radek.
- 42:39SPEAKER_01: For my post-apocalyptic.
- 42:41SPEAKER_01: But the easier way is to just go to theindielab.net and find me on Substack.
- 42:48SPEAKER_01: Okay.
- 42:48SPEAKER_01: Yeah, give me a shout over chat.
- 42:51SPEAKER_01: I reply.
- 42:53SPEAKER_00: Great, great.
- 42:54SPEAKER_00: Well, thank you so much.
- 42:55SPEAKER_00: This has been amazing.
- 42:57SPEAKER_00: I personally learned a lot and I can't wait to keep learning from you.
- 43:00SPEAKER_00: And I'm sure the listeners and the readers and anyone who's going to watch
- 43:05SPEAKER_00: the replay is going to learn a lot from it.
- 43:07SPEAKER_00: And please subscribe to Substack.
- 43:10SPEAKER_00: And for everyone who joined us today,
- 43:11SPEAKER_00: just a shout out to Elaine Williams,
- 43:14SPEAKER_00: Aloha Kennedy,
- 43:14SPEAKER_00: Dawood Kutab,
- 43:15SPEAKER_00: Matt Likes to Do Things,
- 43:17SPEAKER_00: Wailing Graves,
- 43:18SPEAKER_00: Michael Conlon,
- 43:19SPEAKER_00: Charlie Whoop,
- 43:20SPEAKER_00: Creston Mapes, Mary Peace, Jane Tabachnik, and Ron Physical Body Healing.
- 43:27SPEAKER_00: Thank you, everyone.
- 43:29SPEAKER_00: And we will see you next time we go live.
- 43:32SPEAKER_00: And I will see you on Substack.
- 43:34SPEAKER_00: Thank you so much.
- 43:34SPEAKER_01: It was a pleasure.
- 43:35SPEAKER_01: Thank you.
- 43:36SPEAKER_00: Take care.
- 43:36SPEAKER_00: Bye-bye.
- 43:37SPEAKER_01: Bye.