Latest / Beyond Fulfillment Podcast / Iterating Fast and Fearlessly: How Van Tucker Built a National Locker Network
Transcript
- 0:04I think there's like one philosophy where if you're not embarrassed by your first product, I mean, your first, like, revision, you should be.
- 0:12You launched too late, you know.
- 0:14So today we're joined by Van Tucker, a serial entrepreneur with a passion for building innovative tech ventures.
- 0:22With a background in launching and growing businesses, Van is now a founding team member of Harbor Locker, a company reshaping how we access final mile deliveries and secure package storage.
- 0:35In this episode, Van shares the fascinating story behind Harbor Lockers rapid growth.
- 0:41From testing MVP lockers in a small California town to building a nationwide network with over 500 locations, we dive into the agile mindset that drove the early iterations, the surprising ways customers are using their lockers.
- 0:58Think nightclubs and stadiums.
- 1:00And also the mindset needed to sustain a startup through the biggest challenges and unexpected pivots.
- 1:06If you're curious about logistics, innovation, entrepreneurial.
- 1:10Grit, or the stories that unfold when.
- 1:13Technology meets real world needs, you won't want to miss this conversation.
- 1:17As always, if you found value from this content, please like and subscribe.
- 1:22All right, Van Tucker, welcome to Beyond Fulfillment.
- 1:27Well, thank you for having me on here today.
- 1:28Super excited.
- 1:30Yes, sir, we are as well.
- 1:32So, Van, you've been a serial entrepreneur your whole career and now you are a founding team member of Harbor Locker, which very exciting company and you've got quite a story behind that.
- 1:46But just for our audience, can you tell us what is Harbor Locker?
- 1:50Yeah, so Harbor Locker is a public marketplace locker network.
- 1:54You may be wondering what that means.
- 1:56So if you seen those Amazon lockers around cities where you know you can have people, you can pick up your orders and do returns.
- 2:02We built a very similar network around the United States, but it's open up to any merchant or company that can use the lockers for final mile delivery returns or even storage of items in the locker.
- 2:14So we have.
- 2:16That is the concept.
- 2:17We have currently over 500 locations in the United States in about 80 cities.
- 2:23And that's what Harbor Lockers is, on demand locker, where people can quickly access the location and exchange items through them.
- 2:31Okay, and how did you get into this business?
- 2:35How did I get into this?
- 2:36Good question.
- 2:37So, you know, you mentioned before, I've been an entrepreneur.
- 2:39I actually owned a venture studio before with one of my partners.
- 2:43We had.
- 2:44We're building my whole career.
- 2:45I've been building technology and different initiatives with other companies through the venture studio.
- 2:52And I actually started a 4PL, whereas a full stack fulfillment company.
- 2:56And that really got me more and more into logistics and E comm.
- 3:00And came across the arc, the founder of Luxor One.
- 3:05When Luxor One was kind of expanding into this new opportunity of putting with more of the idea stages, how do we have lockers be deployed?
- 3:12I was looking for my next kind of fun thing that I can take my experience into.
- 3:17And this was where we kind of came, joined forces with Luxor1 and started this division called Harbor.
- 3:22And initially this was, you know, right during.
- 3:26Right.
- 3:26Kind of during the speak of COVID You know, this was in 2022.
- 3:32Covid was kind of, you know, more and more contactless deliveries are happening, more awareness of fulfillment technology.
- 3:39So we thought, hey, this is the perfect time to actually start introducing a public locker in the United States.
- 3:45So the way it worked is I started, you know, we started developing a new product to make it easier to deploy lockers around cities, and then started finding more and more partners to work with to be our early
- 3:56pilot partners to kind of validate the idea.
- 3:59And now we're here in 2025 and it's been fun journey so far, and it's kind of, in my opinion, it's just getting started as well.
- 4:06Okay, okay.
- 4:07Excellent.
- 4:08All right.
- 4:09So you've been an entrepreneur your whole, whole career.
- 4:12You're looking for your next project.
- 4:17You meet up with the founder of Luxor1, and you guys have this idea during COVID and after everything we all went through there, and the rise of contactless delivery and the need for that type of service, and you
- 4:33have this idea to build this public locker network.
- 4:37Right.
- 4:37So when you conceptualize this, you guys say, okay, we're going to do this.
- 4:41Like, how do you go about, like, getting.
- 4:43Getting something like that started, you know, from the beginning?
- 4:49Yeah.
- 4:49So getting started.
- 4:50Getting started is often the most difficult thing.
- 4:52You know, you're buying an idea, but how do you actually get your idea in the real world?
- 4:58Fast as you can, because, you know, you spend a lot of time whiteboarding things, thinking these ideas.
- 5:02So what we did, you know, it's like, how do we actually build a very early prototype MVP locker solution and get it deployed quickly?
- 5:13Six months, you know, a hardware solution with a software solution.
- 5:16So what we did is we actually found a little pilot market town outside of Northern California called Chico, California.
- 5:24It's near where I'm based.
- 5:25We got five lockers.
- 5:27We deployed them around the city.
- 5:30And this was a small isolated area of under about 100,000 people in the population.
- 5:35And that was kind of our test bed, you know, to let us start building the product and actually start getting real world feedback.
- 5:42From customers of how they can use the lockers for a variety of use cases.
- 5:46So that was our first step is how do we get up something out quick as we can and get it in hand to the customers and start improving, improving, improving on top of it.
- 5:56And that was kind of how we got in the initial form.
- 6:00And when we did that, one of the big areas with a lot of lockers especially is we need to drive the cost down to build these lockers and also support them.
- 6:11You know, historically a lot of smart lockers require to be powered by AC power, meaning to plug them into an actual power plugin to run power.
- 6:21A lot of them have kiosk screens where they interacted with the kiosk screen and also a lot of them require Internet.
- 6:28So what we did, we built what we call a headless locker where it has, it runs on batteries.
- 6:33The batteries last up to two years.
- 6:35It has no kiosk screen on it.
- 6:37It's all ran and open a mobile API, what we call Harbor Connect.
- 6:42And what that let us do is make a true, what we call anywhere locker.
- 6:47We can drop them literally anywhere.
- 6:50And that's what led us built the framework of actually deploying these lockers quicker without a lot of setup fees to set up and install the locker and also reduce our monthly operating cost of the locker.
- 7:04So that was the big thing we had to do at first is really develop this anywhere locker product in the technology and then at the same time getting more and more use cases to be used on the lockers
- 7:18as well.
- 7:19So it's been quite a journey to get to go through all of it.
- 7:23But the thing that we really strive on is being very agile and work with our partners such as some major shipping companies that we work with that use their lockers for drop off and final returns.
- 7:38And you know, in being very taking that feedback and, and actually implementing into our product quick as we can.
- 7:44So at first when we started we were just an API driven blocker platform.
- 7:49So in order to use our solution you had to be a developer, you had to integrate our APIs.
- 7:54We had no really turnkey solutions.
- 7:57We quickly learned that we need less friction to use our product.
- 8:01So we started building more turnkey solutions what we called hardware Pilot app.
- 8:06We made a turnkey solution called Harbor Pilot which lets merchants and companies and carriers use our lockers without any integration.
- 8:14So they can go to, we set them up on it, they can be ready within minutes and you access a whole locker platform without any integrations.
- 8:22And that's what really helped us get the flywheel started more by actually making easier and easier tools for companies to use our lockers on an early pilot model.
- 8:34And then some small merchants that use actually use those tools indefinitely.
- 8:38But we try to make it easy and easier to access the solution, and that's one of our big things these days, is this letting merchant companies access these lockers fast as they can.
- 8:48Just how we made this 15 minute anywhere locker we can set up fast.
- 8:52Now we're working on making it easier for companies to tap into the network as well.
- 8:57Okay, love that.
- 8:58And so much to unpack there.
- 8:59And a lot of powerful principles that I want to expand on for the audience there.
- 9:03But so you mentioned when you got started, right, you wanted to get something out there as quick as possible, right?
- 9:10So you started in your kind of your backyard in California, in a small area, and you put a few lockers and you got them out there right away, right?
- 9:19Within a very short period of time.
- 9:22So.
- 9:22And when you detailed all those improvements you had to make as far as driving the cost down and making them more accessible and making them less friction so people could access them easier, I mean, do you.
- 9:37It sounds like, you know, because so many times people wait, they try to get it perfect and it takes forever and then it doesn't end up working out.
- 9:46It sounds like you wouldn't have got to that point and made all these iterations if you hadn't just got it out there and it's in perfect form as quick as you can.
- 9:54And then you got feedback from the market about what needed to change.
- 9:57Is that fair to say?
- 9:59Yeah, absolutely.
- 10:00I think there's like one philosophy where if you're not embarrassed by your first product, I mean, your first, like, revision, you should be.
- 10:07You launched too late.
- 10:08You know, so our first product we had, you know, I was actually on the street standing next to the locker and getting people to use it.
- 10:17So the one way we did it is I put Red Bulls in the locker and I bought, went to the the market, loaded the locker up with Red Bulls, and I filled it up with Red Bulls.
- 10:28And then we used a mobile app for people to pick up a free Red Bull.
- 10:32And I was literally standing in front of the locker and say, hey, you want to try?
- 10:37Want a free Red Bull?
- 10:38They're like, okay, I'll take a free Red Bull.
- 10:41It's like, okay, you need to actually now use the pickup code on this app to open the locker to pick up this Red Bull out of it.
- 10:50And.
- 10:51And that really just got us more people, like, hey, what is this locker?
- 10:54What Wait, you may mean you can pick things up out of the locker wasn't, you know, the Red Bulls is a way to get people started, you know, to use it and get people to understand what a locker
- 11:04even is.
- 11:04Because in the United States, locker adoption is pretty low unless you live in like an apartment building.
- 11:10So yeah, that's how we got out there at first is like.
- 11:13Is rolling up our sleeves, giving out free samples and then learning and fixing the variety of issues.
- 11:20You know that when there's variety issues is more our API making the events be managed correctly.
- 11:27Other issue we had is having people connect to their.
- 11:30Because it opens via mobile device, your phone.
- 11:33We had an issue where if you have multiple phones connected at exactly the same time, it would cause an error.
- 11:38So we had to get that solved if you have multiple people at the same time opening the locker.
- 11:43So we, we solve a lot of those issues, you know, just by being out in the field and just talking to our customers.
- 11:48But yeah, we would if we.
- 11:50These are issues, you know, you could have spent a lot longer in the lab trying to figure out.
- 11:54But we also get product validation at the same time.
- 11:58Okay.
- 11:59All right.
- 12:00And so how, how long did it take, you know, from when you first launched in all these iterations.
- 12:07Right.
- 12:07Because this is about.
- 12:08You're about three.
- 12:09A little over three years in.
- 12:11I mean, how.
- 12:12How long do you think it took before you got like a.
- 12:15Like or.
- 12:16I mean, are you still iterating to this day in terms of.
- 12:19Of like trying or like how long.
- 12:21Did it take to.
- 12:22You really said, wow, we've got really something here that we can really scale and market.
- 12:28Yeah, everything takes a lot longer than you expect.
- 12:31So that's one thing you learn is, you know, there is opportunities there.
- 12:35Some things you see, especially on x or on LinkedIn, you hear people these moonshots where they come out of nowhere and they take off radically.
- 12:45Fast growth.
- 12:46Most companies take a lot longer than you expect to get the traction you really envision, especially people like me that are highly optimistic about things.
- 12:58So.
- 12:59So with us is, you know, we took, you know, I would say we are still iterating.
- 13:04Iterating.
- 13:05That's kind of part of the process.
- 13:06You kind of keep improving, improving as you go.
- 13:09But you know, one thing we found, you know, especially going into this, we knew we were kind of the first company in the United States deploying public lockers around public spaces.
- 13:19So there's still a lot of education in the, you know, to end consumers what they can use A locker for.
- 13:25And we're still early on on that journey.
- 13:26But we kind of knew that going into that, this, that it is a, you know, this is a market that needs awareness and education made at the same time.
- 13:35But we did find early on that our technology can also be used not just for public lockers.
- 13:41So, so when you think of public lockers for deliveries, final mile, one thing we found early on is we put one of the lockers in our pilot market in front of a nightclub in Chico and they started using
- 13:53the lockers not just for packages, they actually started using for bag storage where people can store their bags in that locker at nighttime because they have a no bag policy when you go into the nightclub.
- 14:06So when they go to the security, they say, hey, you can't bring that bag in this club.
- 14:10There's a lock, but there's a bag storage locker around the corner where you can pay $5 to use and store your bag in there when you're at the club.
- 14:18So this is a college town and people take Uber and they walk there, they absolutely will pay $5 and put it into the locker.
- 14:25What that spawned is us to start another product called Drop Locker where we now put our lockers at sporting venues around the United States for clear bag policy.
- 14:36So we actually kind of morphed this Chico pilot we found is that, and that's a very scalable business where we actually now have our lockers at sports venues, same technology, instead of being more on the public lockers and
- 14:50more bag storage locker called Drop Locker.
- 14:53And that is a business unit that we developed and now kind of self sustaining brand that we have.
- 14:58And we put them at tons of major stadiums around the United States.
- 15:02And that's something we didn't really have intention of doing when we first started this.
- 15:07But it's still using the same concept of using our technology.
- 15:11But that is actually what we found by using out in the field and actually kind of exceeded some of our expectations as well.
- 15:18Wow, that's a great story too because like you said, you didn't plan on it.
- 15:22And just that pilot and getting that feedback where people at a nightclub would need to store their bags small spawned a whole other business.
- 15:30And then you're able to market that at sporting events and for the clear bag policy and just that, that agility and that, that, that ability to be able to act quickly, right.
- 15:41And implement feedback and, and pivot and.
- 15:45Go in a new direction.
- 15:46Once you see that there's something there, I mean, clearly it's paid off.
- 15:51Yeah, it's paid off.
- 15:53And, and that's, you know, the kind of the spirit of Harbor.
- 15:56We wanted to build it as a technology framework for entrepreneurs to build their business ideas on it.
- 16:03So we had this kind of two approaches.
- 16:06One is how do we find entrepreneurs to build innovative business ideas on it?
- 16:10Just like how the iPhone, when the iPhone came out, people developed their iPhone apps on it.
- 16:16Apple really never envisioned, you know, Snapchat, Instagram, all these billion dollar companies got built on top of the app store ecosystem.
- 16:26And then yeah, so that's one thing we were always targeting, how we find people to build business ideas on top of our lockers.
- 16:33That's one these innovators and entrepreneurs.
- 16:35And then we have this other bucket is your more traditional integrations with major shipping carriers to do final mile and first miles through the locker.
- 16:45We knew the major carriers is a long lead time for us to integrate into the top three shipping carriers.
- 16:52You know, he's going through and working with them, getting all the workflows.
- 16:55We knew that was a long process to get them all on board.
- 17:00So we spend a lot of our energy at first on actually focus on the innovators and entrepreneurs.
- 17:06And that's how like the drop locker kind of became our own product that we developed on top of it.
- 17:11But we do have about 30 other companies that have developed other businesses and solutions on top of the locker outside of the major carriers as well.
- 17:20So it's been a fun journey in how this has been going and it's always fun to kind of hear and talk to people about all these crazy use cases we use the lockers for.
- 17:31Interesting, interesting.
- 17:32Okay, I want to go back to something else you said a minute ago where you know, you're naturally optimistic and so many entrepreneurs, you know, we talk to are.
- 17:42But like you said, everything takes longer than you expect.
- 17:45There's stuff you don't see coming.
- 17:47So when you have this idea and this dream and this vision of how this company can take off quickly and you're optimistic and you get out there and then things don't take off as quick and all types of
- 17:59unexpected adversity comes your way.
- 18:02I mean what, what's the mindset like and how do you kind of sustain yourself through those periods where you think it's going to be, you know, straight up and you see roadblocks and you're having to deal with that.
- 18:17Yeah, good question.
- 18:18So I think that's a nature.
- 18:21So you're highly optimistic.
- 18:23You know, is having a great vision of where you're taking is always important.
- 18:30So you know, if you look at the today where you are you oh we have this momentum we're doing or the situation.
- 18:37But we, you know with us we got early on we implemented the EOS framework into Harbor.
- 18:44With the EOS framework that helped us actually define our vision of where we're going.
- 18:49We have our three year goal set, you know, in that with that we set objectives on it and then we also have our big, you know, hairy goal that you go for that gets you really excited to go
- 19:00out there and actually wake up and get powered on.
- 19:05So with that, you know, especially if you're going to start up, a lot of times your goals could be potentially pivoting based on different opportunities that come through that you know, even forecast coming in.
- 19:16But your main goal division is what keeps you going.
- 19:18So one thing I learned is with us in this harbor and we built it is we kind of went into day one.
- 19:26The founder of Luxor1 implemented this on some other organizations he done.
- 19:30And that was I would say one of the biggest things that kept us going and kind of keeping going.
- 19:35You know what your long term vision is.
- 19:38So when things do kind of may take longer, you hit roadblocks, you say hey this is what we're going to.
- 19:42You need kind of play the long game where you know that's always difficult especially if you're a startup when you have stakeholders, limited cash flow goals that you need to hit for different milestones.
- 19:57Says you know, that's where with us, you know, making sure your whole team, your partners, everyone involved in it have the same vision on it and also making sure you also remain flexible.
- 20:12Meaning sometimes your goal you may make for three years from now, you may have to re calibrate how you actually going to hit it and do different objectives.
- 20:22That could be, hey, this bag storage business is something we may want to go a little deeper into.
- 20:26Even though we didn't go into it initially, that's what we want to do.
- 20:29But the market says hey that's something that got, got some legs, let's put some more energy into it.
- 20:36Initially we were very, you know, focus on some more logistic carrier opportunities.
- 20:42You know those take a long time.
- 20:44But now, you know we have now lockers at Waymo, the self driving car company for lost and found.
- 20:50We have lockers that where people lose something in self driving car the Waymo puts them inside of a locker and people can pick them up through our locker as well.
- 21:00And that's something again another use case that we never really thought of at the beginning you know, but it is, you know, these use cases that keep popping up for these unique opportunities.
- 21:11And then we try to be very innovative and technology driven.
- 21:15So when someone does come with an idea or problem that we can solve at lockers, how do we respond to it?
- 21:20Quickly.
- 21:21So to answer your question, I think staying optimistic is most important trait for someone is, you know, people like working with individuals that are optimistic, but you also need balance on your team as well.
- 21:37So we also have other team member that we brought in.
- 21:41His name's Tad, he works with us on Harbor.
- 21:44Tad is, you know, he also keeps things more realistic than me.
- 21:47So that's a big thing.
- 21:48When you have teams, you need balance within the organization.
- 21:52So you have people like me that may be a little more optimistic, but you also need someone checking, balancing you as well.
- 21:58So it's always good to have the partner and what you're doing, another team member, they can also kind of look at the pros and cons.
- 22:04So it's not just one person.
- 22:06Typically, usually have a team of people that can kind of help you balance as well.
- 22:11Yeah, that's a great point.
- 22:12And those different elements, those different personality types are so important to where, you know, you need that optimistic, that aggressive person.
- 22:20But then you also need that element of reality to make sure it doesn't get too, too far out of balance.
- 22:27Right, exactly.
- 22:29So that says a lot of entrepreneurs are visionaries and that's what makes them a very successful entrepreneur and sometimes take risk and do things that a lot of people won't want to do because it's uncomfortable, high risk of
- 22:44failure, but you also get the benefits.
- 22:47But a lot of entrepreneurs also have a right hand person that also kind of keeps them balanced as well.
- 22:54Okay.
- 22:55All right.
- 22:56And throughout this whole journey, you know, as far as building and scaling this company, and now you're in, you're in 80 cities, 500 plus locations, continuing to grow.
- 23:07What's been, what's been the biggest surprise that you've had?
- 23:13The biggest surprise that I had.
- 23:19Well, the biggest surprise I'd have is, would have been we've been working with different variety of use cases on the locker.
- 23:30So one use case, we're talking to a specialized logistic company and they have customers in the healthcare industry.
- 23:39And that's one industry that we didn't really look too much into initially, but they have very unique specialized logistic needs for, for transporting medical tissue.
- 23:51So they came to us, hey, we see you can do these locker points, but can they also be used for, you know, in hospitals you see these little drop boxes where people drop things off medical tissue.
- 24:03How can you do a more secure asynchronous drop off and pick up a medical tissue and manage the supply chain throughout that journey.
- 24:13So that was a very unique situation.
- 24:16Like wow.
- 24:17We never even thought about medical tissue and how our product can solve it.
- 24:22And that was something like surprised me like wow, that is an interesting use case of the locker.
- 24:27And our technology checks all the boxes to support it.
- 24:31And you know, and that's where we really get excited.
- 24:34I get excited about these top working these companies and learning about these very unique use cases of the lockers for that use case.
- 24:44And then this other use case that even is interesting is early on partner to that kind of was this bread is baker.
- 24:53He's in the Bay area and he has actually mills bread.
- 24:58So he's a bread mill where they make flour or bread that you cook.
- 25:02And he was on Facebook and WhatsApp selling his bread through the local community there.
- 25:08And he would sell it in parking lots around the city.
- 25:13So he would go around the city each week.
- 25:16He said I'll be at Trader Joe's at 10:00am in San Jose, I'd be at 12:00'.
- 25:22Clock, I'll be in Menlo park in front of Whole Foods to pick up your bread flour.
- 25:29And then he started using our lockers instead of people him sitting in the parking lot waiting for everyone to meet up with them.
- 25:36He'd do the pre orders throughout the week.
- 25:39He mills the bread then he just goes and drops them off at lockers around the city.
- 25:42And that's another very interesting use case where these local entrepreneur got innovative in finding technology to solve his problem.
- 25:51So instead of him spending all day on Saturday waiting for people, now he just goes out and drops them off and he's done with it in one quick in about an hour and a half.
- 26:00So those are use cases.
- 26:01I get excited is how we work with these local entrepreneurs gets me most excited.
- 26:06And also these very unique use cases.
- 26:09Okay, wow, interesting.
- 26:11And given how far you've come in just the, the first three years or so.
- 26:15Like what, what's next for Harbor Locker?
- 26:20Well, what's next, you know us just really expanding the locker network here in the United States.
- 26:25You know expanding more locations is the biggest initiative and also getting more and more carry integrate.
- 26:32You know people can actually use the lockers more and more within local communities for secure package delivery.
- 26:39So instead of having packages delivered to your doorstep, if you live in an area where you have a lot of porch piracy how can you have your locker, your packages delivered to that nearby locker, and you pick it
- 26:51up for us?
- 26:52So that's the big thing for us, is getting more and more lockers delivered, more and more people using the lockers for secure delivery packages to really fight that porch piracy problem in the United States and add more locker
- 27:07locations.
- 27:09Okay.
- 27:10All right.
- 27:10And, Van, if people want to get in touch with you, learn more about what you're doing at Harbor Locker or reach out for any other reason, what's the best way people can find you online?
- 27:20Yeah, the best way, guys, you go to our website, harbor locker lockers.com there, you can kind of even see our locations.
- 27:27If you go there, there's a little tab says locations.
- 27:29You can see a location map, see all the locker locations there.
- 27:33We do have an app marketplace where you can see the different providers and use cases on the locker.
- 27:39Feel free to reach out to me to direct.
- 27:41My email is vanharborlockers.com where you can shoot me an email.
- 27:46And also if you're on LinkedIn, you can connect with me there.
- 27:49So you can find me a lot of variety of ways through those channels.
- 27:53Okay.
- 27:54And we'll link all that in the show Notes for everyone.
- 27:56All right, well, Van, thank you so much for taking the time to be here and sharing all this valuable wisdom from your journey with our audience.
- 28:03We greatly appreciate it.
- 28:04Thank you for having me on.
- 28:05Have a good one.