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Pierre Bouvard on AM/FM radio value and July 2026 Australian Podcast Ranker insights · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  Today, we'll cover two exciting stories: "Westwood One’s Bouvard argues AM/FM fills
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  media-plan reach gaps" and "Australian podcast data maps valuable listener spending patterns."
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  Let's dive in!
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  Pierre Bouvard, the chief insights officer of the Cumulus Media | Westwood One Audio Active
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  Group, argues that adding AM/FM radio to media plans significantly enhances reach.
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  His analysis, based on 2026 data from MRI-Simmons, Edison Research, and Nielsen,
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  reveals that incorporating AM/FM radio with platforms like YouTube, Instagram, and TikTok
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  dramatically increases audience reach.
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  Bouvard emphasizes that AM/FM radio should be considered an essential component to close the
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  reach gaps left by digital-only media plans.
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  The July 2026 Australian Podcast Ranker, released by Commercial Radio and Audio along
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  with Triton Digital, highlights "Mamamia Out Loud" as the top podcast with over nine hundred
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  fifty thousand monthly listeners.
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  "Hamish & Andy" and "ABC News Top Stories" follow closely.
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  The ranker shows News leading in genre rankings with four point five one million listeners.
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  Notably, more than half of podcast listeners made online purchases last month, emphasizing
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  the commercial value of podcast audiences.
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  That wraps up today's episode of the RedTech daily podcast.
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  To read the full articles, visit redtech.pro.
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  I'm Marguerite Clark, and thank you for listening.
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  Join us again tomorrow for more insights from the world of radio broadcast and digital audio
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  industries.