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Leveraging Thought Leadership | James Carbary | 268
Today's guest is James Carbary, founder of Sweet Fish Media, the executive producer of the B2B Growth podcast, and the author of Content-Based Networking.
James chats with us about how he is using podcasting in a much more thoughtful and strategic way to create a flywheel of content that can be used outside of the podcast itself. James talks about the questions he asks before an interview to prompt passionate replies that you can build an incredible episode around.
We discuss using your podcast guests to do original research to gain powerful insights into the wants and needs of the very…
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