Avoiding The Ick Factor: Anthony Po and Lauren Probyn Aouad on Getting Authenticity Right
What makes a brand stand out in a crowded digital landscape, capture attention, and create campaigns that genuinely resonate? It starts with understanding culture, not chasing virality.
In this episode of Adspeak by ADWEEK, host Lauren Probyn Aouad, VP of Entertainment & Culture Marketing at UTA, sits down with Anthony Po, creator, performance artist, and co-founder of Pufferfish. Recorded live at Brand Week, the conversation explores how creators are redefining brand marketing, why authenticity matters more than strategy alone, and what it takes to turn cultural moments into meaningful…
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