Latest / Ambitious Podcast / Strategic Patience: Why It Builds Million-Dollar Businesses

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Strategic Patience: Why It Builds Million-Dollar Businesses · Ambitious Podcast

0:00
Many of us are self sabotaging our own success, our own ability
0:05
to rapidly grow our business and we're putting this beautiful
0:09
window dressing on it of saying its productivity.
0:12
Why am I not there? Why do I not have those results?
0:14
Why do I not have that reality? Your nervous system is lying to
0:18
you. You're planting seeds, patting
0:20
it down, putting water on it, and 30 seconds later asking
0:23
yourself where's the plant? Certain things are going to take
0:26
time. You've got to let them cook. 66%
0:30
of you are abandoning the thing that could literally blow up
0:34
your business simply based off the fact you didn't see it
0:38
through. They're like, see that just
0:40
never works. There's something that probably
0:43
has half of the expertise that you have half of the knowledge,
0:46
and because they are faster at execution, they're winning.
0:50
Inaction is always going to cost more than imperfect action.
0:56
Where are you right now seeing somebody who has way more reps
0:59
than you and saying I should have their results?
1:02
Are you running a business or are you reacting to one?
1:06
Hello and welcome back to Ambitious.
1:08
Today we are diving into something that is probably the
1:12
two sides of the business coin that you yourself have
1:15
experienced, which is the fact that on one side, we're taught
1:18
that progress requires patience. And so we need to be patient
1:22
with our results, patient with our momentum, and to sometimes
1:26
just put your head down and don't look up to assess things
1:29
too quickly. But then on the contrast, we
1:32
also were told that success loves speed.
1:35
And so we have it should go fast and speed is the answer.
1:40
But then we also have patience is the answer.
1:43
And so often times it can feel like that these two sides
1:46
conflict and that they both feel true at the same time and yet we
1:51
don't know which one we should be focusing on.
1:53
Is this a season where I just need to be patient and I need to
1:56
realize that the result needs time to allow itself to develop?
2:01
Or is there something that I should be expecting to see
2:04
happen faster? Should my results be happening
2:07
faster? And here I am saying, oh, just
2:09
be patient. How do we know what's the right
2:11
answer? And so that's what I want to
2:13
help you to really master today, which is to understand when we
2:17
look at patients and we look at speed in business, how do we
2:21
know what situations warrant speed and which situations
2:25
warrant patients? And is it possible that you're
2:29
actually using speed when you shouldn't be, or patients when
2:33
you shouldn't be? I personally feel like not
2:43
enough people talk about, OK, well, if what got you here won't
2:46
get you there, OK, fine, probably true.
2:50
What got me to 6 figures won't get me to 7.
2:52
What got me to 7 won't get me to multiple 7.
2:55
But then the question we're left with, well, then what do I need
2:58
to be working on? What do I need to be doing?
3:00
And so that's what I want to break down today is let's
3:03
actually go deep under the hood of what it looks like to master
3:09
patients while also mastering speed at the same time.
3:14
And so if you're hearing this and you're thinking I'm
3:17
resonating with this because I don't even know the relationship
3:19
around this, it's not because you're moving too slow and it's
3:22
not because you're moving too fast.
3:24
It's often because you're pressing the wrong buttons at
3:27
the wrong time. That's what I see.
3:29
But a lot of businesses I work with is that they're not not
3:33
having patience or not having speed.
3:35
They're, I think integrating one or the other at a time where it
3:38
isn't necessarily warranted, meaning your patient when you
3:42
actually need to be having some aspect of urgency and of speed
3:46
underneath you. And there's other times when I
3:48
see people who are clearly all about urgency and it's like
3:52
speed, speed, speed, let's go fast, fast, fast.
3:55
And they recognize like you just need to be patient in this
3:58
season. But again, how do we know what's
4:00
right and how do we know what's wrong?
4:01
So sitting, for example, on a launch that you want to do or an
4:05
idea that you want to do and you're trying to refine it and
4:08
you're trying to perfect it. That is a time when you've put
4:11
patients in the wrong bucket. You've put patients as the wrong
4:16
tier for yourself, which is why you're dragging out something
4:20
that probably should have already gone out by now.
4:22
On the contrast, if you launch something and you're whipping
4:26
this together, and then you're also panicking days out from
4:30
when you release it to your audience and you're like, Oh my
4:32
gosh, this hasn't sold. It's also possible because you
4:36
put speed in a place where it didn't belong.
4:40
And So what I've reflected on myself with my business and also
4:44
with a, the lot of the clients that I serve who are at the same
4:46
level as you, who are wanting to grow their business, you want to
4:49
scale, you want to TA into that next level.
4:53
It's not always just about the strategy itself, but it also can
4:56
be about your relationship with time in connection to that
5:01
strategy. And so that's what I want to
5:03
unpack today. You are probably either the
5:05
person who's like white knuckling through literally
5:08
everything that you do. And it kind of feels like at all
5:11
times like the building is on fire.
5:13
And on the other side, we've also got where you are
5:16
overthinking every move until you feel like you have the
5:21
perfect runway, the perfect kind of time to be able to execute on
5:25
it. And so let's find the happy
5:27
medium of this. And finally, once and for all,
5:31
give you a structure on where does patients come in and where
5:34
does speed come in when we're scaling a business.
5:36
OK, so one of the first things that I love, I don't know about
5:40
you, but I love you're taking those quizzes online where you
5:43
feel like it's like what's your love language or like what's
5:46
your, what's your content creator archetype or what's your
5:49
style, your style category or whatever it is.
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I'm like, diagnose me. I am someone who is a stickler
5:56
for a diagnosis. I love a good diagnosis of
5:59
basically putting in what I'm experiencing, what I'm going
6:03
through and saying here's what we see within this.
6:06
And so I want this next little bit here to be that for you.
6:09
I want you to look to see yourself within this and say,
6:13
are these things that I'm doing? Are these things I'm believing?
6:16
Are these things that I'm executing?
6:19
And if so, we're going to uncover where you might be
6:23
misusing speed when you need patience or patience when you
6:27
actually need speed. OK, Now first is for those of
6:32
you who are patient when you actually need to be fast.
6:36
And this is something that I see most commonly presenting itself
6:41
more often than not in the bucket of execution.
6:43
So when someone has been working on something for what feels like
6:47
forever, they're refining it. They're dialing in e-mail
6:50
sequences, they're dialing in design, they're dialing in, You
6:54
know, I just want to perfect the messaging.
6:56
I want to film a little bit more videos.
6:58
I want to just like kind of tweak, tweak, tweak, right?
7:01
You are refine the same project, the same launch, the same pivot
7:05
that you've been talking about for weeks.
7:07
Sometimes I've even seen this with people and I go, hey, it's
7:12
been a couple months that you've been talking about changing your
7:15
content or there's been a couple months where you've been talking
7:18
about launching that offer. It's been a couple months where
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you've been talking about integrating a different schedule
7:26
for yourself. Like at what point here are we
7:28
actually going to do this? At what point here are we going
7:31
to flick the switch and really do it?
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And what I find is that they're probably in some regard is a, an
7:39
underbelly of perfectionism. So there is kind of this, this
7:42
root of it just feels like it's not complete.
7:45
It feels like it's not perfect. It feels like it's not finished.
7:49
But often times you may find yourself hiding behind refining.
7:53
And that's what I see is that I see a lot of people who maybe
7:57
even yourself, you feel like you're like, it just needs to be
7:59
refined. I got to refine the offer,
8:00
refine the e-mail sequence. It just needs a couple more
8:04
tweaks. It's just not quite done.
8:06
And a question I ask, and I'd ask you is if you are someone
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who feels like you are often times more often than not in
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refinement bucket, A question that I asked myself is what does
8:18
done look like? And it's a very simple question,
8:23
but it's a very effective question because when we are
8:26
like, it just needs a bit more. It just needs a bit more.
8:30
Often times it is this belief that if we just add something,
8:34
if I just change something, then it will finally be done.
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But often times I would probably submit that most of us don't
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even know what done looks like. You may not even know what the
8:45
true complete of the thing you've been refining is.
8:49
And then you wonder why it's taking you months to figure out
8:52
this business idea or this business offer and you're
8:55
refining, refining, refining when you don't even know what
8:57
complete looks like in the 1st place.
9:00
So if you are someone who feels like you are constantly in
9:03
refinement, often times you can even, you know, see this in
9:08
things like delay of execution with taking weeks to respond to
9:12
something that is a opportunity or, you know, weeks to execute
9:18
on an idea. Because the thing that I hear
9:20
is, oh, I just, I really want to think about it first.
9:23
I want to think about it and I want to think about it is a
9:26
really interesting thing to share because kind of almost if
9:31
we think about it like a sales objection, I ask myself when I'm
9:35
like, I need to think about it. Well, what do you need to think
9:37
about? Like I do this with myself.
9:39
This is not just with clients. I will say, what do you need to
9:42
think about? If I'm, you know, I thought
9:46
about launching a second business.
9:47
I thought about, you know, something I want to do with my
9:51
marketing. I thought about XI, thought
9:53
about Y. The question becomes what do you
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need to think about? What are you thinking about?
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And if you don't know what it is that you need to solve for, then
10:03
really what it means is we're just circling the drain with
10:06
time. And so This is why when you are
10:08
one of those people who has an idea or you have clarity or you
10:12
have a goal post, but you're also not pressing go on it,
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you're not necessarily executing on it.
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We want to ask what are we needing to think about?
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What are we actually going to define as complete when it comes
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to this task? So we're non endless refinement.
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And the reason this is important because you know, if I'm going
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to be honest with you, there's somebody that probably has half
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of the expertise that you have, half of the knowledge, half of
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the awareness, the education, you label it how you want.
10:46
And because they are faster at execution, they're winning.
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It's a simple way to put it. When somebody feels like they
10:56
are OK with pressing go on something without the full
11:00
picture complete, you will often times see that they will get
11:04
better results, they will get quicker results.
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And that's because they're not in this, you know, ruminating
11:11
and refining bucket. They are 321 go and they press
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execute and they move forward. They do not delay on things like
11:18
execution, for example, of hiring or delegating, right?
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I see this with people who will say, oh, well, you know, it's
11:25
just faster if I do it myself. Well, yes, it is faster probably
11:28
if you do it yourself this time, but it's not faster if you do it
11:31
yourself for the next 72 times that you do it.
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So in these moments, whether it's with marketing offer team,
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any bucket in your business, it's not a matter of in those
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moments about patients. It's about the fact that many of
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us, if we just call it what it is, we are self sabotaging our
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own success, our own ability to rapidly grow our business.
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And we're putting this beautiful window dressing or this wrapping
11:59
paper on it of saying it's productivity.
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What you're really doing is you are someone who's postponing
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your potential achievement, your potential success with a lens of
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I'm being productive, I'm perfecting it, I'm refining it.
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When really what you're doing is you're retracting from what's
12:19
possible for you. You're pulling yourself away
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from what could actually be the reality for you and for your
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business. And so the indicator #1 is
12:29
asking yourself, are you someone who's actually in these
12:33
instances? And maybe as I'm saying this,
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you're like, oh, I'm thinking of an offer.
12:36
I'm thinking about that marketing thing I said I was
12:38
going to do. I was thinking about that, that,
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that thing I said I'd execute or that thing I said I press go on.
12:44
And I haven't done it yet. And I've been putting it off.
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I'm putting it off. Asking yourself, is it really
12:50
just you saying that you're being patient, You're being
12:54
patient with the launch, you're being patient with the offer,
12:56
but really what you're doing is you're procrastinating.
12:59
Really what you're doing is you're pushing it away.
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Really what you're doing is not acknowledging that this is an
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instance that needs speed. It doesn't require patience in
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this moment. Now, the second thing that I
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see, it's the total contrast, which is you are being fast in
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moments that you need to be patient.
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And I often see this most commonly, more often than not in
13:21
the bucket of results. OK, I will tell you, I have had
13:29
people that I've worked with who have hit seven figures after
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three calls together, OK, three calls with me.
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I've had people who've hit seven figures.
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I've done it. It's possible.
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It's not to say that the brands I've worked with haven't had
13:43
massive overnight success, but I would be lying to you if I said
13:48
that that was every single client who works with me.
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It's not. One of the things that we know
13:53
is results take time. And I think one of the most
13:59
difficult things for us as entrepreneurs is that we expect
14:03
that as soon as we do something, it takes off.
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As soon as we press go on it, of course it's going to land.
14:08
Of course it's going to see results.
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Of course it's going to see momentum.
14:12
And often times I literally see people who do something and they
14:17
do it for two weeks. Sometimes they'll do it for two
14:21
months and they'll look up and be like, no, it's not working.
14:25
I'm scrapping it. If you went to the gym for two
14:30
weeks and you didn't hit your goal and you're like, well, see,
14:34
this gym thing doesn't work out. No, Sarah, it's not that the gym
14:39
has anything wrong with it. It's the fact that you didn't go
14:41
to the gym for more than two weeks and then you're doing the
14:44
same thing in your business. You're doing a marketing
14:46
strategy, you're putting out an offer, you're, you know,
14:49
launching or rebranding. You're training A-Team member.
14:52
You know, the amount of people who will bring in a team member
14:56
and that team member doesn't know in the first two weeks
14:58
exactly how to just step into a role without help.
15:00
And they're like, see, just never works.
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I'm like, it's been 2 weeks. It's it's been two months, It's
15:10
been 60 days, right? Like it's shocking to me how
15:14
many of us will look up in the shortest amount of time and
15:18
expect insane results when you haven't even given it time to
15:25
bloom. You didn't even give it time to
15:28
come to fruition. And it says, and I literally
15:32
pulled a stop from this because I had to share this with you,
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66% of our strategy decisions and our executions fail. 66 mark
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that in your brain. 66% of our strategic decisions and actions
15:46
are failing because of premature abandonment and not a bad
15:51
strategy. Need I repeat this?
15:56
66% of you are abandoning your idea, your strategy, your
16:02
execution, IE the thing that could literally work and help to
16:06
blow up your business. 66% of all those will fail simply based
16:14
off the fact you didn't see it through.
16:18
And so This is why, you know, when people say, oh, it doesn't
16:21
work, Maybe it's not about the fact that it doesn't work, but
16:23
it's about the fact that you refuse to let it have time to
16:27
work. So I think about this in so many
16:31
instances, like the gym expecting results and being
16:34
like, I did 2 workouts, where's my abs?
16:37
I ate 2 healthy meals. Why they not lost, you know, 20
16:41
lbs. I put up two things of a new
16:45
marketing strategy. Where is my 50 leads that I'm
16:48
expecting? Like we need to center and ask
16:52
ourselves in what instance did we expect that the 1st and
16:56
potentially singular time we've done something that we expected
17:00
to overnight generate us results?
17:02
And again, how many times are you abandoning something that
17:07
could have worked, but you didn't see it through simply
17:10
based off the fact that it wasn't happening fast enough in
17:13
your books? This is important because you
17:17
may be quitting on things that are working and that could
17:21
literally be your quote UN quote big break.
17:24
The thing that actually allows you to see the results that you
17:26
want for yourself and for your business, but you just never
17:29
gave them time. I think about it like someone
17:32
who is planting seeds, OK, You are planting seeds in your
17:35
business with your offer, with your brand, in any department
17:38
you pick. You're planting seeds and you
17:41
are literally planting that seed in the ground, patting it down,
17:44
putting water on it and 30 seconds later asking yourself
17:48
where's the plant? It's not there because you
17:54
haven't given it time to grow. And so the real entrepreneurs
17:59
who are successful recognize that there are instances where
18:04
if you've got, you know, a chia pet that all of us remember as
18:08
kids, you need to let that have time to grow.
18:11
You need to let it have time to bloom.
18:13
You come back each day after school, see how much it grew
18:15
that day. The same thing is true when it
18:17
comes to your business. Certain things are going to take
18:19
time. You got to let them cook.
18:22
You keep taking it out of the oven and wondering why it
18:24
doesn't taste good. It's because you never let it
18:26
time to be finished. So this looks like people who
18:32
are maybe like yourself, checking things constantly.
18:36
You'll put up a post with a new strategy and within an hour
18:39
you're like, do they like it? Are they saving it?
18:42
Is there profile visits? Did we get link clicks?
18:44
Are people applying and it's within like 2 hours of the thing
18:47
that you've put out or you are seeing something that's happened
18:51
for 24 hours inside your business and you're deciding
18:54
that this is the time that we should make a decision off this.
18:57
This is something that we should definitely build a plan off
18:59
because it's happened for 24 hours.
19:02
It's not data in that sense. It's noise.
19:06
It's reactive decision making, it's reactive actions.
19:10
And I literally had a line here that I said to a client because
19:16
she had something that she want to do with team and she wanted
19:20
to unlock inner efficiency. And I literally wrote a quote
19:24
here of what I said to her as a cue for myself.
19:26
And I'm like, I really feel like everybody at some point needs to
19:30
hear it's not broken. It's only Tuesday.
19:36
It's not broken. It's only insert day.
19:40
It's only Tuesday. It's only Wednesday.
19:42
It's only Thursday or IE, if you were somebody, I can tell you
19:46
that this from personal experience.
19:48
If you want to do a podcast, if you are somebody who wants to
19:51
have a podcast and you put out your first podcast ever and
19:54
you've got your janky little webcam and your mic that you're
19:57
not even sure is picking up your audio and you record your
20:00
episode and you are like, OK, yes, the podcast is out to the
20:04
world. And you launch that and you get
20:06
50 people who watch it and you're like, Oh my God.
20:11
Not Joe Rogan. What is going on?
20:13
That's not anything wrong with your podcast.
20:15
It's your first episode. So it doesn't matter whether you
20:19
are a brand spanking new entrepreneur or if you are
20:22
someone who's scaling at some level of your business, you're
20:26
going to integrate new things, you're going to execute new
20:28
things. And I think this ability to not
20:31
let things breathe is actually what bottlenecks so many of us
20:34
from seeing the potential that you could be seeing inside of
20:37
your Business Today if you just let it breathe.
20:41
So this also comes in when we think about results and
20:45
especially in the bucket of comparison when you are
20:48
potentially comparing your Month 2 to somebody else's Year 2 or
20:54
your Week 2 to somebody else's Week 14 in whatever scale you
20:59
also want to be conscious of what are we using as our
21:02
benchmark of results? Because even when someone says,
21:06
you know, for my business, someone said to me last week,
21:09
they said, Kate, I feel like you don't live on social media.
21:12
And I really like it. Like I want that kind of
21:14
business. And I had to be really frank
21:16
with her. I said, how long have you been a
21:17
business? And she was like, well, this
21:19
will be coming up on 2-3 years. And she's had a lot of success,
21:22
don't get me wrong, tons of success for 2-3 years.
21:25
But I said, I'm going to be honest, I've been in business
21:30
for eight years. So where I'm at in eight years
21:34
and what I'm doing is not how I built my business.
21:37
Like I lived on social media when I was building my business.
21:41
And that's because it was effective.
21:43
It did what I needed to do, which is it was getting me
21:46
results. So if you are somebody who's
21:51
watching someone and you're thinking, why am I not there?
21:53
Why do I not have those results? Why do I not have that reality?
21:57
I also want you to ask yourself a question.
21:59
How long has that person been in business?
22:01
How long have they been building brand?
22:03
How many posts do they have on the Internet?
22:06
How many testimonials and clients have they helped?
22:09
Because the reality is all of those factors are ingredients
22:13
that are going to contribute to somebody having different
22:16
results in a different reality. It's like I this week, and I
22:22
can't believe I'm saying so loud.
22:23
It's making it real. I am joining a CrossFit gym this
22:26
week. My girlfriend Kelsey and I
22:28
actually, like a year ago decided that we wanted to do a
22:31
hyrox. And am I in shape for a Hyrox?
22:35
No, no, no, no, I am not in shape for a hyrox, but I was.
22:39
OK, well, how am I going to get in shape?
22:41
I'm going to think my think my way into shape.
22:43
I need to go get around people who do the exact same workouts
22:46
that I need to do to do this Hyrox.
22:48
And so on Tuesday this week, I will be going and starting
22:53
CrossFit multiple times a week. Have I done CrossFit?
22:55
No. Am I probably going to eat dirt
22:58
and fall on the ground? Yeah.
23:00
But the thing that I recognize is I'm not going to go in and
23:03
see the girl doing muscle ups and doing crazy deadlifts and
23:07
all these things and be like, well, why am I not doing that?
23:09
Because you just got here. You literally got your
23:11
membership today. And she's been coming for the
23:14
last six years. We need a reference point also
23:17
when we're looking at the speed of how fast we expect to get to
23:20
where we want to go. Are we considering the factors
23:23
that go into somebody's results? Are we considering the reality
23:26
of what it takes to get the results that we're expecting?
23:30
And it's something that I think about.
23:33
There's a million ways you can phrase it.
23:35
You know, people always say you got to let it cook.
23:38
You got to let it cook is one of the phrases.
23:40
But it really is for me. I think in my mind about reps
23:45
and I think about how many reps I can get in something before I
23:49
actually say it's good or it's bad.
23:51
So even with this podcast, my initial episodes, the lighting
23:58
was something I found on YouTube and I didn't have any
24:02
understanding of technology. I was like, this plug fits in
24:04
this hole. Hopefully this works OK.
24:06
And my team contested that. It's been a journey with our
24:10
technology. But when I first started my
24:13
videos, you know, transparently, if you go back to episode 1 of
24:17
Ambitious, we're kind of giving hostage video in a basement.
24:20
Like they were just, they weren't, you know, they weren't
24:24
the caliber that I would expect for myself.
24:27
But here's the thing, it was my first podcast.
24:28
It was my first ever video. So I now have great lights and I
24:33
have a great, you know, system and I have great technology and
24:36
I have all these beautiful things now.
24:37
But I didn't have that then because it was episode 1.
24:41
We are now into our hundred episodes.
24:43
And this is where, again, refinement comes in.
24:47
But I didn't beat myself up at the time.
24:48
I was having a blast because I was like, hey, like, these are
24:51
my junky little lights. And I got, you know, a random
24:55
curtain off the Internet and a rod.
24:57
And I put it up and I thought, OK, well, here we go.
24:59
And I didn't judge myself because I recognized that it
25:03
was, again, a reps thing. I don't get to refine or to
25:07
criticize myself until I actually have reps to say that
25:11
the caliber of output that I'm looking for should be different.
25:15
So I want you to ask yourself, where are you comparing?
25:19
Where are you right now seeing somebody who has way more reps
25:23
than you and saying I should have their results?
25:26
Also, where are you right now expecting to see in one week, in
25:32
two weeks, results of something that just might take two months
25:36
or frankly, 2 years? Where are you expecting to see
25:41
results in something that aren't really realistic?
25:45
Because you're like, no, like I, I'm a hustler.
25:47
I collapse timelines. Listen, Ditto, Ditto.
25:52
I built A7 figure business in 18 months.
25:55
But the reality is I didn't push myself to be like, it should be
25:59
happening faster. It's already happening fast
26:01
enough. It happened in 18 months.
26:02
It takes sometimes people multiple years or a decade to do
26:06
that, or some people never achieve it at all.
26:10
So it's grounding yourself in reality while also remaining
26:14
ambitious. And again, it's this duality of
26:17
these two pieces that need to coexist.
26:21
The third thing we have to realize is that sometimes we're
26:23
also patient with things that we shouldn't be patient with.
26:26
Meaning, there are things that right now you are being patient
26:29
with that you should have cut yesterday from your business.
26:33
One of the key ones that I see with this one, and I'm sorry if
26:36
this lands for you, but the reality is it's probably the
26:38
most common of anything I hear is team members.
26:43
Unfortunately, you are keeping people or things in your
26:48
business right now that are not serving you.
26:50
You probably, even if you looked, have evidence to say and
26:53
data to say that the thing that you're keeping is from a data
26:57
perspective, not serving you. It's not getting you an outcome.
27:00
It's not generating anything, and yet we're keeping it.
27:04
So one of the things that I see is when people keep things in
27:08
the business, they keep team members, they keep strategies,
27:10
they keep things they're executing with full evidence,
27:14
awareness and data that it's not doing anything for them, that
27:18
it's not generating anything for the business.
27:21
So if you are someone keeping A-Team member, if you are also
27:25
somebody and this is also potentially going to land where
27:28
you're keeping an offer that really is not working.
27:31
Like I had a conversation with someone last week and she was
27:36
saying, you know what, I have to keep this offer.
27:38
And I said, OK, well let's talk about it.
27:39
If you have to keep that offer, how many people have inquired
27:42
about that offer in the last like 30-60 days?
27:46
Nobody. I was like, OK, how much are we
27:49
paying the team member for that offer?
27:51
And so she shared. And so I said, let me get this
27:53
straight. We have had zero interest in
27:55
that offer for 60, potentially 90 days.
27:59
And yet we're paying someone to sit in that seat waiting for
28:02
someone to come for 1/4. Almost right.
28:06
Like it's like this belief of, of, oh, well, I'm just going to
28:09
keep selling it because I believe in it.
28:11
It should have been gone yesterday.
28:12
It's not a matter of patience. It's the fact that there's no
28:14
demand for it or there's people who have offers that even are
28:20
making money. They are offers that people
28:22
want. They are things that, you know,
28:24
your audience is consuming. Like for example, I had an
28:28
agency that came to me and they were saying, you know, oh, we
28:31
have lots of demand for this price point and they have been
28:33
charging probably around $1500 for something that they were
28:36
offering. And so I remember thinking,
28:40
well, why are we still offering that?
28:42
We know we're not making money on it, meaning that we know the
28:45
margins are not good for a done for you service at 1500 a month.
28:49
We know there's not a lot of margins there.
28:51
We know that it's not quite giving you what you're looking
28:54
for. We know you don't want to be
28:56
working with that caliber of package anymore.
28:59
Why are we keeping that? They're like, Oh, well, it's
29:01
selling, OK. But if it's selling, why are we
29:06
keeping that package? Why are we keeping that price
29:08
point when we know we don't want it and we keep selling it?
29:11
It makes no sense. And so when we started to unpack
29:14
it, it's it was draining them, it was attracting the wrong
29:17
people. It was keeping us positioned
29:20
within that business as something that they wanted to
29:23
leave behind. Like a year earlier.
29:25
They wanted to have minimum packages starting at $3000 and
29:29
yet we're still selling packages at 1500.
29:34
Why was that? It's because they were like, oh,
29:36
well, you know, we're just going to be patient with the
29:38
transition. I said patient with the
29:40
transition. It's been a year and a half.
29:42
We got to cut this. We got to remove the offer and
29:45
remove what I consider to be like the back door of comfort
29:50
that is keeping you where you are.
29:51
I had another agency that I was supporting.
29:55
We had a team member and I said, how do you feel about this team
29:57
member? Are they providing?
29:58
Are they getting results? And we started to ask and audit
30:00
these questions. And they were like, no, like we
30:03
really, we really do need to get somebody else in.
30:05
And I asked a simple question. I said, how long have you known
30:08
that? They're like probably like 9
30:11
months now. Nine months, nine months, they
30:16
knew they need to let someone go.
30:18
And so I said to them, here's my rule.
30:20
If you know that someone is not a good fit for the business and
30:23
you know that you do not need this person anymore inside your
30:26
business, you tell them now you get a replacement and you tell
30:31
them now, because looking at time's going to fix this.
30:36
Here's my rule. If time was going to fix
30:39
something and patience alone was what you needed to succeed, you
30:43
would be able to see A at a minimum micro momentum happening
30:48
over time where you would see different results that are
30:51
happening with time, right? So if it's like patience was
30:55
needed, we would see momentum. If we are putting patience and
30:58
therefore allowing time to pass, but we're not seeing any shift
31:01
of momentum, it really means that we have our head in the
31:03
sand and we're not looking to actively acknowledge the reality
31:06
of what's in front of us. Lastly is speed when it comes to
31:12
identity shifts, but you're slow when it comes to the behaviour
31:17
that you need to match it. OK, so a lot of you will say I
31:23
want to be a CEO. You probably tell yourself I
31:25
want to operate like a CEO. I want to operate in this, this
31:28
higher level identity, right? We've talked about identity.
31:30
We talked about the fact of like operating in the in the future,
31:33
you stepping into that future version of yourself, looking at
31:36
who we want to become and how we want to be showing up.
31:40
But then at the same time we're saying that we're like, yeah, I
31:43
want to be like quick, like step into this person, step into this
31:46
new identity, step into this new version of me.
31:49
At the same time, you were also answering all your DMS. You were
31:53
also the person editing all of your own content.
31:56
You were also the person who is taking clients at a lower rate
32:00
because, you know, just in case or I want to try to help as many
32:03
people as I can. You're still the person who's
32:06
doing and holding and managing so much.
32:10
So yes, on one hand, you've got the speed of integration of
32:13
like, I want to be this identity, but for some reason
32:17
you've got such a slow pace, a patience that's coming in with
32:21
how quick you're actually integrating the behaviors that
32:25
are needed for that identity to truly take shape.
32:28
And so the identity is moving fast, but your behavior is
32:33
moving slow. So when you are doing internal
32:39
work, identity work, that's actually what's going to move
32:44
slower, right? It's not like when you are on a
32:47
Tuesday and you're a certain kind of person that you wake up
32:51
on Thursday and all of a sudden you're somebody else.
32:55
Inner work, the identity work that is needed to evolve
32:59
yourself does take time. Now, it's not to put a time cap
33:02
on it to say it has to take you 2 years to reinvent yourself.
33:05
I've seen people who've completely reinvent themselves
33:08
in three to six months. Like they dive right in and they
33:12
do that work, but that work still is a process.
33:15
But truthfully, the thing that actually generated the biggest
33:18
amount of their results and the biggest impact of what they saw
33:23
happen was the fact that their behavior, the speed of their
33:27
behavior matched the speed of their behavior showed up to
33:31
match the identity of the person that they wanted to call in.
33:35
So it's not just thinking yourself quickly to this person
33:37
and then letting all your behavior stay the same.
33:40
It's actually slowly letting yourself get closer and closer
33:43
to this identity and as fast as possible aligning your behaviors
33:48
to the version of yourself that you want to become.
33:52
So if we know that we have the speed and patience, speed and
33:55
patience, why do we struggle with this?
33:58
Where does this come from? Why do we get stuck making
34:01
these, you know, mistakes or these behaviors and allowing
34:05
these to continue? And there's a couple core places
34:07
where these are rooted from. And these really helped me to
34:11
kind of give myself, I guess I would say, a little bit of grace
34:14
to recognize and rewrite this relationship between speed and
34:19
patience, Speed and patience. The first thing you have to
34:22
recognize is that you built your business on speed, right?
34:25
Like we know, and again, that classic line of like success,
34:28
love speed. We know that speed is something
34:32
that is an indicator and a follower of success.
34:36
And often times when you were starting your business, it
34:38
worked. It generated results you were
34:40
looking for. It actually allowed you to see
34:42
momentum all the way until it didn't, which is when speed was
34:48
no longer actually the single driver of what was going to get
34:52
you the outcomes. You can be scrappy in certain
34:55
seasons of your business. You can be really innovative,
34:58
fast speed, all of that definitely does have a place.
35:03
But the pace that you go to hit your first 10K month is not the
35:08
same speed of execution or speed of thought process or
35:12
scrappiness that you're going to integrate when you want to go
35:16
to, for example, 50K months, right?
35:18
Or 100K months, 150K months. The 10K version of Speed is not
35:23
the same 10K version of Speed when you're looking to build a 7
35:27
figure business. And that's because when you just
35:30
have this scrappiness, you just are like OK, like this goes
35:33
here, this goes here, this goes here.
35:35
What you actually do is you create a mess.
35:39
At the beginning, you could be scrappy because it was just you.
35:41
Maybe you had like Ava that was helping you.
35:44
But when you are scrappy and frankly messy, and you have a
35:48
team that is part of your structure, what you're doing
35:53
indirectly is you're creating a mess of a structure for other
35:57
people to need to operate in. So you think you're going
35:59
1,000,000 miles an hour, but what you're really doing is
36:02
you're knocking stuff over every step you take.
36:05
And I hear this more often than not from people who are inside
36:09
of other people's businesses. I work with teams.
36:12
And so they'll come to me and say something to the effect of
36:14
like, Oh my God, Kate on the weekend, she and they're talking
36:18
about the CEO went in and she did this to our click up and she
36:21
did this to our our structure and she did this to our
36:23
strategy. And she literally unravelled the
36:26
entire thing. So the team's getting frustrated
36:28
because the person is going in and literally creating a
36:31
disaster inside of the business because they're like, Oh yeah,
36:35
speed, speed, speed, but the speed actually collapses the
36:38
structure that they built. So when you are trying to build
36:42
a 7 figure business, what I want you to recognize is that you are
36:46
trying to build a skyscraper. You are trying to build one of
36:50
the most beautiful large buildings that is going to stand
36:53
tall and strong in a gorgeous structure.
36:57
You're not going to use the exact same tools to build a
37:00
skyscraper, IEA 7 figure business that you're going to
37:04
for the 1st house you built. It requires different structure,
37:08
it requires different tools and it requires a different level of
37:11
intention strictly based off size of what it is that you're
37:16
creating. So speed, yes, did get you here
37:21
in your business, but discernment around what needs
37:26
speed and what needs slow is actually what's going to get you
37:29
to seven figures because scrappiness can actually unravel
37:34
scaling when it's done in ways or places that it is not
37:39
supportive. So every time that you slow
37:42
down, if you feel like this is not strategic for me to slow
37:44
down, I got to go faster. I got to go faster.
37:46
What that truthfully is, I'm going to be honest, is your
37:49
nervous system is lying to you. You have a nervous system that's
37:53
been built off more, more, more fast, fast, fast, speed, speed,
37:56
speed. But what really is ultimately at
37:59
the center or the root of that is that it's lying to you.
38:02
It's based off you knowing that you built everything with speed.
38:05
So of course it's more speed to grow and it's not.
38:08
So I want you to think about the fact that if you are slowing
38:11
down in the way, I'm not saying by the way, that like
38:15
lackadaisical kind of like, Oh yeah, like the business will
38:18
scale itself. We're not talking not working
38:20
hard. I want to be very clear, I'm
38:22
talking about not being messy with speed.
38:25
You're being intentional and strategic with speed.
38:29
So again, slowing down a little bit to speed up, you're not
38:33
falling behind, OK? This is not a matter of you, you
38:36
know, slowing down and feeling like, why am I slowing down?
38:39
Why am I slowing down? Because you're graduating in the
38:42
model that you're using to grow your business.
38:44
You're graduating in the approach that you need to take
38:47
if you really want to see this business grow.
38:50
The second reason that we do this is because you sometimes in
38:54
the same vein, will associate that if we are patient, we are
38:59
passive. OK.
39:01
You believe that if you are being more patient in your
39:03
business that you connect. That would be more passive in
39:07
your approach. You reject patients entirely
39:11
because you are not the kind of person who just sits around and
39:15
waits for results and waits for outcomes, right?
39:17
You believe so confidently that you are not the kind of person
39:21
who's patient because you don't sit around waiting for outcomes.
39:24
And you know what? You're probably right.
39:26
You don't sit around waiting for outcomes.
39:28
Patience is not waiting. Patience is not sitting on your
39:32
hands and hoping for results to to appear.
39:35
It's executing at a very high level while also having a deep,
39:41
deep level of trust that those results that are going to come
39:45
from the action are going to be a compound effect.
39:49
One of the things that you have to know if you are scaling a
39:52
business is that results are sometimes going to come from
39:55
things that you're building and you can't even see them
39:59
building. At the rate you want to.
40:01
So like, OK, even for example, for this podcast, right?
40:05
When someone has a podcast, one of the best pieces of advice
40:08
that I ever was given is someone said, put your head down and
40:12
don't look up to see a, to say, OK, it's working or it's not
40:15
working. Don't even evaluate it.
40:17
You can refine it. You can look at how can we try
40:19
to make a better topic? How can we structure them
40:23
better? How can we edit them better?
40:25
That's fair. You can 100% make sure to look,
40:30
to refine over time. We're not again saying sit on
40:32
our hands and don't do anything and don't look up.
40:35
We're saying you must be patient and allow the process to
40:39
compound. So I can tell you with
40:41
confidence, truthfully, with like certainty that the place my
40:47
podcast is at today and where you are listening to Ambitious
40:50
today is not where you're going to be 3 years from now.
40:53
The experience will be different, the editing will be
40:55
different, the topics will be different, the guests will be
40:57
different, but that's because there's a compound effect that
41:00
comes with reps. I think about the same thing
41:02
like going to the gym. When you go to the gym and you
41:06
have a goal of gaining muscle, you're not looking in the mirror
41:08
everyday saying like, OK, where's the muscle?
41:10
Where's the muscle, Where's the muscle?
41:12
We are going to do check insurance.
41:14
You might take a picture each week, not every day.
41:16
You might take a start of the month and end of the month
41:19
picture. You are going to track progress,
41:22
but you're going to do so in a way that makes sense for the
41:25
goal that you're not going to be looking up every 5 seconds
41:28
saying where is it? Where's muscle?
41:30
Because you recognize there's a compound effect that happens or
41:33
that needs to come into effect before the muscle is going to
41:36
present. And so speed is the thing that
41:40
many of us get addicted to because, frankly, it's a
41:42
dopamine hit, right? We get this huge surge of
41:45
dopamine when we feel like there's a speed between pressing
41:48
a button and the result that happens.
41:51
But patience is what happens when you are really being asked
41:56
to do the work to put in the reps and to recognize that there
41:59
isn't going to be this immediate reward.
42:03
And for the most successful scaling entrepreneurs, it's the
42:07
ability for people to put in those reps when they can't see
42:09
the instant outcome right away. When they can't see the results
42:13
instantaneously, they still have deep rooted belief, but the
42:18
compound effect is there. They still go to the gym, they
42:21
still get their shoes on every day and go for that walk.
42:24
They still put in those reps and that's because they recognize
42:27
the compound effect needs time plus consistency of effort to
42:33
generate that result that they desire.
42:35
Now another thing that we see is also revenue level.
42:39
And sometimes when you're at a certain revenue level, the
42:41
revenue level that you're at can also be the thing that cues your
42:45
anxiety, your kind of surge for either needing to move or
42:50
needing to be pulled back. So when you were at the
42:52
beginning, you had no money, you had no results, you had no
42:57
outcomes, you had no way to say like this is working.
43:01
So because of that, you were like, what do I have to lose?
43:03
It's literally just about speed. I just have to integrate,
43:06
integrate, integrate as fast as possible.
43:09
And so at the beginning, all we're doing is integrating.
43:11
All we're doing is speed because we have no other choice.
43:15
We're like, we got to execute as fast as possible because we have
43:17
no results. But then when you make even a
43:21
couple multiple 6 figures or you even are in the bucket of A7 or
43:25
multiple 7 figure business, you start to get into eventually
43:29
this bucket of predictability. You get into this weird messy
43:35
middle of I have just enough that I'm stable, but also I'm
43:41
terrified of losing it. I see some lot of scaling
43:44
businesses. If you are someone who's at
43:46
multiple 6 figures, 7 or multiple 7, you have the income.
43:50
Some people will have even 6 to 9 months, two years of cash flow
43:54
that's stacked and dripped out. But they also have this deep
43:57
sense of losing it all. And so there was actually a
44:00
foundation that did a study on this and they were talking about
44:02
the fact that 100 KA year to a million a year is actually seen
44:07
to be the highest level of stress range within startups.
44:12
So basically like non established massive businesses.
44:16
And that's because this is what's considered to be like the
44:18
messy middle where again, we have enough of that scrappiness
44:21
there kind of making us feel like we could lose it all
44:23
tomorrow. But on the flip side, we also
44:26
have this proof of success and outcome that's also present for
44:30
us and shown within results or data.
44:33
So what happens when you're in the six figure to 7 figure
44:37
category is that when revenue is dipping or revenue is adjusting
44:42
or you have a down month or you have low applications or low
44:45
clicks, you panic and so you pivot.
44:48
And when revenue is then up on the other side, you're coasting.
44:55
So like if anything happens with revenue, you're like quick
44:57
speed, Oh my gosh, I pivot on the other side.
44:59
You chill when you have revenue. And truthfully, neither of those
45:03
is actually strategic. Both of them, if we really look
45:07
at it, are few responses. So it's a matter of saying, OK,
45:11
well, how can I not just be fast when things are going down and
45:16
not just be patient if things are chill?
45:19
How do we have again that living duality of patience and speed
45:23
that is there in both seasons, seasons of low cash flow and
45:28
high cash flow? Both those seasons, whether you
45:31
are 6 or 7 figure business need to be present when you're trying
45:35
to tackle speed and patience. They have to both exist at the
45:38
same time, regardless of where your cash flow is at right now.
45:42
And I think most importantly, if I could like kind of solidify in
45:47
the sense of like where this comes from when I started to to
45:50
really like flush this out. I think there's not enough
45:54
categorization for most people of the difference between what
45:58
it means to have speed of action and what it means to have speed
46:01
of execution. OK, so moving fast, you expect
46:07
results fast. That's misalignment.
46:11
Just because you take action quickly does not mean that you
46:14
have results quickly. So like your effort and your
46:17
results are on completely different wavelengths, right?
46:24
So like, OK, analogy would be just because you record in one
46:31
weekend 75 videos for TikTok doesn't mean your TikTok videos
46:35
this week are better. It doesn't mean just because
46:38
you're like reps, reps, reps, like you're just like pushing,
46:41
pushing, pushing. That's simply just your effort
46:43
is the thing alone that generates the results.
46:46
And this is again where that kind of like scrappy startup
46:49
mindset sometimes has to retire, sometimes has to get parked.
46:54
And that's because if we don't, what we end up finding ourselves
46:58
falling into is that we're like, well, I've been busting my butt.
47:01
That's why do we not have results with it.
47:03
Effort is not the only. It is a factor in results.
47:07
Don't get me wrong, it is a factor in getting the things
47:09
that you want out of life, but it's not the only singular
47:12
factor that's required for you to get the outcome you're
47:14
looking for. So until you separate effort
47:19
from results, meaning seeing that just simply the effort I
47:22
put in is the only factor to getting the results I want, you
47:26
are always going to feel a misalignment with your
47:29
satisfaction, your business. You're always going to feel this
47:31
disconnect with why am I not where I want to be.
47:36
Your actions should be fast. Your results should be patient.
47:42
OK, so I almost want you to think about these like 2 like
47:45
picture in your mind right now, 2 clocks, OK, so 1 clock is
47:50
going at rapid speed and the other one is going at a slower
47:54
tick. Your actions can be fast.
47:56
You can be pushing out those reps, right?
47:59
So you can be really intentional about the actions that you're
48:02
taking. But the reality is that the
48:05
results clock, the thing that's actually moving from an outcome
48:08
or results perspective may need or require more patience from
48:12
you. And running both at the same
48:16
setting of like fast, fast, fast is typically why people want to
48:20
give up. And I see this when anyone
48:24
executes something as a new strategy, you integrate some new
48:27
strategy, whether it's with an e-mail list, with your social
48:30
media, with a new offer, you integrate this thing that's new
48:35
and you do it for such a short amount of time because again,
48:38
you equate my, my intensity is just as important as my
48:43
consistency. So therefore, where's my
48:45
outcome? Meaning you just completely
48:48
remove the impact of the compound effect and so you go,
48:52
well, it's not working, it's not getting results, so you give up.
48:54
Or worse, sometimes people do this and have this expectation
48:58
for so long that they experience very high levels of burnout.
49:03
So I want to ask you some questions, OK, for you to
49:05
reflect on this for yourself. What have you been working on
49:08
for the last 30 days that could be executed this week if you
49:13
actually committed to it? Just take 30 seconds and name
49:17
that thing. What's something you've been
49:19
working on for the last 30 days? But if you really got
49:22
intentional with yourself, you could probably execute this
49:25
week. What's that thing?
49:27
You know it off the top of your prey.
49:31
And with this, tell yourself the truth.
49:33
Why is it still sitting there? Why is it not out?
49:38
Why is it not launched? Why is it not posted?
49:41
Why is it not shared? Why is that person not hired,
49:44
not fired? Why has it not happened?
49:50
Second question is what did you abandon in the last six months?
49:55
Not because it was wrong, because you felt it wasn't
49:59
working fast enough. OK, so what's something you did
50:04
in the last, say, 6, maybe 12 months where you let go of it?
50:08
Not because it was wrong, but because you felt like it didn't
50:10
happen fast enough? Now ask yourself, was it really
50:13
not aligned or did you just simply lose patience?
50:19
Question 3. Where are you tolerating a slow
50:24
bleed that you already know is not working?
50:28
You know what it is and the question I want you to ask
50:32
yourself is why are you still allowing it?
50:36
Strategy that you're executing the thing in your business that
50:39
you're like, I am doing this and I fully know this offer this
50:42
marketing channel, this strategy I'm doing.
50:45
Sometimes truthfully, even the coach you're working with, the,
50:48
the program that you're in, the support that you're getting in
50:50
some regard, you're like, I literally know this isn't
50:53
working. I've been doing this forever and
50:54
I just feel like I'm not seeing any movement, no clarity, no
50:58
level of momentum. Why are you still allowing it?
51:02
Why are you still maintaining it?
51:05
When did you last make a decision off of a short 24 hour
51:10
or 48 hour snapshot instead of something that was 30 or 60 or
51:14
90 days of data? Are you running a business or
51:20
are you reacting to 1? And lastly, are you more afraid
51:26
of being patient or are you more afraid of speed and being fast?
51:33
Whichever one of those, whether it's patience or speed, scares
51:36
you the most, That's typically actually where the growth for
51:39
your business is hiding, by the way.
51:41
So remember we talked about the two clocks.
51:44
I want to give you something that you can do tactically with
51:47
these clocks to help you to start to flex this muscle, OK?
51:50
So this is really, really easy, simple three steps, but
51:53
something that you can do mentally.
51:55
Separate your clocks, separate the two sides of a speed list
52:00
and a patient's list. OK, So what I want you to do is
52:04
I want you to literally think it's all about the right energy
52:07
and the right place. So you can literally put this
52:10
into a Google Doc. You do it on the notes on your
52:11
phone. And what I want you to do is I
52:14
want you to first look at literally think about like
52:17
dividing a paper or having two lists on this paper.
52:20
One is speed and one is patience.
52:22
So on your speed list, these are things that you are committing
52:25
to with a 48 hour execution window.
52:30
So decisions that you've been sitting on, hires that you need
52:33
to be making, content that you need to be putting out, problems
52:37
that you need to remove, opportunities that are just yes
52:41
or a no, and you're done. What are those things that you
52:44
could put on your speed list that you could easily tackle,
52:48
handle and make happen in the next 48 hours?
52:52
Now on the contrast, you have a patience list, which are things
52:56
that are 90 days of minimum commitment.
52:59
So your audience growth, your content and the way that you're
53:04
allowing it to compound into results, a new offer and putting
53:08
that out to the market, developing your team or training
53:11
your team, your reputation being built, right.
53:16
So what I want you to do is I want you to think about having a
53:19
speed list, 48 hours, having a patience list that requires a 90
53:23
day minimum commitment before assessing results.
53:27
OK? What you can do is each Monday
53:30
review these and go through and say, does this really belong on
53:35
this list? So the things that you're
53:37
expecting speed, speed, speed in, are they something that you
53:40
actually can do in 48 hours that you're expecting that fast of a
53:43
result? Or do they really potentially
53:47
better live on the page of patients because they just do
53:53
need more time to breathe and to allow those to grow?
53:56
Signs that you are making progress is if you are someone
54:00
who feels like your decision fatigue is dropping.
54:03
You feel like you're no longer second guessing yourself.
54:05
You feel like you know exactly what clock you're supposed to be
54:09
focused on with a given task or a given thing that you're doing.
54:12
You will start to feel the calm that comes with really making
54:16
sure you are evaluating your goals and what you're working on
54:19
in an intentional way and most importantly, what we want to do
54:23
in Step 3. So again, step one, visualize
54:26
your two clocks. Step 2, get your speed list and
54:30
your patients list out onto paper and put your notes
54:33
underneath one of those. You can really anchor in the
54:35
results you should be expecting. And 3rd, you want to install the
54:40
48 hour execution rule, which is really the phrase I think about
54:44
is you decide and you move, decide and move, decide and
54:47
move. Once you make a decision, and I
54:50
mean any decision, you have 48 hours to take the first concrete
54:55
action. Not think more, not research
54:57
more, not put on a list, not do and ruminate on like what it
55:01
could be. And maybe it's this and maybe
55:03
it's that. I mean, take action.
55:04
I mean take a step. I mean integrate something.
55:08
If you've made a decision, do something about it, even if the
55:12
decision is to not do something about it.
55:14
Meaning say you had this idea that you were going to start a
55:18
blog, let's just say, and you're like, well, you know, I've
55:21
decided I'm not doing that great.
55:22
Then remove it from the vision board.
55:24
Remove it and put it off till Q4.
55:27
Remove this and take an action to delete that from your list of
55:32
priorities. Take an action that is in line
55:36
and in accordance with the goals that you're setting for yourself
55:38
and the decisions you're making. I'm going to give you some
55:40
examples. Hiring Ava.
55:42
Go post a job listing. Don't talk about the fact you
55:45
need help. Don't ruminate on the fact you
55:46
need help. Don't think about the fact that
55:48
you need help. Go to Claude.
55:50
Say I need a job listing for XYZ.
55:52
These are the specs. It will help you to create a
55:54
posting. Get that out in the next 48
55:56
hours. If you are raising your prices,
55:59
stop talking about raising your prices.
56:00
Stop saying you. I really should increase my
56:03
rates. I really at some point this year
56:05
need to increase my prices. You need to stop talking about
56:10
it. You need to stop ruminating and
56:12
thinking on it. You need to go do it.
56:14
You got to go do it. So one of the things you can do
56:16
is literally, if you have a package and proposal guide, go
56:20
and update the prices on it. Your prices are changed.
56:22
Now when you go to your website, if you have your prices there,
56:26
update your price on your website.
56:27
They're updated. Now update your checkout links.
56:30
Take a step to actively make an action to decide the thing that
56:35
you wanted to do is actually coming to fruition.
56:37
We're doing this also killing an offer. e-mail your e-mail list
56:42
and say we're killing it. Put it out on social media.
56:45
Hey guys, this offer is dead now.
56:47
We're not doing this any longer. Here's why.
56:49
Right? Like, take a bold stance, take
56:51
an action towards claiming this offer is genuinely not coming
56:54
around anymore. It's finished and launching a
56:58
podcast. I've seen a lot of people are
56:59
like, oh man, like I've been thinking of launching a podcast.
57:01
I'm thinking about having a podcast.
57:03
Go ahead, go to Amazon. This is what I did when I
57:05
decided that I was doing a podcast.
57:07
I was like, great, I'm going to go order the microphone and what
57:10
I did, which is part of, you know, I've mentioned the story
57:12
before. I had really junky set up for my
57:15
podcast originally. It's better now.
57:19
I went on YouTube and I literally searched.
57:21
I, I was like, OK, I am sick and tired of myself talking about
57:25
this podcast and thinking about this podcast.
57:26
We're doing this thing. So I went on social media and I
57:31
went on YouTube and I literally searched YouTube, podcast studio
57:37
tech, Amazon and whoever was the first video that came up.
57:40
I don't even remember who it was.
57:42
I literally took that video underneath there like hey guys,
57:45
I've hyperlinked all of the tech that I have.
57:47
I'm like beautiful. I went, I added all of that to
57:50
cart. I think at the time it was like
57:51
probably like 1200 bucks and I added that to cart and I got it
57:55
all delivered to my house and basically within a short amount
57:58
of time I was recording episodes.
58:00
It wasn't like like when I really decided to have the
58:04
podcast because before that I was sick of thinking about it.
58:06
I was literally in this whole like, oh, I need to like map out
58:09
like the ideal client and like the target audience and the
58:13
messaging. And I'm like, get real with
58:15
yourself. You need to get a microphone and
58:18
get talking and actually talk about what it is that you know.
58:21
And it's not even going to be good for the 1st 20 to 50 a
58:25
hundred episodes anyway. Put your head down, get to work
58:28
and you can look up later and refine it then.
58:30
And that's what we did and I'm very grateful that I did.
58:32
So if you want to do something 321 go, what is the thing that
58:36
you need to do? So I want to ask you a question
58:38
right now. What is something that you know
58:43
you need to do that you want to do that you've been talking
58:47
about doing, that you've been thinking about integrating.
58:49
Can you make a promise to yourself right now that you are
58:52
going to do something in the next 48 hours to press go,
58:57
anything, take an action toward it.
58:59
That is what builds momentum to the business that you actually
59:02
want for yourself. The other thing we also want to
59:05
remember is that any decision that we make is also a two way
59:08
door, OK, This is a swinging door.
59:10
Anything that you do, if you're like, well, I'm scared to press
59:13
go on this quickly or I'm scared to do as quickly.
59:15
Everything is reversible. If you're like, hey, I updated
59:19
my price on my website and then they weren't closing.
59:21
So I decided that I want to reduce them by $1000.
59:23
Go for it. Like it doesn't mean also that
59:26
by taking some action that you are stuck in this forever.
59:29
So they're not permanent. And truthfully, the cost of an
59:32
action is always going to be more impactful than the person
59:38
who is going to experience the cost of imperfect action.
59:43
Inaction is always going to cost more than imperfect action every
59:50
single time. Doesn't matter what it is.
59:52
And so you don't need more time to think about everything.
59:55
You often times need less time between what you think and what
59:59
you're doing. And so if you are someone who is
1:00:02
going to execute this 48 hour rule, you're going to see that
1:00:06
the execution gap of stuff that used to take you months now will
1:00:09
sometimes take you days because you've decided you've committed
1:00:11
to doing it. You are going to also feel this
1:00:14
relief in decisions. You're going to make decisions
1:00:16
quicker and faster and integrate quickly.
1:00:19
And you also are going to which was my biggest.
1:00:22
I would say like clarity point is like I, I started to actually
1:00:27
trust myself. I started to actually feel like
1:00:30
I was someone who kept the commitments in the words that I
1:00:36
would say to myself. Like I was like, I am keeping
1:00:38
commitments to me. This is something that shows me
1:00:42
not only can I trust my business, but I trust me to lead
1:00:45
the business because if we're going to do it, we're doing it.
1:00:47
And if we're going to be patient about it, we're going to be
1:00:49
patient about it. And here's something I also want
1:00:51
to add for any of you who have team, it is your responsibility
1:00:55
to take this mindset of patience and speed and transit that to
1:00:58
your team. Meaning if there's something
1:01:01
that someone's doing and they're perfecting and refining and
1:01:04
dialing it in and you're going, why are we doing this 321, go
1:01:06
put it out right? Help your team to flex that
1:01:09
muscle. Help your team to have
1:01:11
permission that it doesn't need to be perfect in order to do it
1:01:15
on the contrast, you also need to lead by example with your
1:01:19
team and helping them to understand that certain things
1:01:22
require patience. Anybody that helps, for example,
1:01:25
with this podcast, I was fully, you know, clear at the
1:01:29
beginning. I was like, guys, we're not
1:01:30
going to be expecting to be like the Joe Rogan of our category in
1:01:35
six months. Like that's it's not realistic.
1:01:38
We recognize that things like a YouTube or a podcast are a plant
1:01:43
seeds and nurture them to grow. It's not a virality hack, which
1:01:48
means that I had to transfer to the people that work with the
1:01:52
podcast to say, yes, we want to see momentum.
1:01:54
Yes, we want to see growth. But there's not this pressure
1:01:56
coming from me of like me to blow up tomorrow what's going
1:01:59
on? And that's because I know
1:02:02
certain parts of my business where I'm like, we need to see
1:02:04
this happen fast. And I also have parts of my
1:02:07
business where I recognize things require patience.
1:02:12
So if you are someone yourself who doesn't have this clarity,
1:02:16
do not blame your team when they are being patient on things you
1:02:19
want speed or when they're expecting speed on things you
1:02:22
actually kind of see needing patience.
1:02:25
That comes down to you really setting the frame and leading
1:02:29
from the front on where they should be evaluating what things
1:02:33
in the sense of results or also in an aspect of execution.
1:02:37
So today I wanted to talk about this because so many of us,
1:02:41
including myself, you want your goals quickly, you want results
1:02:45
fast, you want momentum, you want outcomes.
1:02:48
You want to see this movement in the direction that you're
1:02:52
looking for it. But the thing you want to
1:02:54
recognize is it is this. I want you almost think like gas
1:02:58
break, right? So we have gas break, gas break.
1:03:00
You can't just throttle the whole time on the gas.
1:03:05
You have to have moments of breaking or you crash on the
1:03:08
contrast. If you're just hovering that
1:03:11
brake and the entire time you're pressing on the brake, you're
1:03:15
also not moving anywhere. So it's the same thing with your
1:03:18
business. If you're all gas, that's a
1:03:20
problem. If you're all brake, that's a
1:03:22
problem. The most successful
1:03:23
entrepreneurs at scale are the people who have duality of
1:03:26
knowing when to gas break, when to push for speed in the
1:03:29
business, and also when to be a little bit more patient in the
1:03:33
different things they're executing and the results that
1:03:35
they're expecting. So what I want you to do is I
1:03:39
want you to take a piece of this, whether it is the speed
1:03:43
bucket or the patients bucket, I want you to pick one thing.
1:03:46
Pick one thing in each category. What's one thing that you have
1:03:50
not been patient with that you're going to start to be
1:03:52
patient with because you recognize that if you're honest,
1:03:54
it requires it. And on the flip side, what is
1:03:57
something that maybe you haven't been as fast with, you haven't
1:04:02
been as speedy with that you really want to challenge
1:04:05
yourself to 321-GO and press, go on in the next 48 hours, pick
1:04:09
one of those and get to work. This is something that, again,
1:04:12
Speaking of speed, I don't want you to think about.
1:04:15
I don't want you to ruminate on today's topic.
1:04:17
I don't want you to think to yourself, well, yeah, that was
1:04:20
an interesting perspective. I want you to go and to actually
1:04:23
start to put this in to practice within either your personal
1:04:27
goals or also within your business.
1:04:29
Most importantly, I want to say thank you so much for spending
1:04:32
the last hour with me and diving into this with me.
1:04:35
If anything lands for you, if you're feeling like you're just
1:04:37
having a light bulb, you're kind of having this aha moment,
1:04:40
realizing I am way too much in the speed bucket and I think
1:04:43
it's causing me to go crazy or I feel like I'm living in the
1:04:46
patients bucket and I'm playing small and I need to go faster.
1:04:50
I would love for you to share what's the one that resonates
1:04:52
with you? What's the thing that you feel
1:04:54
like this is the muscle I want to flex.
1:04:56
I can't tell you guys enough how much it means to have those of
1:04:59
you who reach out in the DMS. One of the things that I often
1:05:01
talk about that was huge for my journey is being witnessed in
1:05:05
transformation, which basically means that you don't just have
1:05:08
this aha moment by yourself, but you're witnessed in the aha
1:05:11
moment and how impactful that really is to your overall
1:05:14
growth. So if you are someone who wants
1:05:16
to be witnessed in this clarity and know that someone else sees
1:05:19
you and executing this, I want to invite you to just shoot me a
1:05:22
message. Send me admi always love hearing
1:05:24
from you, your shares, your questions, your comments, just
1:05:27
anything that lands those aha moments and to yeah, to be able
1:05:31
to chat about what you're loving diving into when it comes to
1:05:33
ambitious. So my DMS are always open.
1:05:35
I'd love to chat with you. But with all that being said,
1:05:37
you have some work to do. So I will let you get to that
1:05:40
and I will see you on next week's episode.
1:05:42
And, as always, stay ambitious.