MWAA 2026 Ep 11: Joe Cherry & Steven Morris on Healthcare Perks for ISOs
In this episode of our Paycast Network series live from Chicago, Joe Cherry (Founder of Xectrus) and Steven Morris (MWAA Board Member) join us to discuss how offering healthcare perks to merchants completely disrupts traditional payment processing sales strategies.
Joe shares his personal journey from growing up in Boston to building Xectrus, explaining how Xectrus 360 Healthcare provides 24/7 telehealth, prescription savings, and life insurance at zero cost to employees and under a dollar a day for business owners. He breaks down how this model slashed merchant attrition to 1.7% over 15…
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