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Episode 26: David Mattson - How do you sell to a Modern Buyer? Should I get into selling?
David Mattson, CEO of Sandler (LinkedIn is his client), tells us why. He also says there's a HUGE upside to sales - if you're an AE, AD, BDR, SDR or Sales Leader, it will brighten your day.
Mattson reminds us that you sell what you sell every day - but your buyer doesn't buy what you sell every day. This reality is what makes salespeople necessary.
Sales Tales Episode 26: David Mattson - How do you sell to a Modern Buyer? Why get into selling?
What makes a customer a raving fan
Why it's a good profession (you can only get work-life balance in sales)
The four steps of a modern buyer journey…
The skinny
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