Latest / Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals / How I Made The Jump To Full Time Content Creator - Ep. 168 w/ Nkem Bernard (@DetroitFinds313)

Transcript

How I Made The Jump To Full Time Content Creator - Ep. 168 w/ Nkem Bernard (@DetroitFinds313) · Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals

0:00
[SPEAKER_01]: A lot of people throughout my life have been like, oh, you got to start this content creating stuff.
0:04
[SPEAKER_01]: Like, you have the, that's their purpose.
0:07
[SPEAKER_01]: So, um, it just, it's, it finally became something that I finally set down, buckle down and became consistent with.
0:13
[SPEAKER_01]: I would normally pick restaurants or establishments that, um, speak to me.
0:18
[SPEAKER_01]: So if it's a place where I wouldn't eat it, obviously I'm getting paid, but like, I'm not gonna lie.
0:22
[SPEAKER_01]: If I don't like the food, I don't like the food.
0:23
[SPEAKER_01]: I'm presenting myself in a way where the companies go to one work with me.
0:27
[SPEAKER_01]: My follower count, my engagement, the companies I've worked for, making it it's hicing in a way where they have to, they can't say no.
0:57
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1:01
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1:36
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1:40
[SPEAKER_02]: Now let's go ahead and get back into the episode.
1:42
[SPEAKER_02]: With update Black Friday's family, welcome back to another installment of the Black Friday's podcast.
1:46
[SPEAKER_02]: Before we get into today's episode, make sure you hit that like button, subscribe, drop some comments, since the video's the family friends, the loved ones, so we can keep this thing going.
1:54
[SPEAKER_02]: Now that I got that business out of the way, I have one of our go-to creatives in the state of Michigan, Miss and Kim, Bernard of Detroit Finance, 313, how are you?
2:05
[SPEAKER_02]: Of course, thank you for being here hundreds of thousands of followers amazing content across the board all types of partnerships and deals how does a concept like Detroit finds 313 even come about like what how did how was that a branch out of yours to even say this is something that the people need.
2:23
[SPEAKER_01]: Yeah, so this started back in like 20, 22, 22, 21, during COVID, I was doing a lot of travel nursing assignments.
2:32
[SPEAKER_01]: I would showcase all the fun things I was doing out there.
2:35
[SPEAKER_01]: I went to California and went to Arkansas on my off days.
2:38
[SPEAKER_01]: I would just showcase like all the fun, fun and cool things I was doing on my off days.
2:43
[SPEAKER_01]: Eventually when I got back home, I was like, okay, let me continue that.
2:47
[SPEAKER_01]: Um, with showcase the restaurants I was going to, the cool events, um, all the hands-on activities I was doing, um, created a page and it took off from there.
2:58
[SPEAKER_00]: Yeah.
2:59
[SPEAKER_02]: And so I want to make sure that we put a pin in the, in the fact that you're a nurse.
3:03
[SPEAKER_02]: And so obviously you have to go through school for this and actually practice and and train.
3:07
[SPEAKER_02]: So tell us about that journey and like why, how did you end up in
3:11
[SPEAKER_01]: Yeah.
3:12
[SPEAKER_01]: So on Nigerian, if you don't know, a lot of my aunts, my uncles, they're all in nursing field, either nurse, your doctor, or lawyer.
3:20
[SPEAKER_01]: So growing up, that's like the sort of feels that like they kind of pushed us towards.
3:24
[SPEAKER_01]: And that's when necessarily say that I picked nursing because they forced it on me.
3:27
[SPEAKER_01]: But I got a lot of inspiration for my family members.
3:31
[SPEAKER_01]: So, once a school, once an LPN school, in 2014, graduated, became a nurse, and then I went back to for our in school, back in 2017.
3:43
[SPEAKER_01]: So, I also got the repeats, like, 10 years this year.
3:46
[SPEAKER_01]: So, yeah.
3:48
[SPEAKER_02]: And throughout the nursing journey, what has that been like for you?
3:51
[SPEAKER_02]: Like, I guess some of the highs, some of the lows, like whatever you like to share.
3:54
[SPEAKER_01]: Yeah, um, very stressful 12 hour days.
3:58
[SPEAKER_01]: Oh, I would have missed out anybody, but I work midnights, um, so you definitely get your skills in, um, when working midnights.
4:06
[SPEAKER_01]: Um, a lot of walking, a lot of running up and down patients are really demanding.
4:12
[SPEAKER_01]: So you definitely get your training, um, working midnights.
4:15
[SPEAKER_01]: Yeah, yeah, I've been in this for about 10 years, I love it.
4:20
[SPEAKER_01]: But obviously, Katta creates concert creating took over, and I'm doing it full time now.
4:25
[SPEAKER_02]: Congratulations.
4:27
[SPEAKER_02]: Yeah, that's a huge step.
4:29
[SPEAKER_02]: So I would love to prior to you going full time and be in the nursing and working these 12 hour shifts, which I'm familiar with because my wife, she's a RN as well.
4:37
[SPEAKER_02]: And so yeah, she had to deliver in babies in the middle of the night in the wee hours of the night.
4:42
[SPEAKER_02]: So I definitely know how that goes.
4:44
[SPEAKER_02]: But I want to know, so given the fact that nursing is so demanding, and of course the people that you work with, you never know what you
4:52
[SPEAKER_02]: How did you find time to be able to balance, start in your content creation journey and having a full time job?
4:59
[SPEAKER_01]: Yeah, so I won't be working full time three, 12 hour shifts a week.
5:04
[SPEAKER_01]: I worked midnight, so obviously when I got home around eight, like I'll take my naps, wake up around like one or two PM, go to my finds.
5:13
[SPEAKER_01]: And I did that constantly for about three months, I'd end eventually, it took off from there.
5:17
[SPEAKER_02]: And when you discover, do you try five, three, one, three?
5:23
[SPEAKER_02]: When did you know that you had something in terms of the content creation and actually, let me take a step back.
5:30
[SPEAKER_02]: When did you know that you had a neck for creating a content?
5:33
[SPEAKER_02]: Like, have you always been a person that walk around with a video camera or something?
5:37
[SPEAKER_02]: So I'm taking pictures.
5:39
[SPEAKER_01]: I've always been that person.
5:40
[SPEAKER_01]: And people use to get annoyed.
5:42
[SPEAKER_01]: Like, dang.
5:42
[SPEAKER_01]: Like, can't we just chill?
5:44
[SPEAKER_01]: Like, we'll be out to Ian and I'll be like,
5:47
[SPEAKER_01]: So I've always been that type of person.
5:49
[SPEAKER_01]: I've always had the outgoing personality.
5:51
[SPEAKER_01]: It's always been something that's been instilled with me.
5:55
[SPEAKER_01]: So it's not until I put in the word to actually start something consistently is when I saw the results.
6:00
[SPEAKER_01]: A lot of people throughout my life have been like, oh, you've got to start this content creating stuff.
6:05
[SPEAKER_01]: Like you have the, that's their purpose.
6:07
[SPEAKER_01]: So it just, it's, it finally became something that I finally sat down, buckle down and became consistent with.
6:14
[SPEAKER_02]: And at what point or what year did you take that more seriously?
6:19
[SPEAKER_02]: And where did you feel like you weren't where you were in life in terms of mentally and then also just in general?
6:26
[SPEAKER_02]: Where what stage of life were you in and then what made you start taking more seriously?
6:30
[SPEAKER_01]: Yeah, so it started taking a more seriously last year.
6:33
[SPEAKER_01]: That's when I took a full time last June.
6:38
[SPEAKER_01]: It just became too demanding and I was like, At times I was like, okay, well, this is paying more than my nursing shifts.
6:45
[SPEAKER_01]: Let me call out work, but then I'll get in trouble from, you know, calling off too often, but it just became more demanding.
6:52
[SPEAKER_01]: And the sort of rooms I was being invited into, like, I'm a vice president, Kamala Harris.
6:58
[SPEAKER_01]: So as a food influencer, I'm like, from me to even be considered was huge.
7:04
[SPEAKER_01]: So that's eventually when I started taking this full time.
7:08
[SPEAKER_01]: Was it the common situation or what that just wanted to say, okay, okay, okay, what is the situation but like for the fact that was even considered that That kind of just kind of made a switch where I was like, okay, maybe I should take this full time.
7:20
[SPEAKER_02]: Got you.
7:21
[SPEAKER_02]: Yeah, and so we're going Definitely continue to dive into this content creation journey and building a brand about what you do, but I got to introduce from my favorite part of Black Friday with the freestyle Friday.
7:31
[SPEAKER_00]: So
7:39
[SPEAKER_02]: free style and whenever you when ever you ready like wrapping yeah go ahead I can I ran I don't remember We take poems, we take interpretive dance, we take uh yeah any any any type of way did you like to express yourself?
7:56
[SPEAKER_02]: Oh my, I can do it.
8:01
[SPEAKER_00]: Wait, dude.
8:01
[SPEAKER_02]: Hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey
8:25
[SPEAKER_01]: I don't I don't I don't hear the accent a little bit or I've noticed it but with certain words Okay, but I was born here, so the fact that people are saying that have an accent that means that like I'm around a lot of Nigerian So yeah, so I was saying that
8:37
[SPEAKER_02]: And now are you first in a second gen first in okay got you yeah and then um in terms of your so obviously you're a foodie what would you say is your favorite food or food that you can eat non stop I love breakfast foods.
8:52
[SPEAKER_01]: I love breakfast foods.
8:53
[SPEAKER_01]: So I was saying like shrimp and grit.
8:55
[SPEAKER_01]: So those shrimp and grits.
8:57
[SPEAKER_01]: Um, I love pancakes like does any sort of pancakes.
9:00
[SPEAKER_01]: Oh, like
9:01
[SPEAKER_01]: I don't know.
9:02
[SPEAKER_01]: I'm a breakfast person.
9:04
[SPEAKER_01]: Yeah.
9:05
[SPEAKER_02]: Okay.
9:05
[SPEAKER_01]: Yeah.
9:06
[SPEAKER_02]: And then you say you did a job in nursing, at a certain point in time, right?
9:08
[SPEAKER_01]: Yeah, yes.
9:09
[SPEAKER_02]: Where are your favorite places to travel?
9:10
[SPEAKER_02]: Not for work, but just in general.
9:12
[SPEAKER_01]: Um, Jamaica, I love the islands.
9:14
[SPEAKER_01]: I love anywhere that's warm.
9:16
[SPEAKER_01]: The Bahamas.
9:17
[SPEAKER_01]: Um, this recently I went to Arizona.
9:19
[SPEAKER_01]: So, um, I was there this past weekend.
9:22
[SPEAKER_01]: So, anywhere that's warm.
9:23
[SPEAKER_02]: If somebody had to play a movie about, if somebody had to play you in a movie about your life, who would you choose to play?
9:30
[SPEAKER_02]: Like someone I know or I mean it could be somebody you know but I'm thinking more like like like actor or actress Cockle Jones that'd be dope.
9:37
[SPEAKER_01]: Yeah.
9:38
[SPEAKER_01]: I was like a couple of Jones.
9:39
[SPEAKER_01]: I feel like she looks more like we look similar Because obviously we're Darcy and the like yeah the most of person that can say you feel like she'll do you justice Yes, you do me just for sure.
9:47
[SPEAKER_01]: Or keep you Palmer
9:49
[SPEAKER_01]: Yeah, either way.
9:50
[SPEAKER_02]: I mean Kiki can't do no wrong Kiki can't do no wrong.
9:54
[SPEAKER_02]: So either one of those two for sure Yeah, and what are you listening to right now?
9:58
[SPEAKER_02]: What do you have in rotation?
10:00
[SPEAKER_01]: What's I girls name Olivia Dean?
10:02
[SPEAKER_01]: I love her.
10:03
[SPEAKER_01]: This is a of course so anything says a and I love don't you can't
10:08
[SPEAKER_02]: Really.
10:09
[SPEAKER_01]: Yeah.
10:09
[SPEAKER_01]: That's quite a combo.
10:11
[SPEAKER_02]: So I told you earlier that I had live in Seattle for a while and like when it came to those of cat, that was their idea of like hip hop and rap like that.
10:20
[SPEAKER_02]: She can't she can't I agree.
10:22
[SPEAKER_02]: I'm personally not the biggest dose of cat fan for her for her antics, but yeah for some her like outfits.
10:27
[SPEAKER_02]: Yeah, but she no, she's super talented.
10:30
[SPEAKER_02]: But that's all they played on the radio is that yeah, that's it.
10:33
[SPEAKER_02]: That's all right, yeah, it was low non-sex and those of you can't like that was they that's the hip-hop Yeah, yeah back in this is like 20.
10:41
[SPEAKER_02]: Yeah, this like yeah, COVID.
10:43
[SPEAKER_02]: Yep, exactly.
10:44
[SPEAKER_02]: Well Well, thank you for protecting them freestyle Friday's even though you didn't freestyle what you did dance you gave some dance
10:57
[SPEAKER_02]: So I appreciate you for participating and wanted to go back into this content creation journey.
11:04
[SPEAKER_02]: So for you, when did you discover, I guess like the, so I know you mentioned that you have a history, like it's more so in you to be able to like create content capture moments when you're out.
11:17
[SPEAKER_02]: and about but when did you start to take it up I guess as like a skill to be able to create captivated videos that's gonna engage people like when it when did you figure out that engagement piece to be able to capture thousands of hundreds of thousands of followers?
11:31
[SPEAKER_01]: Yeah I'll say last year when I took it full time I was deliberate on like actually going into the
11:41
[SPEAKER_01]: learning how to engage my audience with my content, creating high quality videos.
11:46
[SPEAKER_01]: So, more so last year, I was like really like instantly like branding and like learning decides behind the on social media.
11:54
[SPEAKER_02]: You know you got to break it down for us, so you So what so I found your page on Instagram.
11:59
[SPEAKER_02]: I have been following it for years and I didn't even know that So tell me this was it at certain point in time with the faceless Yes, okay, all right, all right, all right, all right, so I'm not tripping so yeah Because I'm like I didn't know that you were the person behind the brand until more recently Probably like within last year or two
12:17
[SPEAKER_01]: Yeah, because that was deliberate because initially like when you start something you're you're afraid of failure So if you don't see somebody behind the the page you're gonna be like, okay, well, if it fails No one knew who it was.
12:30
[SPEAKER_01]: Yeah, that was that was deliberate.
12:32
[SPEAKER_01]: Okay.
12:33
[SPEAKER_02]: Yeah, I was happy with somebody of the culture because there are there are pages that have similar content, but they're not like people who are
12:42
[SPEAKER_02]: of the coach.
12:42
[SPEAKER_02]: Yeah, they're not like us.
12:44
[SPEAKER_02]: So it was good to be able to know that.
12:46
[SPEAKER_02]: So algorithm, can you please break down to us?
12:48
[SPEAKER_02]: So I found your pace of Instagram.
12:50
[SPEAKER_02]: So I was going to ask you about at least the Instagram algorithm.
12:53
[SPEAKER_02]: And so based on your research, tell us how it all works.
12:57
[SPEAKER_02]: Could I have no idea I'd just be posting?
12:58
[SPEAKER_01]: Yeah, so before you post Instagram wants a signal that you're active, so that can be with you posting three times a week or that can be with you engaging 10 to 15 minutes before you post so like just like commenting on people's stuff that sends a signal to Instagram like okay this person is active, let's push their stuff once they post so that's one thing What else um
13:26
[SPEAKER_01]: Does using the platforms features so like if you're going to post make sure you post on your stories, send us all your friends, um, little stuff like that.
13:36
[SPEAKER_02]: So you say, is that considered spamming if you just started sending to your friend or you just sent it to a couple people so it can start to get the get the ball rolling.
13:46
[SPEAKER_01]: I did think about that.
13:46
[SPEAKER_01]: But yes, um, use your own personal page to share that video.
13:53
[SPEAKER_01]: Yes.
13:55
[SPEAKER_01]: Yeah.
13:55
[SPEAKER_02]: and then send it to people.
13:56
[SPEAKER_01]: Send it to people.
13:57
[SPEAKER_01]: Also, but also comments on it, too.
14:00
[SPEAKER_02]: What about hooks and all that stuff?
14:03
[SPEAKER_02]: Because I don't, I'd be, I know it's important, but it's like, I don't, I don't want to do it, but then I also know you can't just show them, like, hey guys, because that, yeah, that don't work no more.
14:11
[SPEAKER_01]: Yeah, because you need to capture the audience within that first three seconds.
14:15
[SPEAKER_01]: So hooks, finding really engagement, engaging hooks, or saying something wild to capture the audience.
14:22
[SPEAKER_01]: or it could be a verbal hook or it could be a visual hook.
14:27
[SPEAKER_01]: So there's a video that I just posted a couple of days ago when I was in Arizona.
14:31
[SPEAKER_01]: And I was showcasing like, oh, look at Detroit Missed, that was a visual hook.
14:35
[SPEAKER_01]: People got mad because obviously that's how it looks like in the right now.
14:38
[SPEAKER_01]: You're right.
14:39
[SPEAKER_02]: So now I'm up with me off.
14:41
[SPEAKER_02]: So that went viral so look something like that so either visual hook or or verbal hook and then it's it I'm trying to think any what else in terms of because it'd be so many gurus Everybody know the algorithm and what you got to do what you shouldn't do and then just there So like you don't be sure if that's like an actual thing people just read throwing stuff out there Yeah, what about TikTok?
15:02
[SPEAKER_01]: Have you died into a TikTok out of it on TikTok?
15:05
[SPEAKER_01]: Sixhack is pretty younger crowd who have time.
15:08
[SPEAKER_01]: You have to post every day in order to be like like successful, but Prior to the TikTok shop it was easy to just like post a video and it and like it would just go viral So it that's not the case anymore because of TikTok shop so I post just to post you know Sometimes it goes viral sometimes it doesn't but Instagram is my main like like squeeze that's my main squeeze
15:31
[SPEAKER_02]: Yeah.
15:32
[SPEAKER_02]: Millennials, Instagram, we locked in and Facebook too.
15:36
[SPEAKER_02]: So for sure.
15:37
[SPEAKER_02]: And then I'm sure that Facebook, you probably would get a lot of traction.
15:40
[SPEAKER_02]: They say you could get more bang for your buck on Facebook.
15:42
[SPEAKER_02]: If you, you know, figure out if you can crack the code.
15:45
[SPEAKER_01]: Yeah.
15:46
[SPEAKER_01]: But it's not really much of a code for at least from me on Facebook.
15:49
[SPEAKER_01]: You just posted it and it goes, it does well.
15:52
[SPEAKER_01]: Same deal.
15:52
[SPEAKER_01]: Yeah.
15:53
[SPEAKER_01]: You can cross post from Instagram and Facebook and yeah.
15:57
[SPEAKER_01]: That's why
15:58
[SPEAKER_02]: What is your, at this stage of where you are, like, hundreds of thousands of views, probably millions of views, at this point, where would, I guess, what's your threshold to say?
16:09
[SPEAKER_02]: This is a good video, this is a good content, this is not.
16:13
[SPEAKER_02]: Or do you just do detach from that?
16:14
[SPEAKER_02]: You just post that and let it go.
16:16
[SPEAKER_01]: I'm trying to detach from that, because I guess it's so focused on like views and like shares and all that stuff and I start to compare myself and I hate doing this.
16:22
[SPEAKER_01]: And that's normal with any industry there and like your it's It's normal to be like all thing we posted the same thing at the same time But there's it's like taking off or mine is taking you know, so I try not to do that Yeah, I try not to do that Because like you can post the video and it can be like doing really bad for like the first two days And then randomly you'll just like pick up.
16:45
[SPEAKER_01]: So I try not to look at views
16:47
[SPEAKER_02]: So that happens to me on YouTube, and it happened to me a few times where I do an interview, I'll put it out, and it doesn't necessarily get a ton of attention.
16:54
[SPEAKER_02]: It could be like the first three to six months, then I know where it just, it takes off, and yeah, now I got hundreds of extra views on the video, I didn't know where.
17:03
[SPEAKER_02]: Yeah, so I think that's part of the benefits of building a library and a catalog because like you don't know what's going on pop and when Because it's a it I'm trying to think of examples of songs that this have happened to but it's music that artists will put out and then maybe the song will be out for a couple of years Yeah, yeah, it was him wobble you're
17:25
[SPEAKER_02]: you remember when wobble first came out back in like oh eight oh nine somewhere around there if it did not take off a few years later they came out with the um they came out with the hustle to it and then now you you can't go anywhere major event especially with black people there that you're not going here to wobble.
17:43
[SPEAKER_01]: Yeah, um, that's been happening with a lot of um the oldies like the music from like back in the day because I know like um librarian girl by Michael Jackson, they're doing like a huge huge um routine on face not Facebook but it's on TikTok.
17:57
[SPEAKER_01]: Yeah, so yeah
18:00
[SPEAKER_02]: in a black and white, I saw that reboot.
18:02
[SPEAKER_01]: Yeah, I just see that one.
18:03
[SPEAKER_02]: I forgot what the content behind it was, but yeah, they started using black and white, too.
18:08
[SPEAKER_01]: Okay, maybe because of his movie that's coming out.
18:12
[SPEAKER_02]: Gotta be, but I mean, it might be a plot.
18:14
[SPEAKER_02]: You never know.
18:15
[SPEAKER_02]: Yeah, so what about trends?
18:19
[SPEAKER_02]: Do you follow any trends in terms of your content or do you have you leverage any trends or you just do your own thing?
18:25
[SPEAKER_01]: I probably should.
18:26
[SPEAKER_01]: I feel like I focus mainly on food reviews, so I'm trying to like pivot out of that right now.
18:31
[SPEAKER_01]: Okay.
18:32
[SPEAKER_01]: Yeah, that's where I'm right right now.
18:34
[SPEAKER_02]: some of the conversations that I have in terms of podcasting is that people feel like is oversaturated.
18:39
[SPEAKER_02]: Everybody has a podcast and blah, blah, blah, blah, blah.
18:42
[SPEAKER_02]: Do you feel similarly in the content creation space, especially in the the influencer space slash food, foody space?
18:51
[SPEAKER_01]: Yeah, um, no, um, everybody has their own spin to how they present something.
18:56
[SPEAKER_01]: So we can all go to the same restaurant, um, this person may find this, um, specific thing that like really sparks, um, viral content.
19:04
[SPEAKER_01]: So I think, although there's a lot of people in a space, everybody has their own, like, sort of spin to how they present content.
19:12
[SPEAKER_01]: So no, no, I don't think that there's over saturated.
19:14
[SPEAKER_02]: how do you keep your blinders on to say like I know how I want to make my content and I'm going to continue to develop in my way versus being able to look at other what other people are doing and developing and not get distracted by that or discouraged by it.
19:30
[SPEAKER_00]: Right.
19:30
[SPEAKER_01]: So I stay true to myself.
19:32
[SPEAKER_01]: I have my own personality.
19:33
[SPEAKER_01]: I present things in the unique way.
19:35
[SPEAKER_01]: So I feel that whatever I present is at my best.
19:39
[SPEAKER_01]: So I just try to stay true to what I put out.
19:42
[SPEAKER_02]: Have you because you're content is so well known at this point?
19:46
[SPEAKER_02]: Have you dealt with any anyone still in your content?
19:50
[SPEAKER_02]: So to speak or like your flow or however that
19:55
[SPEAKER_01]: Yeah, so there's certain pages that repost content.
19:58
[SPEAKER_01]: I've noticed that from a couple of different pages.
20:01
[SPEAKER_01]: And I found one page that actually has the Detroit finds name.
20:05
[SPEAKER_01]: So, yes, I have.
20:07
[SPEAKER_02]: Do we need to report that?
20:08
[SPEAKER_01]: Yeah, that's it.
20:09
[SPEAKER_01]: Okay.
20:10
[SPEAKER_01]: It's a girl hasn't done anything.
20:12
[SPEAKER_01]: But I was like last year or two years ago.
20:14
[SPEAKER_02]: Okay.
20:15
[SPEAKER_01]: Nothing.
20:16
[SPEAKER_02]: And so they take in the whole video and just re-upload it.
20:20
[SPEAKER_01]: Yeah.
20:20
[SPEAKER_01]: But there's a couple pages that do that.
20:22
[SPEAKER_01]: I think it's just for more awareness.
20:25
[SPEAKER_01]: still ask me first.
20:26
[SPEAKER_02]: Yeah, for sure.
20:29
[SPEAKER_02]: So you you you open to the conversation or the cat in the news, but you need to let me know give give the owner credit for sure for sure.
20:37
[SPEAKER_02]: So all right, you have been able to
20:41
[SPEAKER_02]: get so many different opportunities and experiences from creating your content.
20:45
[SPEAKER_02]: Let's talk about the, I get into the bag as a content creator, which is what a lot of people get into it for, or think that that's what they want to get into it for.
20:54
[SPEAKER_02]: But for the people who really want to take it seriously, they really want to make something out of content and make impact.
20:59
[SPEAKER_02]: How, where are the opportunities in order to get your content monetized?
21:04
[SPEAKER_01]: So a lot of opportunities, I'm sorry.
21:06
[SPEAKER_01]: Yeah.
21:07
[SPEAKER_01]: So there's different apps out there.
21:09
[SPEAKER_01]: Skippers, status fair to get actual products.
21:14
[SPEAKER_01]: If you want to do product-based content creating, that's one way to go about it.
21:19
[SPEAKER_01]: For restaurant reviews, I initially went to these restaurants and paid out the pocket and created content so I had a portfolio to be like, okay, my views, my engagement, this is how I perform.
21:30
[SPEAKER_01]: So pay me now.
21:32
[SPEAKER_01]: Obviously, there's different social media platforms that pay.
21:37
[SPEAKER_01]: So TikTok pays, Facebook plays, Instagram doesn't pay.
21:43
[SPEAKER_01]: Or they have bonus programs here and there.
21:44
[SPEAKER_01]: But yeah.
21:46
[SPEAKER_02]: When a restaurant reaches out or whoever a brand reaches out and say that they want to work with you, how do you navigate those conversations nowadays?
21:55
[SPEAKER_02]: Not at all.
21:55
[SPEAKER_02]: You've done this so many times and I'm sure have a system.
21:59
[SPEAKER_02]: How do you work with those organizations?
22:02
[SPEAKER_01]: yeah so um i would normally pick restaurants or establishments that um speaks to me so if it's a place where i wouldn't eat at or if it's obviously a place that's not healthier and i don't eat it i won't promote it cuz um i can't obviously i'm getting paid but like i'm not gonna lie if i don't like the food i don't like the food
22:19
[SPEAKER_01]: Um, so obviously I have a system where like they'll message me, um, or they can send a Google form, um, they fill out the Google form and then, um, if it's something I aligned with, I'll reach out back, reach back out to them.
22:32
[SPEAKER_01]: Um, obviously I have a price list, um, we'll set up the day and then we'll go for our content day.
22:37
[SPEAKER_02]: Once you have established a relationship and you
22:44
[SPEAKER_01]: Yeah, so we scheduled time and data worked for us.
22:48
[SPEAKER_01]: I go in usually to have like a set menu of what they want to promote.
22:52
[SPEAKER_01]: So with there's like a special or a new menu item, they will present it to me.
22:57
[SPEAKER_01]: I record, make sure it's up to standard as to something I can post.
23:03
[SPEAKER_01]: And then that's it.
23:05
[SPEAKER_01]: I usually edit it and then it's posted.
23:08
[SPEAKER_02]: But before you got to the point where brands, you get in a lot of inbound opportunities where they're reaching out to you, I'm sure that you had opportunities to pitch or you went to different business pitch once you built your portfolio.
23:19
[SPEAKER_02]: Could you talk to us about your pitch process for people who may be like, hey, I know I got no content, but I need to get in front of the people.
23:27
[SPEAKER_02]: I know that I could create something with.
23:29
[SPEAKER_01]: I'm presenting myself in a way where the company is going to want to work with me, my follower account, my engagement, the companies I've worked for, making it its icing in a way where they have to, they can't say no, yeah.
23:44
[SPEAKER_02]: You're doing something is we're recording this in February, it's Black History Month.
23:48
[SPEAKER_02]: You're doing something really cool and being able to promote Black on businesses in Metro Detroit area.
23:54
[SPEAKER_02]: So could you talk about the idea behind that and also how people could tap in with that opportunity to be able to get that support for me?
24:03
[SPEAKER_01]: Yeah, so every year for the past three years, I've been starting this campaign where I work with black businesses in the Metro Detroit area.
24:10
[SPEAKER_01]: A lot of the time, I get inbound, inbound messages saying that like, oh, I have this great spot, but I don't have the budget for promotion.
24:22
[SPEAKER_01]: Although I have this time, although I would like to, I don't have this time.
24:27
[SPEAKER_01]: So this is a specific time where I offer my services for black owned businesses in the Metro Detroit area, free of charge.
24:35
[SPEAKER_01]: Have a good one on my bio where people can apply.
24:38
[SPEAKER_02]: And then how was that?
24:39
[SPEAKER_02]: What has that been like in the past?
24:40
[SPEAKER_02]: Because I know you've been doing it for the last two years.
24:42
[SPEAKER_02]: Was it been like in terms of getting those requests and being able to put out that content?
24:48
[SPEAKER_01]: Yeah.
24:48
[SPEAKER_01]: So the content has helped greatly.
24:50
[SPEAKER_01]: A lot of the videos have gone viral, so it helped with their businesses a lot.
24:53
[SPEAKER_01]: So if I have the platform to help a business out, I definitely would like to use that.
24:59
[SPEAKER_02]: And speaking of which, if I could go back to kind of like the business conversation that we're having, when it comes to being able to display the type of impact that you can have for a business, what are the key metrics that you are talking with them about, what are things that you, I don't know if you have any guarantees, but if it's things that you can guarantee, like, hey, when you work with me, this is, I can guarantee you this, and then things that you make sure that you don't guarantee, where it's like, I don't, I'll stay away from that.
25:26
[SPEAKER_01]: Yeah, um, I can't guarantee views.
25:28
[SPEAKER_01]: That's not sure because with the algorithm is very tricky.
25:33
[SPEAKER_01]: Um, but one things I do, the couple things I do highlight on our impressions reach, um, engagement, um, the amount of views in the 30 day span.
25:42
[SPEAKER_01]: Um, so usually if you go on Instagram, you can check all the metrics on there.
25:46
[SPEAKER_01]: So, um, that's usually what I send out to brands.
25:49
[SPEAKER_02]: Are you promising sales or anything like that?
25:53
[SPEAKER_01]: You can't promise any of that, because even if a video goes viral, you don't know if any of those views are going towards sales, and I can't promise that.
26:05
[SPEAKER_01]: I would like to hope that a lot of these views are people who are coming in, but you can't guarantee that.
26:12
[SPEAKER_01]: And a lot of businesses get mad that, even if a video goes viral, like, why am I still struggling?
26:19
[SPEAKER_01]: Yeah.
26:19
[SPEAKER_01]: Yeah.
26:20
[SPEAKER_01]: And they get mad at a lot of influences for that.
26:22
[SPEAKER_01]: And it's not, that's not our, that's not the goal.
26:24
[SPEAKER_01]: That's not the goal.
26:26
[SPEAKER_02]: Yeah.
26:26
[SPEAKER_02]: It's so many things that, and I'm glad you said that, because there's so many things that you cannot guarantee, it's so many things that's outside of your control that you can't guarantee, even if you wanted to, because let's say, for example,
26:41
[SPEAKER_02]: Ability to just be able to like you knew exactly how to get people to go and sell They could go there they have a horrible experience the customer service could be terrible They could be running out of stuff like you don't know like what factors will play into people going there and actually being able to like spend a money But why why do the I guess the restaurants do they think like it's a silver bullet or these different businesses
27:04
[SPEAKER_01]: I guess so and a lot of people think that because we get like a lot of the collaborations that we get are paid um that we're lying about like the food reviews or the items that we get like if I don't like some bad just want to put in a video but um no that those are real reviews that you see on our pages yeah yeah
27:22
[SPEAKER_02]: And do you get paid?
27:23
[SPEAKER_02]: Do you have you ever had a deal where it's like I get paid regardless like basically you pay me to show up and if I like it I'm gonna I'm gonna I'm gonna create the content use it or if I don't I'd give a money bag.
27:31
[SPEAKER_01]: Okay.
27:33
[SPEAKER_01]: Okay, I I'm giving money bag.
27:35
[SPEAKER_01]: Like if I don't like a spot if the place is dirty That's a horrible representation of me.
27:39
[SPEAKER_01]: Yeah, you know, especially like if you go to the spot or you get sick You know one of my viewers go to go to restaurant to get sick.
27:46
[SPEAKER_01]: That's a bad reflection on me.
27:47
[SPEAKER_01]: Yeah, so I don't
27:49
[SPEAKER_02]: What are some of the challenges in terms of content creation and being able to be in this space now as you are investing much more of your time into being in that being in this land?
28:06
[SPEAKER_01]: Um, I would say vanity metrics.
28:09
[SPEAKER_01]: I get, um, I get hyper focused on like views on follow account.
28:15
[SPEAKER_01]: And that's, that's very toxic.
28:18
[SPEAKER_01]: That's the word toxic.
28:19
[SPEAKER_01]: Um, if you love concentrating, all that shouldn't matter.
28:23
[SPEAKER_01]: But it does.
28:25
[SPEAKER_01]: Because brands do obviously care about the engagement, they care about the reached impressions.
28:29
[SPEAKER_01]: So that's one thing I would say, being able to push through and constantly posting even though your views may not be the best because Instagram and the algorithm has this up and down.
28:41
[SPEAKER_01]: So that's one thing I've had throughout my years of doing content creating.
28:46
[SPEAKER_02]: Quick sidebar on that, they say that with or I've heard that with Instagram is less about volume posting and more about, I guess, like interest based posting.
28:56
[SPEAKER_02]: So it's like we're pushing your stuff to people who are who we think would be interested in it versus you just we're going to versus back in the day where we would show you regardless because you had the volume of content.
29:07
[SPEAKER_02]: So because of the keep saying your face, do is there any truth to that or have you noticed that?
29:12
[SPEAKER_01]: Okay.
29:12
[SPEAKER_01]: a little bit of a, um, I've noticed that when I close like every day, my content doesn't do well.
29:17
[SPEAKER_01]: Okay.
29:17
[SPEAKER_01]: If I do every other day, it gives a, it gives one content at least 24 hours.
29:22
[SPEAKER_01]: So like, you know, breathe and do a thing.
29:25
[SPEAKER_01]: Um, so, um, Instagram and social media is just so finicky.
29:30
[SPEAKER_01]: So I don't know.
29:31
[SPEAKER_01]: Yeah.
29:32
[SPEAKER_01]: Yeah.
29:32
[SPEAKER_01]: It's so finicky.
29:33
[SPEAKER_02]: Do you feel like you've been able to crack the code to virally at all?
29:37
[SPEAKER_01]: I feel like I do sometimes, but then when I try to get into the work, it's so no.
29:43
[SPEAKER_02]: All right, so it's a ever, ever learning process.
29:48
[SPEAKER_02]: And so for Detroit finance 313, I'm curious as to, do you, you offer services?
29:54
[SPEAKER_02]: You, you do, um, kid-rated experiences, right?
29:56
[SPEAKER_01]: Yes.
29:57
[SPEAKER_01]: Oh, experiences?
29:58
[SPEAKER_02]: Or, um, it was something, um, your interview that you had with, uh, bounce, um, one of my, yeah.
30:04
[SPEAKER_01]: So experience seekers.
30:06
[SPEAKER_01]: Experience seekers.
30:06
[SPEAKER_01]: That's what it is.
30:07
[SPEAKER_01]: Yeah.
30:07
[SPEAKER_01]: Yeah.
30:07
[SPEAKER_01]: Yeah.
30:07
[SPEAKER_01]: So, um, a group of individuals of Detroit finders, um, just are in love with experiences.
30:13
[SPEAKER_01]: So like hands on activities, um,
30:16
[SPEAKER_01]: Festivals, restaurants, that's a specific community of Detroit fighters.
30:21
[SPEAKER_02]: Okay.
30:21
[SPEAKER_02]: Yeah.
30:22
[SPEAKER_02]: And then that's your community or you're a part of the community.
30:24
[SPEAKER_01]: No, I'm part of it.
30:25
[SPEAKER_01]: It's my community.
30:26
[SPEAKER_01]: Got you.
30:27
[SPEAKER_01]: All right.
30:28
[SPEAKER_01]: Yeah.
30:29
[SPEAKER_02]: How do people join a community if they want to be a part of it?
30:32
[SPEAKER_01]: Or this is exclusive?
30:33
[SPEAKER_01]: It's nice.
30:33
[SPEAKER_01]: Okay.
30:34
[SPEAKER_01]: Is this people who love experiences?
30:36
[SPEAKER_01]: Not like exclusive group.
30:39
[SPEAKER_01]: I do have like a subscription on Instagram where we get
30:46
[SPEAKER_02]: Yeah, and I'm part of that Instagram channel, and what has it been like for you to, and I noticed the effort that you've been putting into that channel, what is it like for you to start to be be intentional about being a community?
30:58
[SPEAKER_02]: Because of course, the views and followers and things like that, that's one thing.
31:02
[SPEAKER_02]: But I think to intentionally be a community is going to a level deeper.
31:06
[SPEAKER_01]: Yeah.
31:07
[SPEAKER_01]: I feel for the past three years of me doing this.
31:10
[SPEAKER_01]: I've just been putting out content.
31:12
[SPEAKER_01]: I didn't really care about community.
31:13
[SPEAKER_01]: If a video goes viral goes viral, so within this past year, I've been more intentional with me like, okay, experience seekers.
31:21
[SPEAKER_01]: That's my community of people who love what I do or love the content down putting out or love the experiences that are that they're seeking.
31:29
[SPEAKER_01]: So that's that's what I've been more deliberate on creating that community.
31:34
[SPEAKER_02]: And would you, are you anticipating doing any products of your own or any restaurants potentially, do you try to find a thing or pop up anything like that?
31:46
[SPEAKER_01]: I will be having curated it, curated experience for the experience seekers, the people who love experiences.
31:51
[SPEAKER_01]: I do have a couple coming up.
31:53
[SPEAKER_01]: I'm nothing certain stone yet, but it will be hosted experiences that I'm doing.
31:57
[SPEAKER_02]: And then are you going to do like a how often do you plan on doing a monthly.
32:01
[SPEAKER_02]: Oh, don't don't don't yeah.
32:04
[SPEAKER_02]: And what type of partnerships have you been able to build throughout your journey in terms of like I know I can hit up this organization and and they got me or this restaurant going hold me down.
32:13
[SPEAKER_01]: Yeah, so if we're with you'll just shake bar, um, I work with bedrock, um, Afro Nation, Afro Future, Dennafel draft, uh, Crowger, Meyer, McDonald's has been, it's good.
32:26
[SPEAKER_01]: Oh, yeah.
32:27
[SPEAKER_01]: So a couple.
32:29
[SPEAKER_02]: What was the McDonald's one like?
32:31
[SPEAKER_01]: Um, I did, I was promoting their new, um, Mac Christmas.
32:36
[SPEAKER_02]: Oh, yeah, they check.
32:37
[SPEAKER_02]: Yeah.
32:37
[SPEAKER_01]: Yeah.
32:37
[SPEAKER_01]: So I did that last year.
32:39
[SPEAKER_01]: Yeah.
32:40
[SPEAKER_01]: And then, um, I did one for three, one, three day last year to the Boston coolers.
32:44
[SPEAKER_01]: Yeah.
32:45
[SPEAKER_01]: So those were my two collaborations.
32:46
[SPEAKER_02]: I'm scared to drink one of those.
32:47
[SPEAKER_02]: Is it really, is it good?
32:48
[SPEAKER_01]: Yeah.
32:49
[SPEAKER_01]: I mean, it's good.
32:49
[SPEAKER_01]: It's sweet.
32:50
[SPEAKER_02]: Okay.
32:50
[SPEAKER_01]: Yeah.
32:52
[SPEAKER_01]: I'll be here.
32:53
[SPEAKER_02]: Don't drink every day.
32:55
[SPEAKER_01]: But, um, yeah, it was, it was cool.
32:58
[SPEAKER_01]: Yeah.
32:58
[SPEAKER_02]: How did that come about that opportunity?
33:01
[SPEAKER_01]: Um, it's in balance.
33:03
[SPEAKER_01]: So they usually just message me.
33:04
[SPEAKER_01]: Oh, cool.
33:04
[SPEAKER_01]: Yeah.
33:05
[SPEAKER_01]: Yeah.
33:06
[SPEAKER_01]: I mean, I haven't really had to do much like pitching.
33:09
[SPEAKER_01]: Yeah, but I'm sorry, but like, um, no, it's been like they've all been messaging me.
33:15
[SPEAKER_01]: So I'm super grateful.
33:17
[SPEAKER_02]: I'm going to say say it again.
33:18
[SPEAKER_01]: That's a big flex.
33:20
[SPEAKER_01]: Yeah.
33:20
[SPEAKER_01]: Thank you.
33:21
[SPEAKER_01]: For sure.
33:22
[SPEAKER_01]: Yeah.
33:22
[SPEAKER_02]: And our do you have any dream partnerships that you would like to see in the fridge, so we can put in the universe and see it come back.
33:29
[SPEAKER_01]: So Sephora also I love makeup.
33:32
[SPEAKER_01]: I love beauty so Sephora and also those are my dream collaborations.
33:40
[SPEAKER_01]: Hello, kitty.
33:41
[SPEAKER_01]: Obviously.
33:42
[SPEAKER_01]: I love the cute cute.
33:43
[SPEAKER_01]: See pink everything.
33:44
[SPEAKER_01]: I love all that fashion over.
33:47
[SPEAKER_01]: So I would want to ideally pivot out of food and do more lifestyle beauty.
33:52
[SPEAKER_01]: So that's my goal right now.
33:53
[SPEAKER_02]: That's the show.
33:55
[SPEAKER_02]: And have you already started to dabble in in some of that.
33:57
[SPEAKER_01]: Yes, um, more so just like very lightly.
34:00
[SPEAKER_01]: So like, um, I'll post like outfits and there's like obviously take pictures.
34:06
[SPEAKER_01]: Um, but more so on my personal page.
34:08
[SPEAKER_01]: I've been putting out a lot of beauty content.
34:11
[SPEAKER_01]: Yeah.
34:12
[SPEAKER_02]: It's speaking to that.
34:12
[SPEAKER_02]: So no one that you definitely have like an affinity for the beauty brands and things like that.
34:18
[SPEAKER_02]: What made you start with food versus like kind of going into the lifestyle and beauty.
34:22
[SPEAKER_01]: Yeah.
34:22
[SPEAKER_01]: So when I first started, I was putting a whole lot of different content.
34:26
[SPEAKER_01]: I was kind of just putting out content to see what stick.
34:29
[SPEAKER_01]: Um, I was putting out AfroBDance videos.
34:31
[SPEAKER_01]: I was doing that one point.
34:32
[SPEAKER_01]: I was doing nursing videos on one point.
34:34
[SPEAKER_01]: That took off for a little bit during COVID.
34:36
[SPEAKER_01]: Um, then I stopped.
34:38
[SPEAKER_01]: Um, and then I started doing like experienced videos.
34:41
[SPEAKER_01]: So like, um, cool things I was doing in the city.
34:44
[SPEAKER_01]: And that took off.
34:45
[SPEAKER_01]: So that's why I kind of stuck with it.
34:46
[SPEAKER_01]: Okay.
34:46
[SPEAKER_01]: So.
34:47
[SPEAKER_01]: But I think that this was social media is about finding what sticks, you know.
34:51
[SPEAKER_01]: Like obviously you have all these things that you love, whatever sticks is what you kind of just like go on with.
34:57
[SPEAKER_02]: Yeah.
34:58
[SPEAKER_02]: So I heard you mentioned that you felt it was important to basically find your niche and run with that.
35:04
[SPEAKER_02]: Do you feel like that with these algorithms kind of changing and where they currently stand?
35:08
[SPEAKER_02]: That that still can't hold true in terms of niche and focus on that versus doing everything?
35:13
[SPEAKER_01]: Yeah, because let's say one video goes viral.
35:17
[SPEAKER_01]: those people who are watching a video, they're going to go on your page looking for that same sort of content.
35:21
[SPEAKER_01]: And if it has everything, just like random stuff everywhere, they're not going to be like, they're not going to want to follow.
35:26
[SPEAKER_01]: So that's that's important to have like one niche at least.
35:30
[SPEAKER_01]: Okay.
35:30
[SPEAKER_02]: Okay.
35:31
[SPEAKER_02]: Yeah.
35:31
[SPEAKER_02]: Have you, so I've been having this conversation lately with some people about
35:36
[SPEAKER_02]: social media in general and like where I feel like there is a shift change in with what social media actually is and it's not the social media that we grew up with like where we had My we had my you go from my space to Facebook to Twitter to and like it's not the same where it's like I'm keeping up with my with my folks now it's more so like I think it's more of an invasion of kind of
35:59
[SPEAKER_02]: It's more so like interest media, where it's like what the things that you into, you'll be able to find it, whatever it is, we're going to push it to you on these platforms.
36:07
[SPEAKER_02]: And so I'm wondering if you are concerned at all about like social media changing in that way, or do you think that this opportunity?
36:14
[SPEAKER_01]: This opportunity, the people who love the things that you're putting out, they're going to find it.
36:19
[SPEAKER_01]: And I think that kind of just helps.
36:21
[SPEAKER_01]: If you're putting out a lot of anything, obviously you're not going to find your community.
36:25
[SPEAKER_01]: So that definitely is a thing.
36:28
[SPEAKER_01]: But yeah, social media has definitely changed throughout the year.
36:32
[SPEAKER_01]: So my space, Facebook, Instagram, Instagram, views are just post a random photo of like you eating spaghetti and that will viral.
36:40
[SPEAKER_02]: It went on DM's on Facebook, none of that, yeah.
36:43
[SPEAKER_01]: You can't do that now.
36:44
[SPEAKER_01]: You have a post, you have to post at the specific time.
36:49
[SPEAKER_01]: You have to make sure your caption is good.
36:51
[SPEAKER_01]: There's a whole sign that goes into it now.
36:54
[SPEAKER_01]: So it's definitely not the same as it was before.
36:56
[SPEAKER_02]: Yeah, yeah.
36:58
[SPEAKER_02]: Would you play around with different social media platforms or different entities like I'm curious, would you ever go to a YouTube and do longer form content?
37:06
[SPEAKER_01]: I'm I'm trying I'm trying but it's a lot of works to um to edit longer for or what what what what do I see you have I'm I'm so glad you asked so Because that's my next though for sure.
37:21
[SPEAKER_02]: So I think that based on so I always tell people that I'm a big proponent of long form and then you beat can be able to chop that up in the so different
37:30
[SPEAKER_02]: So many different avenues of media.
37:33
[SPEAKER_02]: So for example, I do the podcast, and then I record this, I start with YouTube in mind.
37:37
[SPEAKER_02]: So the full link thing is on YouTube, take the audio from that.
37:41
[SPEAKER_02]: Now I have a podcast that I put in the studio on the streaming platforms.
37:45
[SPEAKER_02]: And then I chop it up into social media, reals to be able to put on YouTube shirts.
37:50
[SPEAKER_02]: and on Facebook, Instagram, wherever I want to place it, then I can take screenshots now, though there are photos that I can use for different things or for different types of posts and things like that.
38:00
[SPEAKER_02]: So I'm always a big proponent of you start with the larger picture of mine with long front, you can break it down into so many different things.
38:07
[SPEAKER_02]: So I think that
38:08
[SPEAKER_02]: What that being said, I think with your platform and how you go about how you go about creating your content, it is the same skillset.
38:17
[SPEAKER_02]: You're just doing it for longer-form videos.
38:19
[SPEAKER_02]: Now, in terms of YouTube, I still ain't fully cracked that code.
38:22
[SPEAKER_02]: Like, I just keep showing up.
38:24
[SPEAKER_02]: And it's starting to something, a lot of things are starting to click for me, because mine's just based on the podcast.
38:29
[SPEAKER_02]: So I have something.
38:30
[SPEAKER_02]: to post every week, but in terms of the content that I typically interact with, like some of the people who have been doing vlogs and stuff like they're talking here videos for a long time, I think that a lot of those same skills apply that you would do on a social media video or it's just in a shorter span of time.
38:48
[SPEAKER_02]: But if you were to do, if you for example, if you decided to put some energy into vlogging and create in like eight to ten minute
39:00
[SPEAKER_02]: a couple weeks.
39:01
[SPEAKER_02]: So that's how I think about it.
39:03
[SPEAKER_02]: That would be my, yeah, exactly.
39:05
[SPEAKER_02]: It's a hack to be able to batts create because you already, you start with this long form and for example, always tell people and maybe you're, you're still this philosophy from me.
39:17
[SPEAKER_02]: If you go on a podcast or you go on anything that's like record it, take that, put it into, uh,
39:26
[SPEAKER_02]: We don't talk about it, we don't talk about it.
39:29
[SPEAKER_02]: But so put it in the OpenSclip AI Reels creator and it took you like a viraly scoring audit.
39:35
[SPEAKER_02]: It's like I'm giving them a commercial.
39:36
[SPEAKER_02]: OpenSclip you're gonna have to y'all owe me.
39:39
[SPEAKER_02]: But, yeah, so O.P.
39:42
[SPEAKER_02]: U.S. clip.
39:44
[SPEAKER_02]: And you put it in there, they chop it up.
39:46
[SPEAKER_02]: You tell the how long you want your clips to be.
39:47
[SPEAKER_02]: And then they do the work from there.
39:49
[SPEAKER_02]: But if you go on a podcast like Black Friday, it's then you take the interview.
39:55
[SPEAKER_02]: And you all you need to copy is the link.
39:56
[SPEAKER_02]: You put it in there.
39:57
[SPEAKER_02]: They chop it up and make real for you.
39:59
[SPEAKER_02]: Now you got content to be able to post on your social media platform.
40:03
[SPEAKER_02]: You can go back or you have my top and up for you, but always use that as a way to be able to, of course, promote the episode, because that's opportunity for people learn more about you and the business behind what it is that you do, especially like a conversation that we happen, but then it's also a more opportunity to be able to have content and show up in different places.
40:28
[SPEAKER_02]: That's my soapbox about.
40:30
[SPEAKER_00]: Opus.
40:30
[SPEAKER_00]: Yeah.
40:32
[SPEAKER_00]: Okay.
40:33
[SPEAKER_00]: Yeah.
40:33
[SPEAKER_02]: I love it.
40:34
[SPEAKER_02]: Yeah.
40:34
[SPEAKER_02]: You got to tap in the opus clip for sure.
40:36
[SPEAKER_02]: But yeah.
40:37
[SPEAKER_02]: I think that I think you can.
40:38
[SPEAKER_02]: A ton of transferable skills.
40:40
[SPEAKER_02]: If you plan on getting it to the YouTube game.
40:41
[SPEAKER_01]: Okay.
40:42
[SPEAKER_01]: Don't feed take those goals.
40:43
[SPEAKER_01]: I'm going to use.
40:44
[SPEAKER_01]: I appreciate that.
40:45
[SPEAKER_01]: Yeah.
40:45
[SPEAKER_02]: So let me know when you start playing around with with YouTube.
40:49
[SPEAKER_00]: Okay.
40:50
[SPEAKER_00]: Enough of my way.
40:50
[SPEAKER_02]: And any other, or let me ask this, what's in the crystal ball for you personally and then also Detroit finds?
40:58
[SPEAKER_02]: What do you see on our horizon and what are things that are upcoming that you could tell us about?
41:04
[SPEAKER_01]: Yeah, so obviously pivoting out of food content because I don't want to be too
41:08
[SPEAKER_01]: To the 300 pounds, because those pounds can definitely add up.
41:15
[SPEAKER_02]: I was going to ask you, all right, yeah, I'm glad you said that.
41:18
[SPEAKER_02]: So how does that work?
41:19
[SPEAKER_02]: Because I know people get meals in order to make the videos with, but are you eating all of this food in it?
41:25
[SPEAKER_02]: Okay, are you wasting a lot of food?
41:27
[SPEAKER_02]: How do I do it work?
41:28
[SPEAKER_01]: I give it to a lot of my friends, give it to a lot of my family, like, if I eat that, I'll be like seven hundred pounds, but, um, no, I give it away.
41:39
[SPEAKER_01]: Okay.
41:39
[SPEAKER_01]: I take a couple bites here and there, but, okay, that's not okay.
41:44
[SPEAKER_02]: Okay, good for you.
41:44
[SPEAKER_01]: But in a crystal ball, obviously I'd be wanting to pivot into beauty content, hosting more events, my experience seekers events, be more community oriented, I'm working with a couple non-profits in the next couple months, but just giving back to my platform, yeah.
42:06
[SPEAKER_02]: and speaking of which I almost forgot this but I definitely got to ask you because I see a lot of content creators or full content creators who go to a lot of these restaurants in Dearborn.
42:18
[SPEAKER_02]: I live right by Dearborn.
42:20
[SPEAKER_02]: So I'm wondering, is that where the bag is because Dearborn is like D-food?
42:25
[SPEAKER_02]: That's like the food he said.
42:26
[SPEAKER_01]: He's like that's the D-food he times.
42:28
[SPEAKER_01]: I'm gonna have a new food galore.
42:30
[SPEAKER_01]: Yeah, so um, there's a lot of opportunity in there because like there's so much food spots.
42:35
[SPEAKER_02]: Yeah, but um, yeah, yeah, and I think I think that that community of business on I think they also are not afraid to see value in that that be that content like they like they're like, okay, I can you get motion.
42:51
[SPEAKER_02]: I can see like I'm trying to drive traffic.
42:54
[SPEAKER_02]: to tell your people, but we can't figure something out.
42:57
[SPEAKER_01]: Because a lot of people come to me wanting promotion, but I mean, not to say that like if you don't have the funds, I will help you, but like sometimes they want us to prove to them like why they should work with us.
43:09
[SPEAKER_01]: But like if you came to me, obviously, you see my work.
43:11
[SPEAKER_00]: Right.
43:12
[SPEAKER_01]: So yeah.
43:14
[SPEAKER_01]: But a lot of the businesses in their Bonday already see our worth.
43:18
[SPEAKER_02]: So yeah.
43:20
[SPEAKER_02]: for sure and then are you uh i noticed you kind of on the bit of a media tour so you had a Detroit Free Press article you had went on uh bounce 105 on Black Friday's podcast are you going to are you going to continue to do it the more of this um if i get x2 i absolutely yeah i i never expected to even be here yeah at this point you know i'm i'm very grateful though yeah opportunities i've been given
43:43
[SPEAKER_02]: and create a con.
43:44
[SPEAKER_02]: I think we actually met at create a con.
43:47
[SPEAKER_02]: And so like are you do you plan on doing more stuff like that?
43:50
[SPEAKER_01]: Yeah, definitely.
43:51
[SPEAKER_01]: Absolutely.
43:52
[SPEAKER_01]: If the opportunity presents itself, absolutely.
43:55
[SPEAKER_01]: For sure.
43:56
[SPEAKER_02]: And so before we get up out of here, I got to ask you is there any parting words that you would give to people who are out there struggling to create whatever content that they might be passionate about or scared to pull the trigger on
44:10
[SPEAKER_02]: any, any words of encouragement for them or words of motivation of how they can be able to create freely.
44:18
[SPEAKER_01]: Yeah, I would say don't stop.
44:20
[SPEAKER_01]: If you have a vision, definitely go for it but be consistent.
44:25
[SPEAKER_01]: A lot of people start and they stop.
44:27
[SPEAKER_01]: So if you have a plan, if you have a vision, definitely go for it and then be consistent.
44:32
[SPEAKER_02]: Speaking of which, what helps you stay consistent?
44:37
[SPEAKER_02]: And what's your motivation when you need to, when you're like, I don't feel like doing the video, but I can hype myself up to do it.
44:43
[SPEAKER_01]: Right.
44:44
[SPEAKER_01]: So with social media, you have to be consistent.
44:47
[SPEAKER_01]: You stop one week.
44:48
[SPEAKER_01]: They're not going to show your stuff.
44:50
[SPEAKER_01]: So I think it's that mentality of like, if I stop this week, Instagram is not going to push myself.
44:56
[SPEAKER_01]: You look like a shadow man, so that that that that's the motivation for me.
45:00
[SPEAKER_02]: Okay.
45:01
[SPEAKER_02]: No, like, um, is there like an internal thing that kind of makes you could, you could continue being the nurse like you, you don't, you don't, you didn't necessarily like, you don't say you didn't need to to be in the space, but you chose to be, yeah.
45:15
[SPEAKER_02]: So like what, what was that internal fire that makes you keep going?
45:19
[SPEAKER_01]: Just wanting something beyond that you even thought could be, you know, for me is like, I never thought that me just playing on my phone.
45:27
[SPEAKER_01]: Me playing on my phone one day, I would be able to see the Kamala Harris, being the same room as a senator, being the same room as all these celebrities, you know.
45:38
[SPEAKER_01]: There's so much with social media and like the ceiling, the ceiling is just, I don't know what's the winner was.
45:46
[SPEAKER_02]: Oh, yeah, it's got to live there.
45:48
[SPEAKER_01]: Yeah, this guy's the limit with social media.
45:53
[SPEAKER_01]: So if you if you start don't stop there you go.
45:56
[SPEAKER_02]: Yeah, there you go.
45:57
[SPEAKER_02]: Yeah, that's the most important thing.
45:59
[SPEAKER_02]: I see a lot of people who kind of get down his name.
46:01
[SPEAKER_02]: We're about to like vanity and I think that that's what helped me because I definitely looking at those things as well.
46:06
[SPEAKER_02]: But really I realized like I had to you really you got put out there and you kind of got to detach from it and you got to keep going and keep
46:14
[SPEAKER_02]: You got to keep going because you don't know what happy you got to keep showing up because I remember doing black Friday It's like it's I have people in I think like Spain and the UK is my second largest Marcus in terms of downloads And so I would never I didn't even know people would be listening to my stuff and yeah
46:29
[SPEAKER_02]: Japan or wherever it came like this is this is a Detroit based show that talks about black businesses and puts the spotlight on people like yourself and I never thought that that would even be an option but I remember when I was getting five downloads like for eight episodes yeah yeah yeah so I appreciate you sharing that yeah thank
46:49
[SPEAKER_02]: So, and Kim, thank you for pulling up to Black Friday's podcast.
46:53
[SPEAKER_02]: We appreciate the work that you're doing.
46:55
[SPEAKER_02]: It's about like Detroit and being able to put the Metro Detroit area on and so I know that people win because I can't escape the pays and I'd be like, what's some restaurants I can try out.
47:04
[SPEAKER_02]: And then the first thing Detroit finds three, one, three, TikTok, Instagram, I can't escape the pays.
47:08
[SPEAKER_02]: So I can only imagine people who don't live here in their first exposure to what's available or what's accessible in Detroit and then they're probably looking right at Joe Page.
47:18
[SPEAKER_01]: So I appreciate that of course.
47:20
[SPEAKER_01]: Of course.
47:21
[SPEAKER_02]: Yeah, everybody watching listen we're gonna tap in with y'all soon peace