Expansion, Disruption and the Growing Business of the NBA
What will define the NBA's next season—and reshape its media business?
Did the new national rights deal deliver? Yes. Broadcast networks and streaming platforms generated strong viewership, with NBC, ESPN, ABC, Peacock, and Prime Video each playing distinct roles. Prime Video stood out for reaching younger, more affluent audiences, while NBC benefited from high-profile matchups and major-market teams.
What does this mean for the NBA's media strategy? The league is emphasizing broad distribution across broadcast, cable, and streaming, including expanded coverage of "Inside the NBA" and…
The skinny
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