Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 11: Rewind: Canada, eh? e-Commerce Strategies for Shipping in Canada

Transcript

11: Rewind: Canada, eh? e-Commerce Strategies for Shipping in Canada · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:01
  Asendia
• 0:02
  usa,
• 0:03
  a
• 0:03
  podcast
• 0:04
  educating
• 0:04
  US
• 0:05
  based
• 0:05
  e
• 0:05
  tailers
• 0:05
  on
• 0:06
  international
• 0:06
  shipping
• 0:07
  topics
• 0:07
  and
• 0:07
  how
• 0:08
  they
• 0:08
  can
• 0:08
  expand
• 0:08
  their
• 0:09
  global
• 0:09
  e
• 0:09
  commerce
• 0:10
  footprint.
• 0:10
  This
• 0:11
  is
• 0:11
  John
• 0:11
  Walsh
• 0:11
  again
• 0:12
  here
• 0:12
  with
• 0:12
  my
• 0:12
  partner
• 0:13
  Nick
• 0:13
  Agnetti.
• 0:14
  We
• 0:14
  have
• 0:14
  a
• 0:14
  special
• 0:14
  guest
• 0:15
  joining
• 0:15
  us
• 0:15
  today,
• 0:15
  Dave
• 0:16
  Mays,
• 0:16
  CEO
• 0:17
  of
• 0:17
  Broad
• 0:17
  Reach
• 0:18
  and
• 0:18
  Asendia
• 0:18
  company.
• 0:19
  For
• 0:19
  this
• 0:19
  part
• 0:19
  of
• 0:19
  our
• 0:19
  conversation,
• 0:20
  Dave
• 0:21
  has
• 0:21
  a
• 0:21
  wealth
• 0:21
  of
• 0:21
  knowledge
• 0:21
  about
• 0:22
  Canada.
• 0:22
  It's
• 0:23
  I
• 0:23
  think
• 0:23
  unsurpassed,
• 0:23
  right
• 0:24
  Nick
• 0:24
  and
• 0:24
  anybody
• 0:24
  else
• 0:24
  other
• 0:25
  than
• 0:25
  that
• 0:25
  quite
• 0:25
  frankly,
• 0:26
  by
• 0:26
  far
• 0:26
  right.
• 0:27
  He
• 0:27
  has
• 0:27
  a
• 0:28
  special
• 0:28
  focus
• 0:28
  on
• 0:29
  market
• 0:29
  leading
• 0:29
  cross
• 0:29
  border
• 0:30
  with
• 0:30
  a
• 0:30
  special
• 0:31
  focus
• 0:31
  on
• 0:31
  U.S.
• 0:32
  canada.
• 0:32
  Although
• 0:32
  Dave
• 0:33
  will
• 0:33
  talk
• 0:33
  about,
• 0:33
  he
• 0:34
  has
• 0:34
  also
• 0:34
  the
• 0:34
  ability
• 0:35
  with
• 0:35
  his
• 0:35
  product
• 0:36
  offering
• 0:36
  to
• 0:36
  do
• 0:36
  intra
• 0:37
  Canada,
• 0:37
  which
• 0:37
  I
• 0:37
  think
• 0:37
  is
• 0:38
  something
• 0:38
  that
• 0:38
  is
• 0:38
  important
• 0:39
  to
• 0:39
  remind
• 0:40
  all
• 0:40
  our
• 0:40
  customers
• 0:40
  about
• 0:41
  as
• 0:41
  well.
• 0:41
  Dave
• 0:41
  works
• 0:42
  with
• 0:42
  us
• 0:42
  closely
• 0:42
  on
• 0:43
  all
• 0:43
  our
• 0:43
  opportunities
• 0:44
  working
• 0:44
  on
• 0:44
  Canada.
• 0:45
  Dave's
• 0:46
  background
• 0:46
  and
• 0:46
  knowledge
• 0:46
  has
• 0:47
  been
• 0:47
  paramount
• 0:47
  to
• 0:47
  our
• 0:47
  success
• 0:48
  of
• 0:48
  growing
• 0:48
  our
• 0:48
  business
• 0:48
  in
• 0:49
  Canada.
• 0:49
  And
• 0:49
  so
• 0:50
  with
• 0:50
  Dave
• 0:50
  on,
• 0:51
  David
• 0:51
  is
• 0:52
  the
• 0:52
  best
• 0:52
  resource
• 0:53
  I've
• 0:53
  ever
• 0:53
  encountered
• 0:54
  when
• 0:54
  it
• 0:54
  comes
• 0:54
  to
• 0:55
  Canada.
• 0:55
  So
• 0:55
  I'm
• 0:55
  very
• 0:55
  excited
• 0:56
  that
• 0:56
  he's
• 0:56
  on
• 0:56
  with
• 0:57
  us
• 0:57
  today
• 0:57
  not
• 0:58
  only
• 0:58
  to
• 0:58
  talk
• 0:59
  about,
• 0:59
  you
• 1:00
  know,
• 1:00
  CIA's
• 1:01
  northbound
• 1:02
  service
• 1:03
  option
• 1:03
  with
• 1:03
  our
• 1:03
  DDP
• 1:04
  network
• 1:04
  into
• 1:05
  Canada,
• 1:05
  but
• 1:06
  just
• 1:06
  the
• 1:06
  Canadian
• 1:07
  delivery
• 1:07
  market
• 1:08
  in
• 1:08
  general
• 1:08
  and
• 1:09
  what
• 1:09
  he's
• 1:09
  been
• 1:10
  doing,
• 1:10
  he
• 1:10
  and
• 1:10
  his
• 1:10
  team,
• 1:11
  the
• 1:12
  optimizations
• 1:13
  they've
• 1:13
  been
• 1:13
  doing
• 1:13
  and
• 1:13
  just
• 1:14
  really
• 1:14
  helping
• 1:15
  to
• 1:15
  improve
• 1:15
  delivery
• 1:16
  options
• 1:16
  into
• 1:16
  the
• 1:16
  nation
• 1:17
  of
• 1:17
  Canada.
• 1:17
  One
• 1:18
  of
• 1:18
  the
• 1:18
  topics
• 1:18
  we
• 1:18
  want
• 1:18
  to
• 1:18
  talk
• 1:19
  to
• 1:19
  you
• 1:19
  about
• 1:19
  was
• 1:19
  when
• 1:20
  you
• 1:20
  get
• 1:20
  on
• 1:20
  the
• 1:21
  phone
• 1:21
  or
• 1:21
  teams
• 1:22
  or
• 1:22
  whatever
• 1:22
  we're
• 1:23
  interacting
• 1:23
  with
• 1:23
  our
• 1:23
  client,
• 1:24
  you
• 1:24
  always
• 1:24
  talk
• 1:24
  about
• 1:24
  a
• 1:24
  lot
• 1:25
  of
• 1:25
  the
• 1:25
  challenges
• 1:25
  that
• 1:25
  you
• 1:26
  see
• 1:26
  of
• 1:27
  E
• 1:27
  commerce
• 1:27
  shipping
• 1:28
  into
• 1:28
  Canada
• 1:28
  and
• 1:29
  into
• 1:29
  Canada.
• 1:29
  And
• 1:30
  is
• 1:30
  there
• 1:30
  any
• 1:31
  like
• 1:31
  the
• 1:31
  customer
• 1:31
  feedback
• 1:32
  that
• 1:32
  you've
• 1:32
  been
• 1:32
  with
• 1:33
  us
• 1:33
  that
• 1:33
  is
• 1:33
  standing
• 1:34
  out
• 1:34
  more
• 1:34
  than
• 1:35
  others
• 1:35
  that
• 1:35
  you're
• 1:36
  seeing
• 1:36
  as
• 1:36
  an
• 1:36
  issue
• 1:36
  like
• 1:37
  clearance,
• 1:38
  customs,
• 1:38
  cost,
• 1:39
  transits,
• 1:40
  visibility,
• 1:40
  anything
• 1:41
  in
• 1:41
  there
• 1:41
  that
• 1:41
  stands
• 1:42
  out
• 1:42
  more
• 1:42
  than
• 1:42
  others
• 1:42
  that
• 1:42
  you
• 1:43
  want
• 1:43
  to
• 1:43
  talk
• 1:43
  about
• 1:43
  with
• 1:44
  Star.
• 1:44
  The
• 1:44
  reality
• 1:45
  is
• 1:45
  Canada's
• 1:46
  physically
• 1:46
  bolted
• 1:47
  on
• 1:47
  in
• 1:48
  the
• 1:48
  same
• 1:48
  continent
• 1:49
  right
• 1:49
  next
• 1:49
  to
• 1:49
  us
• 1:50
  here
• 1:50
  in
• 1:50
  the
• 1:50
  US
• 1:51
  and
• 1:51
  it
• 1:51
  is
• 1:51
  the
• 1:52
  first,
• 1:52
  best
• 1:53
  next
• 1:54
  international
• 1:55
  market
• 1:55
  for
• 1:56
  virtually
• 1:56
  every
• 1:56
  detailer
• 1:57
  that
• 1:57
  ships
• 1:58
  out
• 1:58
  of
• 1:58
  the
• 1:58
  US.
• 1:59
  Once
• 1:59
  you
• 1:59
  learn
• 2:00
  how
• 2:00
  to
• 2:00
  identify,
• 2:01
  create
• 2:01
  demand,
• 2:02
  build
• 2:02
  out
• 2:02
  the
• 2:03
  supply
• 2:03
  chain
• 2:03
  with
• 2:03
  partners
• 2:04
  and
• 2:04
  ultimately
• 2:04
  get
• 2:05
  those
• 2:05
  packages
• 2:06
  delivered,
• 2:07
  then
• 2:07
  you
• 2:07
  start
• 2:07
  looking
• 2:08
  at
• 2:08
  other
• 2:09
  markets,
• 2:09
  other
• 2:09
  contents.
• 2:10
  The
• 2:10
  supply
• 2:10
  chains
• 2:10
  are
• 2:11
  very,
• 2:11
  very
• 2:11
  different.
• 2:11
  We
• 2:11
  can
• 2:12
  effectively
• 2:13
  cover
• 2:13
  Canada
• 2:14
  over
• 2:15
  the
• 2:15
  road
• 2:15
  or
• 2:15
  through
• 2:16
  ground
• 2:16
  options
• 2:17
  anywhere
• 2:17
  between
• 2:17
  1
• 2:18
  and
• 2:18
  7
• 2:18
  business
• 2:18
  days
• 2:19
  to
• 2:19
  90
• 2:20
  plus
• 2:20
  percent
• 2:20
  of
• 2:20
  the
• 2:21
  country.
• 2:21
  And
• 2:22
  there
• 2:22
  is
• 2:22
  a
• 2:22
  similar
• 2:22
  divide
• 2:23
  east
• 2:23
  and
• 2:23
  west
• 2:24
  in
• 2:24
  Canada
• 2:24
  as
• 2:24
  there
• 2:25
  is
• 2:25
  in
• 2:25
  the
• 2:25
  US
• 2:26
  about
• 2:26
  75%,
• 2:28
  sometimes
• 2:28
  80%
• 2:28
  of
• 2:28
  the
• 2:29
  orders.
• 2:29
  But
• 2:29
  about
• 2:29
  75%
• 2:30
  of
• 2:30
  the
• 2:30
  population
• 2:31
  is
• 2:31
  east
• 2:31
  of
• 2:32
  Manitoba
• 2:33
  and
• 2:33
  Then
• 2:33
  the
• 2:33
  other
• 2:33
  25
• 2:34
  to
• 2:35
  30%
• 2:35
  of
• 2:36
  the
• 2:36
  population
• 2:36
  is
• 2:36
  west
• 2:37
  E
• 2:37
  Commerce
• 2:38
  orders.
• 2:38
  Generally
• 2:39
  depending
• 2:39
  on
• 2:39
  the
• 2:39
  merchant,
• 2:40
  you're
• 2:40
  going
• 2:40
  to
• 2:40
  have
• 2:41
  a
• 2:41
  little
• 2:41
  bit
• 2:41
  lighter
• 2:42
  delivery
• 2:43
  profile
• 2:43
  to
• 2:43
  Quebec.
• 2:44
  Quebec
• 2:44
  is
• 2:45
  French
• 2:45
  speaking.
• 2:46
  If
• 2:46
  you
• 2:47
  create
• 2:47
  French
• 2:48
  speaking
• 2:48
  site
• 2:49
  you
• 2:49
  can
• 2:49
  identify,
• 2:50
  generate
• 2:50
  demand
• 2:51
  and
• 2:51
  be
• 2:51
  highly
• 2:51
  successful.
• 2:52
  It's
• 2:52
  about
• 2:52
  23%
• 2:53
  of
• 2:53
  the
• 2:53
  population
• 2:53
  we
• 2:54
  see
• 2:54
  about
• 2:54
  10%
• 2:55
  of
• 2:55
  the
• 2:55
  orders
• 2:55
  go
• 2:56
  to
• 2:56
  Quebec
• 2:56
  for
• 2:57
  standard
• 2:57
  US
• 2:58
  cross
• 2:58
  border
• 2:58
  shippers.
• 2:59
  So
• 2:59
  effectively
• 3:00
  that's
• 3:00
  where
• 3:00
  that
• 3:00
  7030
• 3:01
  comes
• 3:01
  in.
• 3:02
  With
• 3:02
  that
• 3:02
  being
• 3:03
  said,
• 3:03
  between
• 3:04
  the
• 3:04
  east
• 3:04
  and
• 3:04
  the
• 3:04
  west
• 3:04
  are
• 3:05
  what
• 3:05
  they
• 3:05
  call
• 3:05
  prairies.
• 3:06
  And
• 3:06
  that's
• 3:06
  just.
• 3:06
  You
• 3:07
  can
• 3:07
  see
• 3:07
  your
• 3:07
  dog
• 3:07
  run
• 3:08
  away
• 3:08
  for
• 3:08
  about
• 3:08
  a
• 3:08
  week
• 3:09
  and
• 3:09
  you'll
• 3:09
  still
• 3:09
  be
• 3:09
  able
• 3:09
  to
• 3:10
  see
• 3:11
  that's
• 3:11
  how
• 3:11
  flat
• 3:11
  it
• 3:11
  is
• 3:12
  and
• 3:12
  that's
• 3:12
  how
• 3:12
  far
• 3:13
  and
• 3:13
  it's
• 3:13
  and
• 3:14
  it's
• 3:14
  cold
• 3:14
  and
• 3:14
  you
• 3:15
  know
• 3:15
  there's
• 3:15
  lots
• 3:15
  of
• 3:16
  geographic
• 3:16
  challenges
• 3:17
  in
• 3:17
  serving
• 3:17
  Canada,
• 3:17
  but
• 3:18
  there
• 3:18
  are
• 3:18
  some
• 3:18
  pretty
• 3:19
  interesting
• 3:20
  profiles
• 3:20
  related
• 3:21
  to
• 3:22
  the
• 3:22
  population
• 3:23
  and
• 3:23
  where
• 3:23
  they're
• 3:23
  located.
• 3:24
  About
• 3:24
  80%
• 3:25
  of
• 3:25
  the
• 3:25
  Canadian
• 3:26
  population
• 3:26
  is
• 3:27
  within
• 3:27
  100
• 3:27
  miles
• 3:27
  of
• 3:27
  the
• 3:28
  US
• 3:28
  border.
• 3:29
  But
• 3:29
  again
• 3:29
  if
• 3:29
  you
• 3:29
  look
• 3:29
  at
• 3:29
  how
• 3:30
  long
• 3:30
  that
• 3:30
  border
• 3:30
  is,
• 3:31
  you're
• 3:31
  still
• 3:31
  talking
• 3:31
  about
• 3:32
  significant
• 3:32
  east
• 3:33
  to
• 3:33
  west
• 3:33
  mileage.
• 3:34
  So
• 3:34
  what
• 3:35
  from
• 3:35
  a
• 3:35
  consumer
• 3:35
  in
• 3:36
  Canada?
• 3:36
  Has
• 3:36
  anything
• 3:36
  changed
• 3:37
  in
• 3:37
  the
• 3:37
  last
• 3:37
  20
• 3:37
  some
• 3:38
  years?
• 3:38
  You've
• 3:38
  been
• 3:38
  doing
• 3:38
  this?
• 3:39
  For
• 3:39
  sure.
• 3:39
  There's
• 3:40
  no
• 3:40
  doubt
• 3:40
  that
• 3:41
  the
• 3:41
  branded
• 3:41
  fully
• 3:42
  integrated
• 3:43
  B2B
• 3:44
  retail
• 3:44
  and
• 3:45
  B2C
• 3:45
  couriers
• 3:46
  in
• 3:46
  Canada,
• 3:47
  including
• 3:47
  the
• 3:47
  big
• 3:48
  integrated
• 3:48
  couriers
• 3:48
  here,
• 3:49
  FedEx,
• 3:49
  UPS
• 3:50
  Purelator
• 3:51
  is
• 3:51
  the
• 3:51
  largest
• 3:51
  integrated
• 3:51
  courier
• 3:52
  in
• 3:52
  Canada
• 3:53
  and
• 3:53
  there
• 3:53
  was
• 3:54
  a
• 3:54
  significant
• 3:54
  preference
• 3:55
  for
• 3:55
  a
• 3:56
  delivery
• 3:56
  with
• 3:57
  any
• 3:57
  of
• 3:57
  the
• 3:57
  large
• 3:58
  integrated
• 3:58
  couriers.
• 3:59
  I
• 3:59
  think
• 3:59
  that
• 3:59
  was
• 4:00
  a
• 4:00
  20
• 4:00
  year
• 4:00
  ago
• 4:01
  philosophy
• 4:02
  that
• 4:02
  has
• 4:03
  E
• 4:03
  Commerce
• 4:03
  has
• 4:03
  changed
• 4:04
  the
• 4:04
  expectation
• 4:05
  residential
• 4:06
  surcharges,
• 4:06
  delivery
• 4:07
  area
• 4:07
  surcharges.
• 4:08
  There
• 4:08
  was
• 4:08
  lots
• 4:08
  of
• 4:08
  surcharges
• 4:09
  associated
• 4:09
  with
• 4:10
  the
• 4:10
  integrated
• 4:10
  couriers
• 4:11
  getting
• 4:11
  to
• 4:11
  bottom
• 4:12
  mile
• 4:12
  residential
• 4:13
  addresses.
• 4:14
  They
• 4:14
  have
• 4:14
  changed
• 4:15
  for
• 4:15
  the
• 4:15
  better
• 4:15
  and
• 4:16
  the
• 4:16
  market
• 4:16
  has
• 4:16
  also
• 4:17
  changed.
• 4:17
  Triple
• 4:17
  the
• 4:17
  expectation
• 4:18
  of
• 4:18
  alternate
• 4:19
  delivery
• 4:19
  providers.
• 4:20
  So
• 4:20
  technology
• 4:21
  has
• 4:21
  really
• 4:21
  allowed
• 4:22
  both
• 4:23
  us
• 4:23
  as
• 4:23
  a
• 4:23
  consolidator
• 4:24
  and
• 4:24
  forwarder
• 4:25
  to
• 4:26
  provide
• 4:27
  as
• 4:28
  good
• 4:28
  if
• 4:28
  not
• 4:28
  better
• 4:28
  tracking
• 4:29
  experiences
• 4:29
  than
• 4:29
  the
• 4:30
  integrated
• 4:30
  courier.
• 4:30
  So
• 4:30
  we're
• 4:31
  able
• 4:31
  to
• 4:31
  end
• 4:31
  to
• 4:32
  end
• 4:32
  not
• 4:32
  only
• 4:33
  manage
• 4:33
  from
• 4:34
  a
• 4:34
  communication
• 4:34
  and
• 4:35
  transportation
• 4:35
  standpoint,
• 4:36
  but
• 4:36
  the
• 4:36
  visibility
• 4:37
  is
• 4:37
  outstanding.
• 4:37
  The
• 4:38
  customers
• 4:38
  really
• 4:38
  know
• 4:39
  and
• 4:39
  are
• 4:39
  comfortable
• 4:39
  with
• 4:40
  the
• 4:40
  expectation
• 4:40
  of
• 4:41
  delivery
• 4:41
  through
• 4:41
  a
• 4:42
  delivery
• 4:42
  partner.
• 4:43
  I
• 4:43
  do
• 4:43
  want
• 4:43
  to
• 4:44
  talk
• 4:44
  a
• 4:44
  little
• 4:44
  bit
• 4:44
  specifically
• 4:45
  about
• 4:45
  what
• 4:45
  you've
• 4:45
  created,
• 4:46
  you
• 4:46
  and
• 4:46
  your
• 4:46
  team
• 4:46
  created
• 4:47
  with
• 4:47
  the
• 4:47
  Broad
• 4:47
  Reach
• 4:48
  network
• 4:48
  and
• 4:49
  how
• 4:49
  you
• 4:49
  guys
• 4:49
  are
• 4:50
  able
• 4:51
  to
• 4:51
  improve
• 4:51
  the
• 4:51
  customer
• 4:52
  experience
• 4:52
  over
• 4:52
  let's
• 4:53
  say
• 4:53
  something
• 4:53
  like
• 4:53
  a,
• 4:54
  an
• 4:54
  integrated
• 4:54
  courier
• 4:55
  like
• 4:55
  the
• 4:55
  FedEx
• 4:55
  or
• 4:56
  DPS
• 4:56
  or
• 4:56
  even
• 4:57
  you
• 4:57
  mentioned
• 4:58
  Purelator.
• 4:58
  Could
• 4:58
  you
• 4:59
  talk
• 4:59
  to
• 4:59
  that
• 4:59
  for
• 4:59
  a
• 4:59
  couple
• 4:59
  minutes?
• 5:00
  Yeah,
• 5:01
  it's
• 5:01
  a,
• 5:01
  it's
• 5:01
  a
• 5:01
  little
• 5:01
  bit
• 5:02
  of
• 5:02
  a,
• 5:02
  of
• 5:02
  a
• 5:03
  careful
• 5:04
  description.
• 5:04
  And
• 5:04
  the
• 5:05
  reason
• 5:05
  I
• 5:05
  say
• 5:05
  that,
• 5:05
  well
• 5:05
  first
• 5:06
  off,
• 5:06
  there's
• 5:06
  no
• 5:07
  formulas
• 5:07
  in
• 5:08
  shipping.
• 5:08
  There's
• 5:09
  nothing
• 5:09
  that's
• 5:09
  proprietary.
• 5:10
  There's
• 5:10
  nothing
• 5:11
  that
• 5:11
  we're
• 5:11
  doing
• 5:12
  that
• 5:12
  is
• 5:12
  an
• 5:12
  invention
• 5:13
  of
• 5:14
  some
• 5:14
  cutting
• 5:14
  edge
• 5:15
  service
• 5:15
  that
• 5:15
  no
• 5:16
  one's
• 5:16
  going
• 5:16
  to
• 5:16
  be
• 5:16
  able
• 5:16
  to
• 5:16
  replicate.
• 5:17
  But
• 5:17
  there
• 5:17
  are
• 5:17
  some
• 5:17
  best
• 5:18
  practices
• 5:18
  and
• 5:18
  some
• 5:19
  things
• 5:19
  that
• 5:19
  we
• 5:19
  do
• 5:19
  with
• 5:19
  our
• 5:19
  transport
• 5:20
  network.
• 5:20
  There
• 5:21
  are
• 5:21
  some
• 5:21
  ways
• 5:21
  that
• 5:21
  we
• 5:21
  clear
• 5:22
  customs,
• 5:22
  all
• 5:23
  forward
• 5:23
  thinking
• 5:23
  and
• 5:24
  compliant.
• 5:24
  There's
• 5:24
  bond
• 5:25
  utilization,
• 5:25
  there's
• 5:25
  all
• 5:26
  sorts
• 5:26
  of
• 5:26
  cross
• 5:27
  docket
• 5:27
  partner
• 5:27
  network
• 5:28
  connecting
• 5:28
  that
• 5:28
  we
• 5:29
  do
• 5:29
  to
• 5:30
  achieve
• 5:30
  the
• 5:30
  outcome
• 5:31
  that
• 5:31
  we
• 5:31
  have.
• 5:32
  And
• 5:32
  we
• 5:32
  want
• 5:32
  to
• 5:32
  continue
• 5:33
  to
• 5:33
  describe
• 5:33
  that.
• 5:34
  We
• 5:34
  want
• 5:34
  to
• 5:34
  continue
• 5:35
  to
• 5:35
  have
• 5:35
  merchants
• 5:35
  trust
• 5:36
  us
• 5:36
  and
• 5:36
  we
• 5:36
  want
• 5:36
  to
• 5:36
  continue
• 5:37
  to
• 5:37
  beat
• 5:37
  the
• 5:38
  competition
• 5:38
  in
• 5:38
  terms
• 5:38
  of
• 5:39
  service
• 5:39
  quality.
• 5:40
  At
• 5:40
  the
• 5:40
  end
• 5:40
  of
• 5:40
  the
• 5:40
  day
• 5:41
  we
• 5:41
  have
• 5:41
  the
• 5:41
  fewest
• 5:42
  number
• 5:42
  of
• 5:42
  touches,
• 5:43
  the
• 5:43
  fewest
• 5:44
  miles
• 5:44
  or
• 5:44
  kilometers
• 5:45
  travel
• 5:46
  and
• 5:47
  the
• 5:48
  lowest
• 5:48
  cost,
• 5:49
  most
• 5:49
  efficient
• 5:50
  network
• 5:50
  after
• 5:51
  two
• 5:51
  years
• 5:51
  for
• 5:52
  us
• 5:52
  to
• 5:52
  Canada
• 5:53
  straight
• 5:53
  away.
• 5:53
  So
• 5:54
  a
• 5:54
  very
• 5:54
  fresh
• 5:55
  approach.
• 5:55
  We
• 5:55
  really
• 5:56
  focused
• 5:56
  on
• 5:56
  middle
• 5:56
  mile,
• 5:57
  we
• 5:57
  focused
• 5:58
  on
• 5:58
  middle
• 5:58
  mile
• 5:58
  speed.
• 5:59
  We
• 5:59
  focused
• 6:00
  on
• 6:00
  getting
• 6:00
  to
• 6:00
  all
• 6:00
  the
• 6:01
  major
• 6:01
  cities
• 6:01
  in
• 6:01
  Canada,
• 6:02
  whether
• 6:02
  it's
• 6:02
  ground
• 6:03
  or
• 6:03
  air.
• 6:03
  We
• 6:03
  have
• 6:03
  a
• 6:04
  fantastic
• 6:04
  partnership
• 6:04
  with
• 6:05
  Air
• 6:05
  Canada
• 6:05
  that
• 6:05
  reaches
• 6:06
  anywhere
• 6:06
  between
• 6:07
  eight
• 6:07
  and
• 6:07
  12
• 6:07
  major
• 6:07
  cities
• 6:08
  in
• 6:08
  Canada
• 6:08
  for
• 6:08
  an
• 6:08
  expedited
• 6:09
  product
• 6:09
  that's
• 6:10
  very
• 6:10
  successful.
• 6:11
  We're
• 6:11
  working
• 6:12
  with
• 6:12
  these
• 6:12
  alternate
• 6:12
  delivery
• 6:13
  providers
• 6:13
  moving
• 6:14
  times
• 6:14
  around
• 6:14
  to
• 6:15
  have
• 6:15
  preferential
• 6:16
  service
• 6:16
  picking
• 6:17
  up
• 6:17
  one,
• 6:17
  two
• 6:17
  days
• 6:17
  depending
• 6:18
  on
• 6:18
  the
• 6:18
  province,
• 6:18
  depending
• 6:19
  on
• 6:19
  the
• 6:19
  U.S.
• 6:19
  origin
• 6:19
  shipping
• 6:20
  point.
• 6:21
  Again
• 6:21
  all
• 6:21
  end
• 6:22
  to
• 6:22
  end
• 6:22
  in
• 6:22
  terms
• 6:22
  of
• 6:23
  not
• 6:23
  only
• 6:23
  custody
• 6:24
  but
• 6:24
  also
• 6:24
  visibility
• 6:25
  and
• 6:25
  transparency
• 6:25
  to
• 6:26
  those
• 6:26
  packages.
• 6:27
  The
• 6:27
  customs
• 6:28
  clearance
• 6:28
  process
• 6:29
  probably
• 6:29
  don't
• 6:30
  want
• 6:30
  to
• 6:30
  go
• 6:30
  into
• 6:30
  too
• 6:30
  much
• 6:30
  detail
• 6:31
  on
• 6:31
  this
• 6:31
  because
• 6:31
  we
• 6:32
  will
• 6:32
  definitely
• 6:32
  bore
• 6:32
  the
• 6:32
  listeners,
• 6:33
  but
• 6:33
  we
• 6:34
  have
• 6:34
  automated
• 6:35
  it
• 6:35
  entirely.
• 6:36
  We
• 6:36
  have
• 6:36
  bonded
• 6:36
  trucks
• 6:37
  and
• 6:37
  bonded
• 6:37
  facilities.
• 6:38
  We
• 6:38
  do
• 6:38
  an
• 6:38
  electronic
• 6:39
  release
• 6:39
  and
• 6:39
  anytime
• 6:40
  there's
• 6:40
  an
• 6:40
  inspection,
• 6:41
  we
• 6:41
  rifle
• 6:42
  through
• 6:42
  what
• 6:42
  we
• 6:42
  call,
• 6:43
  I
• 6:43
  guess
• 6:43
  containers
• 6:44
  that
• 6:44
  are,
• 6:44
  that
• 6:45
  are
• 6:45
  marked
• 6:45
  with
• 6:45
  those
• 6:46
  parcels.
• 6:46
  We
• 6:46
  pull
• 6:47
  the
• 6:47
  whole,
• 6:47
  the
• 6:47
  held
• 6:47
  parcels
• 6:48
  and
• 6:48
  everything
• 6:48
  else
• 6:48
  flows
• 6:49
  through.
• 6:49
  So
• 6:49
  even
• 6:49
  if
• 6:49
  there
• 6:49
  are
• 6:50
  inspections
• 6:50
  or
• 6:51
  holes
• 6:51
  or
• 6:51
  delays,
• 6:52
  it
• 6:52
  only
• 6:52
  would
• 6:53
  affect
• 6:53
  these
• 6:53
  small
• 6:54
  parcels
• 6:54
  that
• 6:54
  will
• 6:54
  be
• 6:55
  targeted.
• 6:55
  So
• 6:55
  we've
• 6:56
  built
• 6:56
  operation
• 6:57
  technology
• 6:58
  and
• 6:58
  a
• 6:58
  system
• 6:59
  to
• 6:59
  we
• 7:00
  think
• 7:00
  compete
• 7:00
  with
• 7:00
  even
• 7:01
  the
• 7:01
  express
• 7:01
  carriers.
• 7:02
  I
• 7:02
  mean
• 7:02
  some
• 7:02
  of
• 7:02
  the
• 7:02
  markets
• 7:03
  out
• 7:03
  of
• 7:03
  the
• 7:03
  US
• 7:03
  that
• 7:03
  we're
• 7:04
  getting
• 7:04
  service
• 7:04
  into
• 7:05
  Greater
• 7:05
  Toronto
• 7:05
  and
• 7:05
  or
• 7:06
  eastern
• 7:06
  Canada
• 7:07
  out
• 7:07
  of
• 7:07
  the
• 7:07
  Northeast
• 7:08
  in
• 7:08
  the
• 7:08
  US
• 7:09
  are
• 7:09
  faster
• 7:10
  than
• 7:10
  you
• 7:10
  could
• 7:10
  get
• 7:10
  if
• 7:10
  you
• 7:10
  actually
• 7:11
  flew
• 7:11
  it
• 7:11
  on
• 7:11
  a
• 7:11
  plane
• 7:11
  that
• 7:11
  went
• 7:12
  through
• 7:12
  Memphis
• 7:12
  or
• 7:12
  Louisville
• 7:12
  and
• 7:13
  had
• 7:13
  a
• 7:13
  delivery
• 7:14
  by
• 7:14
  a,
• 7:15
  you
• 7:15
  know,
• 7:15
  purple
• 7:15
  tail
• 7:16
  or
• 7:16
  a
• 7:16
  Brown
• 7:16
  band.
• 7:17
  And
• 7:17
  now
• 7:17
  it's
• 7:18
  important
• 7:18
  to
• 7:18
  remind
• 7:19
  the
• 7:19
  listeners
• 7:19
  too,
• 7:19
  this
• 7:19
  is
• 7:20
  an
• 7:20
  entirely
• 7:20
  DDP
• 7:21
  network.
• 7:22
  So
• 7:22
  one,
• 7:22
  our
• 7:23
  focus
• 7:23
  with
• 7:23
  this
• 7:23
  network
• 7:23
  is
• 7:24
  improved
• 7:24
  customer
• 7:24
  delivery
• 7:25
  experience.
• 7:26
  But
• 7:26
  what
• 7:26
  would
• 7:26
  you
• 7:27
  say
• 7:27
  and
• 7:27
  you
• 7:27
  know,
• 7:28
  I
• 7:28
  know
• 7:28
  this
• 7:28
  is
• 7:28
  just
• 7:29
  speaking
• 7:29
  to
• 7:29
  our
• 7:29
  network
• 7:30
  and
• 7:30
  again
• 7:31
  we'll
• 7:31
  get
• 7:31
  back
• 7:31
  to,
• 7:32
  and
• 7:32
  we'll
• 7:32
  continue
• 7:32
  to
• 7:33
  highlight
• 7:33
  Canada,
• 7:34
  you
• 7:34
  know,
• 7:34
  holistically.
• 7:35
  But
• 7:35
  in
• 7:35
  our
• 7:36
  network
• 7:36
  in
• 7:36
  terms
• 7:36
  of
• 7:37
  packet
• 7:37
  weights,
• 7:38
  do
• 7:38
  you
• 7:38
  see
• 7:38
  any
• 7:39
  challenges
• 7:39
  when
• 7:39
  you,
• 7:39
  you
• 7:40
  know,
• 7:40
  between
• 7:41
  1
• 7:41
  to
• 7:41
  2
• 7:41
  pounds
• 7:42
  versus
• 7:42
  let's
• 7:42
  say,
• 7:43
  and
• 7:43
  I
• 7:43
  know
• 7:43
  we're
• 7:43
  breaking
• 7:44
  this
• 7:44
  down
• 7:44
  pretty
• 7:44
  granular
• 7:45
  but
• 7:45
  you
• 7:45
  know,
• 7:45
  four
• 7:45
  to
• 7:45
  five,
• 7:46
  six
• 7:46
  pound
• 7:46
  packages,
• 7:47
  any,
• 7:47
  any
• 7:47
  benefits,
• 7:48
  pluses,
• 7:48
  minuses,
• 7:49
  things
• 7:49
  like
• 7:49
  that.
• 7:50
  99.5%
• 7:51
  of
• 7:52
  the
• 7:52
  product
• 7:52
  that
• 7:52
  we're
• 7:52
  moving
• 7:53
  today
• 7:53
  with
• 7:54
  this
• 7:54
  fantastic
• 7:54
  ramp
• 7:55
  of
• 7:55
  volume
• 7:55
  with
• 7:55
  Asendia
• 7:56
  is
• 7:57
  well
• 7:57
  within
• 7:57
  that.
• 7:57
  Our
• 7:58
  average
• 7:58
  weight
• 7:59
  on
• 7:59
  a
• 8:00
  dimensional
• 8:00
  basis
• 8:01
  is
• 8:01
  somewhere
• 8:01
  between
• 8:01
  three
• 8:01
  and
• 8:02
  four
• 8:02
  pounds.
• 8:02
  Our
• 8:02
  average
• 8:03
  weight
• 8:03
  on
• 8:03
  an
• 8:03
  actual
• 8:04
  gravity
• 8:04
  weight
• 8:05
  is
• 8:05
  one
• 8:05
  to
• 8:06
  two
• 8:06
  pounds.
• 8:06
  And
• 8:07
  I
• 8:07
  expect
• 8:07
  that
• 8:07
  to
• 8:08
  go,
• 8:08
  I
• 8:08
  expect
• 8:08
  that
• 8:09
  to
• 8:09
  go
• 8:09
  up.
• 8:10
  In
• 8:10
  my
• 8:10
  past
• 8:10
  life
• 8:11
  we
• 8:11
  had
• 8:11
  higher
• 8:12
  average
• 8:13
  weights
• 8:13
  of
• 8:13
  parcels.
• 8:14
  But
• 8:14
  to
• 8:14
  be
• 8:15
  honest,
• 8:15
  in
• 8:15
  our
• 8:15
  transportation
• 8:16
  network,
• 8:16
  the
• 8:16
  efficiency
• 8:17
  of
• 8:17
  each
• 8:17
  of
• 8:17
  these
• 8:17
  trucks,
• 8:18
  we
• 8:18
  can
• 8:18
  get
• 8:18
  anywhere
• 8:19
  between
• 8:19
  6
• 8:19
  to
• 8:19
  10,000
• 8:20
  parcels
• 8:21
  per
• 8:21
  truck
• 8:21
  with
• 8:21
  the
• 8:22
  current
• 8:22
  profile
• 8:22
  of
• 8:22
  the
• 8:23
  Asendia
• 8:23
  client
• 8:23
  base
• 8:24
  and
• 8:24
  we
• 8:24
  can
• 8:25
  really
• 8:25
  do
• 8:25
  amazing
• 8:26
  things
• 8:26
  when
• 8:26
  we
• 8:26
  have
• 8:26
  that
• 8:27
  level
• 8:27
  of
• 8:27
  efficiency
• 8:27
  on
• 8:28
  those
• 8:28
  trucks
• 8:28
  that
• 8:28
  that
• 8:29
  package
• 8:29
  count.
• 8:29
  I
• 8:29
  know
• 8:29
  you're
• 8:29
  always
• 8:30
  looking
• 8:30
  to
• 8:30
  improve
• 8:30
  the
• 8:30
  customer
• 8:31
  experience.
• 8:31
  Is
• 8:31
  there
• 8:32
  anything
• 8:32
  else
• 8:32
  that
• 8:32
  you're
• 8:32
  seeing
• 8:33
  other
• 8:33
  than
• 8:33
  things
• 8:33
  like
• 8:34
  that
• 8:34
  you've
• 8:34
  demonstrated,
• 8:35
  just
• 8:35
  working
• 8:36
  with
• 8:36
  you
• 8:36
  and
• 8:36
  helping
• 8:36
  the
• 8:37
  customer,
• 8:37
  that
• 8:37
  you
• 8:37
  are
• 8:38
  forward
• 8:38
  thinking?
• 8:38
  Is
• 8:38
  there
• 8:38
  anything
• 8:39
  else
• 8:39
  that
• 8:39
  you
• 8:40
  see
• 8:40
  on
• 8:40
  the
• 8:40
  horizon
• 8:41
  that
• 8:41
  can
• 8:41
  benefit
• 8:42
  and
• 8:42
  make
• 8:42
  the
• 8:42
  customer
• 8:43
  experience
• 8:43
  better?
• 8:43
  Our
• 8:44
  network
• 8:44
  moves
• 8:44
  seven
• 8:45
  days
• 8:45
  a
• 8:45
  week.
• 8:45
  Our
• 8:46
  warehouses
• 8:46
  are
• 8:46
  open
• 8:47
  up
• 8:48
  to
• 8:48
  24
• 8:48
  hours.
• 8:49
  There
• 8:49
  is
• 8:50
  no
• 8:50
  reason
• 8:50
  why
• 8:51
  every
• 8:51
  carrier
• 8:52
  provider
• 8:52
  and
• 8:53
  every
• 8:53
  merchant
• 8:54
  shouldn't
• 8:54
  be
• 8:54
  able
• 8:54
  to
• 8:54
  commit
• 8:55
  seven
• 8:55
  day
• 8:55
  delivery.
• 8:56
  We
• 8:56
  are
• 8:56
  going
• 8:56
  to
• 8:56
  have
• 8:57
  three
• 8:57
  solid
• 8:58
  levels
• 8:58
  of
• 8:58
  service
• 8:58
  and
• 8:59
  even
• 8:59
  our
• 8:59
  slowest
• 9:00
  slash
• 9:00
  most
• 9:01
  price
• 9:01
  efficient
• 9:01
  ground
• 9:02
  service
• 9:02
  is
• 9:02
  going
• 9:02
  to
• 9:03
  be
• 9:03
  smoking
• 9:03
  fast
• 9:04
  relative
• 9:04
  to
• 9:04
  where
• 9:04
  it's
• 9:04
  starting
• 9:05
  and
• 9:05
  where
• 9:05
  it's
• 9:06
  going
• 9:06
  to.
• 9:07
  But
• 9:07
  really
• 9:07
  engineering
• 9:08
  both
• 9:09
  a
• 9:09
  very
• 9:10
  cost
• 9:10
  effective
• 9:10
  expedited
• 9:11
  solution
• 9:11
  which
• 9:11
  we
• 9:11
  are
• 9:12
  doing
• 9:12
  now,
• 9:12
  and
• 9:13
  even
• 9:13
  engineering
• 9:13
  a
• 9:14
  express
• 9:14
  service
• 9:15
  to
• 9:15
  compete
• 9:15
  with
• 9:16
  true
• 9:16
  airport
• 9:17
  to
• 9:17
  airport
• 9:18
  final
• 9:18
  mile
• 9:18
  deliveries
• 9:19
  on
• 9:19
  through
• 9:20
  integrated
• 9:20
  courier
• 9:20
  network.
• 9:21
  This
• 9:21
  couldn't
• 9:21
  happen
• 9:22
  in
• 9:22
  the
• 9:22
  States,
• 9:23
  but
• 9:23
  our
• 9:23
  delivery
• 9:24
  profile
• 9:24
  unbelievably
• 9:26
  is
• 9:26
  somewhere
• 9:27
  between
• 9:27
  20
• 9:27
  and
• 9:28
  28%
• 9:28
  into
• 9:29
  what
• 9:29
  we
• 9:29
  would
• 9:29
  call
• 9:29
  southern
• 9:30
  Ontario,
• 9:30
  Greater
• 9:31
  Toronto.
• 9:31
  Depending
• 9:31
  on
• 9:31
  how
• 9:32
  you,
• 9:32
  how
• 9:32
  you
• 9:32
  carve
• 9:32
  up
• 9:32
  the
• 9:32
  map,
• 9:33
  we
• 9:33
  are
• 9:34
  able
• 9:34
  to
• 9:34
  get
• 9:34
  next
• 9:34
  day
• 9:35
  service
• 9:35
  out
• 9:35
  of
• 9:35
  many
• 9:36
  major
• 9:36
  cities
• 9:37
  in
• 9:37
  the
• 9:37
  northeast
• 9:37
  and
• 9:37
  upper
• 9:38
  Midwest.
• 9:39
  And
• 9:39
  I'M
• 9:39
  not
• 9:39
  going
• 9:39
  to
• 9:39
  tell
• 9:39
  you
• 9:40
  exactly
• 9:40
  how
• 9:40
  we
• 9:40
  do
• 9:40
  it,
• 9:41
  I'm
• 9:41
  sure
• 9:41
  some
• 9:41
  of
• 9:41
  you
• 9:41
  know.
• 9:42
  But
• 9:42
  the
• 9:42
  bottom
• 9:42
  line
• 9:42
  is
• 9:43
  we
• 9:43
  are
• 9:43
  going
• 9:43
  to
• 9:43
  compete
• 9:44
  with
• 9:45
  anywhere
• 9:45
  between
• 9:46
  20
• 9:46
  and
• 9:46
  28%
• 9:47
  of
• 9:47
  the
• 9:47
  total
• 9:47
  deliveries
• 9:48
  in
• 9:48
  Canada
• 9:48
  on
• 9:49
  a
• 9:49
  next
• 9:49
  day
• 9:49
  basis
• 9:50
  out
• 9:50
  of
• 9:51
  major
• 9:52
  centers
• 9:52
  in
• 9:52
  the
• 9:52
  upper
• 9:53
  Midwest
• 9:53
  and
• 9:53
  northeast.
• 9:54
  And
• 9:54
  this
• 9:54
  is
• 9:54
  something
• 9:54
  that
• 9:54
  has
• 9:54
  really
• 9:55
  pushed
• 9:55
  a
• 9:56
  lot
• 9:56
  of
• 9:56
  our
• 9:56
  competitors
• 9:57
  to
• 9:57
  rethink
• 9:57
  how
• 9:58
  they're
• 9:58
  doing
• 9:58
  things.
• 9:58
  And
• 9:58
  I
• 9:58
  think
• 9:59
  it's
• 9:59
  an
• 9:59
  important
• 9:59
  feature
• 10:00
  of
• 10:00
  our
• 10:00
  service
• 10:01
  that
• 10:01
  is
• 10:01
  a
• 10:01
  differentiator
• 10:02
  between
• 10:02
  us
• 10:02
  and
• 10:02
  our
• 10:03
  competitors.
• 10:03
  There
• 10:03
  seemed
• 10:04
  to
• 10:04
  be
• 10:04
  like
• 10:04
  a
• 10:04
  misconception,
• 10:05
  you
• 10:06
  need
• 10:06
  something
• 10:06
  in
• 10:06
  Canada.
• 10:07
  But
• 10:07
  you
• 10:07
  said
• 10:08
  there
• 10:08
  were
• 10:08
  benefits
• 10:09
  not
• 10:09
  to
• 10:09
  be
• 10:09
  that.
• 10:09
  Right.
• 10:10
  So
• 10:10
  it
• 10:11
  really
• 10:11
  depends
• 10:12
  on
• 10:13
  somewhere
• 10:13
  between
• 10:14
  8
• 10:14
  and
• 10:14
  12
• 10:15
  answers
• 10:16
  to
• 10:16
  really
• 10:16
  important
• 10:17
  questions.
• 10:17
  For
• 10:17
  example,
• 10:18
  what's
• 10:18
  your
• 10:19
  order
• 10:19
  velocity?
• 10:20
  How
• 10:20
  many
• 10:20
  orders
• 10:20
  are
• 10:20
  you
• 10:21
  shipping
• 10:21
  a
• 10:21
  day?
• 10:22
  Where
• 10:22
  are
• 10:22
  they
• 10:22
  shipping
• 10:22
  from?
• 10:23
  The
• 10:23
  States?
• 10:23
  What
• 10:24
  are
• 10:24
  the
• 10:24
  order
• 10:25
  value,
• 10:25
  what
• 10:26
  are
• 10:26
  the
• 10:26
  commodities,
• 10:27
  where
• 10:27
  are
• 10:27
  they
• 10:27
  made?
• 10:28
  Right.
• 10:29
  So
• 10:29
  what
• 10:29
  HTS
• 10:30
  code
• 10:30
  drives,
• 10:31
  what
• 10:31
  duty
• 10:31
  or
• 10:32
  not?
• 10:32
  And
• 10:32
  what
• 10:32
  are
• 10:32
  the
• 10:32
  value
• 10:33
  of
• 10:33
  the
• 10:33
  goods
• 10:33
  when
• 10:34
  you
• 10:34
  cross
• 10:34
  the
• 10:34
  border?
• 10:35
  Bring
• 10:35
  them
• 10:35
  in.
• 10:36
  At
• 10:36
  what
• 10:36
  duty
• 10:37
  are
• 10:37
  they
• 10:37
  applied?
• 10:38
  Sorry,
• 10:38
  what
• 10:39
  value?
• 10:39
  What
• 10:40
  would
• 10:40
  drive
• 10:40
  duty?
• 10:40
  So
• 10:41
  if
• 10:41
  you
• 10:41
  bring
• 10:41
  product
• 10:41
  into
• 10:42
  Canada
• 10:42
  and
• 10:43
  you
• 10:43
  clear
• 10:44
  it
• 10:44
  on
• 10:44
  a
• 10:44
  cost
• 10:44
  of
• 10:45
  goods
• 10:45
  basis
• 10:45
  or
• 10:45
  wholesale
• 10:46
  basis
• 10:46
  or
• 10:46
  intercompany
• 10:47
  basis,
• 10:47
  you're
• 10:48
  going
• 10:48
  to
• 10:48
  pay
• 10:48
  less
• 10:48
  duty
• 10:48
  as
• 10:49
  the
• 10:49
  value
• 10:49
  is
• 10:49
  lower.
• 10:50
  With
• 10:50
  that
• 10:50
  being
• 10:50
  said,
• 10:51
  fuel,
• 10:52
  labor,
• 10:53
  warehousing,
• 10:55
  everything's
• 10:55
  more
• 10:55
  expensive,
• 10:56
  especially
• 10:56
  in
• 10:57
  Toronto.
• 10:57
  And
• 10:57
  Toronto
• 10:57
  is
• 10:57
  a
• 10:58
  top
• 10:58
  five
• 10:59
  city
• 10:59
  in
• 10:59
  North
• 10:59
  America
• 11:00
  in
• 11:00
  terms
• 11:00
  of
• 11:00
  size
• 11:00
  and
• 11:01
  population.
• 11:01
  It's
• 11:02
  also
• 11:02
  very
• 11:02
  expensive.
• 11:03
  Vancouver,
• 11:04
  one
• 11:04
  of
• 11:04
  the
• 11:04
  most
• 11:04
  expensive
• 11:05
  cities
• 11:05
  in
• 11:05
  the
• 11:05
  world,
• 11:06
  Alberta
• 11:06
  is
• 11:06
  not
• 11:06
  cheap.
• 11:07
  If
• 11:07
  you're
• 11:07
  going
• 11:08
  to
• 11:08
  go
• 11:08
  in
• 11:08
  Canada
• 11:08
  with
• 11:09
  infrastructure,
• 11:09
  you
• 11:10
  want
• 11:10
  volume,
• 11:11
  you
• 11:11
  want
• 11:12
  a
• 11:12
  very
• 11:12
  deep,
• 11:13
  not
• 11:13
  only
• 11:13
  logistics
• 11:14
  review,
• 11:14
  but
• 11:14
  financial
• 11:15
  review.
• 11:16
  And
• 11:16
  what
• 11:16
  you
• 11:16
  can
• 11:16
  always
• 11:17
  do
• 11:17
  is
• 11:17
  go
• 11:17
  into
• 11:18
  Canada
• 11:18
  at
• 11:18
  a
• 11:19
  future
• 11:19
  point
• 11:20
  in
• 11:20
  time
• 11:20
  based
• 11:20
  on
• 11:21
  understanding
• 11:21
  the
• 11:21
  market.
• 11:22
  Better
• 11:22
  to
• 11:22
  start
• 11:23
  shipping
• 11:23
  from
• 11:23
  the
• 11:24
  States
• 11:24
  to
• 11:24
  Canada.
• 11:25
  Usually
• 11:25
  90%
• 11:26
  of
• 11:26
  the
• 11:26
  companies
• 11:26
  do
• 11:27
  that.
• 11:27
  And
• 11:27
  again,
• 11:28
  a
• 11:28
  lot
• 11:28
  of
• 11:28
  this
• 11:28
  is
• 11:28
  product
• 11:29
  driven.
• 11:29
  I
• 11:29
  mean
• 11:29
  obviously
• 11:30
  we
• 11:30
  can
• 11:30
  do
• 11:30
  some
• 11:30
  sort
• 11:30
  of
• 11:31
  fulfillment.
• 11:31
  Right.
• 11:31
  Our
• 11:32
  staff,
• 11:32
  that
• 11:32
  staff
• 11:33
  that
• 11:33
  I
• 11:33
  keep
• 11:33
  referring
• 11:34
  to
• 11:34
  has
• 11:35
  experience
• 11:35
  in
• 11:36
  every
• 11:36
  product
• 11:36
  and
• 11:36
  service
• 11:37
  that
• 11:37
  we're
• 11:37
  talking
• 11:37
  about.
• 11:38
  Trade
• 11:38
  services,
• 11:39
  compliance,
• 11:39
  technology,
• 11:40
  pick
• 11:40
  pack
• 11:40
  element,
• 11:41
  the
• 11:41
  whole
• 11:41
  bit.
• 11:42
  Well,
• 11:42
  I
• 11:42
  think
• 11:42
  that's
• 11:42
  it.
• 11:43
  Dave,
• 11:43
  do
• 11:43
  you
• 11:43
  have
• 11:43
  anything
• 11:43
  else
• 11:43
  to
• 11:43
  add
• 11:44
  before
• 11:44
  we
• 11:44
  close
• 11:44
  it
• 11:44
  out?
• 11:45
  Really
• 11:45
  appreciate
• 11:45
  you
• 11:45
  taking
• 11:45
  that
• 11:45
  time
• 11:46
  with
• 11:46
  me
• 11:46
  whenever
• 11:46
  you're
• 11:46
  busy.
• 11:46
  So
• 11:47
  thank
• 11:47
  you
• 11:47
  very
• 11:47
  much.
• 11:47
  Maybe
• 11:48
  once
• 11:48
  a
• 11:48
  year
• 11:48
  we
• 11:48
  should
• 11:48
  do
• 11:49
  this
• 11:49
  and
• 11:49
  I
• 11:49
  can
• 11:49
  give
• 11:49
  you
• 11:49
  a
• 11:50
  network,
• 11:50
  updates
• 11:51
  and
• 11:51
  fun
• 11:51
  stuff
• 11:51
  like
• 11:51
  that.
• 11:52
  Yeah.
• 11:52
  Telling
• 11:52
  you,
• 11:53
  Dave's
• 11:53
  faves
• 11:53
  the
• 11:53
  man,
• 11:54
  he
• 11:54
  knows
• 11:54
  what's
• 11:54
  up
• 11:54
  when
• 11:54
  it
• 11:55
  comes
• 11:55
  to
• 11:55
  Canada.
• 11:55
  So
• 11:56
  Yeah,
• 11:56
  it
• 11:56
  was
• 11:56
  really
• 11:57
  good
• 11:57
  to.
• 11:57
  Have
• 11:57
  him
• 11:57
  on
• 11:57
  here.
• 11:58
  Thanks
• 11:58
  guys.
• 11:58
  Have
• 11:58
  a
• 11:59
  great
• 11:59
  day.
• 11:59
  If
• 11:59
  you
• 11:59
  want
• 11:59
  to
• 12:00
  support
• 12:00
  our
• 12:00
  podcast,
• 12:01
  the
• 12:01
  number
• 12:01
  one
• 12:01
  thing
• 12:01
  you
• 12:01
  can
• 12:02
  do
• 12:02
  is
• 12:02
  share
• 12:02
  it
• 12:02
  on
• 12:02
  your
• 12:03
  social
• 12:03
  media
• 12:03
  and
• 12:03
  tag
• 12:04
  Asendia.
• 12:05
  That
• 12:05
  helps
• 12:05
  us
• 12:05
  get
• 12:05
  the
• 12:05
  word
• 12:06
  out.
• 12:06
  And
• 12:06
  we
• 12:06
  really
• 12:06
  appreciate
• 12:07
  it.
• 12:07
  Be
• 12:07
  sure
• 12:07
  to
• 12:08
  subscribe
• 12:08
  and
• 12:08
  download
• 12:09
  our
• 12:09
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• 12:10
  If
• 12:10
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• 12:10
  want
• 12:10
  to
• 12:10
  learn
• 12:11
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• 12:11
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• 12:11
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• 12:12
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• 12:12
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• 12:12
  us
• 12:13
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• 12:13
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• 12:13
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• 12:14
  usaasendia.com
• 12:16
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