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EP 227: Money
On this episode of the Business of Strength Podcast, Dan Goodman covers why gym owners misuse money and what to do instead. After working with gym owners for 7+ years, one thing is clear: our industry has a strange relationship with money. Coaches sell with their own wallet in mind, undercharge, and hesitate to raise rates even as costs rise. Instead of fixing pricing, gym owners start cutting coaching hours, marketing, education, and services—stepping over dollars to pick up pennies. In this episode, Dan breaks down why underpricing is the real issue, why you can’t cost cut your way to…
The skinny
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