Cyreen: Offline Retail Analytics for Shopping Carts

Deep Tech Germany – AI, Robotics & Frontier Innovation by Startuprad.io™ · Sep 17, 2020 · 40m

Davide Scheidegger, co-founder of Cyreen, on privacy-preserving analytics that measure how in-store ads shape offline shopping-cart behavior.

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Read the full episode notes on Startuprad.io

Why this matters for deep tech: Bringing digital-grade measurement to physical retail is deep tech — a data standard for a channel that lacked one.

In this episode, we cover:

Davide Scheidegger (Co-Founder, Cyreen)

Analytics for brick-and-mortar retail

Measuring in-store ad impact via cart movement

Privacy-preserving by design

A data-driven retail-media standard

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