Latest / Shane Hewitt and The Nightshift
NEW - For the Business Owners: Why That Cash-Only Sign Might Be Costing You Sales
If you run a small business and you've ever posted a cash-only sign to dodge card fees, the math in this one might change your mind. It turns out the fee you're avoiding and the sale you're losing land in almost the same place, and most people don't notice until someone actually runs the numbers.
This one is for anyone who's made a business decision out of principle instead of arithmetic, whether that's a payment policy, a pricing rule, or a line you drew because a fee annoyed you. The bigger idea underneath it applies past fries: chasing margin at the expense of purpose is how a business…
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