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Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset.
Josh breaks down:
* Why bottom-of-funnel spend drives faster returns
* How to balance brand-building and conversion tactics
*…
The skinny
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