Latest / Omni Talk Retail / Amazon Wants To Be The Web's Search Bar, Ulta's Back & Vizio TVs Are Now Walmart Stores | Fast Five

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Amazon Wants To Be The Web's Search Bar, Ulta's Back & Vizio TVs Are Now Walmart Stores | Fast Five · Omni Talk Retail

• 0:04
  Suddenly
• 0:04
  this
• 0:04
  has
• 0:04
  gone
• 0:05
  from
• 0:05
  buy
• 0:05
  for
• 0:05
  me
• 0:06
  to
• 0:06
  shop
• 0:07
  direct.
• 0:08
  How
• 0:08
  many
• 0:08
  shopping
• 0:08
  carts
• 0:08
  have
• 0:09
  you
• 0:09
  seen
• 0:09
  in
• 0:09
  a
• 0:09
  creek
• 0:09
  down
• 0:10
  by
• 0:10
  your
• 0:10
  house?
• 0:10
  This
• 0:11
  is
• 0:11
  the
• 0:11
  hype
• 0:11
  of
• 0:11
  all
• 0:11
  hype
• 0:12
  announcements.
• 0:12
  There
• 0:13
  is
• 0:13
  no
• 0:13
  category
• 0:13
  that
• 0:14
  performs
• 0:14
  better
• 0:14
  than
• 0:14
  beauty
• 0:15
  on
• 0:15
  TikTok
• 0:15
  shops.
• 0:16
  Walmart
• 0:16
  is
• 0:17
  broadening
• 0:17
  out
• 0:17
  the
• 0:18
  amount
• 0:18
  of
• 0:18
  time
• 0:19
  with
• 0:19
  which
• 0:19
  they
• 0:19
  can
• 0:19
  capture
• 0:20
  an
• 0:20
  individual's
• 0:21
  attention.
• 0:22
  I
• 0:22
  said
• 0:23
  I
• 0:23
  produce
• 0:23
  podcasts
• 0:24
  all
• 0:24
  the
• 0:24
  time.
• 0:24
  Told
• 0:25
  you
• 0:25
  a
• 0:25
  lie.
• 0:28
  Hello
• 0:28
  and
• 0:28
  welcome
• 0:28
  to
• 0:28
  the
• 0:29
  OmniTalk
• 0:29
  Retail
• 0:30
  Fast
• 0:30
  5.
• 0:30
  This
• 0:31
  week
• 0:31
  a
• 0:31
  surprise
• 0:32
  guest
• 0:32
  returns
• 0:33
  after
• 0:33
  what
• 0:33
  I
• 0:34
  think
• 0:34
  is
• 0:34
  a
• 0:34
  six
• 0:34
  year
• 0:35
  hiatus.
• 0:35
  But
• 0:36
  before
• 0:36
  we
• 0:36
  get
• 0:36
  to
• 0:36
  today's
• 0:37
  episode,
• 0:37
  let's
• 0:37
  take
• 0:37
  a
• 0:38
  quick
• 0:38
  break
• 0:38
  to
• 0:38
  hear
• 0:39
  from
• 0:39
  all
• 0:39
  our
• 0:39
  wonderful
• 0:40
  partners
• 0:40
  who
• 0:41
  make
• 0:41
  this
• 0:41
  podcast
• 0:42
  possible
• 0:42
  each
• 0:42
  and
• 0:43
  every
• 0:43
  week.
• 0:44
  This
• 0:44
  episode
• 0:44
  of
• 0:45
  The
• 0:45
  OmniTalk
• 0:45
  Retail
• 0:46
  Fast
• 0:46
  5
• 0:46
  is
• 0:46
  brought
• 0:47
  to
• 0:47
  you
• 0:47
  by
• 0:47
  the
• 0:47
  A
• 0:47
  and
• 0:48
  M
• 0:48
  Consumer
• 0:48
  and
• 0:48
  Retail
• 0:49
  Group.
• 0:49
  The
• 0:49
  A
• 0:49
  and
• 0:49
  M
• 0:49
  Consumer
• 0:50
  and
• 0:50
  Retail
• 0:50
  Group
• 0:50
  is
• 0:50
  a
• 0:51
  management
• 0:51
  consulting
• 0:51
  firm
• 0:52
  that
• 0:52
  tackles
• 0:52
  the
• 0:52
  most
• 0:52
  complex
• 0:53
  challenges
• 0:54
  and
• 0:54
  advances
• 0:54
  its
• 0:55
  clients,
• 0:55
  people
• 0:55
  and
• 0:56
  communities
• 0:56
  toward
• 0:57
  their
• 0:57
  maximum
• 0:58
  potential.
• 0:59
  CRG
• 0:59
  brings
• 0:59
  the
• 0:59
  experience,
• 1:00
  tools
• 1:00
  and
• 1:00
  operator
• 1:01
  like
• 1:01
  pragmatism
• 1:02
  to
• 1:02
  help
• 1:02
  retailers
• 1:03
  and
• 1:03
  consumer
• 1:03
  products
• 1:04
  companies
• 1:04
  be
• 1:05
  on
• 1:05
  the
• 1:05
  right
• 1:05
  side
• 1:06
  of
• 1:06
  disruption
• 1:07
  and
• 1:07
  Miracle,
• 1:08
  the
• 1:08
  catalyst
• 1:09
  of
• 1:09
  Commerce.
• 1:10
  Over
• 1:10
  450
• 1:11
  retailers
• 1:11
  are
• 1:11
  opening
• 1:12
  new
• 1:12
  revenue
• 1:12
  streams
• 1:13
  with
• 1:13
  marketplaces,
• 1:14
  dropship
• 1:14
  and
• 1:14
  retail
• 1:15
  media
• 1:15
  and
• 1:15
  succeeding.
• 1:16
  With
• 1:16
  Miracle,
• 1:17
  you
• 1:17
  can
• 1:17
  unlock
• 1:18
  more
• 1:18
  products,
• 1:18
  more
• 1:18
  partners
• 1:19
  and
• 1:19
  more
• 1:19
  profits
• 1:20
  without
• 1:20
  the
• 1:20
  heavy
• 1:21
  lifting.
• 1:21
  So
• 1:21
  what's
• 1:22
  holding
• 1:22
  you
• 1:22
  back?
• 1:22
  Visit
• 1:23
  miracle.com
• 1:24
  to
• 1:24
  learn
• 1:24
  more.
• 1:24
  That's
• 1:25
  fantastic.
• 1:25
  M
• 1:25
  I
• 1:25
  r
• 1:25
  a
• 1:26
  k
• 1:26
  l.com
• 1:28
  and
• 1:28
  Corso.
• 1:29
  Your
• 1:29
  stores
• 1:29
  are
• 1:30
  full
• 1:30
  of
• 1:30
  data,
• 1:30
  but
• 1:31
  are
• 1:31
  your
• 1:31
  teams
• 1:31
  acting
• 1:32
  on
• 1:32
  it?
• 1:32
  Corso
• 1:33
  turns
• 1:33
  retail
• 1:34
  data
• 1:34
  into
• 1:34
  personalized
• 1:35
  daily
• 1:35
  to
• 1:35
  DOS
• 1:36
  that
• 1:36
  drive
• 1:36
  sales,
• 1:36
  reduce
• 1:37
  waste
• 1:37
  and
• 1:38
  improve
• 1:38
  execution.
• 1:39
  No
• 1:39
  fluff,
• 1:40
  just
• 1:40
  action.
• 1:41
  Help
• 1:41
  your
• 1:41
  managers
• 1:42
  focus
• 1:42
  on
• 1:42
  what
• 1:42
  matters
• 1:43
  most.
• 1:43
  Visit
• 1:43
  corso.com
• 1:45
  to
• 1:45
  see
• 1:45
  Intelligent
• 1:46
  management
• 1:46
  in
• 1:47
  motion
• 1:47
  and
• 1:48
  Infios.
• 1:48
  At
• 1:48
  Infios,
• 1:49
  they
• 1:49
  unite
• 1:50
  warehousing,
• 1:50
  transportation
• 1:51
  and
• 1:51
  order
• 1:51
  management
• 1:52
  into
• 1:52
  a
• 1:52
  seamless,
• 1:53
  adaptable
• 1:53
  network.
• 1:54
  Infios
• 1:55
  helps
• 1:55
  you
• 1:55
  stay
• 1:55
  ahead
• 1:56
  from
• 1:56
  promise
• 1:56
  to
• 1:57
  delivery
• 1:57
  and
• 1:57
  every
• 1:58
  step
• 1:58
  in
• 1:58
  between.
• 1:59
  To
• 1:59
  learn
• 1:59
  more,
• 2:00
  visit
• 2:00
  infios.com
• 2:02
  and
• 2:02
  Ocampo
• 2:03
  Capital
• 2:03
  Ocampo
• 2:04
  Capital
• 2:04
  is
• 2:04
  a
• 2:04
  venture
• 2:05
  capital
• 2:05
  firm
• 2:05
  founded
• 2:06
  by
• 2:06
  retail
• 2:06
  executives
• 2:07
  with
• 2:07
  the
• 2:07
  aim
• 2:08
  of
• 2:08
  helping
• 2:08
  early
• 2:08
  stage
• 2:09
  consumer
• 2:09
  businesses
• 2:10
  succeed
• 2:10
  through
• 2:11
  investment
• 2:11
  and
• 2:11
  operational
• 2:12
  support.
• 2:13
  Learn
• 2:13
  more@ocampo
• 2:15
  capital.com
• 2:16
  and
• 2:16
  finally,
• 2:17
  Valoc
• 2:17
  Veloc
• 2:18
  is
• 2:18
  a
• 2:18
  proven
• 2:18
  e
• 2:18
  grocery
• 2:19
  technology
• 2:19
  built
• 2:20
  by
• 2:20
  grocers
• 2:21
  for
• 2:21
  grocers.
• 2:22
  Exactly
• 2:22
  the
• 2:22
  type
• 2:22
  of
• 2:23
  technology
• 2:23
  we
• 2:23
  like
• 2:23
  here
• 2:23
  at
• 2:24
  Omnitalk.
• 2:24
  They
• 2:25
  unite
• 2:25
  proprietary
• 2:26
  software
• 2:26
  with
• 2:26
  right
• 2:27
  size
• 2:27
  automation
• 2:27
  to
• 2:28
  make
• 2:28
  same
• 2:28
  day
• 2:28
  delivery
• 2:29
  profitable.
• 2:30
  To
• 2:30
  learn
• 2:30
  more,
• 2:30
  visit
• 2:31
  Veloc.com
• 2:32
  that's
• 2:32
  V
• 2:32
  E
• 2:33
  L
• 2:33
  O
• 2:33
  Q.com
• 2:35
  Carter
• 2:36
  Jensen
• 2:37
  welcome
• 2:37
  back
• 2:38
  to
• 2:38
  Omnitalk.
• 2:39
  How
• 2:39
  long
• 2:40
  has
• 2:40
  it
• 2:40
  been,
• 2:40
  my
• 2:40
  friend?
• 2:41
  How
• 2:41
  long
• 2:41
  has
• 2:41
  it
• 2:41
  been
• 2:41
  since.
• 2:42
  Well,
• 2:42
  you
• 2:42
  said
• 2:42
  six
• 2:43
  years.
• 2:43
  I
• 2:43
  said
• 2:44
  eight
• 2:44
  years.
• 2:44
  I
• 2:44
  don't
• 2:45
  know.
• 2:45
  Is
• 2:45
  it
• 2:45
  less
• 2:45
  or
• 2:45
  more?
• 2:46
  More
• 2:46
  or
• 2:46
  less?
• 2:47
  I
• 2:47
  don't.
• 2:47
  Chris,
• 2:47
  I
• 2:47
  don't
• 2:48
  even
• 2:48
  have
• 2:48
  any
• 2:48
  idea,
• 2:48
  but
• 2:49
  I'm
• 2:49
  just
• 2:49
  glad
• 2:49
  that
• 2:50
  I'm
• 2:50
  here.
• 2:51
  Well,
• 2:51
  I
• 2:51
  know
• 2:51
  it's.
• 2:51
  I
• 2:51
  know
• 2:52
  it's
• 2:52
  less
• 2:52
  than
• 2:52
  eight
• 2:52
  years
• 2:53
  because,
• 2:53
  actually,
• 2:53
  believe
• 2:53
  it
• 2:54
  or
• 2:54
  not,
• 2:54
  Carter,
• 2:54
  like,
• 2:55
  you
• 2:56
  started
• 2:56
  this
• 2:57
  podcast
• 2:57
  with
• 2:57
  us
• 2:58
  eight
• 2:58
  years
• 2:58
  ago
• 2:58
  almost
• 2:59
  to
• 2:59
  the
• 2:59
  day,
• 2:59
  because
• 2:59
  we
• 3:00
  went
• 3:00
  into
• 3:00
  my
• 3:00
  basement
• 3:01
  in
• 3:01
  March.
• 3:01
  Fun
• 3:02
  story.
• 3:02
  To
• 3:02
  start
• 3:02
  off
• 3:02
  today's
• 3:03
  show,
• 3:03
  Carter
• 3:04
  Carter
• 3:05
  texted
• 3:05
  me
• 3:05
  or
• 3:05
  called
• 3:06
  me.
• 3:06
  I'd
• 3:06
  met
• 3:06
  him
• 3:06
  a
• 3:07
  couple
• 3:07
  times,
• 3:07
  and
• 3:07
  he
• 3:07
  was
• 3:07
  like,
• 3:08
  dude,
• 3:08
  you
• 3:08
  should
• 3:09
  start
• 3:09
  a
• 3:09
  podcast.
• 3:10
  And
• 3:10
  so
• 3:10
  I
• 3:10
  was
• 3:10
  like,
• 3:11
  okay,
• 3:11
  you
• 3:12
  want
• 3:12
  to
• 3:12
  help
• 3:12
  me
• 3:12
  produce
• 3:12
  a
• 3:13
  podcast?
• 3:13
  And
• 3:13
  you
• 3:13
  were
• 3:13
  like,
• 3:14
  yeah,
• 3:14
  sure,
• 3:14
  I'll
• 3:14
  help
• 3:14
  you.
• 3:15
  And
• 3:15
  we
• 3:15
  went
• 3:15
  down
• 3:16
  into
• 3:16
  my
• 3:16
  basement
• 3:17
  one
• 3:17
  night,
• 3:17
  and
• 3:18
  in
• 3:18
  March
• 3:18
  of
• 3:18
  2000,
• 3:19
  was
• 3:19
  it
• 3:20
  2018.
• 3:21
  And
• 3:22
  we
• 3:22
  were.
• 3:22
  First
• 3:23
  episode.
• 3:23
  Yeah.
• 3:23
  And
• 3:24
  the
• 3:24
  first
• 3:24
  episode
• 3:24
  was
• 3:24
  me.
• 3:25
  Do
• 3:25
  you
• 3:25
  remember?
• 3:25
  It
• 3:25
  was
• 3:25
  like,
• 3:26
  me
• 3:26
  talking
• 3:26
  for,
• 3:26
  like,
• 3:26
  five
• 3:27
  minutes.
• 3:27
  Well,
• 3:28
  I.
• 3:28
  I
• 3:28
  have
• 3:28
  something
• 3:29
  to
• 3:29
  come
• 3:29
  clean
• 3:29
  on.
• 3:29
  To
• 3:29
  tell
• 3:30
  you.
• 3:30
  Yeah.
• 3:31
  Okay.
• 3:31
  So
• 3:31
  when
• 3:32
  I
• 3:32
  was
• 3:32
  texting
• 3:32
  you,
• 3:32
  obviously
• 3:33
  I
• 3:34
  was,
• 3:34
  you
• 3:34
  know,
• 3:34
  six
• 3:35
  years
• 3:35
  ago,
• 3:35
  I
• 3:35
  was
• 3:35
  probably,
• 3:35
  like,
• 3:36
  18
• 3:36
  years
• 3:36
  old.
• 3:36
  Right?
• 3:36
  Don't
• 3:37
  do
• 3:37
  the
• 3:37
  math
• 3:37
  here.
• 3:37
  Yeah,
• 3:38
  but.
• 3:38
  But
• 3:39
  I
• 3:39
  was
• 3:39
  like,
• 3:40
  you
• 3:40
  should
• 3:40
  do
• 3:40
  a
• 3:40
  podcast.
• 3:40
  And
• 3:41
  I
• 3:41
  also
• 3:41
  told
• 3:41
  you
• 3:42
  a
• 3:42
  lie.
• 3:42
  I
• 3:43
  said,
• 3:43
  I
• 3:44
  produce
• 3:44
  podcasts
• 3:44
  all
• 3:45
  the
• 3:45
  time.
• 3:45
  I've
• 3:45
  done
• 3:45
  this
• 3:45
  a
• 3:46
  million
• 3:46
  times.
• 3:46
  No
• 3:46
  problem.
• 3:47
  I
• 3:47
  had
• 3:48
  no
• 3:48
  idea
• 3:48
  how
• 3:49
  to
• 3:49
  do
• 3:49
  a
• 3:49
  podcast.
• 3:50
  Zero
• 3:50
  idea.
• 3:51
  So
• 3:51
  I'm
• 3:51
  like,
• 3:51
  okay,
• 3:51
  I'm
• 3:52
  going
• 3:52
  to
• 3:52
  figure
• 3:52
  this
• 3:52
  out.
• 3:52
  I'm
• 3:53
  going
• 3:53
  to,
• 3:53
  like,
• 3:53
  buy
• 3:53
  some
• 3:53
  microphones
• 3:54
  on
• 3:54
  Amazon
• 3:55
  because
• 3:55
  I
• 3:55
  think
• 3:55
  I
• 3:55
  told
• 3:55
  you,
• 3:55
  I'm
• 3:55
  like,
• 3:55
  I
• 3:56
  got
• 3:56
  all
• 3:56
  the
• 3:56
  gear.
• 3:56
  Yeah,
• 3:57
  don't
• 3:57
  worry.
• 3:57
  You
• 3:58
  did.
• 3:58
  And
• 3:58
  so
• 3:58
  I
• 3:59
  bought
• 3:59
  some
• 3:59
  microphones
• 3:59
  on
• 4:00
  Amazon.
• 4:00
  And
• 4:00
  I
• 4:01
  was
• 4:01
  so
• 4:01
  scared
• 4:02
  sitting
• 4:02
  in
• 4:02
  your
• 4:02
  basement
• 4:03
  because
• 4:03
  I'm
• 4:03
  like,
• 4:03
  you
• 4:03
  were.
• 4:04
  I.
• 4:04
  Well,
• 4:04
  I
• 4:05
  hope
• 4:05
  this
• 4:05
  records.
• 4:06
  Like,
• 4:06
  I'm
• 4:06
  like,
• 4:06
  I
• 4:06
  hope
• 4:07
  this
• 4:07
  works,
• 4:07
  right?
• 4:08
  Because
• 4:08
  I,
• 4:08
  you
• 4:08
  know,
• 4:08
  you're
• 4:09
  sitting
• 4:09
  in,
• 4:09
  you
• 4:09
  know,
• 4:09
  my
• 4:10
  dusty
• 4:10
  old
• 4:10
  computer
• 4:11
  and
• 4:11
  GarageBand
• 4:11
  or
• 4:11
  whatever
• 4:12
  we
• 4:12
  recorded
• 4:12
  in
• 4:12
  back
• 4:13
  in
• 4:13
  the
• 4:13
  day.
• 4:13
  I
• 4:14
  was
• 4:14
  like,
• 4:14
  it
• 4:14
  looks
• 4:15
  like
• 4:15
  it's
• 4:15
  working,
• 4:15
  working.
• 4:15
  And
• 4:16
  you
• 4:16
  know
• 4:16
  what?
• 4:16
  Look
• 4:16
  at
• 4:16
  you
• 4:16
  now.
• 4:17
  Look
• 4:17
  at
• 4:17
  this.
• 4:17
  Yeah.
• 4:18
  Yeah.
• 4:18
  It
• 4:18
  was
• 4:18
  crazy
• 4:19
  because,
• 4:19
  like,
• 4:19
  the
• 4:19
  first
• 4:19
  time
• 4:20
  we
• 4:20
  did
• 4:20
  it
• 4:20
  was
• 4:20
  like,
• 4:20
  me
• 4:20
  just
• 4:21
  talking
• 4:21
  for,
• 4:21
  like,
• 4:21
  five
• 4:22
  minutes
• 4:22
  about
• 4:22
  the
• 4:22
  headlines.
• 4:23
  Like,
• 4:23
  the
• 4:23
  five
• 4:23
  headlines
• 4:23
  I
• 4:23
  thought
• 4:24
  were
• 4:24
  important.
• 4:24
  And
• 4:24
  then
• 4:25
  we
• 4:25
  did
• 4:25
  what
• 4:25
  was
• 4:25
  originally
• 4:26
  called
• 4:26
  the
• 4:26
  after
• 4:26
  the
• 4:26
  five.
• 4:27
  Do
• 4:27
  you
• 4:27
  remember
• 4:27
  that?
• 4:27
  Where
• 4:28
  you,
• 4:28
  I
• 4:28
  and
• 4:29
  Anne
• 4:29
  would
• 4:29
  talk
• 4:29
  about
• 4:30
  the
• 4:30
  headlines
• 4:30
  collectively
• 4:31
  and
• 4:31
  debate
• 4:32
  them.
• 4:32
  And
• 4:33
  then
• 4:33
  we
• 4:33
  suddenly
• 4:33
  realized,
• 4:34
  like,
• 4:34
  people
• 4:34
  like
• 4:34
  that
• 4:35
  More
• 4:35
  than
• 4:35
  they
• 4:35
  like,
• 4:35
  listen
• 4:36
  to
• 4:36
  me
• 4:36
  drone
• 4:36
  on
• 4:36
  each
• 4:37
  week.
• 4:37
  So,
• 4:37
  like,
• 4:37
  here
• 4:37
  we
• 4:37
  are.
• 4:38
  That's
• 4:38
  why
• 4:38
  I
• 4:38
  went
• 4:38
  to
• 4:38
  the
• 4:38
  guest
• 4:38
  host
• 4:39
  format.
• 4:39
  And
• 4:39
  now
• 4:40
  here
• 4:40
  you
• 4:40
  are
• 4:40
  again
• 4:41
  after
• 4:41
  all
• 4:41
  this
• 4:42
  time.
• 4:42
  So
• 4:42
  remind,
• 4:43
  remind
• 4:43
  the
• 4:43
  folks,
• 4:43
  the
• 4:44
  loyal,
• 4:44
  loyal
• 4:44
  listeners
• 4:45
  will
• 4:45
  definitely
• 4:45
  remember
• 4:46
  who
• 4:46
  you
• 4:46
  are.
• 4:47
  But
• 4:47
  for
• 4:47
  those
• 4:47
  listening,
• 4:49
  remind
• 4:49
  everyone
• 4:50
  of
• 4:50
  who
• 4:50
  Carter
• 4:50
  Jensen
• 4:51
  is
• 4:51
  and
• 4:52
  why
• 4:52
  I
• 4:52
  am
• 4:52
  so
• 4:53
  excited
• 4:53
  to
• 4:53
  have
• 4:53
  you
• 4:53
  back.
• 4:54
  Yeah,
• 4:54
  well,
• 4:55
  I
• 4:55
  met
• 4:55
  Chris
• 4:55
  and
• 4:56
  Ann
• 4:56
  and
• 4:56
  the
• 4:57
  old
• 4:57
  crew
• 4:57
  back
• 4:58
  in
• 4:58
  the
• 4:58
  day
• 4:58
  and
• 4:58
  I
• 4:58
  was
• 4:58
  working
• 4:59
  in
• 4:59
  like
• 4:59
  agency
• 5:00
  world,
• 5:00
  right?
• 5:00
  Creative
• 5:01
  agency
• 5:01
  world,
• 5:01
  but
• 5:02
  like
• 5:02
  only
• 5:02
  focused
• 5:03
  on
• 5:03
  retail
• 5:03
  clients.
• 5:04
  And
• 5:04
  so
• 5:04
  I
• 5:04
  wanted
• 5:04
  to
• 5:04
  find
• 5:05
  a
• 5:05
  way
• 5:05
  to
• 5:05
  double
• 5:06
  down
• 5:06
  on
• 5:06
  that.
• 5:07
  And
• 5:07
  I
• 5:07
  got
• 5:07
  to
• 5:07
  know
• 5:07
  Chris
• 5:08
  and
• 5:08
  Anne
• 5:08
  and
• 5:08
  the
• 5:09
  crew
• 5:09
  early
• 5:10
  on
• 5:10
  as
• 5:10
  it
• 5:10
  kind
• 5:10
  of
• 5:10
  started.
• 5:11
  Chris
• 5:11
  was
• 5:11
  just
• 5:11
  starting
• 5:11
  Omnitalk,
• 5:12
  that
• 5:13
  whole
• 5:13
  world,
• 5:14
  and
• 5:14
  I
• 5:14
  said,
• 5:15
  I
• 5:15
  want
• 5:15
  to
• 5:15
  know
• 5:15
  these
• 5:15
  guys
• 5:16
  better.
• 5:17
  And
• 5:17
  so
• 5:17
  we
• 5:18
  went
• 5:18
  on
• 5:18
  like
• 5:18
  a
• 5:18
  two
• 5:18
  year
• 5:19
  run,
• 5:19
  Chris,
• 5:19
  like
• 5:20
  all
• 5:20
  the
• 5:20
  way
• 5:20
  up
• 5:20
  through
• 5:21
  the
• 5:21
  beginning
• 5:21
  of
• 5:21
  COVID
• 5:22
  We
• 5:22
  had
• 5:22
  the
• 5:23
  space,
• 5:23
  we
• 5:23
  had
• 5:23
  the
• 5:24
  studio,
• 5:24
  we
• 5:24
  had
• 5:24
  all
• 5:24
  that.
• 5:25
  And
• 5:25
  then
• 5:26
  I
• 5:26
  jumped
• 5:26
  in
• 5:26
  and
• 5:27
  started
• 5:27
  leading
• 5:28
  E
• 5:28
  commerce
• 5:29
  acceleration
• 5:30
  for
• 5:30
  General
• 5:31
  Mills.
• 5:31
  And
• 5:31
  General
• 5:32
  Mills
• 5:32
  is
• 5:32
  like,
• 5:33
  okay,
• 5:33
  so
• 5:33
  you
• 5:34
  want
• 5:34
  to
• 5:34
  talk
• 5:34
  critically
• 5:35
  about
• 5:35
  all
• 5:35
  of
• 5:36
  our
• 5:36
  customers
• 5:37
  publicly
• 5:37
  on
• 5:37
  a
• 5:37
  podcast?
• 5:39
  And
• 5:40
  they're
• 5:40
  like,
• 5:40
  yeah,
• 5:41
  no,
• 5:41
  that's
• 5:41
  not
• 5:41
  going
• 5:41
  to
• 5:41
  happen.
• 5:42
  I'm
• 5:43
  like,
• 5:43
  okay,
• 5:43
  fair.
• 5:44
  So
• 5:44
  I
• 5:44
  had
• 5:44
  to
• 5:45
  resign
• 5:45
  from
• 5:45
  the
• 5:46
  Omnitalk
• 5:46
  world
• 5:47
  and
• 5:47
  I
• 5:47
  still
• 5:47
  have
• 5:48
  that
• 5:48
  episode
• 5:48
  sitting
• 5:49
  on
• 5:49
  my
• 5:49
  desktop.
• 5:50
  You
• 5:50
  guys,
• 5:50
  like,
• 5:50
  I
• 5:51
  think
• 5:51
  you
• 5:51
  all,
• 5:51
  you
• 5:51
  gave
• 5:51
  me
• 5:52
  like
• 5:52
  black
• 5:52
  shirts
• 5:52
  because
• 5:53
  that's
• 5:53
  what
• 5:53
  I
• 5:53
  always
• 5:53
  used
• 5:53
  to
• 5:53
  wear
• 5:54
  or
• 5:54
  something
• 5:54
  like
• 5:54
  that.
• 5:54
  It
• 5:55
  was,
• 5:55
  it
• 5:55
  was
• 5:55
  a
• 5:55
  great
• 5:55
  send
• 5:56
  off
• 5:56
  gift.
• 5:56
  Yeah,
• 5:56
  yeah.
• 5:57
  And
• 5:57
  what
• 5:57
  are
• 5:57
  you
• 5:57
  doing
• 5:57
  now?
• 5:57
  So
• 5:58
  I
• 5:58
  left
• 5:59
  Mills
• 5:59
  six
• 5:59
  months
• 6:00
  ago
• 6:00
  now
• 6:01
  and
• 6:02
  did
• 6:02
  a
• 6:02
  bunch
• 6:02
  of
• 6:02
  different
• 6:02
  roles
• 6:03
  through
• 6:03
  that,
• 6:04
  through
• 6:04
  E
• 6:04
  comm
• 6:04
  capabilities
• 6:06
  across
• 6:06
  the
• 6:06
  globe,
• 6:06
  which
• 6:07
  was
• 6:07
  a
• 6:07
  ton
• 6:07
  of
• 6:07
  fun.
• 6:07
  Learned
• 6:08
  so
• 6:09
  much.
• 6:10
  And
• 6:10
  then
• 6:10
  I
• 6:10
  left
• 6:11
  there
• 6:11
  to
• 6:11
  join
• 6:11
  the
• 6:12
  startup
• 6:12
  world.
• 6:12
  So
• 6:12
  I
• 6:12
  work
• 6:13
  for
• 6:13
  a
• 6:13
  company
• 6:13
  called
• 6:13
  the
• 6:13
  Uncommon
• 6:14
  Business
• 6:14
  now.
• 6:15
  And
• 6:15
  ultimately
• 6:16
  everyone
• 6:16
  hears
• 6:17
  all
• 6:17
  this
• 6:17
  hype
• 6:17
  around
• 6:17
  AI,
• 6:18
  but
• 6:18
  no
• 6:18
  one
• 6:18
  knows
• 6:18
  what
• 6:18
  to
• 6:19
  do
• 6:19
  with
• 6:19
  it.
• 6:19
  And
• 6:19
  we
• 6:19
  help
• 6:20
  businesses
• 6:20
  of
• 6:20
  all
• 6:20
  size
• 6:21
  figure
• 6:21
  it
• 6:21
  out.
• 6:22
  And
• 6:22
  it
• 6:22
  is
• 6:23
  a
• 6:23
  rocket
• 6:23
  ship
• 6:24
  that
• 6:24
  I'm
• 6:24
  just
• 6:24
  holding
• 6:24
  on
• 6:24
  tight
• 6:25
  to.
• 6:25
  Yeah,
• 6:26
  yeah.
• 6:26
  And
• 6:26
  I
• 6:26
  can
• 6:26
  attest
• 6:27
  firsthand,
• 6:27
  being
• 6:27
  at
• 6:28
  Shoptalk,
• 6:28
  recording
• 6:28
  this
• 6:29
  from
• 6:29
  my
• 6:29
  hotel
• 6:29
  room
• 6:29
  at
• 6:29
  the
• 6:30
  W
• 6:30
  in
• 6:30
  Mandalay
• 6:30
  Bay,
• 6:31
  that
• 6:31
  what
• 6:31
  you
• 6:32
  just
• 6:32
  said
• 6:32
  about
• 6:32
  no
• 6:32
  one
• 6:32
  knowing
• 6:33
  what
• 6:33
  to
• 6:33
  do
• 6:33
  about
• 6:33
  AI
• 6:34
  is
• 6:34
  definitely
• 6:35
  prevalent
• 6:35
  at
• 6:35
  this
• 6:36
  conference.
• 6:36
  Man,
• 6:36
  there's
• 6:37
  so
• 6:37
  much
• 6:37
  conflicting
• 6:37
  information
• 6:38
  which
• 6:38
  we're
• 6:38
  probably
• 6:39
  going
• 6:39
  to
• 6:39
  get
• 6:39
  to
• 6:39
  in
• 6:39
  some
• 6:39
  of
• 6:39
  today's
• 6:40
  headlines,
• 6:40
  so
• 6:41
  love
• 6:41
  it.
• 6:41
  So,
• 6:41
  Carter,
• 6:41
  I'm
• 6:42
  excited
• 6:42
  to
• 6:42
  have
• 6:42
  you
• 6:42
  back.
• 6:43
  This
• 6:43
  is
• 6:43
  kind
• 6:43
  of
• 6:43
  an
• 6:43
  eight
• 6:44
  year
• 6:44
  anniversary
• 6:44
  celebration
• 6:45
  from
• 6:45
  the
• 6:46
  start
• 6:46
  of
• 6:46
  the
• 6:46
  OmniToc
• 6:47
  Fast
• 6:47
  Five
• 6:48
  podcast.
• 6:48
  So
• 6:48
  without
• 6:49
  further
• 6:49
  ado
• 6:50
  in
• 6:50
  today's
• 6:50
  podcast,
• 6:51
  we've
• 6:51
  got
• 6:51
  news
• 6:52
  on
• 6:52
  Ulta
• 6:53
  Beauty
• 6:53
  announcing
• 6:54
  its
• 6:54
  Tick
• 6:54
  Tock
• 6:55
  Shop
• 6:55
  launch.
• 6:56
  Walmart
• 6:57
  and
• 6:57
  Vizio
• 6:57
  D
• 6:58
  deepening
• 6:58
  their
• 6:58
  ad
• 6:59
  integration.
• 7:00
  Instacart
• 7:00
  teaming
• 7:01
  up
• 7:01
  with
• 7:01
  Nvidia
• 7:01
  to
• 7:02
  turn
• 7:02
  its
• 7:02
  capercarts
• 7:03
  into
• 7:03
  in
• 7:04
  store
• 7:04
  edge
• 7:04
  AI
• 7:05
  devices.
• 7:05
  I
• 7:06
  can't
• 7:06
  wait
• 7:06
  to
• 7:06
  talk
• 7:06
  about
• 7:07
  that.
• 7:07
  And
• 7:07
  Amazon
• 7:08
  and
• 7:08
  Winn
• 7:08
  Dixie
• 7:09
  expanding
• 7:09
  their
• 7:10
  grocery
• 7:10
  delivery
• 7:10
  partnership
• 7:11
  into
• 7:12
  Tampa
• 7:12
  Bay,
• 7:12
  while
• 7:13
  Amazon
• 7:13
  separately
• 7:14
  also
• 7:15
  rolled
• 7:15
  out
• 7:15
  one
• 7:15
  hour
• 7:16
  delivery
• 7:16
  to
• 7:16
  hundreds
• 7:17
  of
• 7:17
  additional
• 7:17
  American
• 7:18
  cities.
• 7:18
  But
• 7:19
  we
• 7:19
  begin
• 7:19
  today
• 7:19
  with
• 7:20
  what
• 7:20
  could
• 7:20
  just
• 7:21
  be
• 7:21
  even
• 7:21
  more
• 7:22
  important.
• 7:23
  Amazon
• 7:23
  news.
• 7:24
  Wow.
• 7:24
  Unbelievable.
• 7:25
  All
• 7:26
  right,
• 7:26
  headline
• 7:26
  number
• 7:27
  one.
• 7:27
  Amazon
• 7:27
  has
• 7:28
  expanded
• 7:28
  its
• 7:28
  Shop
• 7:29
  Direct
• 7:29
  feature
• 7:30
  to
• 7:30
  accept
• 7:31
  third
• 7:31
  party
• 7:31
  product
• 7:32
  feeds,
• 7:32
  making
• 7:32
  it
• 7:32
  dramatically
• 7:33
  easier
• 7:33
  for
• 7:33
  brands
• 7:34
  to
• 7:34
  appear
• 7:35
  in
• 7:35
  Amazon
• 7:35
  search
• 7:36
  results
• 7:36
  and
• 7:36
  its
• 7:36
  Rufus
• 7:37
  AI
• 7:37
  shopping
• 7:38
  assistant,
• 7:38
  even
• 7:39
  though
• 7:39
  they
• 7:39
  don't
• 7:40
  sell
• 7:40
  a
• 7:40
  single
• 7:40
  product
• 7:41
  on
• 7:41
  Amazon's
• 7:42
  own
• 7:42
  Marketplace.
• 7:43
  According
• 7:43
  to
• 7:43
  ChainStorage,
• 7:44
  and
• 7:44
  as
• 7:45
  many
• 7:45
  of
• 7:45
  you
• 7:45
  loyal
• 7:45
  listeners
• 7:46
  likely
• 7:46
  remember,
• 7:47
  ShopDirect
• 7:48
  originally
• 7:48
  launched
• 7:49
  as
• 7:49
  a
• 7:49
  beta
• 7:49
  in
• 7:49
  February
• 7:50
  2025,
• 7:51
  allowing
• 7:51
  Amazon
• 7:51
  to
• 7:52
  surface
• 7:52
  products
• 7:52
  from
• 7:53
  outside
• 7:53
  its
• 7:53
  marketplace
• 7:54
  in
• 7:54
  search
• 7:54
  results
• 7:54
  and
• 7:55
  and
• 7:55
  to
• 7:55
  link
• 7:55
  customers
• 7:56
  to
• 7:56
  the
• 7:56
  brand's
• 7:56
  website
• 7:57
  to
• 7:57
  complete
• 7:57
  the
• 7:57
  purchase.
• 7:58
  It
• 7:58
  now
• 7:59
  includes
• 7:59
  over
• 7:59
  100
• 8:00
  million
• 8:00
  products
• 8:00
  from
• 8:01
  more
• 8:01
  than
• 8:01
  400,000
• 8:02
  merchants.
• 8:03
  With
• 8:04
  this
• 8:04
  announcement,
• 8:04
  Amazon
• 8:05
  is
• 8:05
  now
• 8:05
  enabling
• 8:06
  third
• 8:06
  party
• 8:06
  feed
• 8:07
  providers
• 8:07
  to
• 8:07
  automatically
• 8:08
  sync
• 8:08
  a
• 8:08
  merchant's
• 8:09
  catalog,
• 8:09
  pricing
• 8:10
  and
• 8:10
  inventory
• 8:11
  in
• 8:11
  real
• 8:11
  time
• 8:12
  with
• 8:12
  Shop
• 8:12
  Direct.
• 8:13
  Customers
• 8:14
  viewing
• 8:14
  Shop
• 8:14
  Direct
• 8:15
  products
• 8:15
  have
• 8:15
  two
• 8:16
  options.
• 8:16
  They
• 8:17
  can
• 8:17
  tap
• 8:17
  Shop
• 8:18
  Direct
• 8:18
  to
• 8:18
  be
• 8:18
  sent
• 8:19
  to
• 8:19
  the
• 8:19
  merchant's
• 8:19
  website
• 8:20
  or
• 8:20
  tap
• 8:21
  buy
• 8:21
  for
• 8:21
  me.
• 8:21
  You
• 8:21
  can
• 8:22
  to
• 8:22
  have
• 8:22
  Amazon's
• 8:22
  agentic
• 8:23
  AI
• 8:23
  complete
• 8:24
  the
• 8:24
  purchase
• 8:24
  on
• 8:24
  their
• 8:25
  behalf
• 8:25
  using
• 8:26
  their
• 8:26
  stored
• 8:26
  Amazon
• 8:27
  address
• 8:27
  and
• 8:28
  credit
• 8:28
  card.
• 8:29
  Amazon
• 8:29
  stated
• 8:30
  vision
• 8:30
  around
• 8:30
  this
• 8:31
  initiative
• 8:31
  could
• 8:31
  not
• 8:32
  be
• 8:32
  more
• 8:32
  frank
• 8:32
  and
• 8:33
  not
• 8:33
  be
• 8:33
  more
• 8:33
  clear.
• 8:34
  Carter.
• 8:34
  Quote,
• 8:35
  Whenever
• 8:35
  a
• 8:35
  customer
• 8:36
  asks
• 8:36
  for
• 8:36
  a
• 8:36
  specific
• 8:37
  brand
• 8:37
  or
• 8:37
  product
• 8:38
  on
• 8:38
  Amazon,
• 8:38
  we
• 8:38
  can
• 8:39
  help
• 8:39
  them
• 8:39
  find
• 8:39
  it
• 8:39
  and
• 8:40
  buy
• 8:40
  it,
• 8:40
  even
• 8:41
  if
• 8:41
  that
• 8:41
  product
• 8:41
  is
• 8:41
  only
• 8:42
  available
• 8:42
  in
• 8:42
  another
• 8:43
  store.
• 8:43
  End
• 8:43
  quote.
• 8:44
  All
• 8:44
  right,
• 8:45
  Carter,
• 8:45
  I'm
• 8:45
  going
• 8:45
  to
• 8:45
  start
• 8:46
  you
• 8:46
  off
• 8:46
  well
• 8:46
  on
• 8:46
  this
• 8:47
  one
• 8:49
  because
• 8:49
  you
• 8:50
  without
• 8:50
  a
• 8:50
  doubt
• 8:50
  are
• 8:51
  the
• 8:51
  man.
• 8:51
  You
• 8:51
  are
• 8:51
  my
• 8:51
  go
• 8:52
  to
• 8:52
  for
• 8:52
  all
• 8:52
  quote
• 8:53
  unquote
• 8:53
  future
• 8:53
  of
• 8:54
  E
• 8:54
  commerce
• 8:54
  questions.
• 8:54
  So
• 8:55
  here
• 8:55
  it
• 8:55
  is.
• 8:55
  How
• 8:56
  smart
• 8:57
  is
• 8:57
  this
• 8:57
  move
• 8:57
  from
• 8:58
  Amazon
• 8:58
  to
• 8:58
  accept
• 8:58
  third
• 8:59
  party
• 8:59
  feeds
• 8:59
  into
• 8:59
  its
• 9:00
  Shop
• 9:00
  Direct
• 9:00
  functionality?
• 9:01
  And
• 9:01
  would
• 9:01
  you
• 9:01
  advise
• 9:02
  brands
• 9:02
  and
• 9:02
  retailers
• 9:03
  to
• 9:04
  feed
• 9:04
  the
• 9:04
  Amazon
• 9:05
  beast?
• 9:07
  Smart
• 9:07
  versus
• 9:08
  cruel,
• 9:08
  right?
• 9:08
  Like
• 9:09
  I
• 9:09
  think
• 9:09
  the
• 9:09
  reality
• 9:10
  here
• 9:10
  and
• 9:11
  the
• 9:11
  story
• 9:11
  goes
• 9:12
  into
• 9:12
  depth
• 9:12
  around
• 9:12
  some
• 9:13
  retailers
• 9:13
  haven't
• 9:13
  even
• 9:13
  opted
• 9:14
  in
• 9:14
  and
• 9:14
  start
• 9:14
  showing
• 9:14
  up
• 9:15
  on
• 9:15
  on
• 9:16
  Amazon,
• 9:16
  right?
• 9:17
  From
• 9:17
  an
• 9:18
  Amazon
• 9:18
  perspective,
• 9:19
  it's
• 9:19
  brilliant.
• 9:20
  Why
• 9:20
  don't
• 9:20
  you
• 9:20
  use
• 9:21
  the
• 9:21
  might
• 9:22
  that
• 9:22
  you
• 9:22
  have,
• 9:22
  right?
• 9:23
  You
• 9:23
  know,
• 9:23
  even
• 9:24
  when
• 9:24
  we
• 9:24
  were
• 9:24
  talking,
• 9:24
  I'm
• 9:25
  going
• 9:25
  to
• 9:25
  say
• 9:25
  100
• 9:25
  years
• 9:25
  ago
• 9:26
  or
• 9:26
  whatever
• 9:26
  you
• 9:27
  still
• 9:27
  looked
• 9:27
  at
• 9:27
  the
• 9:27
  first
• 9:28
  click
• 9:28
  for
• 9:28
  shopping
• 9:28
  is
• 9:29
  over
• 9:29
  50%
• 9:29
  on
• 9:30
  Amazon.
• 9:30
  And
• 9:30
  I
• 9:30
  know
• 9:31
  for
• 9:31
  me
• 9:31
  from
• 9:31
  a
• 9:31
  personal
• 9:32
  perspective,
• 9:32
  Amazon's
• 9:33
  where
• 9:33
  I
• 9:33
  go
• 9:33
  for
• 9:34
  everything.
• 9:34
  And
• 9:35
  if
• 9:35
  I
• 9:35
  don't
• 9:35
  have
• 9:35
  to
• 9:35
  go
• 9:36
  scrape
• 9:36
  a
• 9:36
  bunch
• 9:37
  of
• 9:37
  random
• 9:37
  websites
• 9:38
  or
• 9:38
  search
• 9:38
  around
• 9:38
  for
• 9:38
  a
• 9:39
  random
• 9:39
  D2C
• 9:39
  store
• 9:40
  and
• 9:40
  I
• 9:40
  can
• 9:40
  have
• 9:40
  Amazon
• 9:40
  just
• 9:41
  do
• 9:41
  it
• 9:41
  all
• 9:41
  with
• 9:41
  my
• 9:41
  safe
• 9:42
  card
• 9:42
  like
• 9:42
  it
• 9:43
  sounds
• 9:43
  great
• 9:43
  for
• 9:43
  Amazon
• 9:44
  and
• 9:44
  the
• 9:44
  consumer.
• 9:45
  Now
• 9:46
  the
• 9:46
  question
• 9:46
  is
• 9:47
  in
• 9:47
  the,
• 9:47
  you
• 9:47
  know,
• 9:47
  you
• 9:48
  think
• 9:48
  about
• 9:48
  smaller
• 9:49
  brands
• 9:49
  that
• 9:49
  don't
• 9:50
  have
• 9:50
  a
• 9:50
  presence
• 9:50
  on
• 9:51
  Amazon,
• 9:51
  right?
• 9:52
  There's,
• 9:52
  you
• 9:52
  know,
• 9:53
  the
• 9:53
  argument
• 9:53
  would
• 9:53
  be,
• 9:53
  hey,
• 9:53
  you're
• 9:54
  already
• 9:54
  spending
• 9:54
  a
• 9:54
  ton
• 9:54
  of
• 9:54
  money
• 9:55
  on
• 9:55
  meta
• 9:55
  ads.
• 9:55
  You're
• 9:56
  already,
• 9:56
  you
• 9:56
  know,
• 9:56
  spending
• 9:56
  a
• 9:56
  ton
• 9:56
  of
• 9:57
  money
• 9:57
  on
• 9:57
  Google
• 9:57
  search.
• 9:58
  Why
• 9:58
  don't
• 9:58
  you
• 9:58
  just
• 9:58
  jump
• 9:59
  into
• 9:59
  Amazon
• 9:59
  where
• 9:59
  the
• 9:59
  customer
• 10:00
  actually
• 10:00
  is?
• 10:01
  Okay,
• 10:02
  cool.
• 10:03
  But
• 10:03
  what
• 10:03
  are
• 10:03
  you
• 10:03
  giving
• 10:04
  up,
• 10:04
  right?
• 10:04
  What's
• 10:05
  the
• 10:05
  data
• 10:05
  that
• 10:05
  you're
• 10:05
  giving
• 10:05
  up?
• 10:06
  And
• 10:07
  Lord
• 10:07
  knows
• 10:07
  that
• 10:08
  this
• 10:08
  is
• 10:09
  a
• 10:09
  play
• 10:09
  for
• 10:10
  data
• 10:11
  and
• 10:11
  for
• 10:11
  ad
• 10:11
  dollars
• 10:12
  for
• 10:12
  Amazon.
• 10:12
  Right.
• 10:13
  You
• 10:13
  know,
• 10:14
  why
• 10:14
  not
• 10:14
  just
• 10:14
  take
• 10:14
  the
• 10:15
  entire
• 10:15
  retail
• 10:16
  marketing
• 10:16
  world
• 10:16
  and
• 10:17
  just
• 10:17
  put
• 10:17
  under
• 10:17
  your
• 10:17
  umbrel
• 10:18
  you
• 10:19
  if
• 10:19
  you
• 10:19
  can.
• 10:19
  Right?
• 10:20
  And
• 10:20
  I
• 10:20
  just
• 10:20
  think
• 10:21
  that
• 10:21
  this
• 10:21
  is
• 10:22
  Amazon
• 10:22
  just
• 10:23
  shifting
• 10:23
  its
• 10:23
  weight
• 10:23
  around
• 10:24
  finding
• 10:24
  ways
• 10:24
  to
• 10:24
  can
• 10:25
  not
• 10:25
  cannibalize
• 10:26
  but
• 10:26
  actually
• 10:27
  consume
• 10:28
  the
• 10:28
  rest
• 10:29
  of
• 10:29
  the
• 10:29
  market
• 10:29
  though
• 10:30
  still
• 10:30
  small.
• 10:31
  Yeah,
• 10:31
  Carter,
• 10:32
  help
• 10:32
  me
• 10:32
  understand
• 10:33
  this
• 10:33
  too
• 10:33
  because
• 10:33
  like
• 10:33
  why,
• 10:34
  why
• 10:34
  if
• 10:34
  I'm
• 10:34
  a
• 10:34
  brand
• 10:35
  would
• 10:35
  I
• 10:35
  elect
• 10:35
  to
• 10:36
  do
• 10:36
  this?
• 10:36
  Why
• 10:36
  would
• 10:37
  I
• 10:37
  elect
• 10:37
  to
• 10:37
  do
• 10:37
  this?
• 10:38
  Like,
• 10:38
  why
• 10:38
  wouldn't
• 10:38
  I
• 10:38
  just
• 10:38
  go
• 10:39
  and
• 10:39
  directly
• 10:40
  sell
• 10:40
  on
• 10:40
  Amazon
• 10:41
  to
• 10:41
  begin
• 10:41
  with
• 10:41
  if
• 10:42
  I'm
• 10:42
  going
• 10:42
  to
• 10:42
  allow
• 10:42
  this
• 10:43
  to
• 10:43
  happen
• 10:43
  through
• 10:43
  this
• 10:44
  new,
• 10:44
  this
• 10:44
  new
• 10:45
  feed
• 10:45
  setup?
• 10:46
  I
• 10:46
  think
• 10:46
  the,
• 10:47
  like,
• 10:47
  the
• 10:47
  reality
• 10:48
  is
• 10:48
  you
• 10:48
  look
• 10:48
  at
• 10:48
  a
• 10:48
  lot
• 10:48
  of
• 10:49
  these
• 10:49
  like
• 10:49
  D2C
• 10:49
  brands
• 10:50
  and
• 10:50
  they're
• 10:50
  very
• 10:50
  particular
• 10:51
  about
• 10:51
  their
• 10:52
  web
• 10:52
  experience.
• 10:52
  You
• 10:53
  know,
• 10:53
  they
• 10:53
  have
• 10:53
  their
• 10:53
  brand,
• 10:54
  they
• 10:54
  have
• 10:54
  all
• 10:54
  this
• 10:54
  stuff.
• 10:55
  And
• 10:55
  so
• 10:55
  I
• 10:55
  think
• 10:56
  they're
• 10:56
  a
• 10:56
  little
• 10:56
  particular
• 10:57
  and
• 10:57
  often
• 10:57
  they
• 10:57
  don't
• 10:57
  want
• 10:58
  to
• 10:58
  be
• 10:58
  on
• 10:58
  Amazon.
• 10:58
  It
• 10:59
  degrades
• 10:59
  that
• 10:59
  brand
• 10:59
  story.
• 11:00
  It
• 11:00
  degrades
• 11:00
  some
• 11:00
  of
• 11:00
  those
• 11:01
  types
• 11:01
  of
• 11:01
  things.
• 11:02
  I
• 11:02
  think
• 11:02
  it's
• 11:02
  kind
• 11:02
  of
• 11:03
  like
• 11:03
  they
• 11:03
  want
• 11:03
  to
• 11:03
  have
• 11:03
  their
• 11:04
  cake
• 11:04
  and
• 11:04
  eat
• 11:04
  it
• 11:04
  too
• 11:04
  kind
• 11:04
  of
• 11:05
  thing.
• 11:05
  Yeah,
• 11:05
  I
• 11:06
  think,
• 11:06
  well,
• 11:06
  I
• 11:06
  think
• 11:06
  the
• 11:06
  other
• 11:07
  thing
• 11:07
  too
• 11:07
  is,
• 11:07
  is
• 11:07
  that,
• 11:08
  you
• 11:08
  know,
• 11:09
  there's
• 11:09
  a
• 11:09
  lot
• 11:09
  of
• 11:09
  Amazon
• 11:10
  experts
• 11:10
  here,
• 11:10
  but
• 11:10
  the
• 11:10
  three
• 11:11
  piece
• 11:11
  setup
• 11:11
  is
• 11:12
  still
• 11:12
  really
• 11:12
  complicated
• 11:13
  in
• 11:13
  my
• 11:13
  opinion.
• 11:14
  Right.
• 11:14
  Yeah.
• 11:14
  And,
• 11:15
  and
• 11:15
  that's
• 11:15
  me
• 11:15
  who's
• 11:16
  been
• 11:16
  in
• 11:16
  the
• 11:16
  Amazon
• 11:17
  world
• 11:17
  1pm
• 11:18
  3p.
• 11:18
  I
• 11:18
  mean
• 11:19
  try
• 11:19
  to
• 11:19
  set
• 11:19
  up
• 11:19
  a
• 11:19
  brand
• 11:20
  on
• 11:20
  3p
• 11:20
  and
• 11:20
  it's
• 11:21
  like
• 11:21
  brand
• 11:21
  registry.
• 11:22
  Like
• 11:22
  what?
• 11:22
  Like,
• 11:23
  like
• 11:23
  how
• 11:23
  much
• 11:23
  cut
• 11:23
  are
• 11:24
  you
• 11:24
  take?
• 11:24
  Like
• 11:24
  you
• 11:24
  have
• 11:25
  all
• 11:25
  this
• 11:25
  stuff,
• 11:26
  right?
• 11:26
  Yeah.
• 11:27
  And
• 11:27
  so
• 11:27
  I,
• 11:28
  I
• 11:28
  still
• 11:28
  think
• 11:28
  That's
• 11:29
  a
• 11:29
  pretty
• 11:29
  big
• 11:29
  barrier.
• 11:30
  Now,
• 11:30
  those
• 11:30
  who
• 11:31
  have
• 11:31
  become
• 11:31
  experts
• 11:32
  in
• 11:32
  it
• 11:32
  and
• 11:32
  can
• 11:32
  navigate
• 11:33
  that
• 11:33
  obviously
• 11:33
  is
• 11:33
  a
• 11:33
  huge
• 11:34
  multiplier
• 11:34
  for
• 11:34
  you
• 11:35
  if
• 11:35
  you
• 11:35
  can
• 11:35
  actually
• 11:35
  set
• 11:35
  it
• 11:35
  up
• 11:36
  correctly
• 11:36
  and
• 11:36
  actually
• 11:37
  start
• 11:37
  to,
• 11:37
  you
• 11:37
  know,
• 11:38
  keep
• 11:38
  your
• 11:38
  margins
• 11:39
  even
• 11:39
  when
• 11:39
  Amazon
• 11:39
  takes
• 11:40
  its
• 11:40
  cut.
• 11:40
  But
• 11:41
  I
• 11:41
  do
• 11:41
  think
• 11:41
  that
• 11:41
  it
• 11:41
  is.
• 11:42
  There's
• 11:42
  a
• 11:42
  lot
• 11:42
  of
• 11:42
  brands
• 11:43
  out
• 11:43
  there
• 11:43
  that
• 11:43
  just
• 11:43
  don't
• 11:44
  even
• 11:44
  want
• 11:44
  to
• 11:44
  touch
• 11:44
  it.
• 11:45
  Yeah,
• 11:45
  I
• 11:46
  think,
• 11:46
  I
• 11:46
  think
• 11:46
  that's
• 11:46
  fundamentally
• 11:47
  what's
• 11:47
  here.
• 11:47
  Because
• 11:47
  the
• 11:48
  other
• 11:48
  interesting
• 11:48
  wrinkle
• 11:49
  of
• 11:49
  this
• 11:49
  story,
• 11:50
  if
• 11:50
  you
• 11:50
  look
• 11:51
  back
• 11:51
  at
• 11:51
  the
• 11:51
  history
• 11:51
  of
• 11:51
  it,
• 11:51
  like,
• 11:52
  suddenly
• 11:52
  this
• 11:53
  has
• 11:53
  gone
• 11:53
  from
• 11:53
  buy
• 11:53
  for
• 11:54
  me
• 11:54
  to
• 11:55
  shop
• 11:55
  direct.
• 11:56
  And
• 11:56
  I
• 11:56
  think
• 11:57
  that's
• 11:57
  a
• 11:57
  marketing
• 11:57
  positioning,
• 11:58
  right,
• 11:58
  Carter,
• 11:58
  like,
• 11:59
  of,
• 11:59
  of
• 11:59
  what
• 12:00
  you're
• 12:00
  saying
• 12:00
  to
• 12:00
  the
• 12:00
  brands
• 12:01
  that
• 12:01
  they
• 12:01
  want
• 12:01
  to
• 12:01
  be
• 12:01
  able
• 12:02
  to,
• 12:02
  you
• 12:02
  know,
• 12:03
  sell
• 12:03
  with
• 12:04
  their
• 12:04
  permission,
• 12:04
  so
• 12:05
  to
• 12:05
  speak,
• 12:05
  instead
• 12:05
  of
• 12:05
  selling
• 12:06
  without
• 12:06
  their
• 12:06
  permission.
• 12:07
  And
• 12:07
  so
• 12:07
  that's
• 12:07
  what
• 12:07
  they're
• 12:07
  trying
• 12:08
  to
• 12:08
  do
• 12:08
  here
• 12:08
  because
• 12:08
  they're
• 12:08
  like,
• 12:08
  yeah,
• 12:09
  it's
• 12:09
  probably
• 12:09
  hard.
• 12:10
  Amazon,
• 12:10
  you
• 12:11
  can
• 12:11
  still
• 12:11
  get
• 12:11
  the
• 12:11
  benefit
• 12:11
  of
• 12:12
  us.
• 12:12
  For
• 12:12
  those
• 12:12
  that
• 12:13
  want
• 12:13
  to
• 12:13
  still
• 12:13
  shop
• 12:13
  your
• 12:13
  website,
• 12:14
  yeah,
• 12:14
  they
• 12:14
  can
• 12:14
  still
• 12:14
  come
• 12:15
  to
• 12:15
  your
• 12:15
  website,
• 12:15
  they
• 12:15
  can
• 12:15
  still
• 12:16
  browse,
• 12:16
  they
• 12:16
  can
• 12:16
  see
• 12:16
  all
• 12:17
  your
• 12:17
  new
• 12:17
  cool
• 12:17
  DTC
• 12:18
  product.
• 12:19
  But
• 12:19
  philosophically,
• 12:20
  it's
• 12:20
  really
• 12:20
  no
• 12:20
  different
• 12:21
  at
• 12:21
  the
• 12:21
  end
• 12:21
  of
• 12:21
  the
• 12:22
  day
• 12:22
  in
• 12:22
  terms
• 12:22
  of
• 12:22
  how
• 12:22
  this
• 12:22
  is
• 12:23
  ultimately
• 12:23
  going
• 12:23
  to
• 12:23
  work.
• 12:24
  And
• 12:24
  the
• 12:24
  big
• 12:24
  question
• 12:25
  though
• 12:25
  is,
• 12:25
  and
• 12:26
  we
• 12:26
  don't
• 12:26
  know
• 12:26
  this
• 12:26
  from
• 12:27
  the
• 12:27
  headlines
• 12:27
  or
• 12:27
  what's
• 12:28
  been
• 12:28
  shared,
• 12:28
  is
• 12:28
  like,
• 12:28
  you
• 12:29
  know,
• 12:29
  what
• 12:29
  kind
• 12:29
  of
• 12:29
  data
• 12:29
  sharing
• 12:30
  is
• 12:30
  going
• 12:30
  on
• 12:30
  from
• 12:30
  the
• 12:30
  first
• 12:30
  party
• 12:31
  data
• 12:31
  for
• 12:31
  the
• 12:32
  brands
• 12:32
  that
• 12:32
  get
• 12:33
  entered
• 12:33
  to,
• 12:34
  you
• 12:34
  know,
• 12:34
  that
• 12:35
  come
• 12:35
  to
• 12:35
  their
• 12:35
  website
• 12:36
  from,
• 12:36
  you
• 12:36
  know,
• 12:36
  the
• 12:37
  Amazon
• 12:37
  or
• 12:37
  that
• 12:38
  get
• 12:38
  purchase
• 12:38
  directly
• 12:39
  through
• 12:39
  the
• 12:39
  buy
• 12:39
  for
• 12:39
  me
• 12:40
  function
• 12:40
  of
• 12:40
  Amazon.
• 12:41
  Like,
• 12:41
  do
• 12:41
  the
• 12:41
  brands
• 12:42
  actually
• 12:42
  get
• 12:42
  that
• 12:42
  data
• 12:43
  at
• 12:43
  all?
• 12:43
  I
• 12:43
  have
• 12:43
  no
• 12:44
  idea.
• 12:44
  But
• 12:44
  you
• 12:45
  know
• 12:45
  that
• 12:45
  those
• 12:45
  are
• 12:45
  the
• 12:45
  big
• 12:46
  questions
• 12:46
  here.
• 12:46
  But
• 12:46
  I
• 12:46
  think
• 12:46
  the
• 12:47
  marketing
• 12:47
  positioning
• 12:48
  of
• 12:48
  this,
• 12:48
  of
• 12:48
  going
• 12:48
  to
• 12:49
  shop
• 12:49
  direct
• 12:49
  is
• 12:50
  really
• 12:50
  fascinating.
• 12:51
  Yeah,
• 12:51
  it's
• 12:52
  wild.
• 12:52
  And
• 12:52
  I
• 12:52
  wouldn't
• 12:53
  be
• 12:53
  surprised
• 12:53
  if
• 12:54
  stories
• 12:54
  to
• 12:54
  come
• 12:55
  are
• 12:55
  about
• 12:55
  how
• 12:56
  now
• 12:56
  they're
• 12:56
  leveraging
• 12:57
  that
• 12:57
  traffic
• 12:58
  data
• 12:58
  to
• 12:58
  now
• 12:58
  sell
• 12:59
  ads
• 12:59
  directly
• 13:00
  to
• 13:00
  these
• 13:00
  brands.
• 13:01
  Right?
• 13:01
  Because
• 13:02
  you're.
• 13:02
  They're
• 13:02
  basically
• 13:02
  saying,
• 13:03
  like,
• 13:03
  why
• 13:03
  spend
• 13:03
  money
• 13:04
  on
• 13:04
  Meta?
• 13:04
  Why
• 13:04
  spend
• 13:04
  money
• 13:05
  on
• 13:05
  Google?
• 13:05
  Just
• 13:05
  spend
• 13:06
  it
• 13:06
  with
• 13:06
  us
• 13:06
  here
• 13:06
  at
• 13:07
  Amazon.
• 13:07
  Because
• 13:07
  we're
• 13:08
  already
• 13:08
  driving
• 13:08
  X
• 13:08
  amount
• 13:08
  of
• 13:08
  traffic.
• 13:09
  What
• 13:09
  if
• 13:09
  we
• 13:09
  put
• 13:10
  a
• 13:10
  zero
• 13:10
  behind
• 13:10
  that?
• 13:10
  How
• 13:11
  much
• 13:11
  would
• 13:11
  you
• 13:11
  pay
• 13:11
  for
• 13:11
  that?
• 13:12
  And
• 13:12
  all
• 13:12
  of
• 13:12
  a
• 13:12
  sudden
• 13:12
  this
• 13:12
  is
• 13:13
  a
• 13:13
  huge
• 13:13
  ad
• 13:13
  play
• 13:14
  just
• 13:14
  to
• 13:14
  continue
• 13:14
  the
• 13:15
  ad
• 13:15
  dominance
• 13:15
  in
• 13:15
  the
• 13:15
  retail
• 13:16
  media
• 13:16
  landscape
• 13:16
  that
• 13:17
  Amazon
• 13:17
  already
• 13:17
  has.
• 13:19
  Right?
• 13:19
  That's
• 13:19
  even
• 13:19
  the
• 13:20
  and
• 13:20
  one
• 13:20
  ad
• 13:20
  play.
• 13:20
  Because
• 13:21
  they're
• 13:21
  going
• 13:21
  to
• 13:21
  get
• 13:21
  more
• 13:21
  ads
• 13:21
  even
• 13:22
  just
• 13:22
  from
• 13:22
  being
• 13:22
  able
• 13:22
  to
• 13:23
  surface
• 13:23
  this
• 13:23
  up
• 13:23
  on
• 13:23
  their
• 13:23
  site
• 13:24
  because
• 13:24
  they
• 13:24
  can
• 13:24
  100%
• 13:25
  getting
• 13:25
  ads
• 13:25
  to
• 13:25
  these
• 13:26
  too.
• 13:26
  So
• 13:26
  yeah,
• 13:27
  it's
• 13:27
  amazing.
• 13:27
  All
• 13:27
  right,
• 13:28
  I'm
• 13:28
  going
• 13:28
  to
• 13:28
  take
• 13:28
  on
• 13:28
  headline
• 13:29
  number
• 13:29
  two.
• 13:29
  Here's
• 13:30
  the
• 13:30
  deal.
• 13:30
  Ulta
• 13:31
  Beauty.
• 13:31
  Their
• 13:31
  CEO
• 13:32
  Keisha
• 13:33
  Steelman
• 13:33
  announced
• 13:33
  that
• 13:34
  Ulta
• 13:34
  is
• 13:34
  launching
• 13:35
  on
• 13:35
  TikTok
• 13:35
  shops
• 13:36
  while
• 13:36
  delivering
• 13:36
  Q4
• 13:37
  results
• 13:37
  showing
• 13:38
  an
• 13:38
  11.8%
• 13:39
  year
• 13:40
  over
• 13:40
  year
• 13:40
  jump
• 13:40
  in
• 13:40
  net
• 13:41
  SAL
• 13:41
  sales
• 13:41
  to
• 13:42
  $3.9
• 13:43
  billion.
• 13:44
  Steelman
• 13:45
  also
• 13:45
  is
• 13:45
  saying
• 13:45
  that
• 13:45
  Ulta
• 13:46
  has
• 13:46
  gotten
• 13:46
  their
• 13:46
  quote
• 13:47
  Chris
• 13:47
  swagger
• 13:48
  back.
• 13:49
  Wow.
• 13:49
  Swagger.
• 13:50
  Yeah.
• 13:50
  So
• 13:51
  according
• 13:51
  to
• 13:51
  glossy
• 13:51
  Ulta
• 13:52
  launched
• 13:52
  in
• 13:52
  TikTok
• 13:53
  shops
• 13:53
  on
• 13:53
  March
• 13:53
  17,
• 13:54
  they
• 13:54
  brought
• 13:54
  15
• 13:55
  brands
• 13:55
  across
• 13:56
  the
• 13:56
  makeup,
• 13:57
  skincare,
• 13:57
  hair,
• 13:58
  fragrance,
• 13:58
  along
• 13:59
  the
• 13:59
  more,
• 14:00
  along
• 14:00
  with
• 14:00
  25
• 14:01
  other
• 14:02
  exclusive
• 14:02
  bundles.
• 14:03
  Critically,
• 14:04
  the
• 14:04
  launch
• 14:04
  was
• 14:05
  anchored
• 14:05
  in
• 14:05
  this
• 14:06
  only
• 14:06
  at
• 14:06
  Ulta
• 14:07
  exclusivity.
• 14:08
  Right.
• 14:08
  That
• 14:08
  brought
• 14:09
  this
• 14:09
  unique
• 14:09
  spin
• 14:09
  to
• 14:09
  the
• 14:10
  TikTok
• 14:10
  shop.
• 14:11
  The
• 14:11
  company
• 14:11
  also
• 14:11
  cited
• 14:12
  a
• 14:12
  15
• 14:13
  Ulta
• 14:13
  app
• 14:14
  growth
• 14:14
  and
• 14:14
  launched
• 14:15
  more
• 14:15
  than
• 14:15
  100
• 14:15
  new
• 14:16
  brands
• 14:16
  in
• 14:16
  2025
• 14:17
  as
• 14:17
  part
• 14:17
  of
• 14:18
  their
• 14:18
  broader
• 14:18
  turnaround
• 14:19
  momentum.
• 14:20
  Chris,
• 14:21
  here's
• 14:21
  the
• 14:21
  deal.
• 14:21
  Alta
• 14:22
  CEO
• 14:22
  says
• 14:22
  the
• 14:22
  company
• 14:22
  got
• 14:23
  its
• 14:23
  swagger
• 14:23
  back,
• 14:24
  as
• 14:24
  I
• 14:24
  said.
• 14:25
  But
• 14:25
  on
• 14:25
  a
• 14:25
  scale
• 14:25
  of
• 14:26
  1
• 14:26
  to
• 14:26
  10,
• 14:26
  how
• 14:26
  much
• 14:27
  swagger
• 14:27
  do
• 14:27
  you
• 14:27
  really
• 14:28
  think
• 14:28
  Alta
• 14:29
  has
• 14:29
  right
• 14:29
  now?
• 14:30
  And
• 14:30
  is
• 14:30
  TikTok
• 14:30
  Shops
• 14:31
  truly
• 14:31
  the
• 14:32
  right
• 14:32
  move
• 14:32
  for
• 14:32
  the
• 14:32
  specialty
• 14:33
  beauty
• 14:33
  retailer,
• 14:34
  or
• 14:34
  is
• 14:34
  it
• 14:34
  going
• 14:34
  to
• 14:34
  disrupt
• 14:35
  and
• 14:35
  degrade
• 14:36
  ultimately
• 14:36
  their
• 14:36
  core
• 14:37
  business?
• 14:37
  That's
• 14:38
  my
• 14:38
  question.
• 14:38
  Chris,
• 14:38
  what
• 14:39
  do
• 14:39
  you
• 14:39
  think?
• 14:39
  All
• 14:39
  right,
• 14:40
  Carter,
• 14:40
  you're
• 14:40
  making
• 14:40
  it
• 14:40
  hard
• 14:40
  for
• 14:41
  me
• 14:41
  here
• 14:41
  to
• 14:41
  start
• 14:41
  the
• 14:41
  show.
• 14:42
  Yeah,
• 14:43
  I
• 14:43
  mean,
• 14:43
  so
• 14:44
  two
• 14:44
  part
• 14:44
  question.
• 14:45
  So
• 14:45
  I
• 14:45
  think,
• 14:45
  I
• 14:46
  think
• 14:46
  Alta,
• 14:46
  I
• 14:47
  think
• 14:47
  Alta
• 14:47
  definitely
• 14:47
  has
• 14:47
  its
• 14:48
  swagger
• 14:48
  back.
• 14:48
  I
• 14:48
  think,
• 14:49
  I
• 14:49
  think
• 14:49
  CEO
• 14:50
  Keisha
• 14:50
  Stillman's
• 14:50
  peacocking
• 14:51
  a
• 14:51
  little
• 14:51
  bit
• 14:51
  here,
• 14:51
  and
• 14:51
  rightly
• 14:52
  so,
• 14:52
  because
• 14:53
  they've
• 14:53
  done
• 14:53
  a
• 14:54
  great
• 14:54
  job
• 14:54
  and
• 14:54
  they've
• 14:54
  made
• 14:55
  some,
• 14:55
  they've
• 14:55
  made
• 14:56
  some
• 14:56
  tough
• 14:56
  strategic
• 14:57
  choices
• 14:57
  here
• 14:58
  over
• 14:58
  the
• 14:58
  years
• 14:58
  as
• 14:58
  well,
• 14:59
  which
• 14:59
  I'll
• 14:59
  probably
• 14:59
  talk
• 15:00
  about
• 15:00
  in
• 15:00
  answering
• 15:00
  the
• 15:00
  second
• 15:01
  question.
• 15:01
  And
• 15:01
  so,
• 15:02
  you
• 15:02
  know,
• 15:02
  the
• 15:02
  second
• 15:02
  question
• 15:03
  is
• 15:03
  TikTok
• 15:03
  Shop,
• 15:04
  you
• 15:04
  know,
• 15:04
  the
• 15:04
  right
• 15:05
  move
• 15:05
  here
• 15:05
  or
• 15:05
  is
• 15:05
  it
• 15:06
  a
• 15:06
  distraction?
• 15:06
  I
• 15:07
  100%
• 15:07
  think
• 15:07
  it's
• 15:08
  the
• 15:08
  right
• 15:08
  move.
• 15:08
  You
• 15:09
  know,
• 15:09
  the
• 15:09
  difference
• 15:10
  between
• 15:11
  TikTok,
• 15:11
  I'm
• 15:11
  curious
• 15:12
  to
• 15:12
  get
• 15:12
  your
• 15:12
  take
• 15:12
  on
• 15:12
  this
• 15:12
  too,
• 15:12
  Carter,
• 15:13
  but
• 15:13
  the
• 15:13
  difference
• 15:13
  to
• 15:13
  me
• 15:14
  between
• 15:14
  being
• 15:15
  on
• 15:15
  the
• 15:15
  TikTok
• 15:15
  Shop
• 15:16
  marketplace
• 15:16
  and
• 15:17
  being
• 15:17
  on
• 15:17
  the
• 15:17
  Amazon
• 15:17
  marketplace,
• 15:18
  because
• 15:18
  you
• 15:18
  could
• 15:18
  make
• 15:18
  the
• 15:19
  argument
• 15:19
  of
• 15:19
  like,
• 15:19
  if
• 15:20
  you're
• 15:20
  going
• 15:20
  to
• 15:20
  do
• 15:20
  one,
• 15:20
  why
• 15:20
  wouldn't
• 15:21
  you
• 15:21
  just
• 15:21
  do
• 15:21
  both
• 15:21
  of
• 15:21
  them?
• 15:22
  But
• 15:22
  the
• 15:22
  difference
• 15:22
  for
• 15:23
  me
• 15:23
  with
• 15:23
  TikTok
• 15:23
  Shop
• 15:23
  is
• 15:24
  it's
• 15:24
  about
• 15:24
  inspiration,
• 15:25
  it's
• 15:25
  about
• 15:26
  social,
• 15:26
  true
• 15:27
  social
• 15:27
  commerce
• 15:28
  versus
• 15:28
  just
• 15:29
  search
• 15:29
  and
• 15:29
  buy,
• 15:30
  which
• 15:30
  is
• 15:30
  always
• 15:30
  the
• 15:30
  delineation
• 15:31
  that
• 15:31
  I
• 15:31
  think
• 15:31
  is
• 15:31
  important
• 15:31
  for
• 15:32
  people
• 15:32
  to
• 15:32
  think
• 15:32
  about.
• 15:32
  And
• 15:33
  so
• 15:33
  that's
• 15:33
  what
• 15:33
  you're
• 15:33
  doing
• 15:33
  with
• 15:33
  TikTok
• 15:34
  Shop.
• 15:34
  You
• 15:34
  want
• 15:34
  to
• 15:34
  be
• 15:35
  at
• 15:35
  the
• 15:35
  place
• 15:36
  where
• 15:36
  inspired
• 15:37
  traffic
• 15:38
  is
• 15:38
  being
• 15:38
  inspired
• 15:39
  to
• 15:39
  buy
• 15:40
  products.
• 15:40
  And
• 15:40
  that
• 15:40
  is
• 15:41
  particularly
• 15:41
  important
• 15:41
  in
• 15:42
  the
• 15:42
  beauty.
• 15:42
  So
• 15:43
  100%
• 15:43
  Ulta
• 15:44
  should
• 15:44
  be
• 15:44
  on
• 15:44
  TikTok's
• 15:45
  marketplace
• 15:45
  and
• 15:46
  exploring
• 15:46
  how
• 15:46
  best
• 15:47
  to
• 15:47
  utilize
• 15:47
  it.
• 15:47
  So
• 15:48
  I
• 15:48
  like
• 15:48
  also
• 15:49
  that
• 15:49
  they're
• 15:50
  starting
• 15:50
  off
• 15:50
  slow.
• 15:51
  They're
• 15:51
  gonna
• 15:51
  test
• 15:51
  the
• 15:52
  waters
• 15:52
  with
• 15:52
  exclusive,
• 15:53
  you
• 15:53
  know,
• 15:53
  kind
• 15:53
  of
• 15:53
  exclusive
• 15:54
  collections
• 15:54
  and
• 15:54
  products,
• 15:55
  and
• 15:55
  then
• 15:55
  they'll
• 15:56
  decide
• 15:56
  what
• 15:56
  to
• 15:56
  do
• 15:56
  from
• 15:56
  there.
• 15:57
  And
• 15:57
  that's
• 15:58
  a
• 15:58
  really
• 15:58
  smart
• 15:58
  way
• 15:58
  to
• 15:59
  think
• 15:59
  about
• 15:59
  it
• 15:59
  from
• 15:59
  a
• 15:59
  smart
• 16:00
  retailer
• 16:01
  who
• 16:01
  knows
• 16:01
  when
• 16:02
  to
• 16:02
  call
• 16:02
  its
• 16:02
  bets
• 16:02
  back.
• 16:03
  Even,
• 16:03
  like,
• 16:03
  and
• 16:03
  that's
• 16:04
  what
• 16:04
  I
• 16:04
  alluded
• 16:04
  to
• 16:04
  at
• 16:04
  the
• 16:04
  front.
• 16:04
  Like,
• 16:05
  they
• 16:05
  made
• 16:05
  the
• 16:05
  big
• 16:06
  call
• 16:06
  to
• 16:06
  pull
• 16:06
  out
• 16:06
  a
• 16:06
  target.
• 16:07
  Like,
• 16:07
  it
• 16:07
  wasn't
• 16:08
  going
• 16:08
  to
• 16:08
  work
• 16:08
  for
• 16:08
  them
• 16:08
  to
• 16:09
  the
• 16:09
  way
• 16:09
  they
• 16:09
  want.
• 16:09
  That
• 16:09
  was
• 16:10
  a
• 16:10
  huge
• 16:10
  capital
• 16:10
  investment
• 16:11
  and
• 16:11
  a
• 16:11
  huge
• 16:12
  partnership
• 16:12
  that
• 16:12
  they
• 16:12
  just
• 16:13
  said,
• 16:13
  nope,
• 16:13
  we're
• 16:13
  not.
• 16:14
  Now
• 16:14
  we're
• 16:14
  going
• 16:14
  to
• 16:14
  fund
• 16:15
  more
• 16:16
  attainable,
• 16:16
  more
• 16:17
  easily
• 16:18
  achieved
• 16:18
  revenue
• 16:19
  growth
• 16:19
  through
• 16:20
  means
• 16:20
  like
• 16:20
  this.
• 16:21
  This
• 16:21
  is
• 16:21
  one
• 16:21
  of
• 16:21
  them.
• 16:21
  I'm
• 16:22
  sure
• 16:22
  they've
• 16:22
  got
• 16:22
  a
• 16:22
  whole
• 16:22
  host
• 16:22
  of
• 16:23
  ideas.
• 16:23
  And
• 16:23
  so
• 16:23
  Keisha
• 16:23
  Steelman,
• 16:24
  yeah,
• 16:24
  she's
• 16:25
  doing
• 16:25
  a
• 16:25
  great
• 16:25
  job
• 16:25
  of
• 16:26
  putting
• 16:27
  the.
• 16:27
  Putting
• 16:27
  the
• 16:28
  chips
• 16:28
  on
• 16:28
  the
• 16:28
  table
• 16:29
  in
• 16:29
  terms
• 16:29
  of
• 16:29
  where
• 16:30
  they're
• 16:30
  going
• 16:30
  to
• 16:30
  pay
• 16:30
  off
• 16:30
  the
• 16:30
  best.
• 16:32
  Yeah,
• 16:33
  I'm
• 16:33
  a
• 16:33
  huge
• 16:33
  fan
• 16:34
  of
• 16:34
  this.
• 16:34
  And
• 16:35
  I
• 16:35
  was.
• 16:35
  I've
• 16:36
  gone
• 16:36
  real
• 16:36
  deep
• 16:36
  in
• 16:36
  the
• 16:37
  TikTok
• 16:37
  shops
• 16:37
  world.
• 16:37
  I
• 16:38
  was
• 16:38
  actually.
• 16:38
  We
• 16:39
  launched
• 16:39
  one
• 16:39
  of
• 16:39
  the
• 16:39
  first
• 16:40
  food
• 16:40
  and
• 16:41
  Bev
• 16:41
  TikTok
• 16:42
  shop
• 16:42
  experiences
• 16:43
  when
• 16:43
  I
• 16:43
  was
• 16:43
  at
• 16:43
  General
• 16:43
  Mills.
• 16:45
  And.
• 16:45
  And
• 16:45
  the
• 16:45
  reality
• 16:46
  is
• 16:46
  this
• 16:46
  is
• 16:46
  that
• 16:47
  there's
• 16:47
  no
• 16:47
  category
• 16:48
  that
• 16:48
  performs
• 16:48
  better
• 16:49
  than
• 16:49
  beauty
• 16:49
  on
• 16:50
  TikTok
• 16:50
  shops.
• 16:50
  And
• 16:50
  it's
• 16:51
  for
• 16:51
  many
• 16:51
  of
• 16:51
  the
• 16:51
  reasons
• 16:51
  that
• 16:51
  you
• 16:52
  talk
• 16:52
  about,
• 16:52
  plus
• 16:53
  some
• 16:53
  traditional
• 16:53
  reasons
• 16:54
  of
• 16:54
  E
• 16:54
  commerce,
• 16:54
  if
• 16:54
  you
• 16:54
  think
• 16:55
  about
• 16:55
  it,
• 16:55
  right?
• 16:55
  So
• 16:55
  beauty,
• 16:56
  it's
• 16:56
  all
• 16:56
  about
• 16:56
  inspiration.
• 16:57
  But
• 16:57
  also,
• 16:57
  like
• 16:58
  them,
• 16:58
  where
• 16:58
  they
• 16:59
  are
• 16:59
  for
• 16:59
  an
• 16:59
  emerging
• 16:59
  consumer
• 17:00
  market
• 17:00
  like
• 17:00
  this
• 17:00
  is
• 17:01
  where
• 17:01
  these
• 17:02
  consumers
• 17:02
  are
• 17:03
  getting
• 17:03
  that
• 17:03
  inspiration,
• 17:04
  are
• 17:04
  making
• 17:04
  their
• 17:04
  purchasing
• 17:05
  decisions.
• 17:05
  And
• 17:06
  we're
• 17:06
  seeing
• 17:06
  continuously,
• 17:07
  especially
• 17:08
  in
• 17:08
  this
• 17:08
  category
• 17:08
  of
• 17:09
  beauty,
• 17:10
  that
• 17:10
  TikTok
• 17:11
  Shops
• 17:12
  people
• 17:12
  want
• 17:12
  to
• 17:12
  buy.
• 17:13
  Like
• 17:13
  there
• 17:13
  is
• 17:13
  no
• 17:13
  barrier
• 17:14
  to
• 17:14
  entry
• 17:14
  there.
• 17:14
  You're
• 17:15
  inspired,
• 17:15
  you're
• 17:15
  targeted.
• 17:16
  All
• 17:16
  of
• 17:16
  a
• 17:16
  sudden,
• 17:17
  purchasing
• 17:17
  is
• 17:17
  a
• 17:17
  click
• 17:18
  away.
• 17:18
  And
• 17:18
  then
• 17:19
  I
• 17:19
  mentioned
• 17:19
  the
• 17:20
  more
• 17:20
  traditional
• 17:20
  side
• 17:20
  of
• 17:20
  things.
• 17:21
  There's
• 17:21
  no
• 17:22
  better
• 17:22
  category
• 17:23
  than
• 17:23
  beauty
• 17:23
  to
• 17:23
  ship.
• 17:24
  E
• 17:24
  commerce,
• 17:25
  right?
• 17:25
  You
• 17:25
  got
• 17:25
  margins,
• 17:26
  small,
• 17:27
  lightweight
• 17:27
  products.
• 17:27
  And
• 17:28
  then
• 17:28
  back
• 17:28
  to
• 17:28
  your
• 17:28
  point,
• 17:29
  when
• 17:29
  you
• 17:29
  can
• 17:29
  be
• 17:30
  in
• 17:30
  an
• 17:30
  immersive
• 17:30
  video
• 17:31
  experience
• 17:31
  compared
• 17:32
  to
• 17:32
  a
• 17:32
  dimly
• 17:33
  lit
• 17:33
  target
• 17:33
  aisle,
• 17:34
  like,
• 17:34
  which
• 17:34
  better
• 17:35
  way
• 17:35
  is
• 17:35
  it
• 17:35
  to
• 17:35
  bring
• 17:36
  this
• 17:36
  new
• 17:36
  brand,
• 17:36
  your
• 17:37
  brand,
• 17:37
  to
• 17:37
  life?
• 17:37
  And
• 17:38
  keep
• 17:38
  it
• 17:38
  to
• 17:38
  be
• 17:38
  a
• 17:38
  premium
• 17:39
  experience
• 17:39
  like
• 17:39
  that.
• 17:40
  That's
• 17:40
  really
• 17:41
  like
• 17:41
  when
• 17:41
  you
• 17:41
  look
• 17:41
  at
• 17:42
  where
• 17:42
  you
• 17:42
  put
• 17:42
  your
• 17:42
  chips,
• 17:42
  I
• 17:43
  would
• 17:43
  put
• 17:43
  it
• 17:43
  on
• 17:43
  TikTok
• 17:43
  shops
• 17:44
  all
• 17:44
  day
• 17:44
  versus
• 17:45
  a
• 17:45
  retailer
• 17:46
  where
• 17:46
  you
• 17:46
  can't
• 17:46
  actually
• 17:47
  control
• 17:47
  that
• 17:47
  experience.
• 17:48
  Yeah.
• 17:48
  Your
• 17:48
  return
• 17:49
  on
• 17:49
  assets
• 17:49
  are
• 17:49
  going
• 17:49
  to
• 17:49
  be
• 17:49
  a
• 17:49
  lot
• 17:50
  higher.
• 17:50
  You
• 17:50
  know
• 17:50
  Carter,
• 17:50
  I
• 17:50
  never
• 17:51
  thought
• 17:51
  about
• 17:51
  this
• 17:51
  until
• 17:51
  you,
• 17:52
  until
• 17:52
  I
• 17:52
  just
• 17:52
  started
• 17:53
  listening
• 17:53
  to
• 17:53
  you
• 17:53
  talk
• 17:53
  there
• 17:53
  too.
• 17:54
  How
• 17:55
  does
• 17:55
  TikTok
• 17:56
  TikTok
• 17:57
  shops
• 17:57
  marketplace,
• 17:59
  how
• 17:59
  ultimately
• 18:00
  defensible
• 18:00
  is
• 18:01
  that
• 18:01
  against
• 18:01
  the
• 18:02
  rise
• 18:02
  of
• 18:02
  the
• 18:02
  GPTs
• 18:03
  and
• 18:03
  the
• 18:03
  LLMs?
• 18:04
  Like,
• 18:04
  you
• 18:04
  know,
• 18:04
  how,
• 18:05
  how,
• 18:05
  how
• 18:05
  will
• 18:06
  that
• 18:06
  marketplace
• 18:07
  factor
• 18:07
  into
• 18:07
  things
• 18:07
  compared
• 18:08
  to
• 18:08
  Amazon,
• 18:08
  where
• 18:09
  Amazon
• 18:09
  is
• 18:09
  definitely
• 18:10
  under
• 18:10
  threat
• 18:11
  from
• 18:11
  the
• 18:11
  activities
• 18:11
  that's
• 18:12
  happening
• 18:12
  there?
• 18:12
  Is.
• 18:13
  Is
• 18:13
  TikTok
• 18:14
  shop
• 18:14
  relatively
• 18:15
  more
• 18:15
  immune
• 18:16
  to
• 18:16
  some
• 18:16
  of
• 18:16
  those
• 18:16
  threats
• 18:17
  or
• 18:17
  how
• 18:17
  do
• 18:17
  you
• 18:17
  think
• 18:17
  about
• 18:18
  that?
• 18:18
  Yeah,
• 18:18
  100%.
• 18:19
  I
• 18:19
  think
• 18:19
  you
• 18:20
  have
• 18:20
  to
• 18:20
  think
• 18:20
  about
• 18:20
  what
• 18:20
  the
• 18:21
  actual
• 18:21
  shopping
• 18:21
  experience
• 18:22
  is.
• 18:22
  Right.
• 18:23
  So.
• 18:23
  Right.
• 18:23
  You
• 18:23
  know,
• 18:24
  you
• 18:24
  put
• 18:25
  large
• 18:25
  language
• 18:25
  models,
• 18:25
  whatever
• 18:26
  shopping
• 18:26
  experience
• 18:27
  you
• 18:27
  want
• 18:27
  and
• 18:27
  Amazon
• 18:28
  doesn't
• 18:28
  love
• 18:29
  it
• 18:29
  because
• 18:29
  you're
• 18:29
  not
• 18:29
  sitting
• 18:30
  browsing
• 18:30
  their
• 18:30
  site.
• 18:31
  Right.
• 18:31
  You're
• 18:31
  not,
• 18:31
  you're
• 18:32
  going
• 18:32
  right
• 18:32
  to
• 18:32
  the
• 18:32
  pdp.
• 18:33
  You're
• 18:33
  making
• 18:33
  that
• 18:33
  purchase
• 18:34
  or
• 18:34
  maybe
• 18:34
  even
• 18:34
  making
• 18:34
  the
• 18:35
  purchase
• 18:35
  on
• 18:35
  a
• 18:35
  third
• 18:35
  party
• 18:36
  site
• 18:36
  like
• 18:36
  ChatGPT
• 18:37
  or
• 18:37
  whatever
• 18:37
  it
• 18:37
  might
• 18:37
  be.
• 18:38
  Right?
• 18:38
  Yeah.
• 18:38
  With
• 18:39
  TikTok,
• 18:39
  like
• 18:40
  first
• 18:40
  of
• 18:40
  all,
• 18:41
  the
• 18:41
  amount
• 18:41
  of
• 18:41
  time
• 18:42
  younger
• 18:42
  consumers
• 18:43
  are
• 18:43
  spending
• 18:43
  on
• 18:43
  these
• 18:43
  platforms
• 18:44
  is
• 18:44
  just
• 18:44
  insane.
• 18:45
  Right?
• 18:45
  If
• 18:45
  you
• 18:46
  look
• 18:46
  at
• 18:46
  back
• 18:46
  some
• 18:46
  of
• 18:46
  the
• 18:46
  social
• 18:47
  commerce
• 18:47
  stuff
• 18:47
  we
• 18:47
  talked
• 18:48
  about
• 18:48
  six
• 18:48
  years
• 18:48
  ago,
• 18:49
  right.
• 18:49
  Like
• 18:50
  I
• 18:50
  mean
• 18:50
  you're
• 18:51
  not
• 18:51
  sitting
• 18:51
  in
• 18:51
  Target
• 18:51
  cruising
• 18:52
  on
• 18:52
  Amazon,
• 18:53
  right.
• 18:53
  You're
• 18:54
  sitting
• 18:54
  on
• 18:54
  TikTok
• 18:55
  looking
• 18:55
  at
• 18:55
  all
• 18:55
  your
• 18:56
  friends
• 18:56
  and
• 18:56
  inspirational
• 18:57
  content
• 18:57
  from
• 18:57
  your
• 18:58
  favorite
• 18:58
  brands
• 18:58
  that
• 18:58
  you
• 18:59
  can
• 18:59
  buy
• 18:59
  before
• 19:00
  you
• 19:00
  actually
• 19:00
  hit
• 19:00
  the
• 19:00
  checkout
• 19:01
  at
• 19:01
  a
• 19:01
  more
• 19:01
  traditional
• 19:02
  store.
• 19:02
  Right.
• 19:03
  And
• 19:03
  so
• 19:04
  I
• 19:04
  think
• 19:04
  when
• 19:04
  you
• 19:04
  look
• 19:05
  at
• 19:05
  that
• 19:05
  experience,
• 19:05
  this
• 19:06
  is
• 19:06
  defensible
• 19:07
  because
• 19:07
  you're
• 19:07
  not
• 19:07
  getting
• 19:08
  that
• 19:08
  immersive
• 19:08
  video
• 19:08
  experience
• 19:09
  in
• 19:09
  ChatGPT.
• 19:10
  Now
• 19:10
  to
• 19:11
  say
• 19:11
  that,
• 19:11
  you
• 19:12
  know
• 19:12
  that
• 19:12
  won't
• 19:12
  come
• 19:13
  around
• 19:13
  and
• 19:13
  there
• 19:13
  won't
• 19:14
  be
• 19:14
  some
• 19:14
  AI
• 19:15
  driven,
• 19:16
  you
• 19:16
  know,
• 19:16
  experience
• 19:17
  on
• 19:17
  that.
• 19:17
  Sure,
• 19:18
  maybe.
• 19:18
  But
• 19:19
  you
• 19:19
  know,
• 19:19
  the
• 19:19
  other
• 19:20
  thing
• 19:20
  you
• 19:20
  got
• 19:20
  to
• 19:20
  remember
• 19:20
  is,
• 19:21
  is
• 19:21
  that
• 19:21
  the
• 19:21
  Tick
• 19:21
  Tock
• 19:22
  algorithm
• 19:22
  is
• 19:22
  one
• 19:22
  of
• 19:23
  the
• 19:23
  best
• 19:23
  in
• 19:23
  the
• 19:23
  world
• 19:23
  that's
• 19:24
  serving
• 19:24
  you
• 19:24
  the
• 19:24
  exact
• 19:25
  content
• 19:25
  that
• 19:25
  you
• 19:25
  want
• 19:26
  when
• 19:26
  you
• 19:26
  want
• 19:26
  it.
• 19:27
  And
• 19:27
  yes,
• 19:27
  you
• 19:27
  could
• 19:28
  say
• 19:28
  retail
• 19:28
  media
• 19:28
  is
• 19:28
  the
• 19:29
  same
• 19:29
  thing,
• 19:29
  but
• 19:29
  it's
• 19:29
  very
• 19:29
  different.
• 19:30
  When
• 19:30
  I
• 19:30
  see
• 19:30
  a
• 19:30
  banner
• 19:31
  ad
• 19:31
  on
• 19:31
  a
• 19:31
  PDP
• 19:31
  or
• 19:31
  on
• 19:32
  a
• 19:32
  search
• 19:32
  results
• 19:32
  page
• 19:33
  versus
• 19:34
  seeing
• 19:34
  this
• 19:34
  beautiful
• 19:35
  content
• 19:35
  come
• 19:35
  to
• 19:35
  life
• 19:36
  full
• 19:36
  bleed
• 19:37
  on
• 19:37
  my
• 19:37
  phone
• 19:37
  between
• 19:37
  some
• 19:38
  of
• 19:38
  my
• 19:38
  best
• 19:38
  friends
• 19:38
  and
• 19:38
  the
• 19:39
  most
• 19:39
  entertaining
• 19:39
  content
• 19:39
  that
• 19:40
  I
• 19:40
  look
• 19:40
  at
• 19:40
  all
• 19:40
  day.
• 19:41
  So
• 19:41
  I
• 19:41
  do
• 19:41
  think
• 19:41
  it's
• 19:42
  Defensible.
• 19:43
  Yeah.
• 19:43
  And
• 19:44
  for
• 19:44
  that
• 19:44
  reason
• 19:44
  it's
• 19:44
  a
• 19:44
  very
• 19:44
  clairvoyant
• 19:45
  move,
• 19:45
  you
• 19:45
  know,
• 19:46
  when
• 19:46
  you
• 19:46
  think
• 19:46
  about
• 19:46
  it.
• 19:47
  And
• 19:47
  there's
• 19:48
  nothing
• 19:48
  to
• 19:48
  say
• 19:48
  too
• 19:48
  that
• 19:48
  TikTok
• 19:49
  couldn't
• 19:49
  go
• 19:49
  and
• 19:49
  evolve
• 19:50
  in
• 19:50
  a
• 19:50
  way
• 19:51
  similar
• 19:51
  to
• 19:51
  what
• 19:51
  the
• 19:51
  LLMs
• 19:52
  are
• 19:52
  doing
• 19:52
  too.
• 19:53
  You
• 19:53
  know,
• 19:53
  Facebook's
• 19:54
  trying
• 19:54
  to
• 19:54
  do
• 19:54
  that.
• 19:54
  But
• 19:55
  Facebook,
• 19:55
  for
• 19:55
  some
• 19:55
  reason,
• 19:56
  you
• 19:56
  know,
• 19:56
  basically
• 19:57
  left
• 19:57
  their
• 19:57
  marketplace
• 19:58
  business,
• 19:58
  you
• 19:58
  know,
• 19:59
  for
• 19:59
  the
• 19:59
  most
• 19:59
  other
• 19:59
  than
• 19:59
  like
• 20:00
  the
• 20:00
  traditional
• 20:00
  third
• 20:00
  party
• 20:01
  marketplace
• 20:01
  business.
• 20:01
  But,
• 20:02
  you
• 20:03
  know,
• 20:03
  and
• 20:03
  I've
• 20:03
  been
• 20:03
  trying
• 20:04
  to
• 20:04
  get
• 20:04
  that
• 20:04
  back
• 20:04
  to
• 20:05
  a
• 20:05
  degree,
• 20:05
  but.
• 20:05
  Were
• 20:05
  you
• 20:05
  gonna
• 20:06
  say
• 20:06
  anything
• 20:06
  else,
• 20:06
  Carter?
• 20:06
  Yeah,
• 20:07
  I
• 20:07
  was
• 20:07
  just
• 20:07
  gonna
• 20:07
  say
• 20:07
  like,
• 20:08
  I
• 20:08
  think
• 20:08
  the
• 20:08
  other
• 20:08
  thing
• 20:08
  is,
• 20:08
  is
• 20:09
  that
• 20:10
  there
• 20:10
  are
• 20:10
  categories
• 20:11
  that
• 20:11
  don't
• 20:11
  work
• 20:11
  in
• 20:11
  social
• 20:12
  commerce.
• 20:12
  I
• 20:12
  think
• 20:12
  we've
• 20:13
  seen
• 20:13
  that,
• 20:13
  like
• 20:13
  there's
• 20:14
  not
• 20:14
  this
• 20:14
  huge
• 20:14
  boom
• 20:15
  like
• 20:15
  grocery,
• 20:15
  I
• 20:16
  found
• 20:16
  out
• 20:16
  firsthand
• 20:16
  is
• 20:17
  not
• 20:17
  something
• 20:17
  you
• 20:17
  use
• 20:18
  on
• 20:18
  social
• 20:18
  commerce
• 20:19
  for
• 20:19
  a
• 20:19
  variety
• 20:19
  of
• 20:20
  very
• 20:20
  good
• 20:20
  reasons.
• 20:21
  Margins
• 20:22
  aren't
• 20:22
  good
• 20:22
  enough.
• 20:22
  You
• 20:23
  don't
• 20:23
  have
• 20:23
  the
• 20:23
  complete
• 20:23
  basket.
• 20:24
  The
• 20:24
  shopping
• 20:24
  journey
• 20:24
  is
• 20:25
  just
• 20:25
  different.
• 20:25
  Right.
• 20:26
  So
• 20:26
  to
• 20:26
  say
• 20:26
  that
• 20:26
  social
• 20:27
  commerce
• 20:27
  is
• 20:27
  this
• 20:27
  massive
• 20:28
  home
• 20:28
  run
• 20:28
  that
• 20:28
  no
• 20:28
  one's
• 20:29
  been
• 20:29
  seeing
• 20:29
  isn't
• 20:29
  right
• 20:29
  anymore.
• 20:30
  But
• 20:30
  for
• 20:30
  specific
• 20:31
  categories,
• 20:31
  in
• 20:32
  this
• 20:32
  case,
• 20:32
  beauty
• 20:33
  hits
• 20:33
  on
• 20:33
  every
• 20:33
  single
• 20:34
  checkbox
• 20:34
  that's
• 20:34
  needed,
• 20:35
  inspiration,
• 20:36
  easy
• 20:36
  to
• 20:36
  purchase,
• 20:37
  one
• 20:37
  off
• 20:37
  purchases,
• 20:38
  easy
• 20:38
  to
• 20:38
  ship,
• 20:38
  like
• 20:39
  you're
• 20:39
  good
• 20:39
  to
• 20:39
  go.
• 20:40
  And
• 20:41
  so
• 20:41
  I
• 20:41
  just
• 20:41
  think
• 20:41
  like
• 20:41
  this
• 20:42
  again
• 20:42
  is
• 20:42
  a
• 20:42
  home
• 20:42
  run.
• 20:43
  Yeah,
• 20:43
  it's
• 20:43
  interesting
• 20:44
  way
• 20:44
  to
• 20:44
  think
• 20:44
  about
• 20:44
  TikTok
• 20:45
  too.
• 20:45
  Yeah,
• 20:45
  and
• 20:45
  I
• 20:45
  misspoke
• 20:46
  too.
• 20:46
  I
• 20:46
  meant
• 20:46
  to
• 20:46
  say
• 20:46
  Facebook,
• 20:47
  you
• 20:47
  know,
• 20:47
  shut
• 20:47
  down
• 20:48
  its
• 20:48
  traditional,
• 20:49
  you
• 20:49
  know,
• 20:49
  B2C
• 20:50
  marketplace.
• 20:52
  Marketplaces.
• 20:52
  What's
• 20:53
  still
• 20:53
  firing?
• 20:54
  So,
• 20:54
  all
• 20:55
  right,
• 20:55
  headline
• 20:55
  number
• 20:56
  three.
• 20:56
  Walmart
• 20:57
  and
• 20:57
  Vizio
• 20:57
  unveiled
• 20:58
  new
• 20:58
  content
• 20:59
  to
• 20:59
  commerce
• 20:59
  integrations
• 21:00
  at
• 21:00
  the
• 21:00
  2026
• 21:01
  IAB
• 21:02
  Newfronts
• 21:03
  this
• 21:03
  week.
• 21:03
  I
• 21:03
  know
• 21:04
  something
• 21:04
  that
• 21:04
  Carter
• 21:04
  follows
• 21:05
  religiously.
• 21:05
  Whatever
• 21:06
  happens
• 21:06
  at
• 21:06
  newfronts,
• 21:07
  he's
• 21:07
  all
• 21:07
  about
• 21:07
  that.
• 21:08
  Introducing
• 21:08
  a
• 21:08
  unified
• 21:09
  account
• 21:10
  login,
• 21:10
  a
• 21:10
  first
• 21:11
  of
• 21:11
  its
• 21:11
  kind
• 21:11
  l'
• 21:12
  Oreal
• 21:12
  product
• 21:12
  placement
• 21:12
  partnership
• 21:13
  and
• 21:13
  a
• 21:13
  closed
• 21:13
  loop
• 21:14
  measurement
• 21:14
  vision
• 21:15
  that
• 21:15
  ties
• 21:15
  streaming
• 21:16
  behavior
• 21:16
  directly
• 21:17
  to
• 21:17
  in
• 21:17
  store
• 21:17
  and
• 21:17
  online
• 21:18
  purchases.
• 21:19
  According
• 21:19
  to
• 21:19
  Chainstorage,
• 21:20
  Walmart
• 21:20
  and
• 21:20
  Vizio
• 21:21
  are
• 21:21
  progressively
• 21:22
  implementing
• 21:22
  a
• 21:23
  unified
• 21:23
  account
• 21:23
  login
• 21:24
  to
• 21:24
  new
• 21:25
  Vizio
• 21:25
  OS
• 21:26
  TVs
• 21:26
  and
• 21:26
  on
• 21:26
  TVs
• 21:27
  powered
• 21:27
  by
• 21:28
  Vizio.
• 21:28
  Enabling
• 21:29
  customers
• 21:29
  to
• 21:29
  use
• 21:29
  Walmart
• 21:30
  accounts
• 21:30
  to
• 21:31
  access
• 21:31
  smart
• 21:31
  TV
• 21:32
  features.
• 21:32
  Creating
• 21:33
  a
• 21:33
  single
• 21:33
  identity
• 21:34
  framework
• 21:35
  across
• 21:35
  shopping
• 21:35
  and
• 21:36
  entertainment.
• 21:37
  In
• 21:37
  addition,
• 21:37
  l',
• 21:38
  Oreal,
• 21:38
  the
• 21:38
  world's
• 21:38
  largest
• 21:39
  cosmetics
• 21:39
  company,
• 21:40
  is
• 21:40
  launching
• 21:40
  a
• 21:40
  product
• 21:40
  placement
• 21:41
  integration
• 21:41
  that
• 21:41
  will
• 21:42
  place
• 21:42
  l'
• 21:42
  Oreal
• 21:42
  products
• 21:43
  within
• 21:43
  premium
• 21:43
  content
• 21:44
  across
• 21:45
  Vizio's
• 21:45
  OS
• 21:46
  in
• 21:46
  the
• 21:46
  US
• 21:47
  Powered
• 21:47
  by
• 21:47
  Walmart's
• 21:48
  first
• 21:48
  party
• 21:49
  customer
• 21:49
  insights.
• 21:50
  I'm
• 21:50
  curious
• 21:50
  to
• 21:50
  understand
• 21:51
  what
• 21:51
  that
• 21:51
  Actually
• 21:51
  looks
• 21:52
  like
• 21:52
  in
• 21:52
  practice,
• 21:53
  said
• 21:53
  Courtney
• 21:54
  Nado,
• 21:55
  SVP
• 21:55
  of
• 21:56
  business
• 21:56
  integration
• 21:56
  and
• 21:56
  planning
• 21:57
  at
• 21:57
  Walmart.
• 21:57
  Quote,
• 21:58
  by
• 21:58
  unifying
• 21:58
  account
• 21:59
  access,
• 22:00
  we're
• 22:00
  creating
• 22:00
  a
• 22:00
  seamless
• 22:00
  experience
• 22:01
  across
• 22:01
  screens
• 22:01
  while
• 22:02
  laying
• 22:02
  the
• 22:02
  groundwork
• 22:03
  for
• 22:03
  deeper
• 22:04
  integration
• 22:04
  between
• 22:04
  retail
• 22:05
  and
• 22:05
  entertainment.
• 22:06
  End
• 22:06
  quote.
• 22:07
  Carter,
• 22:07
  are
• 22:07
  you
• 22:08
  buying
• 22:08
  or
• 22:08
  selling
• 22:08
  Walmart?
• 22:09
  Connect,
• 22:09
  powered
• 22:10
  by
• 22:10
  Vizio,
• 22:10
  becoming
• 22:11
  a
• 22:11
  powerful,
• 22:12
  meaningful
• 22:13
  new
• 22:13
  tent
• 22:14
  pole
• 22:14
  for
• 22:14
  Walmart's
• 22:15
  retail
• 22:15
  media
• 22:16
  strategy.
• 22:17
  I
• 22:17
  think
• 22:18
  it's
• 22:18
  huge
• 22:18
  for
• 22:18
  Walmart
• 22:19
  just
• 22:19
  because
• 22:19
  of
• 22:19
  the
• 22:19
  data.
• 22:19
  Like,
• 22:20
  if
• 22:20
  you
• 22:20
  think
• 22:20
  about
• 22:20
  this,
• 22:21
  right?
• 22:21
  So
• 22:21
  you
• 22:22
  talk
• 22:22
  about
• 22:22
  basically,
• 22:23
  and
• 22:23
  for
• 22:24
  a
• 22:24
  lot
• 22:24
  of
• 22:24
  families,
• 22:25
  you
• 22:25
  know,
• 22:25
  your
• 22:25
  TV
• 22:25
  in
• 22:26
  your
• 22:26
  living
• 22:26
  room
• 22:26
  is
• 22:26
  the
• 22:26
  hub
• 22:27
  of
• 22:27
  the
• 22:27
  family,
• 22:28
  right?
• 22:28
  You're
• 22:29
  constantly
• 22:29
  watching.
• 22:30
  And
• 22:30
  what
• 22:30
  you
• 22:30
  can
• 22:30
  deduce
• 22:31
  from
• 22:32
  family
• 22:32
  dynamics
• 22:33
  based
• 22:33
  on
• 22:33
  looking
• 22:34
  at
• 22:34
  what
• 22:34
  you're
• 22:34
  watching,
• 22:35
  when
• 22:35
  you're
• 22:35
  watching
• 22:35
  and
• 22:36
  what
• 22:36
  that
• 22:36
  looks
• 22:36
  like
• 22:37
  is
• 22:37
  absolutely
• 22:38
  massive
• 22:38
  to
• 22:39
  start
• 22:39
  to
• 22:39
  understand
• 22:39
  now.
• 22:40
  You
• 22:40
  know,
• 22:40
  critics
• 22:41
  will
• 22:41
  say
• 22:41
  that
• 22:41
  this
• 22:41
  is
• 22:42
  ultimately
• 22:42
  a
• 22:42
  surveillance
• 22:43
  device
• 22:43
  that's
• 22:43
  sitting
• 22:43
  in
• 22:43
  your
• 22:44
  living
• 22:44
  room.
• 22:44
  And
• 22:44
  yeah,
• 22:45
  it
• 22:45
  is
• 22:45
  like
• 22:45
  that's
• 22:46
  exactly
• 22:46
  what
• 22:46
  it
• 22:46
  is.
• 22:47
  But
• 22:47
  this
• 22:48
  move
• 22:48
  from,
• 22:48
  from
• 22:49
  Walmart,
• 22:50
  you
• 22:51
  know,
• 22:51
  it's
• 22:51
  kind
• 22:51
  of
• 22:51
  about
• 22:52
  time,
• 22:52
  right?
• 22:52
  It's
• 22:52
  been
• 22:52
  two
• 22:53
  years
• 22:53
  since
• 22:53
  they
• 22:53
  kind
• 22:53
  of
• 22:54
  made
• 22:54
  this
• 22:54
  acquisition,
• 22:55
  two
• 22:55
  years
• 22:55
  since
• 22:55
  they
• 22:55
  made
• 22:55
  this
• 22:56
  investment,
• 22:57
  and
• 22:57
  there
• 22:57
  really
• 22:57
  hasn't
• 22:57
  been
• 22:58
  any
• 22:58
  meaningful
• 22:58
  moves
• 22:59
  from
• 22:59
  it,
• 23:00
  from
• 23:01
  it
• 23:01
  at
• 23:01
  all.
• 23:02
  And
• 23:02
  the
• 23:02
  ability
• 23:03
  to
• 23:03
  have
• 23:03
  this
• 23:03
  unified
• 23:04
  login
• 23:04
  at
• 23:04
  the
• 23:04
  OS
• 23:05
  level,
• 23:06
  right?
• 23:06
  So
• 23:06
  think
• 23:06
  about
• 23:07
  it.
• 23:07
  Anything
• 23:07
  you
• 23:07
  do
• 23:07
  on
• 23:08
  that
• 23:08
  TV
• 23:09
  is
• 23:09
  documented
• 23:10
  and
• 23:10
  given
• 23:10
  to
• 23:10
  Walmart
• 23:11
  to
• 23:11
  then
• 23:11
  target
• 23:12
  ads.
• 23:12
  And
• 23:13
  not
• 23:13
  only
• 23:13
  ads
• 23:13
  in
• 23:13
  the
• 23:13
  tv,
• 23:14
  I
• 23:14
  know
• 23:14
  that
• 23:14
  was
• 23:14
  part
• 23:14
  of
• 23:14
  it.
• 23:15
  But
• 23:15
  your
• 23:15
  first
• 23:16
  party
• 23:16
  profile
• 23:16
  for
• 23:16
  Walmart
• 23:17
  is
• 23:17
  going
• 23:17
  to
• 23:17
  just
• 23:17
  absolutely
• 23:18
  explode,
• 23:18
  which
• 23:18
  means
• 23:19
  that
• 23:19
  your
• 23:19
  targeted
• 23:19
  ads,
• 23:20
  your
• 23:20
  deals,
• 23:21
  when
• 23:21
  you're
• 23:21
  online,
• 23:21
  et
• 23:22
  cetera,
• 23:22
  are
• 23:22
  now
• 23:22
  going
• 23:23
  to
• 23:23
  get
• 23:23
  that
• 23:24
  much
• 23:24
  better.
• 23:25
  And
• 23:25
  I
• 23:25
  think
• 23:25
  here's
• 23:25
  the
• 23:26
  deal
• 23:26
  is
• 23:26
  also,
• 23:26
  Walmart
• 23:27
  had
• 23:27
  to
• 23:27
  do
• 23:27
  this.
• 23:27
  When
• 23:27
  you
• 23:28
  think
• 23:28
  about
• 23:28
  what
• 23:28
  Amazon
• 23:28
  has
• 23:29
  and
• 23:29
  has
• 23:29
  had
• 23:29
  for
• 23:30
  a
• 23:30
  long
• 23:30
  time
• 23:31
  now,
• 23:31
  whether
• 23:31
  it's
• 23:32
  with
• 23:32
  Prime
• 23:32
  Video
• 23:32
  and
• 23:33
  just
• 23:33
  their
• 23:33
  dominance
• 23:33
  in
• 23:34
  the
• 23:34
  retail
• 23:34
  media
• 23:34
  network
• 23:35
  world,
• 23:35
  like
• 23:36
  this
• 23:36
  is
• 23:36
  a
• 23:36
  move
• 23:37
  they
• 23:37
  had
• 23:37
  to
• 23:37
  do
• 23:37
  or
• 23:37
  else
• 23:38
  they're
• 23:38
  just
• 23:38
  going
• 23:38
  to
• 23:38
  keep
• 23:38
  getting
• 23:39
  buried.
• 23:40
  Yeah,
• 23:41
  the
• 23:42
  interesting
• 23:42
  thing
• 23:42
  to
• 23:42
  me
• 23:42
  when
• 23:42
  I
• 23:43
  think
• 23:43
  about
• 23:43
  this
• 23:43
  story
• 23:43
  is
• 23:43
  actually
• 23:43
  what
• 23:44
  I
• 23:44
  learned
• 23:44
  from
• 23:44
  you
• 23:45
  when
• 23:45
  we
• 23:45
  were
• 23:45
  first
• 23:45
  talking
• 23:46
  and
• 23:46
  I
• 23:47
  remember
• 23:47
  we
• 23:47
  were
• 23:47
  on
• 23:47
  the
• 23:48
  speaking
• 23:48
  circuit
• 23:48
  together
• 23:49
  a
• 23:49
  couple
• 23:49
  times
• 23:50
  and
• 23:50
  you
• 23:50
  always
• 23:50
  talked
• 23:51
  about
• 23:51
  the
• 23:51
  idea
• 23:51
  of
• 23:52
  you're
• 23:52
  competing
• 23:53
  for
• 23:53
  time,
• 23:53
  you're
• 23:53
  competing
• 23:54
  for
• 23:54
  the
• 23:54
  time
• 23:54
  on
• 23:55
  the
• 23:55
  phone.
• 23:56
  And
• 23:56
  so
• 23:56
  Walmart,
• 23:57
  as
• 23:57
  successful
• 23:57
  as
• 23:58
  it's
• 23:58
  been,
• 23:58
  is
• 23:58
  still
• 23:58
  limited
• 23:59
  by
• 23:59
  the
• 23:59
  amount
• 24:00
  of
• 24:00
  time
• 24:00
  people
• 24:00
  want
• 24:00
  to
• 24:01
  spend
• 24:01
  with
• 24:01
  its
• 24:01
  app
• 24:02
  on
• 24:02
  the
• 24:02
  phone,
• 24:02
  on
• 24:03
  the
• 24:03
  substrate
• 24:03
  of
• 24:03
  the
• 24:03
  phone.
• 24:04
  Amazon
• 24:05
  is
• 24:05
  in
• 24:05
  a
• 24:05
  sense
• 24:05
  too.
• 24:06
  And
• 24:06
  so
• 24:07
  with
• 24:07
  this
• 24:07
  move
• 24:07
  though,
• 24:08
  Walmart
• 24:08
  is
• 24:08
  broadening
• 24:09
  out
• 24:09
  the
• 24:10
  substrate
• 24:10
  and
• 24:10
  the
• 24:11
  amount
• 24:11
  of
• 24:11
  time
• 24:12
  with
• 24:12
  which
• 24:12
  they
• 24:12
  can
• 24:13
  capture,
• 24:13
  capture
• 24:14
  an
• 24:14
  individual's
• 24:15
  attention
• 24:15
  because
• 24:16
  now
• 24:16
  they
• 24:16
  can
• 24:16
  capture
• 24:17
  that
• 24:17
  individual's
• 24:17
  attention
• 24:18
  once
• 24:18
  they're
• 24:18
  logged
• 24:18
  in
• 24:18
  for
• 24:19
  everything
• 24:19
  they're
• 24:20
  watching
• 24:20
  on
• 24:20
  that
• 24:20
  substrate,
• 24:21
  which
• 24:21
  is
• 24:21
  not
• 24:21
  something
• 24:22
  they
• 24:22
  can
• 24:22
  do
• 24:22
  on
• 24:22
  a
• 24:23
  phone
• 24:23
  and
• 24:23
  not
• 24:24
  something
• 24:24
  Amazon
• 24:24
  can
• 24:24
  do
• 24:25
  on
• 24:25
  a
• 24:25
  phone.
• 24:25
  And
• 24:26
  I
• 24:26
  looked
• 24:26
  it
• 24:26
  up,
• 24:26
  there's
• 24:27
  12,
• 24:27
  there's
• 24:28
  the
• 24:28
  estimates
• 24:29
  from
• 24:29
  Google.
• 24:29
  When
• 24:29
  I
• 24:29
  looked
• 24:30
  it
• 24:30
  up,
• 24:30
  there's
• 24:30
  12
• 24:30
  to
• 24:31
  18
• 24:31
  million
• 24:31
  people
• 24:32
  that
• 24:32
  actively
• 24:33
  have
• 24:33
  their
• 24:33
  data
• 24:34
  connected
• 24:35
  to
• 24:35
  Vizio
• 24:36
  TVs.
• 24:37
  Like
• 24:37
  that's
• 24:37
  how
• 24:37
  many
• 24:38
  people
• 24:38
  in
• 24:38
  the
• 24:38
  US
• 24:38
  minimally
• 24:39
  right
• 24:39
  now.
• 24:39
  And
• 24:39
  so
• 24:39
  that's
• 24:40
  only
• 24:40
  going
• 24:40
  to
• 24:40
  grow
• 24:40
  over
• 24:40
  time.
• 24:41
  And
• 24:41
  so
• 24:41
  when
• 24:42
  you
• 24:42
  think
• 24:42
  about
• 24:42
  this,
• 24:43
  that
• 24:43
  gives
• 24:43
  them
• 24:43
  so
• 24:44
  like
• 24:44
  you
• 24:44
  said,
• 24:44
  Carter,
• 24:45
  it's
• 24:45
  100%
• 24:45
  right.
• 24:45
  That
• 24:46
  gives
• 24:46
  them
• 24:46
  so
• 24:46
  much
• 24:47
  more
• 24:47
  power
• 24:47
  to
• 24:48
  understand
• 24:49
  where
• 24:49
  an
• 24:49
  individual
• 24:50
  is
• 24:51
  putting
• 24:52
  their
• 24:52
  attention
• 24:52
  throughout
• 24:53
  the
• 24:53
  course
• 24:53
  of
• 24:53
  a
• 24:54
  day,
• 24:54
  both
• 24:54
  on
• 24:54
  their
• 24:55
  phone
• 24:55
  and
• 24:55
  on
• 24:55
  the
• 24:56
  screen
• 24:56
  in
• 24:56
  front
• 24:56
  of
• 24:56
  them.
• 24:57
  And
• 24:57
  that's
• 24:57
  just
• 24:57
  going
• 24:57
  to
• 24:57
  make
• 24:58
  the
• 24:58
  advertising
• 24:58
  so
• 24:59
  much
• 24:59
  more
• 24:59
  powerful.
• 25:00
  And
• 25:00
  that's
• 25:00
  why
• 25:01
  I
• 25:01
  think
• 25:01
  I,
• 25:01
  I
• 25:02
  agree.
• 25:02
  I
• 25:02
  was
• 25:02
  actually
• 25:03
  a
• 25:03
  little
• 25:03
  surprised
• 25:03
  to
• 25:03
  hear
• 25:03
  you
• 25:03
  say
• 25:04
  that
• 25:04
  because
• 25:04
  I've
• 25:04
  had
• 25:04
  some
• 25:04
  people
• 25:04
  poo,
• 25:05
  poo
• 25:05
  this
• 25:05
  headline
• 25:06
  over,
• 25:06
  you
• 25:06
  know,
• 25:07
  since
• 25:07
  it
• 25:07
  got
• 25:07
  announced
• 25:07
  two
• 25:08
  years
• 25:08
  ago.
• 25:08
  But
• 25:09
  I
• 25:09
  think
• 25:09
  it's
• 25:09
  going
• 25:09
  to
• 25:09
  be
• 25:09
  pretty
• 25:10
  meaningful
• 25:10
  in
• 25:10
  the
• 25:10
  long
• 25:11
  run
• 25:11
  because
• 25:11
  you
• 25:11
  know,
• 25:12
  Vizio's
• 25:12
  a,
• 25:12
  it's
• 25:13
  got
• 25:13
  a
• 25:13
  sizable
• 25:13
  chunk
• 25:13
  of
• 25:13
  the
• 25:14
  population
• 25:14
  and
• 25:14
  Walmart's
• 25:15
  going
• 25:15
  to
• 25:15
  keep
• 25:15
  pushing
• 25:15
  it.
• 25:16
  Here's
• 25:17
  an
• 25:17
  interesting
• 25:17
  spin
• 25:17
  on
• 25:17
  it
• 25:18
  too,
• 25:18
  Chris.
• 25:18
  Do
• 25:18
  you
• 25:18
  think
• 25:19
  that
• 25:19
  there's
• 25:19
  a
• 25:19
  potential
• 25:20
  that
• 25:20
  Vizio
• 25:20
  TVs
• 25:21
  could
• 25:21
  be
• 25:21
  50%
• 25:22
  of
• 25:22
  the
• 25:22
  cost
• 25:22
  of
• 25:23
  the
• 25:23
  next
• 25:23
  biggest
• 25:24
  competitor
• 25:24
  because
• 25:25
  they
• 25:25
  can
• 25:25
  justify
• 25:26
  this
• 25:26
  idea,
• 25:27
  right?
• 25:27
  So
• 25:27
  if
• 25:27
  I
• 25:27
  can
• 25:28
  buy
• 25:28
  a
• 25:28
  70
• 25:28
  inch
• 25:28
  TV
• 25:29
  for
• 25:29
  a
• 25:29
  hundred
• 25:29
  bucks
• 25:30
  at
• 25:30
  Walmart,
• 25:31
  like
• 25:32
  think
• 25:33
  about
• 25:33
  the
• 25:33
  ability
• 25:33
  for,
• 25:34
  for
• 25:34
  the,
• 25:34
  you
• 25:35
  know,
• 25:35
  the
• 25:35
  idea
• 25:35
  of
• 25:36
  an
• 25:36
  average
• 25:36
  American
• 25:36
  family
• 25:37
  to
• 25:37
  get
• 25:37
  a
• 25:38
  brand
• 25:38
  new
• 25:38
  TV
• 25:39
  for
• 25:39
  next
• 25:39
  to
• 25:39
  nothing
• 25:39
  because
• 25:40
  ultimately
• 25:40
  you're
• 25:40
  paying
• 25:41
  with
• 25:41
  your
• 25:41
  data
• 25:42
  and
• 25:42
  for
• 25:42
  Walmart
• 25:42
  to
• 25:43
  justify
• 25:43
  that
• 25:43
  just
• 25:43
  based
• 25:44
  on
• 25:44
  how
• 25:44
  much
• 25:44
  they
• 25:44
  get
• 25:44
  to
• 25:44
  know
• 25:45
  about
• 25:45
  you.
• 25:45
  Yeah,
• 25:46
  the
• 25:47
  merchant
• 25:47
  in
• 25:47
  me
• 25:47
  says
• 25:47
  100,
• 25:48
  Carter.
• 25:48
  So
• 25:49
  if
• 25:49
  I'm
• 25:49
  the
• 25:49
  merchant
• 25:49
  and
• 25:50
  I'm
• 25:50
  looking
• 25:50
  at
• 25:50
  this
• 25:50
  and
• 25:51
  Walmart
• 25:51
  is
• 25:51
  filled
• 25:52
  with
• 25:52
  great
• 25:52
  merchants,
• 25:53
  I
• 25:53
  would
• 25:53
  be
• 25:54
  saying,
• 25:54
  okay,
• 25:54
  as
• 25:54
  soon
• 25:55
  as
• 25:55
  I'm
• 25:55
  comfortable
• 25:55
  that
• 25:56
  that
• 25:56
  login
• 25:56
  process
• 25:57
  is
• 25:57
  easy
• 25:57
  and
• 25:58
  friction
• 25:58
  free
• 25:58
  and
• 25:58
  is
• 25:59
  going
• 25:59
  to
• 25:59
  work
• 25:59
  for
• 26:00
  the
• 26:00
  majority
• 26:00
  of
• 26:00
  people
• 26:00
  because
• 26:01
  we
• 26:01
  probably
• 26:01
  get
• 26:01
  one
• 26:01
  shot
• 26:02
  at
• 26:02
  this.
• 26:02
  We're
• 26:03
  going
• 26:03
  big
• 26:03
  on
• 26:03
  Black
• 26:04
  Friday
• 26:04
  with
• 26:04
  70,
• 26:05
  75
• 26:05
  inch
• 26:06
  screen
• 26:06
  TVs
• 26:07
  at
• 26:07
  the
• 26:07
  hottest
• 26:07
  deal
• 26:08
  you
• 26:08
  can
• 26:08
  imagine.
• 26:09
  Because
• 26:09
  we're
• 26:09
  gonna
• 26:10
  want
• 26:10
  this
• 26:10
  data
• 26:11
  platform
• 26:11
  inside
• 26:12
  of
• 26:12
  as
• 26:12
  many
• 26:12
  homes
• 26:13
  as
• 26:13
  possible,
• 26:13
  and
• 26:14
  we're
• 26:14
  gonna
• 26:14
  go
• 26:14
  big
• 26:15
  into
• 26:15
  it
• 26:15
  100%.
• 26:16
  That's
• 26:17
  what
• 26:17
  the
• 26:17
  move
• 26:17
  is,
• 26:17
  right?
• 26:18
  Yeah,
• 26:18
  I
• 26:18
  think
• 26:18
  that's
• 26:18
  a
• 26:18
  great
• 26:19
  point.
• 26:19
  All
• 26:19
  right,
• 26:20
  Chris,
• 26:20
  let's
• 26:20
  move
• 26:20
  on
• 26:20
  to
• 26:20
  headline
• 26:21
  number
• 26:21
  four.
• 26:22
  Headline
• 26:22
  number
• 26:22
  four.
• 26:22
  It's
• 26:23
  all
• 26:23
  about
• 26:23
  AI.
• 26:23
  Here
• 26:24
  we
• 26:24
  go.
• 26:24
  Instacart
• 26:25
  is
• 26:25
  integrating
• 26:25
  Nvidia
• 26:26
  AI
• 26:26
  technology
• 26:27
  into
• 26:27
  caper
• 26:28
  carts,
• 26:28
  that
• 26:28
  smart
• 26:29
  cart
• 26:29
  platform.
• 26:29
  Turning
• 26:30
  each
• 26:30
  cart
• 26:31
  into
• 26:31
  an
• 26:31
  AI
• 26:31
  edge
• 26:32
  device
• 26:32
  and
• 26:33
  laying
• 26:33
  the
• 26:33
  groundwork
• 26:33
  for
• 26:34
  what
• 26:34
  they
• 26:34
  call
• 26:34
  the
• 26:34
  grocery
• 26:35
  World
• 26:36
  model.
• 26:37
  Now,
• 26:37
  Grocery
• 26:37
  world
• 26:38
  model,
• 26:38
  what
• 26:38
  is
• 26:38
  it,
• 26:39
  you
• 26:39
  might
• 26:39
  ask?
• 26:39
  Oh,
• 26:40
  yes,
• 26:40
  please
• 26:40
  tell
• 26:40
  me,
• 26:41
  Carter.
• 26:41
  Yeah,
• 26:41
  tell
• 26:41
  me
• 26:41
  more
• 26:42
  about
• 26:42
  this.
• 26:42
  I
• 26:42
  want
• 26:42
  to
• 26:42
  know
• 26:42
  more.
• 26:43
  Well,
• 26:43
  according
• 26:43
  to
• 26:43
  chain
• 26:44
  storage,
• 26:44
  each
• 26:44
  caper
• 26:45
  cart
• 26:45
  is
• 26:45
  now
• 26:45
  going
• 26:45
  to
• 26:45
  be
• 26:46
  equipped
• 26:46
  with
• 26:46
  the
• 26:46
  Nvidia
• 26:47
  Jetson
• 26:48
  edge
• 26:48
  AI
• 26:49
  device
• 26:49
  that
• 26:49
  runs
• 26:49
  advanced
• 26:50
  sensor
• 26:50
  fusion.
• 26:51
  Sensor
• 26:51
  fusion,
• 26:52
  Buzzword,
• 26:53
  right?
• 26:53
  Combining
• 26:54
  basket
• 26:54
  facing
• 26:55
  cameras,
• 26:55
  weights,
• 26:56
  measures,
• 26:56
  and
• 26:56
  a
• 26:56
  certified
• 26:57
  scale
• 26:57
  location
• 26:58
  tracking
• 26:59
  system
• 26:59
  for
• 26:59
  when
• 26:59
  it's
• 26:59
  actually
• 27:00
  in
• 27:00
  the
• 27:00
  aisles
• 27:01
  and
• 27:01
  outward
• 27:02
  facing
• 27:02
  cameras
• 27:02
  to
• 27:03
  accurately
• 27:03
  identify
• 27:04
  the
• 27:04
  exact
• 27:04
  items
• 27:05
  that
• 27:05
  are
• 27:05
  placed
• 27:05
  in
• 27:06
  the
• 27:06
  cart
• 27:06
  in
• 27:06
  real
• 27:07
  time,
• 27:07
  even
• 27:08
  when
• 27:08
  the
• 27:08
  cameras
• 27:08
  are
• 27:09
  blocked.
• 27:09
  Talk
• 27:10
  about
• 27:10
  a
• 27:10
  surveillance
• 27:11
  device.
• 27:11
  Holy
• 27:11
  cow.
• 27:12
  So
• 27:12
  two
• 27:12
  AI
• 27:13
  systems
• 27:13
  are
• 27:13
  going
• 27:13
  to
• 27:13
  work
• 27:13
  in
• 27:14
  parallel.
• 27:14
  The
• 27:15
  Edge
• 27:15
  encoder,
• 27:15
  which
• 27:16
  Nvidia
• 27:16
  Jetson
• 27:16
  is
• 27:17
  known
• 27:17
  for,
• 27:18
  giving
• 27:18
  real
• 27:18
  time
• 27:18
  feedback
• 27:19
  and
• 27:19
  a
• 27:19
  cloud
• 27:20
  vision
• 27:20
  language
• 27:21
  model
• 27:21
  for
• 27:21
  all
• 27:21
  the
• 27:21
  reasoning
• 27:22
  and
• 27:22
  actually
• 27:22
  crunching
• 27:23
  all
• 27:23
  of
• 27:23
  that
• 27:23
  data.
• 27:24
  Those
• 27:24
  two
• 27:24
  data
• 27:25
  streams
• 27:25
  produce
• 27:25
  really
• 27:26
  this
• 27:26
  signal
• 27:26
  that
• 27:27
  allows
• 27:27
  for
• 27:27
  this
• 27:27
  incredibly
• 27:28
  high
• 27:28
  accuracy
• 27:29
  to
• 27:29
  understand
• 27:30
  everything
• 27:30
  that
• 27:30
  is
• 27:31
  in
• 27:31
  the
• 27:31
  cart.
• 27:31
  The
• 27:32
  system
• 27:32
  updates
• 27:32
  its
• 27:32
  understanding
• 27:33
  of
• 27:33
  each
• 27:33
  store
• 27:34
  shelf
• 27:34
  as
• 27:34
  frequently
• 27:35
  as
• 27:35
  every
• 27:35
  hour,
• 27:35
  creating
• 27:36
  a
• 27:36
  real
• 27:37
  near
• 27:37
  real
• 27:37
  time
• 27:38
  view
• 27:38
  or
• 27:39
  model
• 27:39
  of
• 27:40
  shelf
• 27:40
  conditions,
• 27:40
  item
• 27:41
  placements,
• 27:41
  et
• 27:41
  cetera.
• 27:42
  Right,
• 27:42
  Chris,
• 27:43
  this
• 27:43
  is
• 27:44
  the
• 27:44
  A
• 27:44
  and
• 27:44
  M
• 27:44
  put
• 27:45
  you
• 27:45
  on
• 27:45
  the
• 27:45
  spot
• 27:45
  question
• 27:45
  of
• 27:46
  the
• 27:46
  week.
• 27:46
  And
• 27:46
  here
• 27:46
  it
• 27:46
  is.
• 27:47
  As
• 27:47
  investment
• 27:48
  continues
• 27:49
  for
• 27:49
  the
• 27:49
  Capercart
• 27:50
  is
• 27:50
  the
• 27:50
  Nvidia
• 27:51
  integration
• 27:51
  and
• 27:52
  specifically
• 27:52
  the
• 27:53
  idea
• 27:53
  that
• 27:53
  it
• 27:53
  can
• 27:53
  see
• 27:54
  items
• 27:54
  on
• 27:54
  the
• 27:54
  shelf
• 27:54
  and
• 27:55
  unlock
• 27:55
  Instacart
• 27:56
  needs
• 27:56
  to
• 27:56
  increase
• 27:57
  Caper's
• 27:57
  relevance
• 27:58
  or
• 27:59
  is
• 27:59
  throwing
• 27:59
  more
• 27:59
  money
• 28:00
  and
• 28:00
  hype
• 28:00
  at
• 28:00
  this
• 28:01
  a
• 28:01
  niche
• 28:01
  application?
• 28:02
  Oh,
• 28:03
  my
• 28:03
  God.
• 28:03
  It's
• 28:03
  100%
• 28:04
  the
• 28:04
  latter,
• 28:04
  Carter.
• 28:05
  100%.
• 28:05
  This
• 28:05
  is,
• 28:06
  this
• 28:06
  is
• 28:06
  the.
• 28:06
  This
• 28:07
  is
• 28:07
  the
• 28:07
  hype
• 28:07
  of
• 28:07
  all
• 28:07
  hype
• 28:08
  announcements.
• 28:08
  And
• 28:09
  I
• 28:09
  mean,
• 28:11
  they're
• 28:11
  laying
• 28:11
  AI
• 28:12
  on
• 28:12
  top
• 28:13
  of,
• 28:13
  you
• 28:13
  know.
• 28:14
  Yeah,
• 28:14
  the
• 28:15
  announcements
• 28:15
  maybe
• 28:15
  get
• 28:16
  a
• 28:16
  little
• 28:16
  bit
• 28:16
  more
• 28:16
  press.
• 28:17
  The
• 28:17
  amount
• 28:17
  of
• 28:17
  ways
• 28:18
  this
• 28:18
  card
• 28:18
  has
• 28:19
  been
• 28:19
  tried
• 28:19
  to
• 28:19
  be
• 28:20
  sold
• 28:20
  over
• 28:20
  the
• 28:21
  last
• 28:21
  X
• 28:21
  number
• 28:21
  of
• 28:22
  years
• 28:22
  is
• 28:22
  just
• 28:22
  unfathomable
• 28:23
  to
• 28:24
  me.
• 28:24
  So,
• 28:24
  like,
• 28:24
  this,
• 28:25
  here's
• 28:25
  the.
• 28:25
  But
• 28:25
  here's
• 28:25
  the
• 28:26
  reason
• 28:26
  I
• 28:26
  think
• 28:26
  this,
• 28:26
  this
• 28:26
  announcement
• 28:27
  is
• 28:27
  all
• 28:27
  hype
• 28:28
  because
• 28:29
  to
• 28:29
  me,
• 28:29
  this
• 28:30
  is
• 28:30
  this.
• 28:30
  Actually
• 28:31
  the
• 28:31
  funny
• 28:31
  thing
• 28:31
  about
• 28:31
  this
• 28:31
  announcement
• 28:32
  is
• 28:32
  it's
• 28:32
  right
• 28:33
  strategy,
• 28:34
  wrong
• 28:34
  substrate.
• 28:36
  For
• 28:36
  example,
• 28:36
  if
• 28:36
  the
• 28:37
  cart
• 28:37
  is
• 28:37
  the
• 28:37
  tool
• 28:38
  for
• 28:38
  this,
• 28:38
  why
• 28:39
  does
• 28:39
  it
• 28:39
  need
• 28:39
  to
• 28:39
  be
• 28:39
  a
• 28:39
  smart
• 28:40
  shopping
• 28:40
  cart
• 28:40
  at
• 28:41
  all?
• 28:41
  Couldn't
• 28:41
  you
• 28:41
  just
• 28:41
  equip
• 28:42
  a
• 28:42
  regular
• 28:42
  old
• 28:42
  cart
• 28:43
  unbeknownst
• 28:43
  to
• 28:44
  shoppers,
• 28:44
  and
• 28:44
  not
• 28:44
  require
• 28:45
  shoppers
• 28:45
  to
• 28:45
  adapt
• 28:46
  their
• 28:46
  behavior
• 28:46
  to
• 28:46
  using
• 28:47
  a
• 28:47
  new
• 28:47
  cart
• 28:47
  and
• 28:47
  get
• 28:48
  all
• 28:48
  the
• 28:48
  same
• 28:48
  information
• 28:49
  that
• 28:49
  you're
• 28:49
  reportedly
• 28:50
  trying
• 28:50
  to
• 28:51
  get
• 28:51
  from
• 28:51
  this
• 28:51
  100%
• 28:52
  you
• 28:52
  can?
• 28:53
  And
• 28:53
  with
• 28:54
  that
• 28:54
  said,
• 28:54
  though,
• 28:55
  there's
• 28:55
  even
• 28:55
  a
• 28:56
  better
• 28:56
  way
• 28:56
  to
• 28:56
  do
• 28:56
  this.
• 28:56
  And
• 28:57
  that
• 28:57
  better
• 28:57
  way
• 28:57
  is
• 28:57
  robotics.
• 28:58
  Because
• 28:58
  the
• 28:58
  problem
• 28:59
  with
• 28:59
  the
• 28:59
  cart
• 29:00
  serving
• 29:00
  as
• 29:00
  the
• 29:00
  substrate
• 29:02
  is
• 29:02
  that
• 29:02
  despite
• 29:02
  what
• 29:03
  this
• 29:03
  headline
• 29:03
  says,
• 29:04
  you
• 29:04
  cannot
• 29:04
  guarantee
• 29:05
  the
• 29:05
  real
• 29:06
  time
• 29:06
  view
• 29:06
  of
• 29:06
  the
• 29:06
  store
• 29:07
  is
• 29:07
  being
• 29:07
  captured
• 29:08
  the
• 29:08
  same
• 29:08
  way
• 29:09
  at
• 29:09
  the
• 29:09
  same
• 29:09
  time
• 29:10
  every
• 29:10
  time.
• 29:10
  Because
• 29:11
  when
• 29:11
  you're
• 29:11
  leaving
• 29:11
  that
• 29:11
  to
• 29:12
  customers
• 29:12
  or
• 29:13
  employees,
• 29:13
  they're
• 29:13
  going
• 29:13
  to
• 29:14
  do
• 29:14
  it
• 29:14
  differently.
• 29:14
  A
• 29:15
  robot
• 29:15
  is
• 29:15
  the
• 29:15
  only
• 29:16
  thing
• 29:16
  that
• 29:16
  can
• 29:16
  do
• 29:17
  it
• 29:17
  the
• 29:17
  same
• 29:17
  way
• 29:17
  every
• 29:18
  time.
• 29:18
  And
• 29:19
  robotics
• 29:19
  are
• 29:19
  still
• 29:20
  the
• 29:20
  best
• 29:20
  way
• 29:20
  to
• 29:20
  do
• 29:21
  that,
• 29:21
  because
• 29:22
  that's
• 29:22
  what
• 29:22
  they
• 29:22
  do.
• 29:23
  And
• 29:23
  their
• 29:23
  field
• 29:23
  of
• 29:24
  vision
• 29:24
  is
• 29:24
  better
• 29:24
  too,
• 29:25
  for
• 29:25
  that
• 29:25
  reason
• 29:25
  as
• 29:26
  well,
• 29:26
  because
• 29:26
  they
• 29:26
  can
• 29:26
  get
• 29:27
  inside
• 29:27
  the
• 29:27
  nooks
• 29:27
  and
• 29:27
  crannies
• 29:28
  better
• 29:29
  than,
• 29:29
  say,
• 29:29
  a
• 29:29
  cart
• 29:29
  that's
• 29:30
  just
• 29:30
  randomly
• 29:30
  going
• 29:31
  through
• 29:31
  the
• 29:31
  store.
• 29:32
  So
• 29:32
  once
• 29:32
  again,
• 29:33
  once
• 29:34
  again,
• 29:34
  Carter,
• 29:35
  like
• 29:35
  Instacart's
• 29:36
  out
• 29:36
  pushing
• 29:37
  the
• 29:37
  cart.
• 29:37
  I
• 29:37
  don't
• 29:38
  think
• 29:38
  it's
• 29:38
  gonna
• 29:38
  work.
• 29:39
  They'd
• 29:39
  be
• 29:39
  better
• 29:39
  off
• 29:40
  at
• 29:40
  this
• 29:40
  point.
• 29:40
  They'd
• 29:41
  be
• 29:41
  better
• 29:41
  off
• 29:41
  just
• 29:41
  acquiring
• 29:42
  a
• 29:42
  robotics
• 29:42
  company
• 29:43
  and
• 29:43
  stop
• 29:43
  throwing
• 29:44
  more
• 29:44
  good
• 29:45
  money
• 29:45
  after
• 29:45
  bad.
• 29:46
  That's
• 29:46
  my
• 29:46
  opinion.
• 29:47
  Yeah.
• 29:48
  It's
• 29:49
  so
• 29:50
  the
• 29:50
  other
• 29:50
  thing
• 29:50
  to
• 29:51
  think
• 29:51
  about
• 29:51
  here
• 29:51
  also,
• 29:51
  first
• 29:52
  of
• 29:52
  all,
• 29:52
  there's,
• 29:52
  there's,
• 29:52
  there's
• 29:53
  like
• 29:53
  multiple
• 29:53
  downsides,
• 29:54
  different
• 29:54
  angles
• 29:54
  here.
• 29:55
  First
• 29:55
  of
• 29:55
  all,
• 29:55
  the
• 29:55
  consumer
• 29:56
  side,
• 29:56
  they
• 29:57
  talk
• 29:57
  in
• 29:57
  this
• 29:57
  article,
• 29:57
  Chris,
• 29:58
  about,
• 29:58
  like,
• 29:58
  what
• 29:58
  is
• 29:58
  the
• 29:59
  benefit
• 29:59
  to
• 29:59
  the
• 29:59
  consumer?
• 29:59
  Like,
• 30:00
  why
• 30:00
  would
• 30:00
  I
• 30:00
  take,
• 30:01
  you
• 30:01
  know,
• 30:01
  two
• 30:02
  minutes
• 30:02
  to
• 30:02
  log
• 30:02
  in
• 30:03
  and
• 30:03
  actually
• 30:03
  do
• 30:03
  this
• 30:03
  thing
• 30:03
  when
• 30:04
  my
• 30:04
  kids
• 30:04
  are
• 30:04
  crying,
• 30:05
  right?
• 30:05
  And
• 30:06
  I'm
• 30:06
  just
• 30:06
  trying
• 30:06
  to
• 30:06
  get
• 30:06
  in
• 30:06
  and
• 30:07
  out,
• 30:07
  whatever,
• 30:08
  you
• 30:08
  know,
• 30:08
  and
• 30:08
  they
• 30:08
  say,
• 30:09
  oh,
• 30:09
  it'll
• 30:09
  help
• 30:09
  you
• 30:09
  with
• 30:09
  recipes.
• 30:10
  Well,
• 30:10
  coming
• 30:10
  from
• 30:10
  someone
• 30:11
  who
• 30:11
  did
• 30:11
  digital
• 30:11
  at
• 30:12
  General
• 30:12
  Mills,
• 30:12
  like,
• 30:13
  no,
• 30:14
  like
• 30:14
  this
• 30:14
  recipe
• 30:15
  game.
• 30:15
  And
• 30:15
  the
• 30:15
  recipe
• 30:16
  excuse
• 30:16
  is
• 30:16
  something
• 30:17
  that
• 30:17
  everyone
• 30:18
  talks
• 30:18
  about,
• 30:18
  but
• 30:18
  no
• 30:19
  one
• 30:19
  actually
• 30:19
  can
• 30:19
  figure
• 30:20
  out
• 30:20
  how
• 30:20
  to
• 30:20
  add
• 30:20
  any
• 30:20
  value
• 30:21
  to.
• 30:21
  You
• 30:22
  got
• 30:22
  your
• 30:22
  lists
• 30:22
  that
• 30:23
  you
• 30:23
  put
• 30:23
  on
• 30:23
  your
• 30:23
  phone
• 30:23
  or
• 30:24
  written
• 30:24
  a
• 30:24
  piece
• 30:24
  of
• 30:24
  paper,
• 30:25
  and
• 30:25
  that's
• 30:25
  the,
• 30:25
  that's
• 30:26
  the
• 30:26
  behavior,
• 30:26
  that's
• 30:26
  what
• 30:26
  you
• 30:27
  do.
• 30:27
  Don't
• 30:27
  try
• 30:27
  to
• 30:27
  change
• 30:28
  it.
• 30:28
  And
• 30:28
  the,
• 30:29
  the
• 30:29
  value
• 30:29
  that
• 30:30
  they
• 30:30
  claim
• 30:30
  this
• 30:30
  is
• 30:30
  going
• 30:31
  to
• 30:31
  give,
• 30:31
  the
• 30:31
  consumer
• 30:31
  pales
• 30:32
  in
• 30:32
  compari
• 30:32
  into
• 30:32
  the
• 30:33
  friction
• 30:33
  that
• 30:34
  it's
• 30:34
  going
• 30:34
  to
• 30:34
  bring,
• 30:34
  which
• 30:35
  is,
• 30:35
  which
• 30:35
  is
• 30:35
  accurate.
• 30:36
  Then
• 30:36
  you
• 30:36
  have,
• 30:36
  like
• 30:36
  the
• 30:37
  actual
• 30:37
  tech
• 30:37
  side.
• 30:37
  So,
• 30:38
  Chris,
• 30:38
  one
• 30:38
  of
• 30:38
  these
• 30:39
  Nvidia
• 30:39
  chips
• 30:39
  is
• 30:40
  about
• 30:40
  500
• 30:40
  bucks.
• 30:41
  That
• 30:41
  doesn't
• 30:41
  count
• 30:42
  the
• 30:42
  cameras,
• 30:42
  it
• 30:42
  doesn't
• 30:42
  count
• 30:43
  the
• 30:43
  scales.
• 30:43
  It
• 30:43
  doesn't
• 30:43
  account
• 30:44
  the
• 30:44
  actual
• 30:44
  cost
• 30:44
  of
• 30:44
  the
• 30:45
  cart,
• 30:45
  Right.
• 30:46
  How
• 30:46
  many
• 30:46
  shopping
• 30:47
  carts
• 30:47
  have
• 30:47
  you
• 30:47
  seen
• 30:47
  in
• 30:47
  a
• 30:48
  creek
• 30:48
  down
• 30:48
  by
• 30:48
  your
• 30:48
  house?
• 30:49
  Right?
• 30:49
  Like,
• 30:50
  the
• 30:50
  cost
• 30:50
  that
• 30:51
  this
• 30:51
  is
• 30:51
  going
• 30:51
  to
• 30:52
  bring
• 30:52
  to
• 30:52
  grocers,
• 30:53
  right?
• 30:53
  Like,
• 30:54
  you
• 30:54
  know,
• 30:54
  you're
• 30:55
  talking
• 30:55
  about
• 30:55
  a
• 30:55
  retail
• 30:55
  environment
• 30:56
  that's
• 30:56
  got
• 30:56
  2%
• 30:57
  margins
• 30:57
  and
• 30:57
  you're
• 30:57
  going
• 30:58
  to
• 30:58
  spend,
• 30:58
  what,
• 30:58
  $2,000
• 30:59
  per
• 30:59
  cart
• 31:00
  so
• 31:00
  that
• 31:00
  you
• 31:00
  can
• 31:01
  get
• 31:01
  a
• 31:01
  little
• 31:01
  bit
• 31:01
  more
• 31:01
  data
• 31:02
  between
• 31:02
  the
• 31:02
  hours
• 31:03
  of
• 31:03
  noon
• 31:03
  and
• 31:03
  one
• 31:04
  coffee
• 31:04
  is
• 31:04
  out
• 31:05
  of
• 31:05
  stock.
• 31:05
  Like,
• 31:05
  it
• 31:05
  just
• 31:05
  doesn't,
• 31:06
  it
• 31:06
  doesn't
• 31:07
  make
• 31:07
  sense.
• 31:07
  That
• 31:08
  relationship
• 31:08
  is
• 31:08
  so
• 31:09
  off
• 31:09
  balance
• 31:10
  that
• 31:10
  there's
• 31:10
  zero
• 31:10
  way
• 31:11
  that
• 31:11
  this
• 31:11
  actually
• 31:11
  is
• 31:12
  a
• 31:12
  legitimate
• 31:12
  play.
• 31:13
  Yeah,
• 31:14
  that's
• 31:14
  really
• 31:14
  interesting
• 31:15
  too.
• 31:15
  Like,
• 31:15
  actually,
• 31:16
  that's
• 31:16
  a
• 31:16
  good,
• 31:16
  that's
• 31:16
  a
• 31:16
  good
• 31:17
  tell
• 31:17
  for
• 31:17
  all
• 31:17
  our
• 31:17
  listeners,
• 31:18
  too.
• 31:18
  When
• 31:18
  you
• 31:18
  hear
• 31:19
  the
• 31:19
  stories
• 31:19
  that
• 31:20
  people
• 31:20
  keep
• 31:20
  saying
• 31:20
  over
• 31:21
  and
• 31:21
  over
• 31:21
  again,
• 31:21
  in
• 31:21
  this
• 31:21
  case,
• 31:22
  it's
• 31:22
  recipes.
• 31:22
  Like,
• 31:23
  yeah,
• 31:23
  I
• 31:23
  mean,
• 31:23
  you
• 31:23
  basically
• 31:23
  just
• 31:24
  said
• 31:24
  on
• 31:24
  the
• 31:24
  previous
• 31:24
  headline,
• 31:24
  like,
• 31:25
  you
• 31:25
  couldn't
• 31:25
  even
• 31:25
  sell
• 31:26
  recipes
• 31:26
  through
• 31:26
  TikTok.
• 31:27
  You
• 31:27
  know,
• 31:27
  it
• 31:27
  wasn't,
• 31:28
  it
• 31:28
  wasn't
• 31:28
  really
• 31:28
  doing
• 31:29
  anything
• 31:29
  for
• 31:29
  you
• 31:29
  through
• 31:29
  TikTok.
• 31:30
  So
• 31:30
  it's
• 31:30
  not
• 31:30
  going
• 31:30
  to
• 31:30
  do
• 31:30
  anything
• 31:31
  for
• 31:31
  you
• 31:31
  on
• 31:31
  a
• 31:31
  cart
• 31:32
  either.
• 31:32
  You
• 31:32
  know,
• 31:33
  it's
• 31:33
  so,
• 31:34
  it's
• 31:34
  just,
• 31:34
  it's
• 31:34
  just
• 31:34
  as
• 31:35
  I
• 31:35
  think
• 31:35
  about
• 31:35
  and
• 31:36
  what.
• 31:36
  I
• 31:36
  say
• 31:36
  that
• 31:36
  too,
• 31:36
  because
• 31:37
  when
• 31:37
  I'm
• 31:37
  sitting
• 31:37
  here
• 31:37
  at
• 31:37
  Shop
• 31:38
  Talk,
• 31:38
  you
• 31:39
  know,
• 31:39
  Agentic
• 31:39
  AI
• 31:40
  is
• 31:40
  the
• 31:40
  topic
• 31:40
  of
• 31:40
  the
• 31:41
  day.
• 31:41
  I'm
• 31:41
  going
• 31:41
  to
• 31:41
  veer
• 31:41
  off
• 31:41
  course
• 31:42
  a
• 31:42
  little
• 31:42
  bit,
• 31:42
  but
• 31:43
  Agentica
• 31:44
  as
• 31:44
  the
• 31:44
  topic
• 31:44
  of
• 31:44
  the
• 31:44
  day,
• 31:44
  and
• 31:45
  you
• 31:45
  keep
• 31:45
  hearing
• 31:45
  all
• 31:45
  these
• 31:45
  things
• 31:46
  about
• 31:46
  how
• 31:46
  it's
• 31:47
  going
• 31:47
  to
• 31:47
  make
• 31:47
  our
• 31:47
  lives
• 31:47
  easier.
• 31:48
  We
• 31:48
  don't
• 31:48
  have
• 31:48
  to
• 31:48
  reorder
• 31:49
  everything,
• 31:49
  which
• 31:49
  is
• 31:49
  the
• 31:50
  same
• 31:50
  baloney
• 31:51
  that
• 31:51
  you
• 31:51
  heard
• 31:52
  about
• 31:52
  subscription
• 31:52
  models
• 31:53
  forever
• 31:53
  and
• 31:54
  ever.
• 31:54
  And
• 31:55
  it's
• 31:55
  just
• 31:55
  because
• 31:55
  our
• 31:56
  minds
• 31:56
  just
• 31:56
  gravitate
• 31:57
  towards
• 31:57
  something
• 31:57
  we
• 31:58
  know
• 31:58
  without
• 31:58
  just
• 31:58
  going
• 31:59
  into
• 31:59
  and
• 31:59
  saying,
• 32:00
  okay,
• 32:00
  how
• 32:00
  many
• 32:00
  of
• 32:00
  us
• 32:00
  really
• 32:01
  want
• 32:01
  that
• 32:01
  at
• 32:01
  the
• 32:02
  end
• 32:02
  of
• 32:02
  the
• 32:02
  day?
• 32:03
  Because
• 32:03
  the
• 32:03
  chances
• 32:04
  are
• 32:04
  it's
• 32:04
  a
• 32:04
  really
• 32:04
  small
• 32:05
  percentage
• 32:05
  of
• 32:05
  the
• 32:05
  people.
• 32:06
  I
• 32:06
  don't
• 32:06
  know.
• 32:06
  What
• 32:06
  do
• 32:06
  you
• 32:06
  think,
• 32:06
  Carter?
• 32:07
  Am
• 32:07
  I,
• 32:07
  am
• 32:07
  I
• 32:08
  on
• 32:08
  the
• 32:08
  right
• 32:08
  track
• 32:08
  with
• 32:08
  that?
• 32:09
  100%.
• 32:10
  Like,
• 32:10
  here's
• 32:10
  the
• 32:10
  thing.
• 32:10
  Like,
• 32:11
  there's
• 32:11
  two
• 32:11
  sides.
• 32:11
  You
• 32:11
  have
• 32:12
  the
• 32:12
  industry
• 32:12
  side,
• 32:12
  which
• 32:13
  everyone's
• 32:13
  just
• 32:13
  talking
• 32:14
  about
• 32:14
  buzzwords.
• 32:14
  And
• 32:15
  I
• 32:15
  guarantee
• 32:15
  no
• 32:15
  one
• 32:16
  actually
• 32:16
  knows
• 32:16
  what
• 32:16
  it
• 32:16
  means
• 32:17
  or
• 32:17
  how
• 32:17
  to
• 32:17
  actually
• 32:17
  apply
• 32:17
  it
• 32:18
  to
• 32:18
  their
• 32:18
  business.
• 32:18
  Right.
• 32:19
  That's
• 32:19
  the
• 32:19
  issue
• 32:19
  that
• 32:19
  you're
• 32:20
  seeing
• 32:20
  at
• 32:20
  Shop
• 32:20
  Talk
• 32:21
  now
• 32:21
  and
• 32:21
  then
• 32:21
  from
• 32:22
  the
• 32:22
  consumer
• 32:23
  perspective,
• 32:23
  like
• 32:24
  they
• 32:24
  just
• 32:24
  don't
• 32:24
  care.
• 32:25
  Right.
• 32:25
  Like,
• 32:25
  you
• 32:26
  know,
• 32:26
  again,
• 32:27
  I
• 32:27
  go
• 32:27
  through
• 32:27
  my
• 32:28
  mind
• 32:28
  of
• 32:29
  the
• 32:29
  barriers
• 32:29
  to
• 32:30
  entry
• 32:30
  to
• 32:30
  try
• 32:30
  to
• 32:30
  assemble
• 32:31
  a
• 32:31
  recipe
• 32:31
  on
• 32:31
  a
• 32:32
  touchscreen
• 32:32
  that
• 32:32
  your
• 32:32
  kid
• 32:33
  is
• 32:34
  yelling
• 32:34
  at
• 32:34
  you
• 32:34
  about.
• 32:35
  Right.
• 32:35
  Like,
• 32:35
  it
• 32:35
  just
• 32:36
  is
• 32:36
  the
• 32:36
  worst.
• 32:37
  Right.
• 32:37
  So
• 32:37
  it's
• 32:38
  just
• 32:38
  one
• 32:38
  of
• 32:38
  those
• 32:38
  things
• 32:39
  where,
• 32:39
  you
• 32:40
  know,
• 32:40
  there
• 32:40
  are,
• 32:40
  there
• 32:40
  are
• 32:41
  fails
• 32:41
  in
• 32:41
  every
• 32:41
  side.
• 32:41
  This
• 32:42
  is
• 32:42
  a
• 32:42
  sizzle,
• 32:43
  as
• 32:43
  we
• 32:43
  used
• 32:43
  to
• 32:43
  call
• 32:43
  it,
• 32:44
  Chris.
• 32:44
  This
• 32:44
  is
• 32:44
  a
• 32:44
  sizzle
• 32:45
  in
• 32:45
  the
• 32:45
  pan.
• 32:45
  I'm
• 32:45
  going
• 32:45
  to
• 32:45
  bring
• 32:46
  that
• 32:46
  up,
• 32:46
  actually.
• 32:46
  Yeah.
• 32:47
  This
• 32:47
  is
• 32:48
  throwing
• 32:48
  AI
• 32:49
  at
• 32:49
  a
• 32:49
  problem,
• 32:50
  chasing
• 32:50
  bad
• 32:50
  money
• 32:51
  after
• 32:51
  more
• 32:51
  bad
• 32:52
  money
• 32:52
  after
• 32:52
  more
• 32:53
  bad
• 32:53
  money
• 32:53
  and
• 32:53
  thinking
• 32:54
  that
• 32:54
  AI
• 32:54
  is
• 32:54
  going
• 32:54
  to
• 32:55
  be
• 32:55
  the
• 32:55
  solution
• 32:55
  with
• 32:56
  these
• 32:56
  really
• 32:56
  expensive
• 32:56
  carts
• 32:57
  when
• 32:57
  the
• 32:57
  investment
• 32:57
  probably
• 32:58
  could
• 32:58
  have
• 32:58
  been
• 32:58
  made
• 32:59
  into
• 32:59
  something
• 32:59
  like
• 32:59
  robotics
• 33:00
  like
• 33:00
  you
• 33:00
  talk
• 33:00
  about.
• 33:01
  Right?
• 33:01
  Yeah.
• 33:02
  100
• 33:02
  something
• 33:02
  that's
• 33:03
  proven
• 33:03
  and
• 33:03
  rolling
• 33:03
  out.
• 33:04
  Oh
• 33:04
  my
• 33:04
  gosh.
• 33:04
  Showing
• 33:04
  the
• 33:05
  efficiencies
• 33:05
  that
• 33:06
  come
• 33:06
  with
• 33:06
  it
• 33:06
  too.
• 33:06
  That's
• 33:07
  the
• 33:07
  other
• 33:07
  thing.
• 33:07
  Like,
• 33:07
  why
• 33:07
  would
• 33:07
  you
• 33:08
  be
• 33:08
  investing
• 33:08
  this?
• 33:08
  It's
• 33:08
  totally
• 33:09
  unproven.
• 33:09
  But
• 33:09
  anyway,
• 33:10
  all
• 33:10
  right,
• 33:10
  there's
• 33:10
  a
• 33:10
  lot
• 33:11
  of,
• 33:11
  there's
• 33:11
  a
• 33:11
  lot
• 33:11
  of
• 33:13
  fun
• 33:13
  aimed
• 33:13
  in
• 33:13
  the
• 33:14
  direction
• 33:14
  at
• 33:14
  that
• 33:14
  headline.
• 33:14
  All
• 33:15
  right,
• 33:15
  headline
• 33:15
  number
• 33:16
  five,
• 33:16
  last
• 33:16
  one.
• 33:17
  Two
• 33:17
  separate
• 33:18
  but
• 33:18
  related
• 33:18
  headlines
• 33:19
  that
• 33:19
  close
• 33:19
  out
• 33:19
  today.
• 33:20
  First,
• 33:20
  Amazon
• 33:21
  and
• 33:21
  Winn
• 33:21
  Dixie
• 33:22
  have
• 33:22
  expanded
• 33:22
  their
• 33:23
  grocery
• 33:23
  delivery
• 33:23
  partnership
• 33:24
  to
• 33:24
  the
• 33:24
  greater
• 33:24
  Tampa
• 33:25
  Bay
• 33:25
  area.
• 33:25
  And
• 33:26
  second,
• 33:27
  Amazon
• 33:27
  also
• 33:27
  has
• 33:28
  announced
• 33:28
  the
• 33:28
  rollout
• 33:28
  of
• 33:28
  new
• 33:29
  one
• 33:29
  hour
• 33:29
  and
• 33:29
  three
• 33:30
  hour
• 33:30
  delivery
• 33:30
  options
• 33:31
  covering
• 33:31
  over
• 33:31
  90,000
• 33:32
  products
• 33:32
  in
• 33:32
  hundreds
• 33:33
  of
• 33:33
  US
• 33:33
  cities,
• 33:34
  according
• 33:34
  to
• 33:35
  the
• 33:35
  Business
• 33:35
  Observer.
• 33:36
  I
• 33:36
  don't
• 33:36
  know
• 33:36
  if
• 33:36
  you
• 33:36
  knew
• 33:37
  this,
• 33:37
  Carter,
• 33:37
  but
• 33:37
  the
• 33:37
  Business
• 33:38
  observer
• 33:38
  is
• 33:39
  Florida's
• 33:39
  newspaper
• 33:40
  for
• 33:40
  the
• 33:40
  C
• 33:41
  suite.
• 33:41
  That's
• 33:41
  what
• 33:41
  it
• 33:41
  says
• 33:42
  directly
• 33:42
  on
• 33:42
  their
• 33:42
  website.
• 33:43
  Well,
• 33:43
  good
• 33:43
  to
• 33:43
  know.
• 33:44
  Yeah,
• 33:44
  I
• 33:44
  didn't
• 33:44
  know
• 33:44
  that.
• 33:45
  So
• 33:45
  when
• 33:45
  I'm
• 33:45
  in
• 33:46
  Florida,
• 33:46
  I
• 33:46
  better
• 33:46
  be
• 33:46
  reading
• 33:47
  that.
• 33:47
  One
• 33:48
  expansion
• 33:49
  makes
• 33:49
  delivery
• 33:49
  available
• 33:50
  to
• 33:50
  customers
• 33:50
  in
• 33:51
  many
• 33:51
  new
• 33:51
  Florida
• 33:51
  counties,
• 33:53
  including
• 33:53
  Tampa,
• 33:54
  Brandon,
• 33:55
  Lakeland,
• 33:56
  Bradenton,
• 33:56
  Sarasota
• 33:57
  and
• 33:57
  surrounding
• 33:57
  communities.
• 33:58
  Adding
• 33:58
  to
• 33:58
  a
• 33:58
  service
• 33:59
  that
• 33:59
  began
• 33:59
  in
• 33:59
  Jacksonville
• 34:00
  and
• 34:00
  Orlando
• 34:01
  last
• 34:01
  September.
• 34:02
  Customers
• 34:02
  can
• 34:03
  shop
• 34:03
  more
• 34:03
  than
• 34:03
  15,000
• 34:04
  Winn
• 34:04
  Dixie
• 34:05
  grocery
• 34:05
  items
• 34:05
  on
• 34:05
  Amazon,
• 34:06
  including
• 34:06
  fresh
• 34:06
  produce,
• 34:07
  quality
• 34:07
  meats,
• 34:07
  private
• 34:08
  label
• 34:08
  brands
• 34:08
  and
• 34:09
  locally
• 34:09
  sourced
• 34:09
  products.
• 34:10
  Winn
• 34:10
  Dixie
• 34:11
  Rewards
• 34:11
  members
• 34:12
  can
• 34:12
  even
• 34:12
  link
• 34:12
  their
• 34:13
  accounts
• 34:13
  to
• 34:13
  Amazon
• 34:14
  to
• 34:14
  earn
• 34:14
  rewards
• 34:14
  points
• 34:15
  on
• 34:15
  eligible
• 34:15
  purchases
• 34:16
  redeemable
• 34:17
  for
• 34:17
  dollars
• 34:17
  off
• 34:18
  future
• 34:18
  in
• 34:19
  store
• 34:19
  purchases.
• 34:20
  Then,
• 34:20
  on
• 34:20
  the
• 34:20
  delivery
• 34:21
  speed
• 34:21
  side
• 34:21
  of
• 34:21
  things,
• 34:22
  Amazon's
• 34:22
  new
• 34:22
  one
• 34:23
  hour
• 34:23
  option
• 34:23
  is
• 34:23
  also
• 34:24
  now
• 34:24
  live
• 34:24
  in
• 34:24
  hundreds
• 34:25
  of
• 34:25
  cities
• 34:25
  and
• 34:25
  towns.
• 34:26
  And
• 34:26
  three
• 34:26
  hour
• 34:27
  delivery
• 34:27
  is
• 34:27
  now
• 34:27
  available
• 34:28
  in
• 34:28
  over
• 34:28
  2,000
• 34:29
  cities.
• 34:29
  All
• 34:30
  right,
• 34:30
  Carter.
• 34:30
  Amazon
• 34:31
  has
• 34:31
  quietly
• 34:32
  been
• 34:32
  adding
• 34:32
  regional
• 34:32
  grocers
• 34:33
  like
• 34:33
  Cub
• 34:33
  and
• 34:33
  Winn
• 34:33
  Dixie
• 34:34
  to
• 34:34
  extend
• 34:34
  its
• 34:35
  grocery
• 34:35
  reach.
• 34:35
  And
• 34:36
  now
• 34:36
  it's
• 34:36
  offering
• 34:36
  one
• 34:37
  hour
• 34:37
  delivery
• 34:37
  in
• 34:38
  hundreds
• 34:38
  of
• 34:38
  US
• 34:38
  Cities
• 34:39
  who
• 34:39
  do
• 34:39
  you
• 34:40
  think
• 34:40
  wins
• 34:40
  and
• 34:40
  loses
• 34:41
  in
• 34:41
  the
• 34:41
  long
• 34:42
  run
• 34:42
  here
• 34:42
  as
• 34:42
  Amazon
• 34:43
  continues
• 34:43
  to
• 34:44
  tighten
• 34:44
  its
• 34:44
  grip
• 34:44
  on
• 34:45
  the
• 34:45
  final
• 34:45
  mile.
• 34:46
  You
• 34:46
  have
• 34:46
  wins
• 34:47
  and
• 34:47
  losers
• 34:47
  here
• 34:48
  potentially.
• 34:48
  But
• 34:48
  I
• 34:48
  think
• 34:49
  what's
• 34:49
  really
• 34:49
  interesting
• 34:50
  is,
• 34:50
  is
• 34:50
  that
• 34:50
  if
• 34:51
  you
• 34:51
  look
• 34:51
  at
• 34:51
  the
• 34:51
  grocery
• 34:52
  history
• 34:52
  of
• 34:52
  Amazon,
• 34:53
  it
• 34:53
  hasn't
• 34:53
  been
• 34:54
  awesome.
• 34:54
  Right.
• 34:54
  They've
• 34:55
  struggled
• 34:55
  to
• 34:55
  get
• 34:55
  grocery,
• 34:56
  but
• 34:56
  you
• 34:57
  know
• 34:57
  what
• 34:57
  they're
• 34:57
  really
• 34:57
  freaking
• 34:57
  good
• 34:58
  at?
• 34:58
  They're
• 34:58
  really
• 34:58
  good
• 34:58
  at
• 34:59
  logistics.
• 35:00
  And
• 35:00
  you
• 35:00
  know
• 35:00
  what
• 35:00
  also
• 35:01
  these
• 35:01
  other
• 35:01
  grocers
• 35:01
  are
• 35:01
  good
• 35:02
  at?
• 35:02
  They're
• 35:02
  good
• 35:02
  at
• 35:02
  trust.
• 35:03
  Right.
• 35:03
  These
• 35:03
  consumers,
• 35:04
  these
• 35:04
  customers
• 35:05
  trust
• 35:05
  Winn
• 35:06
  Dixie.
• 35:06
  They
• 35:06
  trust
• 35:07
  their
• 35:07
  local
• 35:07
  grocery.
• 35:07
  They
• 35:07
  trust
• 35:08
  Cub.
• 35:08
  They
• 35:09
  love
• 35:09
  their
• 35:09
  Cub
• 35:09
  foods.
• 35:10
  They
• 35:10
  love
• 35:10
  their
• 35:10
  local
• 35:10
  Winn
• 35:11
  Dixie.
• 35:12
  You
• 35:12
  know,
• 35:12
  and
• 35:12
  so
• 35:13
  what
• 35:13
  Amazon's
• 35:13
  been
• 35:14
  able
• 35:14
  to
• 35:14
  do
• 35:14
  is
• 35:14
  they've
• 35:14
  been
• 35:14
  able
• 35:15
  to
• 35:15
  capitalize
• 35:15
  on
• 35:15
  that
• 35:15
  trust
• 35:16
  and
• 35:16
  actually
• 35:16
  monetize
• 35:17
  it
• 35:17
  by
• 35:17
  putting
• 35:18
  the
• 35:18
  logistics
• 35:19
  layer
• 35:19
  between
• 35:20
  the
• 35:20
  trusted
• 35:20
  grocer.
• 35:21
  Don't
• 35:21
  mess
• 35:22
  with
• 35:22
  that.
• 35:22
  But
• 35:23
  then
• 35:23
  I'm
• 35:23
  still
• 35:23
  going
• 35:24
  to
• 35:24
  get
• 35:24
  paid.
• 35:24
  And
• 35:24
  this
• 35:25
  isn't
• 35:25
  cheap
• 35:25
  stuff.
• 35:25
  We're
• 35:25
  talking
• 35:26
  like
• 35:26
  1530
• 35:27
  delivery
• 35:28
  setups.
• 35:29
  Right?
• 35:29
  Right.
• 35:30
  The
• 35:30
  idea
• 35:30
  that
• 35:30
  you
• 35:31
  can
• 35:31
  now
• 35:31
  pay
• 35:32
  for
• 35:32
  the
• 35:33
  Amazon,
• 35:33
  the
• 35:33
  best
• 35:34
  logistics
• 35:34
  in
• 35:34
  the
• 35:34
  world
• 35:35
  to
• 35:35
  get
• 35:35
  you
• 35:35
  those
• 35:35
  groceries
• 35:36
  quick,
• 35:36
  I
• 35:36
  think
• 35:37
  consumers
• 35:37
  who
• 35:37
  can
• 35:37
  afford
• 35:38
  it
• 35:38
  are
• 35:39
  going
• 35:39
  to
• 35:39
  really,
• 35:39
  really
• 35:40
  love
• 35:40
  it
• 35:40
  now.
• 35:40
  Now
• 35:41
  who
• 35:42
  loses
• 35:42
  in
• 35:42
  this?
• 35:43
  I
• 35:43
  don't
• 35:44
  know.
• 35:44
  Right.
• 35:44
  Like,
• 35:44
  I,
• 35:45
  if
• 35:45
  you
• 35:45
  look
• 35:45
  at
• 35:45
  the
• 35:45
  groceries,
• 35:46
  I'd
• 35:46
  be
• 35:46
  curious
• 35:46
  in
• 35:46
  your
• 35:46
  take,
• 35:46
  Chris.
• 35:47
  Like,
• 35:47
  yeah,
• 35:47
  you
• 35:48
  know,
• 35:48
  they're
• 35:48
  still
• 35:48
  getting
• 35:49
  the
• 35:49
  purchase.
• 35:49
  I'm
• 35:49
  sure
• 35:50
  Amazon's
• 35:50
  taking
• 35:50
  some
• 35:51
  healthy
• 35:51
  cut
• 35:51
  from
• 35:51
  already
• 35:52
  slim
• 35:52
  margins
• 35:53
  of
• 35:53
  grocers.
• 35:54
  The,
• 35:54
  the
• 35:55
  thing
• 35:55
  is,
• 35:55
  is
• 35:55
  that
• 35:56
  though
• 35:56
  these,
• 35:58
  in
• 35:58
  the
• 35:58
  today's
• 35:58
  day
• 35:59
  and
• 35:59
  age,
• 35:59
  these
• 35:59
  local
• 35:59
  grocers
• 36:00
  don't
• 36:00
  have
• 36:00
  a
• 36:00
  single
• 36:00
  hope
• 36:01
  in
• 36:01
  the
• 36:01
  world
• 36:01
  to
• 36:01
  spin
• 36:01
  up
• 36:02
  their
• 36:02
  own
• 36:02
  delivery
• 36:02
  network.
• 36:03
  Right.
• 36:03
  They
• 36:04
  can't
• 36:04
  compete
• 36:04
  with
• 36:05
  the,
• 36:05
  with
• 36:05
  the
• 36:05
  others.
• 36:05
  And
• 36:06
  so,
• 36:06
  so,
• 36:06
  you
• 36:07
  know,
• 36:07
  to
• 36:07
  go
• 36:07
  with
• 36:07
  Amazon,
• 36:08
  the
• 36:08
  biggest
• 36:08
  and
• 36:08
  the
• 36:08
  best,
• 36:09
  like,
• 36:09
  it
• 36:09
  seems
• 36:09
  like
• 36:10
  a
• 36:10
  smart
• 36:10
  move.
• 36:11
  Yeah,
• 36:11
  yeah.
• 36:12
  Well,
• 36:12
  okay.
• 36:12
  I
• 36:13
  think,
• 36:13
  but
• 36:13
  I
• 36:13
  want
• 36:13
  your
• 36:13
  take
• 36:14
  because
• 36:14
  I.
• 36:14
  Yeah,
• 36:15
  yeah,
• 36:16
  there's
• 36:16
  a
• 36:16
  lot
• 36:16
  here.
• 36:17
  There's
• 36:17
  a
• 36:17
  lot
• 36:17
  here.
• 36:17
  I
• 36:17
  mean,
• 36:18
  I
• 36:18
  think,
• 36:18
  you
• 36:18
  know,
• 36:18
  in
• 36:19
  it
• 36:20
  could
• 36:20
  be
• 36:20
  argued
• 36:20
  it's
• 36:21
  a
• 36:21
  smart
• 36:21
  move
• 36:21
  in,
• 36:22
  in
• 36:22
  the
• 36:22
  short
• 36:22
  term.
• 36:23
  But,
• 36:23
  you
• 36:23
  know,
• 36:23
  the
• 36:24
  other
• 36:24
  part
• 36:24
  about
• 36:24
  Amazon
• 36:25
  too
• 36:25
  is
• 36:25
  Amazon
• 36:26
  is
• 36:26
  incredibly
• 36:27
  good
• 36:28
  at
• 36:28
  business.
• 36:28
  You
• 36:29
  know,
• 36:29
  and
• 36:29
  I
• 36:29
  think
• 36:29
  you
• 36:29
  have
• 36:29
  to
• 36:30
  look
• 36:30
  at
• 36:30
  the
• 36:30
  history
• 36:30
  here
• 36:30
  as
• 36:31
  a
• 36:31
  judge
• 36:31
  too.
• 36:31
  Like,
• 36:31
  you
• 36:31
  look
• 36:32
  at,
• 36:32
  you
• 36:32
  know,
• 36:32
  they
• 36:32
  bought
• 36:33
  diapers.com
• 36:34
  and
• 36:34
  what'd
• 36:34
  they
• 36:34
  do?
• 36:34
  They
• 36:34
  basically
• 36:35
  like
• 36:36
  brought
• 36:36
  that
• 36:36
  into
• 36:36
  the
• 36:36
  fold
• 36:37
  and
• 36:37
  kind
• 36:37
  of,
• 36:37
  you
• 36:38
  know,
• 36:38
  basically
• 36:38
  shut
• 36:38
  it
• 36:39
  down.
• 36:39
  They
• 36:39
  brought
• 36:40
  Zappos
• 36:41
  into
• 36:41
  the
• 36:41
  fold
• 36:41
  and
• 36:41
  now
• 36:42
  Zappos
• 36:42
  is
• 36:42
  a
• 36:42
  shell
• 36:43
  of
• 36:43
  what
• 36:43
  it
• 36:43
  used
• 36:43
  to
• 36:43
  be.
• 36:44
  Right.
• 36:44
  And
• 36:45
  so
• 36:45
  the
• 36:45
  same,
• 36:45
  the
• 36:45
  same
• 36:46
  kind
• 36:46
  of
• 36:46
  principle,
• 36:47
  you
• 36:47
  know,
• 36:48
  applies
• 36:49
  here.
• 36:49
  Whereas
• 36:49
  like
• 36:50
  you
• 36:50
  get
• 36:50
  all
• 36:50
  these
• 36:50
  regional
• 36:51
  players
• 36:51
  onto
• 36:52
  the
• 36:52
  platform,
• 36:53
  it
• 36:53
  looks
• 36:53
  like
• 36:53
  a
• 36:53
  win
• 36:54
  win
• 36:54
  for
• 36:54
  everyone.
• 36:55
  Amazon
• 36:56
  gets
• 36:56
  the
• 36:56
  mark
• 36:57
  media
• 36:57
  dollars
• 36:57
  from
• 36:58
  having
• 36:58
  these
• 36:58
  products
• 36:58
  on
• 36:59
  their
• 36:59
  shelves
• 36:59
  in
• 36:59
  a
• 36:59
  way
• 37:00
  that
• 37:00
  the
• 37:00
  regional
• 37:01
  grocers
• 37:01
  aren't
• 37:01
  going
• 37:01
  to
• 37:01
  get
• 37:02
  to
• 37:02
  the
• 37:02
  same
• 37:02
  degree.
• 37:02
  Because
• 37:03
  Amazon's
• 37:03
  ad
• 37:03
  network
• 37:04
  is
• 37:04
  so
• 37:05
  much
• 37:05
  bigger.
• 37:05
  Amazon
• 37:06
  just
• 37:06
  continues
• 37:06
  to
• 37:07
  leverage
• 37:07
  the
• 37:07
  scale
• 37:07
  of
• 37:07
  its
• 37:07
  delivery
• 37:08
  infrastructure.
• 37:09
  The
• 37:09
  regional
• 37:10
  grocers
• 37:10
  are
• 37:10
  going
• 37:10
  to
• 37:11
  find
• 37:11
  it
• 37:11
  tougher
• 37:11
  and
• 37:11
  tougher
• 37:12
  to
• 37:12
  compete.
• 37:12
  This
• 37:13
  is
• 37:13
  going
• 37:13
  to
• 37:13
  help
• 37:13
  them
• 37:13
  feel
• 37:14
  like
• 37:14
  they're
• 37:14
  competing
• 37:15
  in
• 37:15
  the
• 37:15
  short
• 37:15
  term,
• 37:16
  but
• 37:16
  at
• 37:16
  the
• 37:17
  end
• 37:17
  of
• 37:17
  the
• 37:17
  day,
• 37:17
  their
• 37:18
  business
• 37:18
  is
• 37:18
  probably
• 37:19
  going
• 37:19
  to
• 37:19
  get
• 37:19
  smaller
• 37:20
  and
• 37:20
  smaller
• 37:20
  and
• 37:20
  smaller
• 37:21
  and
• 37:21
  then
• 37:21
  the
• 37:22
  values
• 37:22
  of
• 37:22
  those
• 37:22
  businesses
• 37:23
  are
• 37:23
  going
• 37:23
  to
• 37:23
  get
• 37:23
  smaller
• 37:23
  and
• 37:24
  smaller
• 37:24
  and
• 37:24
  smaller.
• 37:25
  So
• 37:25
  that
• 37:25
  leaves
• 37:26
  Amazon
• 37:26
  a
• 37:26
  great
• 37:27
  option.
• 37:27
  You
• 37:27
  know,
• 37:28
  five
• 37:28
  to
• 37:28
  ten
• 37:28
  years
• 37:28
  out
• 37:28
  they
• 37:29
  can
• 37:29
  say,
• 37:29
  do
• 37:29
  I
• 37:30
  just
• 37:30
  let
• 37:30
  them
• 37:30
  die
• 37:30
  off
• 37:31
  because,
• 37:31
  you
• 37:31
  know,
• 37:31
  I've
• 37:32
  got
• 37:32
  a
• 37:32
  healthy
• 37:32
  business
• 37:33
  that
• 37:33
  I've
• 37:33
  created
• 37:34
  in
• 37:34
  groceries
• 37:34
  somewhere
• 37:35
  else.
• 37:35
  Or
• 37:36
  do
• 37:36
  I
• 37:36
  come
• 37:36
  in
• 37:36
  and
• 37:36
  start
• 37:37
  buying
• 37:37
  these
• 37:37
  up?
• 37:38
  Do
• 37:38
  I
• 37:38
  start
• 37:38
  buying
• 37:39
  these
• 37:39
  up
• 37:39
  regionally?
• 37:40
  And
• 37:40
  you
• 37:41
  know,
• 37:41
  just
• 37:41
  because
• 37:42
  I
• 37:42
  know
• 37:42
  what
• 37:42
  they're
• 37:42
  going
• 37:43
  to
• 37:43
  sell,
• 37:43
  I
• 37:43
  know
• 37:44
  how
• 37:44
  much
• 37:44
  volume
• 37:44
  I'm
• 37:44
  going
• 37:44
  to
• 37:45
  get
• 37:45
  from
• 37:45
  it,
• 37:45
  I
• 37:45
  know
• 37:45
  what
• 37:45
  it's
• 37:46
  going
• 37:46
  to
• 37:46
  take
• 37:46
  to
• 37:46
  run
• 37:46
  it,
• 37:47
  and
• 37:47
  that's
• 37:47
  how
• 37:48
  I
• 37:48
  get
• 37:48
  into
• 37:48
  the
• 37:48
  grocery
• 37:49
  business.
• 37:49
  So,
• 37:49
  so
• 37:50
  I
• 37:50
  think
• 37:50
  it's
• 37:50
  really
• 37:50
  fascinating
• 37:51
  because
• 37:51
  you're
• 37:51
  right,
• 37:51
  there's,
• 37:52
  there's
• 37:52
  only
• 37:52
  so
• 37:52
  many
• 37:52
  options
• 37:53
  like
• 37:53
  Walmart's
• 37:54
  kicking
• 37:54
  their,
• 37:54
  kicking
• 37:55
  everyone's
• 37:55
  butts,
• 37:56
  right?
• 37:56
  Carter,
• 37:57
  you
• 37:57
  could
• 37:57
  go
• 37:57
  with
• 37:57
  Instacart,
• 37:58
  which
• 37:59
  is
• 37:59
  fine,
• 38:00
  which
• 38:01
  Amazon
• 38:01
  is
• 38:01
  essentially
• 38:02
  like
• 38:02
  Instacart,
• 38:03
  you
• 38:03
  know,
• 38:03
  different
• 38:03
  version
• 38:04
  of
• 38:04
  that,
• 38:04
  or
• 38:05
  you
• 38:05
  can
• 38:05
  set
• 38:05
  up
• 38:05
  your
• 38:05
  own
• 38:05
  delivery
• 38:06
  infrastructure,
• 38:07
  which
• 38:07
  is
• 38:07
  the
• 38:07
  only
• 38:08
  real
• 38:08
  way
• 38:08
  to
• 38:09
  survive
• 38:09
  in
• 38:09
  the
• 38:09
  long
• 38:09
  run.
• 38:10
  You
• 38:10
  have
• 38:10
  to
• 38:10
  figure
• 38:11
  out
• 38:11
  your
• 38:11
  own
• 38:11
  picking
• 38:12
  and
• 38:12
  packing
• 38:12
  infrastructure
• 38:13
  in
• 38:14
  a
• 38:14
  way
• 38:14
  such
• 38:14
  that
• 38:15
  you
• 38:15
  can
• 38:15
  then
• 38:16
  very
• 38:17
  comfortably
• 38:19
  plug
• 38:20
  yourself
• 38:20
  into
• 38:20
  any
• 38:21
  of
• 38:21
  these
• 38:21
  marketplaces
• 38:22
  that
• 38:22
  you
• 38:22
  want
• 38:22
  at
• 38:22
  no
• 38:22
  detriment
• 38:23
  to
• 38:23
  yourself,
• 38:24
  right?
• 38:24
  Because
• 38:24
  then,
• 38:25
  because
• 38:25
  then
• 38:25
  you
• 38:25
  can
• 38:26
  keep
• 38:26
  the
• 38:26
  first
• 38:26
  party
• 38:26
  data,
• 38:27
  you
• 38:27
  can
• 38:27
  keep
• 38:28
  them
• 38:28
  on
• 38:28
  your
• 38:28
  site.
• 38:29
  You
• 38:29
  can
• 38:29
  make
• 38:29
  the
• 38:30
  decision
• 38:30
  out
• 38:31
  of
• 38:31
  desire
• 38:32
  to
• 38:32
  be
• 38:32
  on
• 38:32
  Amazon
• 38:32
  or
• 38:33
  be
• 38:33
  on
• 38:33
  Instacart
• 38:33
  versus
• 38:34
  being
• 38:34
  forced
• 38:34
  to
• 38:35
  be
• 38:35
  in
• 38:35
  there
• 38:35
  because
• 38:35
  your
• 38:36
  customers
• 38:36
  are
• 38:36
  wanting
• 38:36
  you
• 38:37
  to,
• 38:37
  wanting
• 38:37
  to
• 38:37
  find
• 38:38
  you
• 38:38
  there.
• 38:38
  So
• 38:39
  that's,
• 38:39
  that's
• 38:40
  the
• 38:40
  thing
• 38:40
  for
• 38:40
  me
• 38:40
  here
• 38:40
  is
• 38:41
  like,
• 38:41
  I
• 38:41
  think
• 38:42
  this
• 38:42
  is,
• 38:42
  this
• 38:43
  is
• 38:43
  a
• 38:43
  needle
• 38:43
  that
• 38:43
  if
• 38:44
  you
• 38:44
  put
• 38:44
  it
• 38:44
  in
• 38:44
  your
• 38:44
  arm,
• 38:45
  it's
• 38:45
  going
• 38:46
  to
• 38:46
  be
• 38:46
  really
• 38:46
  hard
• 38:46
  to
• 38:46
  get
• 38:46
  it
• 38:46
  out.
• 38:47
  And
• 38:47
  I
• 38:47
  worry
• 38:47
  about
• 38:47
  that
• 38:48
  in
• 38:48
  the
• 38:48
  long
• 38:48
  run.
• 38:48
  What
• 38:49
  do
• 38:49
  you
• 38:49
  think?
• 38:49
  100%,
• 38:50
  if
• 38:51
  you
• 38:51
  think
• 38:51
  about
• 38:51
  the
• 38:51
  strategy
• 38:52
  as
• 38:52
  described
• 38:53
  Amazon
• 38:53
  five
• 38:53
  years
• 38:54
  ago,
• 38:54
  started
• 38:54
  going
• 38:54
  top
• 38:55
  down,
• 38:55
  right?
• 38:55
  Like,
• 38:55
  let's
• 38:56
  buy
• 38:56
  Whole
• 38:56
  Foods
• 38:57
  in
• 38:57
  its
• 38:57
  entirety,
• 38:58
  right?
• 38:58
  For,
• 38:59
  you
• 38:59
  know,
• 38:59
  let's,
• 38:59
  let's
• 39:00
  do
• 39:00
  that,
• 39:00
  that
• 39:00
  kind
• 39:00
  of
• 39:01
  stuff.
• 39:01
  And,
• 39:01
  and
• 39:02
  you
• 39:02
  can
• 39:02
  almost
• 39:02
  describe
• 39:03
  what
• 39:03
  you're,
• 39:03
  you're
• 39:03
  talking
• 39:04
  about
• 39:04
  here.
• 39:04
  Is
• 39:04
  this
• 39:04
  kind
• 39:04
  of
• 39:04
  ground
• 39:05
  up,
• 39:05
  you
• 39:05
  know,
• 39:05
  it's
• 39:05
  the,
• 39:05
  the
• 39:06
  frog
• 39:06
  and
• 39:06
  boiling
• 39:06
  water
• 39:07
  a
• 39:07
  little
• 39:07
  bit
• 39:07
  here,
• 39:07
  right?
• 39:08
  Because
• 39:08
  yes,
• 39:09
  they
• 39:09
  got
• 39:09
  logistics.
• 39:09
  Like,
• 39:10
  what's
• 39:10
  the
• 39:10
  next
• 39:10
  step?
• 39:11
  Like,
• 39:11
  all
• 39:11
  right,
• 39:11
  well,
• 39:12
  why
• 39:12
  couldn't
• 39:12
  you
• 39:12
  just
• 39:12
  shop
• 39:12
  Winn
• 39:13
  Dixie
• 39:13
  from
• 39:13
  Amazon.com
• 39:14
  right?
• 39:15
  You
• 39:15
  know,
• 39:15
  and
• 39:15
  all
• 39:15
  of
• 39:15
  a
• 39:15
  sudden
• 39:16
  now
• 39:16
  you
• 39:16
  have
• 39:16
  all
• 39:16
  that
• 39:16
  traffic
• 39:16
  and
• 39:17
  you
• 39:17
  tell
• 39:17
  Winn
• 39:17
  Dixie,
• 39:18
  it's
• 39:18
  like,
• 39:18
  hey,
• 39:19
  managing
• 39:19
  a
• 39:19
  site
• 39:19
  is
• 39:20
  hard.
• 39:20
  You
• 39:20
  got
• 39:21
  to
• 39:21
  bring
• 39:21
  people
• 39:21
  to
• 39:21
  it.
• 39:22
  It.
• 39:22
  We'll
• 39:22
  just
• 39:22
  take
• 39:22
  care
• 39:23
  of
• 39:23
  all.
• 39:23
  But
• 39:23
  we
• 39:23
  already
• 39:23
  got
• 39:23
  your
• 39:23
  inventory,
• 39:24
  we're
• 39:24
  already
• 39:24
  doing
• 39:24
  delivery.
• 39:25
  And
• 39:25
  then
• 39:25
  before
• 39:26
  you
• 39:26
  know
• 39:26
  it,
• 39:26
  Amazon,
• 39:26
  to
• 39:27
  your
• 39:27
  point,
• 39:27
  just
• 39:27
  buys
• 39:27
  the
• 39:28
  brand,
• 39:28
  which
• 39:28
  is
• 39:28
  a
• 39:28
  shell
• 39:28
  of
• 39:29
  itself
• 39:30
  and
• 39:30
  slaps
• 39:30
  that
• 39:31
  brand
• 39:31
  on
• 39:31
  the
• 39:31
  side
• 39:31
  of
• 39:31
  an
• 39:31
  Amazon
• 39:32
  warehouse
• 39:32
  and
• 39:32
  calls
• 39:32
  it
• 39:33
  a
• 39:33
  new
• 39:33
  Winn
• 39:33
  Dixie.
• 39:34
  Yeah,
• 39:35
  yeah,
• 39:35
  because
• 39:35
  we've
• 39:35
  already
• 39:35
  got
• 39:36
  20
• 39:36
  of
• 39:37
  your
• 39:37
  volume
• 39:37
  going
• 39:37
  through,
• 39:38
  you
• 39:38
  know,
• 39:38
  Walmart
• 39:39
  in
• 39:39
  that
• 39:39
  region.
• 39:40
  And
• 39:40
  then
• 39:40
  they
• 39:40
  solve
• 39:40
  the
• 39:41
  trust
• 39:41
  problem
• 39:41
  because
• 39:41
  the
• 39:42
  average
• 39:42
  person
• 39:42
  is
• 39:43
  like,
• 39:43
  I
• 39:43
  love
• 39:43
  Winn
• 39:43
  Dixie
• 39:44
  and
• 39:44
  who
• 39:44
  knows
• 39:44
  where
• 39:45
  that
• 39:45
  cucumber
• 39:45
  is
• 39:46
  actually
• 39:46
  coming
• 39:46
  from,
• 39:46
  Right?
• 39:47
  Yeah,
• 39:47
  yeah,
• 39:48
  yeah.
• 39:48
  And,
• 39:48
  and
• 39:49
  all
• 39:49
  that
• 39:49
  stuff
• 39:49
  is
• 39:49
  market
• 39:50
  available
• 39:50
  too.
• 39:50
  So
• 39:50
  Amazon's
• 39:51
  also
• 39:51
  going
• 39:51
  to
• 39:51
  know
• 39:51
  what's
• 39:52
  selling
• 39:52
  in
• 39:52
  those
• 39:52
  regions
• 39:53
  and
• 39:53
  they
• 39:53
  can
• 39:53
  also
• 39:53
  just
• 39:53
  position
• 39:54
  their
• 39:54
  own
• 39:54
  products
• 39:54
  there
• 39:55
  directly
• 39:55
  because
• 39:56
  people
• 39:56
  are
• 39:56
  probably
• 39:56
  on
• 39:57
  the
• 39:57
  site
• 39:57
  looking,
• 39:57
  you
• 39:58
  know,
• 39:58
  at
• 39:58
  all
• 39:58
  the
• 39:58
  options
• 39:58
  that
• 39:59
  are
• 39:59
  available
• 39:59
  to
• 39:59
  you.
• 39:59
  Even
• 39:59
  if
• 40:00
  they're
• 40:00
  potentially
• 40:00
  still
• 40:00
  loyal
• 40:00
  to
• 40:01
  Winn
• 40:01
  Dixie
• 40:01
  over
• 40:01
  time,
• 40:02
  that's
• 40:02
  going
• 40:02
  to,
• 40:02
  you
• 40:02
  know,
• 40:03
  siphon
• 40:03
  off
• 40:03
  some
• 40:03
  customers
• 40:04
  too.
• 40:04
  Yeah,
• 40:05
  that's
• 40:05
  a,
• 40:05
  that's
• 40:05
  a
• 40:05
  great
• 40:05
  way
• 40:05
  to
• 40:06
  think
• 40:06
  about
• 40:06
  it,
• 40:06
  Carter.
• 40:06
  It's
• 40:06
  more
• 40:06
  of
• 40:07
  a
• 40:07
  bottoms
• 40:07
  up
• 40:07
  approach
• 40:07
  here
• 40:08
  that
• 40:08
  Amazon's
• 40:09
  potentially
• 40:09
  taking.
• 40:09
  So,
• 40:10
  so
• 40:10
  net.
• 40:10
  Net.
• 40:11
  So
• 40:11
  did,
• 40:11
  did
• 40:11
  your
• 40:11
  mind
• 40:12
  change
• 40:12
  on
• 40:12
  that
• 40:12
  one?
• 40:12
  Do
• 40:12
  you
• 40:13
  think
• 40:13
  that
• 40:13
  there's
• 40:13
  some
• 40:13
  more
• 40:13
  fear
• 40:14
  for
• 40:14
  the,
• 40:14
  the
• 40:14
  reason
• 40:15
  I
• 40:15
  think
• 40:15
  digital
• 40:15
  grocers
• 40:16
  could
• 40:16
  lose
• 40:16
  here
• 40:16
  in
• 40:16
  the
• 40:16
  long
• 40:16
  run?
• 40:17
  I
• 40:17
  just
• 40:18
  think
• 40:18
  like,
• 40:19
  there's
• 40:20
  so
• 40:20
  much
• 40:20
  competition
• 40:21
  in
• 40:21
  terms,
• 40:21
  like
• 40:22
  to
• 40:22
  your
• 40:22
  point,
• 40:22
  setting
• 40:23
  up
• 40:23
  your
• 40:23
  own
• 40:24
  logistics
• 40:25
  network
• 40:25
  as
• 40:25
  a
• 40:25
  regional
• 40:25
  grocer,
• 40:26
  like,
• 40:26
  what
• 40:27
  are
• 40:27
  you
• 40:27
  really
• 40:27
  going
• 40:27
  to
• 40:27
  do?
• 40:28
  Right?
• 40:29
  And
• 40:29
  so
• 40:29
  you
• 40:29
  know,
• 40:30
  your
• 40:30
  choices
• 40:30
  to
• 40:30
  partner
• 40:30
  with
• 40:31
  Amazon
• 40:31
  or
• 40:31
  not
• 40:31
  to
• 40:31
  partner
• 40:31
  with
• 40:32
  Amazon
• 40:32
  and
• 40:32
  just
• 40:32
  trust
• 40:33
  that
• 40:33
  in
• 40:33
  store
• 40:34
  sales
• 40:35
  are
• 40:35
  going
• 40:35
  to
• 40:35
  continue
• 40:35
  to
• 40:35
  be
• 40:35
  what
• 40:36
  they
• 40:36
  are.
• 40:36
  And,
• 40:36
  and
• 40:36
  honestly
• 40:37
  too,
• 40:37
  there's
• 40:37
  still
• 40:37
  a
• 40:38
  lot
• 40:38
  of
• 40:38
  people
• 40:38
  in
• 40:38
  this
• 40:38
  world
• 40:39
  who
• 40:39
  go
• 40:39
  to
• 40:39
  the
• 40:39
  grocery
• 40:40
  store
• 40:40
  every
• 40:40
  week.
• 40:40
  Like,
• 40:41
  you
• 40:41
  know,
• 40:41
  grocery
• 40:41
  delivery
• 40:42
  is
• 40:42
  still,
• 40:42
  though
• 40:43
  growing.
• 40:44
  It's.
• 40:44
  It's
• 40:44
  not
• 40:45
  50.
• 40:46
  That
• 40:46
  for
• 40:46
  sure.
• 40:47
  Right.
• 40:47
  Like,
• 40:47
  you
• 40:47
  know,
• 40:47
  you're
• 40:48
  talking
• 40:48
  10,
• 40:48
  15
• 40:49
  maybe.
• 40:50
  Right.
• 40:50
  If
• 40:50
  that.
• 40:52
  And
• 40:52
  so
• 40:52
  there's
• 40:52
  still
• 40:52
  a
• 40:53
  huge
• 40:53
  market
• 40:53
  that
• 40:53
  wants
• 40:54
  to
• 40:54
  go
• 40:54
  to
• 40:54
  Winn
• 40:54
  Dixie.
• 40:54
  So
• 40:55
  I
• 40:55
  guess
• 40:55
  the
• 40:55
  argument
• 40:56
  would
• 40:56
  be
• 40:56
  is
• 40:56
  like,
• 40:56
  okay,
• 40:57
  do
• 40:57
  you
• 40:57
  do
• 40:58
  this
• 40:58
  or
• 40:58
  do
• 40:58
  nothing
• 40:58
  at
• 40:59
  all?
• 40:59
  And
• 40:59
  I
• 41:00
  think
• 41:00
  there
• 41:00
  are
• 41:00
  probably
• 41:00
  two
• 41:01
  poor
• 41:02
  ends
• 41:02
  to
• 41:03
  each
• 41:03
  one
• 41:03
  of
• 41:03
  those.
• 41:04
  Those
• 41:04
  flight
• 41:04
  paths.
• 41:05
  Yeah.
• 41:05
  Yeah.
• 41:06
  It's
• 41:06
  not
• 41:06
  a
• 41:06
  position
• 41:06
  I'd
• 41:07
  want
• 41:07
  to
• 41:07
  be
• 41:07
  in.
• 41:07
  Which
• 41:07
  is
• 41:08
  also
• 41:08
  probably
• 41:08
  why
• 41:09
  Aho
• 41:09
  Delez's
• 41:10
  CEO
• 41:10
  yesterday
• 41:11
  jumped
• 41:11
  shipped
• 41:11
  to
• 41:11
  Dollar
• 41:12
  General.
• 41:12
  For
• 41:12
  those
• 41:12
  that
• 41:12
  are
• 41:12
  paying
• 41:13
  close,
• 41:13
  close
• 41:13
  attention
• 41:13
  to
• 41:13
  the
• 41:14
  headlines,
• 41:14
  too,
• 41:14
  that's
• 41:14
  probably
• 41:15
  a
• 41:15
  big
• 41:15
  reason,
• 41:15
  because
• 41:15
  he
• 41:15
  saw,
• 41:16
  you
• 41:16
  know,
• 41:16
  sees
• 41:16
  the
• 41:16
  writing
• 41:16
  on
• 41:16
  the
• 41:17
  wall
• 41:17
  in
• 41:17
  terms
• 41:17
  of
• 41:17
  where
• 41:17
  does
• 41:17
  he
• 41:18
  want
• 41:18
  to
• 41:18
  be
• 41:18
  and
• 41:18
  where
• 41:18
  does
• 41:18
  he
• 41:18
  want
• 41:19
  to
• 41:19
  have
• 41:19
  his
• 41:19
  chips
• 41:19
  placed?
• 41:20
  All
• 41:20
  right,
• 41:21
  Carter,
• 41:21
  let's
• 41:21
  go
• 41:21
  to
• 41:22
  the
• 41:22
  lighting
• 41:22
  round.
• 41:22
  So
• 41:22
  today.
• 41:23
  Today's
• 41:23
  lighting
• 41:23
  round
• 41:23
  is
• 41:23
  gonna
• 41:24
  be
• 41:24
  a
• 41:24
  little
• 41:24
  bit
• 41:24
  different.
• 41:24
  I've
• 41:25
  just
• 41:25
  got
• 41:25
  two
• 41:25
  lightning
• 41:26
  round
• 41:26
  questions
• 41:26
  for
• 41:26
  Carter.
• 41:27
  All
• 41:27
  right,
• 41:28
  Carter,
• 41:28
  number
• 41:28
  one.
• 41:29
  Valerie
• 41:30
  Perrine
• 41:30
  of
• 41:31
  the
• 41:31
  original
• 41:31
  Superman
• 41:32
  movie
• 41:32
  fame
• 41:33
  passed
• 41:33
  away
• 41:33
  this
• 41:33
  week
• 41:34
  at
• 41:34
  the
• 41:34
  age
• 41:34
  of
• 41:34
  82.
• 41:35
  I'm
• 41:35
  sure
• 41:35
  it's
• 41:35
  a
• 41:35
  movie
• 41:35
  producer
• 41:36
  Ella
• 41:36
  has
• 41:36
  never
• 41:37
  seen.
• 41:38
  What,
• 41:38
  in
• 41:38
  your
• 41:38
  mind,
• 41:39
  is
• 41:39
  the
• 41:39
  best
• 41:39
  Superman
• 41:40
  movie
• 41:40
  of
• 41:41
  all
• 41:41
  time?
• 41:41
  Time.
• 41:42
  Chris.
• 41:42
  I
• 41:42
  feel
• 41:42
  like
• 41:43
  I'm
• 41:43
  having
• 41:43
  deja
• 41:43
  vu
• 41:44
  here,
• 41:44
  because
• 41:44
  I'm
• 41:44
  gonna
• 41:44
  be
• 41:44
  with
• 41:44
  Ella.
• 41:45
  Like,
• 41:45
  I
• 41:45
  don't
• 41:45
  think
• 41:45
  I've
• 41:46
  ever
• 41:46
  seen
• 41:46
  any
• 41:46
  of
• 41:46
  the
• 41:47
  Superman
• 41:47
  movies.
• 41:48
  Not
• 41:48
  a
• 41:48
  single
• 41:48
  one.
• 41:49
  You
• 41:49
  got
• 41:49
  it.
• 41:49
  Not
• 41:49
  a
• 41:50
  single
• 41:50
  one.
• 41:50
  I'm
• 41:51
  still
• 41:51
  young.
• 41:52
  It's
• 41:53
  been
• 41:53
  six
• 41:53
  years.
• 41:54
  There's
• 41:54
  one
• 41:54
  that
• 41:54
  just
• 41:54
  came
• 41:55
  out
• 41:55
  last
• 41:55
  year.
• 41:55
  What
• 41:56
  are
• 41:56
  you
• 41:56
  talking
• 41:56
  about?
• 41:56
  Your
• 41:56
  statement
• 41:57
  stands.
• 41:57
  I.
• 41:58
  I
• 41:58
  shot
• 41:58
  the.
• 41:58
  I
• 41:59
  shot
• 41:59
  the
• 41:59
  Gap.
• 42:00
  Now
• 42:00
  I
• 42:00
  got
• 42:00
  kids.
• 42:00
  I
• 42:01
  don't
• 42:01
  go
• 42:01
  to
• 42:01
  movies.
• 42:03
  Okay,
• 42:03
  I'm
• 42:04
  sure
• 42:04
  she
• 42:04
  was
• 42:04
  an
• 42:04
  incredible
• 42:05
  director.
• 42:05
  Question
• 42:06
  for
• 42:06
  you.
• 42:06
  And
• 42:07
  I'm
• 42:07
  gonna
• 42:07
  say
• 42:07
  the
• 42:07
  most
• 42:07
  recent
• 42:07
  one.
• 42:08
  Yeah,
• 42:09
  the
• 42:09
  most
• 42:09
  recent
• 42:09
  one.
• 42:09
  Okay.
• 42:10
  Most
• 42:10
  famous
• 42:10
  ones.
• 42:10
  It's
• 42:11
  all
• 42:11
  right.
• 42:11
  It's
• 42:11
  a
• 42:11
  little
• 42:11
  cheesy,
• 42:12
  but
• 42:12
  I
• 42:12
  think
• 42:12
  the
• 42:12
  first
• 42:12
  one.
• 42:13
  That's
• 42:13
  what
• 42:13
  I
• 42:13
  was
• 42:13
  gonna
• 42:13
  say.
• 42:13
  Yeah,
• 42:13
  it
• 42:14
  was
• 42:14
  cheesy.
• 42:14
  That's
• 42:14
  100%.
• 42:15
  Yeah.
• 42:15
  Yeah.
• 42:15
  The
• 42:15
  first
• 42:16
  one's
• 42:16
  still
• 42:16
  the
• 42:16
  best
• 42:16
  one.
• 42:16
  The
• 42:17
  one
• 42:17
  with
• 42:17
  Marlon
• 42:17
  Brando,
• 42:18
  you
• 42:18
  know,
• 42:18
  getting
• 42:18
  paid
• 42:18
  a
• 42:18
  million
• 42:19
  dollars
• 42:19
  for,
• 42:19
  like,
• 42:19
  five
• 42:20
  minutes
• 42:20
  of
• 42:20
  screen
• 42:20
  time.
• 42:21
  All
• 42:21
  right,
• 42:22
  last
• 42:22
  one.
• 42:23
  I
• 42:24
  know
• 42:24
  this
• 42:24
  one's
• 42:24
  near
• 42:24
  and
• 42:25
  dear
• 42:25
  to
• 42:25
  your
• 42:25
  heart.
• 42:26
  Carter.
• 42:26
  It
• 42:26
  was
• 42:27
  National
• 42:27
  Puppy
• 42:27
  Day
• 42:28
  on
• 42:28
  Monday.
• 42:29
  How
• 42:29
  did
• 42:29
  you
• 42:29
  celebrate?
• 42:31
  Well,
• 42:32
  for
• 42:32
  my
• 42:33
  dog
• 42:33
  Raymond,
• 42:33
  which
• 42:33
  is
• 42:34
  no
• 42:34
  longer
• 42:34
  a
• 42:34
  puppy,
• 42:35
  turned
• 42:35
  10
• 42:36
  years
• 42:36
  old.
• 42:37
  And
• 42:37
  you
• 42:38
  know
• 42:38
  what?
• 42:38
  I
• 42:38
  forgot
• 42:38
  about
• 42:39
  International
• 42:39
  Pupp.
• 42:41
  But.
• 42:41
  But
• 42:41
  unfortunately,
• 42:42
  you
• 42:43
  know,
• 42:43
  I
• 42:43
  used
• 42:43
  to
• 42:43
  work,
• 42:43
  you
• 42:43
  know,
• 42:44
  Blue
• 42:44
  Buffalo
• 42:44
  back
• 42:44
  in
• 42:45
  the
• 42:45
  General
• 42:45
  Mills
• 42:45
  days.
• 42:46
  Right.
• 42:46
  So
• 42:46
  it
• 42:46
  should
• 42:46
  have
• 42:47
  been
• 42:47
  really
• 42:47
  near
• 42:47
  and
• 42:47
  dear
• 42:47
  to
• 42:47
  my
• 42:48
  heart.
• 42:49
  But
• 42:49
  Raymond
• 42:50
  got
• 42:50
  the
• 42:50
  same
• 42:50
  pets,
• 42:51
  the
• 42:51
  same.
• 42:52
  You
• 42:53
  know,
• 42:53
  we
• 42:53
  got
• 42:53
  three
• 42:54
  tiny
• 42:54
  kids
• 42:54
  at
• 42:54
  home.
• 42:54
  The
• 42:55
  poor
• 42:55
  guy
• 42:55
  gets
• 42:55
  colored
• 42:55
  on.
• 42:56
  The
• 42:56
  poor
• 42:57
  guy
• 42:57
  gets
• 42:57
  necklaces
• 42:57
  put
• 42:58
  on
• 42:58
  him,
• 42:58
  you
• 42:59
  know,
• 42:59
  so
• 42:59
  at
• 42:59
  the
• 42:59
  end
• 42:59
  of
• 43:00
  the
• 43:00
  day,
• 43:00
  it
• 43:00
  was
• 43:00
  another
• 43:00
  day
• 43:00
  for
• 43:01
  Raymond.
• 43:02
  But
• 43:02
  now
• 43:02
  in
• 43:02
  my
• 43:02
  heart,
• 43:03
  I
• 43:03
  feel
• 43:03
  like
• 43:03
  I
• 43:03
  need
• 43:03
  to
• 43:03
  spoil
• 43:04
  him
• 43:04
  when
• 43:04
  I
• 43:04
  get
• 43:04
  home.
• 43:05
  Yeah.
• 43:05
  So
• 43:05
  you.
• 43:05
  You.
• 43:06
  So
• 43:06
  you
• 43:06
  feel
• 43:06
  like
• 43:06
  you.
• 43:07
  You
• 43:07
  didn't.
• 43:07
  You
• 43:07
  kind
• 43:07
  of
• 43:07
  didn't
• 43:08
  do
• 43:08
  him,
• 43:08
  right?
• 43:09
  I
• 43:09
  didn't
• 43:09
  do
• 43:09
  him.
• 43:09
  Right.
• 43:10
  And
• 43:10
  I
• 43:10
  think
• 43:10
  that's
• 43:10
  maybe
• 43:10
  why
• 43:11
  he's
• 43:11
  holding
• 43:11
  a
• 43:11
  grud.
• 43:12
  So
• 43:12
  are
• 43:12
  you
• 43:12
  in
• 43:13
  this
• 43:13
  morning?
• 43:14
  Are
• 43:14
  you
• 43:14
  in
• 43:14
  the
• 43:14
  doghouse
• 43:15
  with
• 43:15
  Raymond?
• 43:15
  Is
• 43:16
  that.
• 43:16
  Yeah,
• 43:17
  basically.
• 43:17
  Is
• 43:17
  he
• 43:18
  shunning?
• 43:18
  Yeah.
• 43:19
  But
• 43:19
  here's
• 43:19
  the
• 43:19
  deal.
• 43:20
  Raymond's
• 43:20
  most
• 43:20
  spoiled
• 43:21
  dog
• 43:21
  in
• 43:21
  the
• 43:21
  world.
• 43:21
  He
• 43:21
  probably
• 43:22
  has
• 43:22
  the
• 43:22
  most
• 43:22
  comfortable,
• 43:23
  you
• 43:23
  know,
• 43:23
  living
• 43:24
  around.
• 43:24
  So
• 43:24
  I'm
• 43:24
  fine
• 43:24
  living
• 43:25
  in
• 43:25
  that
• 43:25
  doghouse.
• 43:26
  Right,
• 43:27
  right.
• 43:27
  He's
• 43:28
  still
• 43:28
  the
• 43:28
  ruler
• 43:28
  of
• 43:28
  that
• 43:28
  doghouse.
• 43:29
  You
• 43:29
  rule
• 43:29
  the
• 43:29
  roost
• 43:30
  of
• 43:30
  that
• 43:30
  doghouse.
• 43:30
  Right,
• 43:30
  Carter?
• 43:31
  100.
• 43:31
  100,
• 43:32
  right?
• 43:32
  Yeah.
• 43:32
  Yes.
• 43:33
  As.
• 43:33
  As
• 43:34
  it
• 43:34
  should
• 43:34
  be
• 43:34
  the
• 43:34
  case
• 43:35
  when
• 43:35
  it
• 43:35
  comes
• 43:35
  to
• 43:35
  dogs
• 43:36
  versus
• 43:36
  humans,
• 43:37
  in
• 43:37
  my
• 43:37
  opinion,
• 43:38
  there's
• 43:38
  probably
• 43:38
  a
• 43:38
  lot
• 43:38
  of
• 43:38
  people
• 43:39
  that
• 43:39
  disagree
• 43:39
  with
• 43:39
  that,
• 43:40
  listening
• 43:40
  to
• 43:40
  this
• 43:40
  podcast.
• 43:41
  All
• 43:41
  right,
• 43:41
  today's
• 43:42
  podcast
• 43:42
  was
• 43:42
  produced
• 43:42
  with
• 43:43
  the
• 43:43
  help
• 43:43
  and
• 43:44
  of
• 43:44
  course,
• 43:44
  of
• 43:45
  Ella.
• 43:45
  Sir
• 43:45
  Yard.
• 43:45
  Ella,
• 43:46
  come
• 43:46
  on
• 43:46
  in
• 43:46
  here.
• 43:47
  What'd
• 43:47
  you
• 43:47
  think
• 43:47
  of
• 43:47
  today's
• 43:48
  podcast,
• 43:48
  Ella?
• 43:48
  What
• 43:48
  do
• 43:48
  you
• 43:49
  think,
• 43:49
  Carter.
• 43:49
  Carter's
• 43:50
  a.
• 43:50
  Carter's
• 43:50
  good
• 43:50
  to
• 43:50
  have
• 43:51
  back
• 43:51
  in
• 43:51
  the
• 43:51
  fold,
• 43:51
  huh?
• 43:52
  Yeah,
• 43:52
  no,
• 43:53
  I'm
• 43:53
  loving
• 43:53
  this
• 43:53
  duo.
• 43:54
  It's.
• 43:54
  It's
• 43:54
  very,
• 43:54
  very
• 43:55
  powerful
• 43:55
  duo.
• 43:56
  I'm
• 43:56
  loving
• 43:56
  it.
• 43:56
  It's
• 43:57
  fun.
• 43:57
  I
• 43:57
  loved
• 43:57
  it
• 43:57
  too.
• 43:57
  It's
• 43:58
  really
• 43:58
  fun
• 43:58
  getting
• 43:58
  to
• 43:59
  shoot
• 43:59
  the.
• 43:59
  Shoot
• 43:59
  the
• 43:59
  proverbial,
• 44:00
  you
• 44:00
  know,
• 44:00
  what
• 44:00
  with
• 44:01
  Carter.
• 44:01
  All
• 44:01
  right,
• 44:01
  Ella,
• 44:02
  which
• 44:02
  headline
• 44:02
  won
• 44:02
  the
• 44:03
  week
• 44:03
  for
• 44:03
  you?
• 44:03
  I
• 44:03
  think
• 44:03
  I
• 44:04
  might
• 44:04
  know,
• 44:05
  but
• 44:06
  this
• 44:06
  one
• 44:06
  was.
• 44:06
  This
• 44:06
  is
• 44:07
  the
• 44:07
  toughest
• 44:07
  call.
• 44:07
  The
• 44:08
  toughest
• 44:08
  call.
• 44:08
  So
• 44:08
  for
• 44:09
  those
• 44:09
  listening
• 44:09
  maybe
• 44:09
  that
• 44:10
  haven't
• 44:10
  heard
• 44:10
  this
• 44:10
  before
• 44:11
  so
• 44:11
  far
• 44:11
  in
• 44:11
  the
• 44:11
  history
• 44:12
  of
• 44:12
  this
• 44:12
  show,
• 44:12
  since
• 44:12
  I've
• 44:13
  been
• 44:13
  asking
• 44:13
  Ella
• 44:13
  which
• 44:14
  headline
• 44:14
  won
• 44:14
  the
• 44:14
  show,
• 44:15
  I've
• 44:15
  guessed
• 44:16
  which
• 44:16
  headline
• 44:17
  she
• 44:17
  likes
• 44:17
  every
• 44:18
  week
• 44:18
  that
• 44:18
  we've
• 44:18
  done
• 44:19
  this.
• 44:19
  So
• 44:19
  I'm
• 44:19
  putting
• 44:19
  my
• 44:19
  reputation
• 44:20
  on
• 44:20
  the
• 44:20
  line
• 44:20
  again.
• 44:21
  I'm
• 44:21
  gonna
• 44:21
  go
• 44:22
  with.
• 44:23
  I'm
• 44:23
  gonna
• 44:23
  go
• 44:23
  with
• 44:23
  TikTok
• 44:24
  Shop.
• 44:24
  Was
• 44:24
  that
• 44:24
  the
• 44:25
  one,
• 44:25
  Ella?
• 44:25
  Yep.
• 44:26
  You
• 44:26
  got
• 44:26
  it,
• 44:26
  Chris.
• 44:27
  Ulta
• 44:28
  Beauty,
• 44:28
  Tick
• 44:29
  Tock
• 44:29
  Shop,
• 44:29
  by
• 44:29
  far,
• 44:30
  stand
• 44:30
  out,
• 44:31
  but
• 44:31
  I
• 44:31
  feel
• 44:31
  like
• 44:31
  this
• 44:31
  one
• 44:31
  was
• 44:32
  pretty
• 44:32
  obvious
• 44:32
  because
• 44:32
  my
• 44:33
  love
• 44:33
  for
• 44:33
  makeup
• 44:33
  and
• 44:34
  I'm
• 44:35
  part
• 44:35
  of
• 44:35
  the
• 44:35
  population
• 44:35
  that's
• 44:36
  on
• 44:36
  Tick
• 44:36
  Tock.
• 44:37
  Regrettably
• 44:37
  too
• 44:38
  much.
• 44:39
  But
• 44:39
  I
• 44:39
  feel
• 44:39
  like
• 44:40
  TikTok
• 44:40
  has
• 44:40
  such
• 44:40
  a
• 44:40
  unique
• 44:41
  perspective
• 44:42
  that
• 44:42
  when
• 44:42
  I'm
• 44:43
  going
• 44:43
  to
• 44:43
  search
• 44:44
  a
• 44:44
  new
• 44:44
  product,
• 44:45
  I'm
• 44:45
  searching
• 44:46
  in
• 44:46
  the
• 44:46
  search
• 44:46
  bar.
• 44:47
  Like
• 44:47
  a
• 44:47
  very
• 44:47
  niche
• 44:48
  story,
• 44:48
  like
• 44:48
  I'm
• 44:49
  going
• 44:49
  to
• 44:49
  this
• 44:49
  event
• 44:49
  or
• 44:49
  I,
• 44:50
  I
• 44:50
  want
• 44:50
  like
• 44:51
  makeup
• 44:51
  products
• 44:51
  for
• 44:52
  my
• 44:52
  specific
• 44:52
  skin
• 44:53
  or
• 44:53
  my
• 44:53
  hair.
• 44:53
  And
• 44:54
  I
• 44:54
  feel
• 44:54
  like
• 44:54
  it
• 44:54
  always
• 44:55
  leads
• 44:55
  me
• 44:55
  to
• 44:55
  a
• 44:56
  link
• 44:56
  to
• 44:56
  know
• 44:56
  or
• 44:57
  LTK
• 44:57
  for
• 44:57
  creators
• 44:58
  that
• 44:58
  I'm
• 44:58
  following
• 44:59
  very
• 44:59
  closely.
• 45:00
  So
• 45:00
  I
• 45:01
  feel
• 45:01
  like
• 45:01
  ULTA
• 45:01
  probably
• 45:02
  already
• 45:02
  had
• 45:02
  all
• 45:03
  that
• 45:03
  data
• 45:03
  that
• 45:03
  I'm,
• 45:04
  I'm
• 45:05
  the
• 45:05
  consumer
• 45:05
  that's
• 45:06
  going
• 45:06
  directly
• 45:06
  to
• 45:06
  Ulta
• 45:07
  anyways.
• 45:07
  And
• 45:08
  so
• 45:08
  I
• 45:08
  think
• 45:09
  integrating
• 45:09
  it
• 45:09
  directly
• 45:10
  in
• 45:10
  the
• 45:10
  app,
• 45:11
  brilliant
• 45:11
  move.
• 45:11
  I
• 45:11
  mean
• 45:12
  that
• 45:12
  five
• 45:12
  seconds
• 45:13
  that
• 45:13
  you're
• 45:13
  immediately
• 45:14
  hooked
• 45:14
  and
• 45:14
  then
• 45:14
  you
• 45:14
  buy
• 45:15
  the
• 45:15
  product
• 45:15
  in
• 45:15
  one
• 45:16
  second.
• 45:16
  That's
• 45:17
  really
• 45:17
  interesting.
• 45:17
  So.
• 45:17
  So,
• 45:18
  Ella.
• 45:18
  So
• 45:18
  like
• 45:18
  you're
• 45:18
  doing
• 45:19
  that
• 45:19
  in
• 45:19
  the
• 45:19
  TikTok
• 45:20
  interface
• 45:20
  too,
• 45:20
  right?
• 45:21
  You're
• 45:21
  doing
• 45:21
  those
• 45:21
  searches
• 45:22
  like
• 45:22
  that
• 45:22
  in
• 45:23
  the
• 45:23
  interface.
• 45:23
  So
• 45:23
  you're.
• 45:24
  Because
• 45:24
  we're
• 45:24
  hearing
• 45:24
  a
• 45:24
  lot
• 45:25
  at
• 45:25
  Shop
• 45:25
  talk
• 45:25
  about
• 45:25
  how
• 45:25
  people
• 45:26
  are
• 45:26
  using,
• 45:26
  you
• 45:27
  know,
• 45:27
  chatgpt
• 45:28
  particularly.
• 45:29
  Chatgpt
• 45:29
  is
• 45:29
  what
• 45:29
  everyone's
• 45:30
  talking
• 45:30
  about.
• 45:30
  But
• 45:30
  like
• 45:30
  they're
• 45:30
  using
• 45:31
  that
• 45:31
  for
• 45:31
  product
• 45:31
  searches.
• 45:32
  But
• 45:32
  you,
• 45:32
  but
• 45:32
  you're
• 45:32
  actually
• 45:33
  doing
• 45:33
  product
• 45:33
  searches
• 45:34
  like
• 45:34
  that
• 45:34
  in
• 45:34
  TikTok,
• 45:35
  which
• 45:35
  is
• 45:36
  a
• 45:36
  whole
• 45:36
  different
• 45:36
  thing,
• 45:37
  right?
• 45:37
  Yeah,
• 45:38
  I,
• 45:38
  I've
• 45:38
  honestly,
• 45:39
  I've
• 45:39
  caught
• 45:39
  myself
• 45:39
  doing
• 45:40
  it
• 45:40
  more
• 45:40
  often.
• 45:40
  Like
• 45:40
  if
• 45:41
  I'm
• 45:42
  shop
• 45:42
  talk,
• 45:42
  let's
• 45:42
  say
• 45:43
  I'm
• 45:43
  going
• 45:43
  to
• 45:43
  Shop
• 45:43
  talk
• 45:43
  and
• 45:44
  I'm
• 45:44
  trying
• 45:44
  to
• 45:44
  find
• 45:44
  a,
• 45:45
  a
• 45:45
  denim
• 45:45
  blazer
• 45:46
  or
• 45:46
  something.
• 45:46
  I'm
• 45:47
  specifically
• 45:47
  searching
• 45:48
  in
• 45:48
  my
• 45:48
  TikTok,
• 45:49
  like
• 45:49
  best
• 45:49
  Amazon
• 45:50
  denim,
• 45:51
  you
• 45:51
  know,
• 45:51
  jackets
• 45:52
  or
• 45:53
  you
• 45:53
  know,
• 45:53
  if
• 45:53
  I
• 45:53
  was
• 45:53
  going
• 45:53
  like
• 45:54
  Ulta
• 45:54
  best
• 45:55
  mascara,
• 45:55
  things
• 45:56
  like
• 45:56
  that.
• 45:56
  And
• 45:56
  yeah,
• 45:56
  I'm
• 45:57
  specifically
• 45:57
  searching
• 45:58
  that
• 45:58
  story.
• 45:58
  Because
• 45:59
  you
• 45:59
  can
• 45:59
  get
• 45:59
  so
• 46:00
  niche
• 46:01
  because
• 46:01
  of
• 46:01
  the
• 46:02
  creators,
• 46:02
  right?
• 46:03
  Because
• 46:03
  the
• 46:03
  creators
• 46:03
  and
• 46:03
  the
• 46:04
  creators
• 46:04
  give
• 46:04
  the
• 46:04
  confidence
• 46:05
  and
• 46:05
  the
• 46:05
  authenticity
• 46:05
  in
• 46:06
  terms
• 46:06
  of
• 46:06
  what
• 46:06
  you
• 46:06
  want
• 46:06
  and
• 46:07
  the
• 46:07
  credibility
• 46:07
  for
• 46:08
  what
• 46:08
  you
• 46:08
  want
• 46:08
  to
• 46:08
  buy.
• 46:08
  Have
• 46:09
  you
• 46:09
  ever
• 46:09
  done
• 46:09
  searches
• 46:10
  like
• 46:10
  that
• 46:10
  in
• 46:10
  the
• 46:10
  LLMs?
• 46:12
  Not
• 46:12
  quite.
• 46:12
  No.
• 46:13
  I,
• 46:13
  I'd
• 46:13
  say
• 46:13
  close.
• 46:16
  Not
• 46:16
  beauty
• 46:16
  products
• 46:17
  though.
• 46:17
  Okay.
• 46:18
  Definitely
• 46:18
  not
• 46:18
  beauty
• 46:19
  products.
• 46:19
  Goes
• 46:19
  back
• 46:19
  to
• 46:19
  the
• 46:20
  inspiration
• 46:20
  part.
• 46:20
  Like,
• 46:21
  you
• 46:21
  know,
• 46:21
  when
• 46:22
  you
• 46:22
  do
• 46:22
  that
• 46:22
  search,
• 46:22
  it
• 46:23
  comes
• 46:23
  back
• 46:23
  with
• 46:23
  just
• 46:23
  the
• 46:24
  best
• 46:24
  5
• 46:25
  to
• 46:25
  12
• 46:25
  second
• 46:26
  videos
• 46:26
  that
• 46:26
  you
• 46:26
  give
• 46:27
  you
• 46:27
  all
• 46:27
  the
• 46:27
  information
• 46:27
  you
• 46:28
  need
• 46:28
  in
• 46:28
  an
• 46:28
  entertaining
• 46:29
  way.
• 46:29
  Way.
• 46:29
  Yeah.
• 46:29
  And
• 46:30
  you
• 46:30
  can,
• 46:30
  you
• 46:30
  can
• 46:30
  pick
• 46:30
  for
• 46:31
  yourself
• 46:31
  like,
• 46:31
  who
• 46:32
  do
• 46:32
  I
• 46:32
  trust,
• 46:32
  what,
• 46:32
  which
• 46:33
  ones
• 46:33
  work
• 46:33
  for
• 46:33
  me
• 46:34
  instead
• 46:34
  of
• 46:34
  just
• 46:35
  maybe
• 46:35
  these
• 46:35
  LLMs
• 46:36
  or
• 46:36
  ChatGPT
• 46:36
  giving
• 46:37
  you
• 46:37
  one,
• 46:37
  two
• 46:38
  answers.
• 46:38
  Yeah.
• 46:39
  And
• 46:39
  Carter,
• 46:39
  to
• 46:39
  your
• 46:39
  point,
• 46:39
  the
• 46:39
  algorithm
• 46:40
  knows
• 46:40
  that.
• 46:40
  Because
• 46:40
  that
• 46:41
  algorithm
• 46:41
  is,
• 46:41
  is,
• 46:42
  is
• 46:42
  like
• 46:43
  the
• 46:43
  best
• 46:43
  there
• 46:43
  is.
• 46:43
  And
• 46:44
  understanding
• 46:44
  that
• 46:44
  too.
• 46:45
  Right.
• 46:45
  100
• 46:46
  yeah.
• 46:46
  Yeah.
• 46:47
  All
• 46:48
  right.
• 46:48
  Well,
• 46:48
  wow.
• 46:48
  What
• 46:48
  a
• 46:48
  great
• 46:49
  show.
• 46:49
  Happy
• 46:49
  birthday
• 46:50
  today
• 46:50
  to
• 46:50
  Jenny
• 46:51
  Slate,
• 46:51
  Mikey
• 46:52
  Madison,
• 46:52
  and
• 46:53
  to
• 46:53
  the
• 46:53
  woman
• 46:53
  who
• 46:53
  played
• 46:53
  Elaine's
• 46:54
  famed
• 46:55
  nemesis
• 46:55
  on
• 46:55
  Seinfeld,
• 46:57
  Sue
• 46:57
  Ellen
• 46:57
  Mischke,
• 46:58
  Brenda
• 46:59
  K.
• 46:59
  Strong.
• 47:00
  And
• 47:00
  remember,
• 47:00
  if
• 47:00
  you
• 47:01
  can
• 47:01
  only
• 47:01
  read
• 47:01
  or
• 47:01
  listen
• 47:01
  to
• 47:02
  one
• 47:02
  retail
• 47:02
  blog
• 47:03
  in
• 47:03
  the
• 47:03
  business,
• 47:03
  make
• 47:03
  it
• 47:03
  obvious.
• 47:04
  I'm
• 47:04
  sure
• 47:04
  the
• 47:04
  two
• 47:04
  of
• 47:04
  you
• 47:04
  have
• 47:05
  no
• 47:05
  idea
• 47:05
  what
• 47:06
  that
• 47:06
  reference
• 47:06
  was.
• 47:07
  Yeah,
• 47:07
  we're
• 47:07
  drawing
• 47:07
  blanks
• 47:07
  over
• 47:08
  here.
• 47:08
  I
• 47:08
  know,
• 47:09
  I
• 47:09
  know.
• 47:09
  This
• 47:10
  is
• 47:10
  where
• 47:10
  I
• 47:10
  always
• 47:10
  die
• 47:10
  laughing
• 47:11
  at
• 47:11
  the
• 47:11
  end
• 47:11
  of
• 47:11
  the
• 47:11
  show
• 47:11
  because
• 47:12
  my.
• 47:12
  My
• 47:12
  references
• 47:13
  are
• 47:13
  so
• 47:13
  obscure.
• 47:14
  All
• 47:14
  right,
• 47:14
  remember,
• 47:14
  if
• 47:14
  you
• 47:15
  can
• 47:15
  only
• 47:15
  read
• 47:15
  or
• 47:15
  listen
• 47:15
  to
• 47:15
  one
• 47:15
  retail
• 47:16
  blog
• 47:16
  in
• 47:16
  the
• 47:16
  business,
• 47:16
  make
• 47:17
  it
• 47:17
  on
• 47:17
  me.
• 47:17
  Talk.
• 47:17
  Our
• 47:17
  Fast
• 47:18
  Five
• 47:18
  podcast
• 47:18
  is
• 47:18
  the
• 47:18
  quickest,
• 47:19
  fastest
• 47:19
  rundown
• 47:19
  of
• 47:19
  all
• 47:20
  the
• 47:20
  week's
• 47:20
  top
• 47:20
  news.
• 47:21
  And
• 47:21
  our
• 47:21
  daily
• 47:21
  newsletter,
• 47:22
  the
• 47:22
  Retail
• 47:22
  Daily
• 47:22
  Minute,
• 47:23
  tells
• 47:23
  you
• 47:23
  all
• 47:23
  you
• 47:23
  need
• 47:23
  to
• 47:23
  know
• 47:23
  each
• 47:23
  day
• 47:24
  to
• 47:24
  stay
• 47:24
  on
• 47:24
  top
• 47:24
  of
• 47:24
  your
• 47:24
  game
• 47:25
  as
• 47:25
  a
• 47:25
  retail
• 47:25
  executive
• 47:25
  and
• 47:26
  regularly
• 47:26
  features
• 47:27
  special
• 47:27
  content
• 47:27
  that
• 47:28
  is
• 47:28
  exclusive
• 47:28
  to
• 47:28
  us
• 47:29
  and
• 47:29
  that
• 47:29
  we
• 47:29
  all
• 47:29
  take
• 47:29
  a
• 47:29
  lot
• 47:29
  of
• 47:30
  pride
• 47:30
  in
• 47:30
  doing
• 47:30
  just
• 47:30
  for
• 47:30
  you.
• 47:31
  Thanks
• 47:31
  as
• 47:31
  always
• 47:31
  for
• 47:31
  listening
• 47:32
  in.
• 47:32
  Please
• 47:32
  remember
• 47:32
  to
• 47:33
  like
• 47:33
  and
• 47:33
  leave
• 47:33
  us
• 47:33
  a
• 47:33
  review
• 47:34
  wherever
• 47:34
  you
• 47:34
  happen
• 47:34
  to
• 47:35
  listen
• 47:35
  to
• 47:35
  your
• 47:35
  podcast
• 47:36
  or
• 47:36
  on
• 47:36
  YouTube.
• 47:37
  You
• 47:37
  can
• 47:37
  follow
• 47:37
  us
• 47:37
  today
• 47:37
  by
• 47:38
  simply
• 47:38
  going
• 47:38
  to
• 47:38
  YouTube.com
• 47:40
  omnitalkretail
• 47:41
  and
• 47:41
  for
• 47:42
  those
• 47:42
  listening,
• 47:42
  we
• 47:42
  are
• 47:42
  very
• 47:43
  close
• 47:43
  to
• 47:43
  crossing
• 47:44
  the
• 47:44
  200,000
• 47:45
  YouTube
• 47:45
  subscriber
• 47:46
  threshold.
• 47:47
  Carter,
• 47:48
  if
• 47:48
  people
• 47:48
  want
• 47:48
  to
• 47:48
  get
• 47:49
  in
• 47:49
  touch
• 47:49
  with
• 47:49
  you,
• 47:50
  reach
• 47:50
  out
• 47:50
  to
• 47:50
  you,
• 47:51
  pick
• 47:51
  your
• 47:51
  brain,
• 47:52
  what's
• 47:52
  the
• 47:53
  best
• 47:53
  way
• 47:53
  for
• 47:53
  them
• 47:53
  to
• 47:53
  do
• 47:53
  that?
• 47:54
  My
• 47:54
  friend,
• 47:54
  you
• 47:54
  know,
• 47:54
  I
• 47:54
  left
• 47:55
  corporate
• 47:55
  America,
• 47:55
  but
• 47:55
  LinkedIn's
• 47:56
  still
• 47:56
  the
• 47:56
  best
• 47:56
  way.
• 47:57
  I'm
• 47:57
  one
• 47:57
  of
• 47:57
  the
• 47:57
  only
• 47:57
  Carter
• 47:58
  Jensen's
• 47:58
  that
• 47:59
  that
• 47:59
  show
• 48:00
  up.
• 48:00
  There's
• 48:00
  a
• 48:00
  few
• 48:00
  others
• 48:00
  floating
• 48:01
  around,
• 48:01
  but
• 48:01
  you'll
• 48:01
  be
• 48:01
  able
• 48:01
  to
• 48:02
  find
• 48:02
  me
• 48:02
  really
• 48:02
  quick
• 48:02
  and
• 48:02
  would
• 48:02
  love
• 48:02
  to
• 48:03
  hear
• 48:03
  from
• 48:03
  you.
• 48:03
  Well,
• 48:04
  you
• 48:04
  are
• 48:04
  definitely
• 48:04
  the
• 48:04
  one
• 48:05
  and
• 48:05
  only
• 48:05
  Carter
• 48:05
  Jensen
• 48:06
  in
• 48:06
  my
• 48:06
  book
• 48:06
  too.
• 48:07
  So
• 48:07
  until
• 48:07
  next
• 48:08
  week.
• 48:08
  On
• 48:08
  that
• 48:09
  note,
• 48:09
  on
• 48:09
  behalf
• 48:10
  of
• 48:10
  all
• 48:10
  of
• 48:10
  us
• 48:10
  here
• 48:10
  at
• 48:11
  omnitalk,
• 48:11
  on
• 48:11
  behalf
• 48:12
  of
• 48:12
  myself,
• 48:12
  on
• 48:12
  behalf
• 48:13
  of
• 48:13
  producer
• 48:13
  Ella,
• 48:14
  as
• 48:14
  always,
• 48:14
  is
• 48:14
  be
• 48:15
  careful
• 48:15
  out
• 48:15
  there.