Stop Random Acts of Marketing (Do This Instead)

Delivering Marketing Joy · Aug 4, 2026 · 9m

Too many businesses fall into the trap of random acts of marketing—trying a social media post here, running an ad there, ordering promotional products, and hoping something sticks. I've seen it happen over and over again, and while it feels like you're doing marketing, you're often just staying busy instead of making progress. In this episode of DMJ 1 on 1, I share a real-world case study that illustrates why disconnected marketing efforts rarely produce consistent results. Then I walk through the principles of Hybrid Marketing and explain how bringing your branded merchandise, digital…