What Founders Can Learn From Factory Seconds About Selling Value
Say you’re browsing for a new couch for your living room. It’s the weekend, so you might also be looking to buy a new pair of work pants. Like most, you have a budget to stick to. Would you pay full price for a product’s flawless appearance if a slightly imperfect version met your needs for less?
Factory seconds, also sometimes labeled as factory direct or made-for-outlet goods, are those slightly imperfect products that retailers sell. They’re still functional, and you may not spot any differences at first glance. Compared to their perfectly manufactured counterparts, factory seconds can…
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