Do Your Best Prospects Know You Exist?

Top Secrets of Marketing & Sales · Nov 3, 2026 · 15m

Your best prospects may not know you exist. Do they even know you’re alive? This goes back to the idea of money versus time. Because one of the advantages of social media is that if you have more time than you have money, you can spend more time posting and contacting people directly on social media.

If you have more money than you have time, then you can run ads and you can get your ads in front of people without having to sit in front of the computer all day. So there are definitely different ways to accomplish this.

If you want to become visible though, you have to have one or the…