Latest / Stop Chasing Start Attracting with Robyn Cavallaro / You’re Posting. So Why Isn’t Anyone Hiring You

Transcript

You’re Posting. So Why Isn’t Anyone Hiring You · Stop Chasing Start Attracting with Robyn Cavallaro

• 0:01
  SPEAKER_00: Ah, there we go.
• 0:03
  SPEAKER_00: Good morning.
• 0:05
  SPEAKER_00: Are you having challenges because you're posting, posting, posting, but no one is calling, calling, calling?
• 0:12
  SPEAKER_00: Well, we are going to address that today, and I'm going to guide you on how to get started to becoming found on the internet so you can attract buyers and sellers.
• 0:25
  SPEAKER_00: If you're new to this channel, my name is Robin Cavallero.
• 0:28
  SPEAKER_00: I'm an active realtor in the villages, Florida.
• 0:31
  SPEAKER_00: And oh, you know what?
• 0:32
  SPEAKER_00: I got to make sure I change this because oh, it is default.
• 0:36
  SPEAKER_00: All right, I had to make sure I have the right microphone.
• 0:38
  SPEAKER_00: Sounds really different, but I'm a realtor in the villages, Florida.
• 0:41
  SPEAKER_00: I started selling real estate in mid-2020.
• 0:45
  SPEAKER_00: And since then, I have closed 326 transactions, um, 135 million dollars in real estate without a team.
• 0:57
  SPEAKER_00: And I've done that by becoming the local authority in my market.
• 1:02
  SPEAKER_00: And I give away all not all of my information, but I give you enough information to get you started on how you can become that local authority.
• 1:12
  SPEAKER_00: And if you're struggling to find out where you're missing opportunities, you want to take my agent authority assessment.
• 1:20
  SPEAKER_00: You can just take a snapshot of that.
• 1:22
  SPEAKER_00: It is a free quiz that evaluates you on your social presence and it will indicate where your strengths are, where your weaknesses are, and where you can improve.
• 1:35
  SPEAKER_00: And then when you're ready, you can uh get into my platform authority audit.
• 1:40
  SPEAKER_00: That's where I do a deep dive into all your social platforms and give you an action plan on how to become that local authority.
• 1:48
  SPEAKER_00: But today I want to just review with you how I became as successful as I have in the past seven years.
• 1:57
  SPEAKER_00: And when I entered real estate, I had no real estate experience.
• 2:01
  SPEAKER_00: I came from a restaurant background.
• 2:03
  SPEAKER_00: And, you know, it's really people business.
• 2:06
  SPEAKER_00: You need to be personable and knowledgeable.
• 2:09
  SPEAKER_00: But the most important thing is you need to know your market, you need to convey and educate your customers on what's important to them in their community.
• 2:20
  SPEAKER_00: You educate first, and then you're asking for the business without even asking for it because you are solving their pain.
• 2:31
  SPEAKER_00: So the first thing that people will tell you is you need to post regularly, which is a must.
• 2:38
  SPEAKER_00: You must post regularly.
• 2:40
  SPEAKER_00: Uh I post three to five times a day minimum.
• 2:45
  SPEAKER_00: And but I have grown my um uh evergreen content.
• 2:52
  SPEAKER_00: I'm gonna show you here.
• 2:53
  SPEAKER_00: I not buzz sproute buffer.
• 2:56
  SPEAKER_00: I keep all uh almost all of my posts are organized here to go out.
• 3:02
  SPEAKER_00: Um posts, some video, most of my video I put uh somewhere else to schedule out.
• 3:10
  SPEAKER_00: So I do use a schedule, which is very, very helpful to me.
• 3:15
  SPEAKER_00: And this is what my scheduler looks like.
• 3:19
  SPEAKER_00: Um okay.
• 3:24
  SPEAKER_00: So this is my buffer page.
• 3:28
  SPEAKER_00: Uh, these are all of my social channels.
• 3:31
  SPEAKER_00: This is for my real estate channel and this channel.
• 3:34
  SPEAKER_00: Stop chasing, start attracting for realtors.
• 3:36
  SPEAKER_00: But this is what my posting schedule looks like.
• 3:40
  SPEAKER_00: So I have I can select what I want, where I want to go, and then I have boards set up, and this is all primarily evergreen content.
• 3:52
  SPEAKER_00: Not all of it is, some of it is time dated.
• 3:55
  SPEAKER_00: Once it's once a dated piece of content that I can't reuse.
• 4:00
  SPEAKER_00: Um, for example, if I'm doing an uh open house, once it goes out, I'll delete it.
• 4:06
  SPEAKER_00: But it's so like right now, if I said, and this is gonna be really helpful for you, and this might be a little bit of an advanced move, but um taxes are a big deal here.
• 4:19
  SPEAKER_00: Um, and the homestead exemption and what's happening with that here in the state of Florida.
• 4:24
  SPEAKER_00: So I created this um with the help of AI, just what estimated property taxes would be with the homestead exemption in 26, 27, and 28, and what that means to my buyers and technically my sellers um by area, because my market, we have six different uh where is it?
• 4:47
  SPEAKER_00: Six, yeah, we still have six different uh mill rates for taxes.
• 4:52
  SPEAKER_00: So this people find very helpful, gets a lot of interaction, good and bad.
• 4:59
  SPEAKER_00: And uh oh, you gotta get ready for that.
• 5:01
  SPEAKER_00: So, all right, so I have this here.
• 5:03
  SPEAKER_00: I'm gonna create the post.
• 5:05
  SPEAKER_00: I'm just gonna tell it where I want it to go.
• 5:07
  SPEAKER_00: I want it to go to just my real estate business.
• 5:13
  SPEAKER_00: And I know one of these is gonna be a problem because I got my phone number here.
• 5:22
  SPEAKER_00: I can't put your phone number and Google and then schedule post.
• 5:28
  SPEAKER_00: Now that's gonna go out the next available slot that I have here.
• 5:36
  SPEAKER_00: So we are like it went out, it's gonna go out to Instagram at 9:30 this morning because I had a slot open and I have this all set up.
• 5:46
  SPEAKER_00: But those are things that you can get into and you look forward to as you start to develop a library of content.
• 5:52
  SPEAKER_00: Put it somewhere where it can be evergreen and it'll make your life simple.
• 5:56
  SPEAKER_00: Now you want to do time-sensitive content and lifestyle content, but make sure that you're creating things that you have enough of it that you go boom and go.
• 6:07
  SPEAKER_00: So then you can keep that three to five day, three to five a day, and you're constantly in front of your customer's face because um the people need to know you and they need to know how you're going to help them.
• 6:21
  SPEAKER_00: So when you're creating your content, you want to make sure it's about you, but it's about you helping them.
• 6:28
  SPEAKER_00: Um, there was one point I was gonna make about that.
• 6:34
  SPEAKER_00: But um just don't post more to post more, and you can do those little silly little dancing videos and lip syncing things.
• 6:41
  SPEAKER_00: That's great because people watch that.
• 6:43
  SPEAKER_00: But one thing you can't mistake when you are creating content, a lot of those things are gonna create views, but they're not, they may not convert to sales.
• 6:57
  SPEAKER_00: So views don't mean sales, and I let's see if I had it up here.
• 7:06
  SPEAKER_00: Um I'm gonna show you my so I have uh I gotta find it now.
• 7:14
  SPEAKER_00: I had it up here.
• 7:15
  SPEAKER_00: Here, popular videos.
• 7:16
  SPEAKER_00: I'm gonna show this.
• 7:17
  SPEAKER_00: So one of the not one of the most popular video that I created.
• 7:24
  SPEAKER_00: Am I gonna screen share?
• 7:27
  SPEAKER_00: And is this one right here?
• 7:33
  SPEAKER_00: This living single in the villages.
• 7:35
  SPEAKER_00: You see this?
• 7:36
  SPEAKER_00: 739,000 views.
• 7:41
  SPEAKER_00: I've uh I got a lot of views.
• 7:43
  SPEAKER_00: I I didn't get many sales from this.
• 7:46
  SPEAKER_00: I got a lot of creepy people calling me.
• 7:49
  SPEAKER_00: Um, a lot of people wanting to know about the uh misinformation about the community, but um it created views.
• 7:56
  SPEAKER_00: I got subscribers and I got watch hours, so that was important.
• 8:00
  SPEAKER_00: But as a realtor, subscribers and views matter if you want to make money on YouTube, you want to make some money on Facebook with your content, but you don't need a lot of views to get business.
• 8:16
  SPEAKER_00: You need the right views.
• 8:17
  SPEAKER_00: You still have to throw a lot of content out there because, like I have so on my YouTube channel, I have 17,000 subscribers, and um I have what 1400 videos that I put up.
• 8:29
  SPEAKER_00: I try to post at least one piece of content, educational content a week, but then it's a lot of home tours.
• 8:36
  SPEAKER_00: Like this is a content advertisement for my rental.
• 8:38
  SPEAKER_00: But I have everything categorized, every home that I list.
• 8:43
  SPEAKER_00: I uh I do a home tour, and then just you know, educational content, some of it's lifestyle, but I make all my money from people calling me because they see me online, and it's because I'm providing the education and the information that they need to grow their to understand this market, and it's not just this market, you can do this too.
• 9:07
  SPEAKER_00: It's for any market.
• 9:10
  SPEAKER_00: You just have to get creative in thinking about what it is that you um what it is that you need to convey, what is important and uh my agent authority lab.
• 9:27
  SPEAKER_00: I don't have the where is it there it is.
• 9:34
  SPEAKER_00: Oh wow, that's real bad.
• 9:37
  SPEAKER_00: I gotta get out of there.
• 9:39
  SPEAKER_00: Um my agent authority lab is where you go to um I have a it's I'm sorry, I'm focused on getting this out here.
• 9:49
  SPEAKER_00: Um there we go.
• 9:52
  SPEAKER_00: Let's put this in here so you can see it.
• 9:57
  SPEAKER_00: There we go.
• 9:58
  SPEAKER_00: Oh, that's even small.
• 10:00
  SPEAKER_00: Okay, I'll fix that for next week.
• 10:01
  SPEAKER_00: But my Agent Authority Lab is where I teach realtors how to grow their brand, build their authority, just like I do it here on this channel.
• 10:10
  SPEAKER_00: I have a six-week live Zoom class, and we go over all of the things that you need in your toolbox so you can become that local authority.
• 10:21
  SPEAKER_00: I can't stress enough that becoming the authority in your market is the way you are going to grow your business.
• 10:30
  SPEAKER_00: I wonder if this one's bigger.
• 10:34
  SPEAKER_00: Put that one in there.
• 10:36
  SPEAKER_00: I might be able to see this one a little bit better.
• 10:42
  SPEAKER_00: There we go.
• 10:43
  SPEAKER_00: Well, that's my agent authority lab.
• 10:46
  SPEAKER_00: Um, I'm just completing uh this session for the fall.
• 10:50
  SPEAKER_00: I will the doors will open up again, and uh the next session will begin in February.
• 10:56
  SPEAKER_00: So if you're interested, you want to email me down here and getting on the wait list or just keep checking back.
• 11:01
  SPEAKER_00: But make sure you take that agent authority assessment.
• 11:04
  SPEAKER_00: I think you're gonna find that helpful.
• 11:06
  SPEAKER_00: Okay, so um you need to understand who it is you serve and where you serve them and how you communicate that.
• 11:17
  SPEAKER_00: Um, most people just announce what they're doing and they don't put anything behind it.
• 11:25
  SPEAKER_00: They just they post numbers without definition.
• 11:29
  SPEAKER_00: That one drives me crazy when I see that realtors are are posting statistics and it's just like, hey, I found this stat, I'm throwing it up there, and you decide what it means.
• 11:39
  SPEAKER_00: Break them down and discuss, educate.
• 11:44
  SPEAKER_00: What does that mean?
• 11:46
  SPEAKER_00: Most humans don't know what um cap rate means if you're putting that stuff out there, or they don't know what month of inventory.
• 11:55
  SPEAKER_00: What does that mean?
• 11:57
  SPEAKER_00: Okay, we got four months of inventory.
• 11:58
  SPEAKER_00: Well, how does that affect me?
• 12:00
  SPEAKER_00: You know, that affects you if you're a buyer or seller.
• 12:03
  SPEAKER_00: It was a buyer or seller's market.
• 12:05
  SPEAKER_00: So post a statistic, but tell the people what that means.
• 12:11
  SPEAKER_00: Everyone gets lazy.
• 12:13
  SPEAKER_00: That's what I find.
• 12:14
  SPEAKER_00: They just get lazy, they just want to throw content out there, and you'd be better off to post three to five pieces of good content that just throw a bunch of crap up there that no one's gonna look at anyway.
• 12:26
  SPEAKER_00: They're just gonna, I I use this example.
• 12:28
  SPEAKER_00: Um, there's just somebody in my market, and I won't post it here, but um, just throws up all these stats.
• 12:34
  SPEAKER_00: It's like, all right, well, what does that mean?
• 12:35
  SPEAKER_00: It's like a bunch of numbers and a graph.
• 12:37
  SPEAKER_00: It's like, please tell people what that means.
• 12:41
  SPEAKER_00: That'll that will help you prove to be an expert.
• 12:43
  SPEAKER_00: And most and most people out there, you're either um you don't know what to post or you're just throwing things out there.
• 12:52
  SPEAKER_00: And AI can be your best friend.
• 12:54
  SPEAKER_00: If you're not sure, ask AI what kind of content resonates with the people in my market.
• 13:00
  SPEAKER_00: Go through your list of customers and and see what kind of questions they had.
• 13:05
  SPEAKER_00: If you haven't had any customers, then just think about if you were going to buy a home yourself, what is it you would want to know?
• 13:14
  SPEAKER_00: And write a piece of content about that.
• 13:17
  SPEAKER_00: Posting, posting impactful.
• 13:19
  SPEAKER_00: I can't, I can't stress this enough.
• 13:21
  SPEAKER_00: Educate, I educate, I don't always get the buyers.
• 13:24
  SPEAKER_00: Now I've had I can't tell you how many people of the 300 sales that I've had in the past, 325 sales, past seven years, I've lost a lot of business too.
• 13:35
  SPEAKER_00: Because here you can buy home from the developer, so we lose that way, they don't cooperate.
• 13:40
  SPEAKER_00: But there may be times where um they have an obviously they have another realtor.
• 13:47
  SPEAKER_00: They're watching my content.
• 13:48
  SPEAKER_00: I know almost everybody here has watched something that I put out over time.
• 13:54
  SPEAKER_00: Um, but they don't always come to me, and that's okay.
• 13:57
  SPEAKER_00: There's enough business around, there's enough business in real estate to go around.
• 14:01
  SPEAKER_00: Don't be greedy.
• 14:04
  SPEAKER_00: Um, just be thankful for what you get, educate your people.
• 14:09
  SPEAKER_00: It's just like build it and they will come.
• 14:11
  SPEAKER_00: If you build that cadre of packful information, your customers will come to you.
• 14:17
  SPEAKER_00: And over time, I was always buyers first, and I think that's what renewal realtors get confused, is they want to chase listings, which is a mistake.
• 14:25
  SPEAKER_00: And I I have a video about that, that your broker's lying to you because uh brokers and a lot of your colleagues are gonna tell you you need to get listings, but you need to get buyers first.
• 14:37
  SPEAKER_00: Buyers are easier to get in the beginning, so think about that.
• 14:41
  SPEAKER_00: I won't go into too much detail because that's not what the topic is today.
• 14:44
  SPEAKER_00: And you want to make sure you like and subscribe.
• 14:46
  SPEAKER_00: If you wouldn't mind, subscribe and give my videos a couple watches.
• 14:50
  SPEAKER_00: Um, not that it's important, I don't have to have it monetized, but I would like to get the channel monetized before the beginning of February because um Jesus, YouTube is changing their um guidelines.
• 15:05
  SPEAKER_00: And instead of 4,000 watch hours, it's going to eight, which for a new channel is rough.
• 15:11
  SPEAKER_00: My real estate channel gets that a month.
• 15:13
  SPEAKER_00: So that or in a week, I'm not uh I'm not concerned and I'm grandfathered in there, but this channel I would like to grow.
• 15:21
  SPEAKER_00: So if you wouldn't mind giving it a like and subscribe and watch some of the videos through so I get some watch hours, I appreciate that.
• 15:27
  SPEAKER_00: But um, when you're creating content, you have to grab their attention, you have to give a hook.
• 15:32
  SPEAKER_00: Like did today, I went on and said, Hey, you're posting and no one's calling you.
• 15:37
  SPEAKER_00: This is where you want to be.
• 15:39
  SPEAKER_00: You give them a hook, you tell them what you tell them what you're gonna tell them, you tell them, you tell them what you told them, tell them how to get in contact with you.
• 15:48
  SPEAKER_00: That's where most agents miss out.
• 15:50
  SPEAKER_00: They're missing out on that final step, the call to action.
• 15:54
  SPEAKER_00: What do they need to do?
• 15:55
  SPEAKER_00: Hey, I have a free giveaway.
• 15:58
  SPEAKER_00: Check this out.
• 15:58
  SPEAKER_00: Why don't you get my free downsizing kit that I gave away in my last video?
• 16:03
  SPEAKER_00: They have to go on and uh give me their email and I give them a checklist to downsize how to downsize their house.
• 16:10
  SPEAKER_00: Um, this other video I did, I go live on my real estate channel on Tuesday mornings, and it was all about turnkey homes because in my market we sell a lot of homes with all the things in it, because for many reasons there are a lot of rentals, people go into assisted living, pass away, their families aren't here.
• 16:28
  SPEAKER_00: So they just sell the home with everything in it.
• 16:31
  SPEAKER_00: So I did a whole video on turnkey, pros and cons, and I gave away a checklist of what you need to go through and decide if you're gonna keep it turnkey, what that means, um, if you're gonna sell any of the furniture.
• 16:46
  SPEAKER_00: So it was really helpful for someone who's getting ready to buy because they need to understand if they're selling their home that way, but they need to understand what to expect from in the home here.
• 16:55
  SPEAKER_00: And for any sellers we're watching, that they have a checklist to go through.
• 17:00
  SPEAKER_00: Okay, this item stays, this item goes.
• 17:02
  SPEAKER_00: That's helpful.
• 17:04
  SPEAKER_00: I educated them, gave them something valuable, and all I ever I say at the beginning and almost at the end of every video.
• 17:13
  SPEAKER_00: My name is Robin Cavallero.
• 17:14
  SPEAKER_00: I'm a realtor here in the villages, Florida.
• 17:16
  SPEAKER_00: If you're looking to buy or sell a home, call me.
• 17:18
  SPEAKER_00: I'm your girl.
• 17:19
  SPEAKER_00: And that tagline, people say that to me when they see me out in the street.
• 17:23
  SPEAKER_00: But for you younger people, if you happen to be watching it, this is how old people called the phone because we used to have to hold it.
• 17:30
  SPEAKER_00: This is what you call the phone now.
• 17:32
  SPEAKER_00: It's just a flat thing on the side of your cheek.
• 17:39
  SPEAKER_00: So um we just talked about this.
• 17:44
  SPEAKER_00: I have uh I have notes here, so I don't I don't get off track and I hit all the highlights.
• 17:48
  SPEAKER_00: So you're measuring applause instead of business progress.
• 17:51
  SPEAKER_00: So talked about this a little bit ago, but I want to get into this more.
• 17:57
  SPEAKER_00: You can post something like something lifestyle, which in my market people want to know.
• 18:04
  SPEAKER_00: They want to know, they want to see, and they'll scroll by it.
• 18:08
  SPEAKER_00: But are they stopping and buying from you?
• 18:11
  SPEAKER_00: For every piece of lifestyle funny thing that you're posting, post two pieces of impactful information.
• 18:18
  SPEAKER_00: Follow up with something of impact because now they just saw you dancing, but say, hey, I know I can dance, but because I did that once, I got a lot of views on that.
• 18:27
  SPEAKER_00: I was dancing.
• 18:28
  SPEAKER_00: Uh there's a stage down at our new um town square of Eastport.
• 18:33
  SPEAKER_00: My guy and I were out there having coffee one day and I got their music playing, so I got up on the stage, he started filming, and I'm like, hey people, you think I just sell real estate?
• 18:42
  SPEAKER_00: I got moves and I just did a little funny dance.
• 18:46
  SPEAKER_00: It was fun, but you know, buyers and sellers need to see that personal side of you, so it's important to have that content, but just don't make that be your only content.
• 18:56
  SPEAKER_00: Provide impactful, informational text messages, um, text ads, video.
• 19:07
  SPEAKER_00: I can't stress enough.
• 19:09
  SPEAKER_00: You have to video.
• 19:11
  SPEAKER_00: And I go over that in my agent authority lab like two weeks ago.
• 19:15
  SPEAKER_00: We actually spent almost two and a half weeks on video content creation, how to get comfortable on camera, what to post, where to post, how to post.
• 19:23
  SPEAKER_00: So um it they're finding it very helpful and they're already starting to post some information.
• 19:29
  SPEAKER_00: But one thing I'm going to tell you is that you can post content.
• 19:34
  SPEAKER_00: Facebook's a great place.
• 19:36
  SPEAKER_00: I was always heavy YouTube.
• 19:37
  SPEAKER_00: I never really did a lot with Facebook or shorts for that matter, until about a year and a half ago.
• 19:44
  SPEAKER_00: Um, I started posting more shorts, but in December of last year, I was watching a video on YouTube.
• 19:50
  SPEAKER_00: Some a gentleman was talking about, I was looking at how to put captions on my short content.
• 19:55
  SPEAKER_00: And there was a program called Opus Clips, which I will put a link in.
• 19:59
  SPEAKER_00: I do have an affiliate link for that.
• 20:01
  SPEAKER_00: That takes all my long form content and breaks it up into short form.
• 20:06
  SPEAKER_00: And I can break it up.
• 20:07
  SPEAKER_00: There's all different levels of how small you can make and quick you can make this content.
• 20:11
  SPEAKER_00: Um, you can put different overlays, it'll put captions.
• 20:15
  SPEAKER_00: I also film shorts natively on my phone and upload it to Opus Clips to add the um text.
• 20:25
  SPEAKER_00: I do this for home tours, um, open houses.
• 20:29
  SPEAKER_00: I have a different system for when I'm promoting open houses and doing some of my content, which I also teach in a separate class.
• 20:37
  SPEAKER_00: Um, that's I have two classes, three classes actually, that I'm working on.
• 20:41
  SPEAKER_00: One is how to create an impactful CMA to get a listing.
• 20:45
  SPEAKER_00: The other is I take you step by step on how I make my home tour videos, long form, short form.
• 20:52
  SPEAKER_00: I go over all of my equipment and uh my editing software, how I edit, and I also talk with you about how to start out with everything free.
• 21:02
  SPEAKER_00: I can do everything with just a phone.
• 21:05
  SPEAKER_00: So make sure um put some comments, put some notes.
• 21:08
  SPEAKER_00: Um, if you're interested in uh receiving any of this, stay tuned to the channel because you'll always get that there.
• 21:16
  SPEAKER_00: But I can send you out email blasts when the new uh content is out.
• 21:20
  SPEAKER_00: But I do have seminars that I teach in-house and virtually about how to get comfortable on camera.
• 21:26
  SPEAKER_00: I actually have one coming up here in the villages area for the women in real estate uh council.
• 21:33
  SPEAKER_00: Um, and it's it's just a brief overview of how to get ready on camera.
• 21:37
  SPEAKER_00: But when you pay to get into the class, we go deep dive.
• 21:41
  SPEAKER_00: And because Facebook is good, Opus Clips is great for getting additional reach.
• 21:48
  SPEAKER_00: But I teach you why you also have to be on YouTube, why Facebook is important, why TikTok is important, and all of the benefit features and benefits of each platform, but why you need to be on YouTube.
• 22:00
  SPEAKER_00: So you're gonna want to hop in and make sure you get into that class so you can become that authority.
• 22:06
  SPEAKER_00: Because seriously, I had nothing.
• 22:11
  SPEAKER_00: I mean, literally a$10,000 to my name.
• 22:14
  SPEAKER_00: I have a couple books I've written.
• 22:15
  SPEAKER_00: I tell you my story on Amazon.
• 22:17
  SPEAKER_00: Um let's see here.
• 22:23
  SPEAKER_00: Where are they?
• 22:27
  SPEAKER_00: I guess I didn't owe those upload those here.
• 22:29
  SPEAKER_00: Let's see.
• 22:30
  SPEAKER_00: Amazon shopping realtor.
• 22:34
  SPEAKER_00: Huh.
• 22:37
  SPEAKER_00: All right.
• 22:38
  SPEAKER_00: Well, I have four books.
• 22:39
  SPEAKER_00: I'm gonna next time I'll make sure I have those pictured here so you can see them.
• 22:43
  SPEAKER_00: Um, they're up on Amazon.
• 22:45
  SPEAKER_00: That is the um the first 12 deals.
• 22:49
  SPEAKER_00: I have one.
• 22:50
  SPEAKER_00: Uh skip the nine to five if you're just thinking about getting in real estate.
• 22:54
  SPEAKER_00: Real estate as your next chapter.
• 22:56
  SPEAKER_00: That's the big one that you're gonna want to take into consideration.
• 22:59
  SPEAKER_00: Think about if you're just getting into real estate.
• 23:03
  SPEAKER_00: Oh, here it is.
• 23:05
  SPEAKER_00: Let's uh I'll show you this here.
• 23:10
  SPEAKER_00: There we go.
• 23:13
  SPEAKER_00: Yeah, I guess these have to go down here into overlay.
• 23:15
  SPEAKER_00: This is new software, and I'm constantly in new software.
• 23:21
  SPEAKER_00: So uh I uh playing around.
• 23:27
  SPEAKER_00: There we go.
• 23:28
  SPEAKER_00: Those are the books that I have on Amazon, and they're resource guides if you're thinking about getting into real estate and how to be successful.
• 23:35
  SPEAKER_00: So you want to go on Amazon and you can pick that up.
• 23:39
  SPEAKER_00: Um, I'll get the I know I have QR codes here for that too.
• 23:44
  SPEAKER_00: But forget it.
• 23:49
  SPEAKER_00: I want to finish this, I don't want to focus on that.
• 23:52
  SPEAKER_00: Um now I lost my train of thought.
• 23:55
  SPEAKER_00: And that happens.
• 23:56
  SPEAKER_00: That's why I have to keep notes.
• 24:01
  SPEAKER_00: I wish I could do a replay.
• 24:02
  SPEAKER_00: All right, anyway.
• 24:04
  SPEAKER_00: Hey, that happens, you know, it's morning, and when you have to triple task as a realtor, but um oh my god, I can't believe this.
• 24:19
  SPEAKER_00: All right, anyway, the books are gonna help guide you, but study your craft, it create impactful content that's gonna mean something that people are going to want to follow.
• 24:30
  SPEAKER_00: So let's uh here, I'll show you a little bit of my Facebook.
• 24:42
  SPEAKER_00: This is it.
• 24:42
  SPEAKER_00: All right, so this is my real estate account.
• 24:48
  SPEAKER_00: This is a new home tour, this is a short tour, and I post these everywhere.
• 24:56
  SPEAKER_00: I film shorts and long form.
• 24:59
  SPEAKER_00: This is I was at the local food truck.
• 25:02
  SPEAKER_00: This egg world truck was amazing.
• 25:05
  SPEAKER_00: But I got a lot of of response to that.
• 25:08
  SPEAKER_00: A lot of people are asking how they were, and it's it's fun because when you if it's local, god that was I did a live, so go live once in a while and uh even if it's for 30 seconds, so get just get used to it.
• 25:24
  SPEAKER_00: But all my coming soons, make sure you always want to put your con, make it very dummy clear where people can get a hold of you.
• 25:36
  SPEAKER_00: Don't make them think.
• 25:37
  SPEAKER_00: If they have to think, they're gonna keep scrolling.
• 25:44
  SPEAKER_00: So this is just an odd uh aerial drone shot.
• 25:52
  SPEAKER_00: But you can see, so in December, when I bought Opus Clips, that's what I was getting at.
• 25:58
  SPEAKER_00: I had, I don't know, I had like 729 followers.
• 26:01
  SPEAKER_00: I have close to 14,000 right now.
• 26:05
  SPEAKER_00: Um people look and watch shorts quicker than long form, but shorts are what hooks them, long form is what keeps them.
• 26:16
  SPEAKER_00: Just keep that in mind.
• 26:22
  SPEAKER_00: All right.
• 26:23
  SPEAKER_00: I'm curious how many of you out there are having struggles with your online presence.
• 26:29
  SPEAKER_00: Uh, where are you posting?
• 26:30
  SPEAKER_00: How are you posting?
• 26:32
  SPEAKER_00: Uh, good, bad, indifferent.
• 26:34
  SPEAKER_00: Put some comments in the in the notes below.
• 26:37
  SPEAKER_00: I do look at them and answer them.
• 26:40
  SPEAKER_00: But I think that overall, if you're looking to become successful, you have to post meaningful content and consistent.
• 26:50
  SPEAKER_00: And there are so many places for you.
• 26:53
  SPEAKER_00: That's a struggle I find.
• 26:54
  SPEAKER_00: Most people try to create content too much of it in too little bit of a time.
• 26:59
  SPEAKER_00: Just break it down, simple topics, simple images.
• 27:03
  SPEAKER_00: And to start, like one of the students in my class, she's comfortable filming herself in her home talking about things, but she's not comfortable putting her face on camera out in public.
• 27:18
  SPEAKER_00: And that's okay.
• 27:19
  SPEAKER_00: I said, that's fine.
• 27:20
  SPEAKER_00: Start out with, then don't put your face on camera.
• 27:24
  SPEAKER_00: You can just video the area, you can voice over after, or you can tell them what you're seeing and what you're doing.
• 27:32
  SPEAKER_00: You're just not on camera.
• 27:34
  SPEAKER_00: And that's okay too.
• 27:36
  SPEAKER_00: You always have to, at some point, get your face in there so they can see who you are, but it's okay to start out that way.
• 27:43
  SPEAKER_00: And I I'm gonna leave you with this because I got a block going on today.
• 27:47
  SPEAKER_00: I tell you, things are starting to heat up.
• 27:49
  SPEAKER_00: You know what I thought was interesting.
• 27:50
  SPEAKER_00: I know all my sellers and all people think, oh, buyers are uh snowbirds are here.
• 27:56
  SPEAKER_00: We're gonna start getting a lot of um buyers.
• 28:01
  SPEAKER_00: Now, I I have seen some, we're getting more showing requests, but this is the funny thing.
• 28:07
  SPEAKER_00: This is what I found.
• 28:08
  SPEAKER_00: I I put this questionnaire out on uh oh, I can't show it because it's a PDF.
• 28:16
  SPEAKER_00: Darn it.
• 28:16
  SPEAKER_00: Let's see if I can find me find it on my YouTube.
• 28:19
  SPEAKER_00: Anyway, um posts.
• 28:23
  SPEAKER_00: Here we go.
• 28:24
  SPEAKER_00: There we go.
• 28:26
  SPEAKER_00: Ah so when it comes to snowbirds, be honest, are you house hunting this winter or just sun hunting?
• 28:36
  SPEAKER_00: So there's only 27 people, it's like a political poll.
• 28:39
  SPEAKER_00: You know, they they predict the country's gonna do over a thousand people, but so of 27 people that actually voted, what I read here is nobody's buying.
• 28:50
  SPEAKER_00: That maybe if the right home pops up, which it never seems to, and no, I'm renting and enjoying the ride.
• 28:57
  SPEAKER_00: So 7% of the people are gonna buy this season.
• 29:00
  SPEAKER_00: So it's very small, but hey, if those seven people all come to me, that's awesome.
• 29:07
  SPEAKER_00: Oh, there we go.
• 29:09
  SPEAKER_00: I didn't share it.
• 29:10
  SPEAKER_00: I'm telling you about it.
• 29:12
  SPEAKER_00: Um, so as you can see, I know all my all the people here talk about how snowbirds are here, and yes, there's more activity, but is it the right activity?
• 29:22
  SPEAKER_00: So when I pose the question, snowbirds, be honest, are you house hunting this winter or just snow hunting, uh sun hunting?
• 29:29
  SPEAKER_00: And out of the 27 people that voted, um was it like 93% of them are basically not buying.
• 29:38
  SPEAKER_00: Whenever I hear someone tell me, oh yeah, I'll buy if the right house pops up, I hear, oh, they're gonna be out wanting me to go look at homes they have no intention of buying.
• 29:48
  SPEAKER_00: Because if they're not really ready, that perfect home probably doesn't exist because they're not necessarily in their mind ready.
• 29:57
  SPEAKER_00: They're thinking then they might be ready and they're gonna go look at houses, but 99% of the time doesn't materialize because they're not actually ready.
• 30:06
  SPEAKER_00: They think they might be, but they then at that point, there's always gonna be something else that comes up that might be better.
• 30:13
  SPEAKER_00: So, in my opinion, they're not buyers either.
• 30:16
  SPEAKER_00: So most of the snowbirds, you heard it here, are not buying.
• 30:21
  SPEAKER_00: Some of them will, but I think uh here in Florida, we have amendment three up on the ballot, and I do believe that if amendment three passes, we're gonna get an influx of people that are gonna purchase before the end of the year.
• 30:36
  SPEAKER_00: Um, as they have to become a Florida resident to get a step up in homestead exemption, we could almost eliminate the property portion of their taxes, not the school portion of their taxes.
• 30:47
  SPEAKER_00: But um yeah, I think that we're gonna get people that were gonna jump off the fence, Q1, Q2 will probably jump sometime in November.
• 30:55
  SPEAKER_00: And they'll have to do it pretty quickly if they're financed.
• 30:58
  SPEAKER_00: They should, if you're watching, if you're just happening to be watching out there, um if that passes and you're financed, I would buy within the first week of November.
• 31:08
  SPEAKER_00: Because if we do get a bit and always oh ifs, if this passes, but this is just my opinion and things that I think that could happen and prepare you.
• 31:17
  SPEAKER_00: But in the event we get a lot of buyers in and you're financing, you have to get an inspection, which do it cash anyway.
• 31:25
  SPEAKER_00: But there's could be an appraisal and a survey, and the lenders might get backed up, and that could push your closing.
• 31:32
  SPEAKER_00: So you would have to figure out a way to become a Florida resident without owning that home, which you got to change your domicile, your taxes.
• 31:39
  SPEAKER_00: Um, but it could be a little bit of a process if you can't get that home closed by the end of the month.
• 31:44
  SPEAKER_00: I'm not saying it's not possible impossible.
• 31:47
  SPEAKER_00: Like if you're a long-term renter, you can be a Florida resident and then you don't need to buy at the end of the year.
• 31:52
  SPEAKER_00: I'm not gonna get into all those details, but I think that um we're gonna get an influx.
• 31:57
  SPEAKER_00: So I think the market will change a little bit here.
• 32:01
  SPEAKER_00: All right.
• 32:01
  SPEAKER_00: So I think I'm gonna end this stream for now.
• 32:03
  SPEAKER_00: I appreciate if you're watching this live, thank you very much for joining me.
• 32:07
  SPEAKER_00: You can watch it on the replay, and I'm also gonna download the audio portion portion of this for my podcast on iTunes and iHeartRadio and Spotify.
• 32:17
  SPEAKER_00: Stop chasing, start attracting.
• 32:19
  SPEAKER_00: I'm Robin Cavallar.
• 32:20
  SPEAKER_00: Thank you for joining me.
• 32:21
  SPEAKER_00: And if you are watching this and you are a realtor or a broker, and you might be interested in exploring some of the educational content that I have to teach, I can do it live or virtual.
• 32:34
  SPEAKER_00: And also, I have a media card if you're looking for speakers or trainers for your next event.
• 32:42
  SPEAKER_00: You want to check that out, give me a call, give send me an email.
• 32:46
  SPEAKER_00: I will be happy to discuss the options with you.
• 32:49
  SPEAKER_00: All right.
• 32:50
  SPEAKER_00: Thank you for joining me today.
• 32:51
  SPEAKER_00: I'm Robin Cavallero.
• 32:53
  SPEAKER_00: I'll see you next time.