Latest / Negocios Locales / #185 Espía a tus competidores con GMB everywhere

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#185 Espía a tus competidores con GMB everywhere · Negocios Locales

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Local business. Episode one hundred and eighty- five summer edition. Very good
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morning to everyone and welcome one more week to local businesses, a weekly podcast
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where we look for business my local area get more customers and more business thanks
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to the improvement of your positioning and visibility of Vic Tarnet. And how we
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do it, then, talking every week about topics as varied as your tab,
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Google bus profile, your web, intentions, search, user, reviews,
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tools, digital analytics, links or even artificial intelligence. For those of
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you who don' t know me. My name is Laura Alfonso and I
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am a specialist in business with physical establishments and today in this episode one hundred
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and eighty- five of 17 hours July of two thousand twenty- four.
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We' re going to keep doing mini summer pills and on this occasion we
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' re going to talk about a tool that I use a lot to do
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audits of some of the competitors' chips, although it can also serve me
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to audit my own date in some respects. And what a tool I'
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m talking about. I' m talking about the GMB Everywared tool. We
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started my breware. It is a chron extension that I use very commonly and
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has different functionalities that we will go on to detail below. On the one
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hand, when you' re looking for a business, you' re looking
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for a service category. You can skip the local pack. When you go
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to the localpack, you select the business and you get that not lets panel
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accompanied by map. Well, that' s where you start to see the
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buttons that Gmbabwa shows you. These buttons also appear on the local finder.
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When you search for a specific category or service, different businesses appear, then
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these buttons appear in all businesses, in the local finder or also in Google
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Maps. If you search through this application and what data shows us gmb Brewer.
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Well, first of all, it informs us of the categories and points
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out with a star what is the main category that is using that business.
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This is great when you' re, for example, auditing competitors in your
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area, because you see what categories they' re using and whether you'
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re using them or not, so very interesting. It' s already started
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functionality. Then we found five buttons. The first button is the basic audit
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button. I think it' s a very great name for the information you
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give us, but I do accept that the information you give is very useful,
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but I would call it basic information from the tab. And what information
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gives us, then, well, it gives us the different data of the
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business, the address, the web, the phone, the geographic coordinates and
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then also the unique identifiers of your business. In this case it gives us
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the play CIB, the newletch Panel IV, the CD NUMBERG and the Business
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Profield ID. And because these data are important, because when you have any
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type of complaint or incidence with Google, on many occasions you have to facilitate
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this encoding and what happens, because if you have suspended the tab, you
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will not be able to find those numbers, because if the tab does not
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appear and does not exist, how can it claim. And then you'
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re starting to have it pretty complicated for Google. Therefore, if you are
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listening to me and do not have these codes of your business, I recommend
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that you install this tool and give it to the basic audit so that you
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already keep this information. We' re going as if it were the keys
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to your house in this same section. Then he gives you other information,
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such as links to ask for a review or a link to write a post
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or. Links, for example, to ask questions in the question and answer
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section come more links, but I the other links, the truth is I
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don' t use them. I' ve never found it necessary. But,
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well, it' s very good that you enter, review it and,
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perhaps, in your case, in particular, it' s very good
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to have those links to have shortcuts to different information about your business. And
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finally, it has the external audit part, which seems to me too grandiose.
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And then all it does is refer to external tools so that you can
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analyze information from your website, because, for example, if it is working
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well at mobile level, if, for example, it has good indicators at
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speed level as it is working at Eskimo level comes information, for example,
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with Bull Weed to know what tools that web is using when working. But
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good is that I already use those tools externally. I don' t need
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to get in gmb Brewer to meet him. That' s why it'
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s separate. I' d rather analyze it differently. But it' s
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useful. As I say to you, the basic audit part to have,
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for example, the coding or unique identifiers of your business and also those siorcats
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to reach information that may be useful to you, for example, if you
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want to ask for a review or want someone to leave you a question,
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etc, because there you have the links and it can be useful. We
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have a second button that has been called to ituls, that is, artificial
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intelligence tools, and the truth is, I haven' t used them very
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regularly. But, for example, you do have the possibility of being published
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for Google Business profi, but you can' t put the topic to it.
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So, in the end, what generates you is a post saying what
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your business is about and come visit us. Then, also, for example,
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you have the possibility to give yourself suggestions to answer reviews or also,
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for example, a description for your business sheet. We need the help of
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artificial intelligence to do this kind of work, to give us the description of
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our business, because I don' t think so. But in the end
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we are in a moment of inflection at the technological level, where artificial intelligence
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floods everything and of course, all the tools begin to say that they also
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work with artificial intelligence, as come phenomenal. They work with artificial intelligence.
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If OS is good and you are interested in this functionality, then perfect.
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But of course it' s not the core of this tool. Let'
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s go to the next buttons. It has one more button called teleport.
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When you clickeneg a map appears there I recommend that you click just where your
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business is located and begin to analyze the businesses that are around yours. This
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can be interesting if you' re looking for businesses that can filter yours.
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Or I remember that chip filtering is the situation where Google decides not to show
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your business to a user search and shows one that you have nearby. And
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why Google does that, because Google, what it understands is that it has
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to show variety of establishments throughout that area. And then let' s not
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go to two that are attached to the other, for it shows one to
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five hundred meters or two hundred meters to another and another to two hundred meters,
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for it shows another. And so it shows variety. Therefore, if
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you have a very close business, to you a matter of meters and share
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the same category, that can filter your business. If the other, for
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example, is more relevant, or Google understands that it is more relevant,
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then the teleport button can be interesting for this. But what happens that shows
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you all the businesses that are around you have the same category or not,
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So, if you are a psychologist and it turns out that it shows that
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next to you you have an optics, well, it won' t affect
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you at all, but well, it is interesting for you to have a
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more or less clear view of what businesses you have around you, if you
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really want to know if you have businesses that can affect you at the level
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of chip filtering, because they are very close. To you there you have
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a very good tool, which is Kojak and this is a new functionality that
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I find super useful. You do a search for your business and it tells
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you how many businesses you have nearby in the same category and it also tells
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you, what is the position of those businesses at the positioning level with respect
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to yours that that part is great and why Kojak has this information? Because
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Kojak is a Rand track it is specialized locally that offers detailed branches, that
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is, maps where it shows the position in the ranking of your business with
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respect to competitors in a given geographical area. That' s right, with
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Kojac you' ll have a clear and accurate view of how your company is
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positioning for which there were relevant ones in your business and will tell you if
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storm clouds are coming because you have other businesses close to you imagine that suddenly
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a new business that you didn' t have located appears. With Coya you
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know for sure, so don' t stay back and discover all the possibilities
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of Kojac a Rand Tracker to keep the visibility and positioning of your local business
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under control. Have sex with him. In coyac I go with the last
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two buttons and these are already for me the jewel of the crown of this
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tool. One of the buttons is called post oudit and I use it a
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lot to analyze competitors. Then you press that button. The tool starts to
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analyze all the publications that were negotiated, in fact, in their Google Business
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Profile tab in recent months. And then it shows you, on the one
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hand, an evolution chart of how many posts it has been posting over time
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and also tells you the average publishing time. For me, that part is
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very interesting, because that way I see if I have to put a little
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more pressure on the part of publications on the tab or not if no one
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is writing, because maybe I don' t have that much urgency to be
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writing publications every week either. And we' re going with the last button.
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Well, this one I love is the review audit and super useful to
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audit competitors. When you press the button depending on whether it has many or
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fewer reviews, it will take more or less. If you have to stick
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there, you can' t go to another screen or Google chrom tab because
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if it doesn' t stop working, then you stay there waiting for me
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to process the tools. And it also shows you a graph of evolution where
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you have two axes. On the one hand, a g tells you how
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many reviews you' ve been getting over time, so there you can see
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inflection changes and if you suddenly notice that there' s a very fast shift
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to getting more reviews, you can think of the case of competitors who might
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be buying reviews. That' s the first axis and then we have the
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other axis, which is that of evaluating the reviews. And you can see
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what the average score is getting that business. If, for example, you
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identify that you count to an increase in reviews, you' re also having
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an increase in valuation, there you' re almost certainly seeing what it'
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s like to buy reviews. What happens if there is a peak of increase
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in reviews, but the rating of reviews is low, because there it is
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normal that you are encountering an injection of negative reviews. That' s why
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this part seems to me to be super interesting. I, to audit competitors
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' businesses, use this tool always because I don' t have access to
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their tab, but when I need to audit my business tabs, there I
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do connect directly with Google Business api by fire and get the data and I
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don' t have to resort to this tool, which works with credits for
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free. You can only do five audits per month and this means that you
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can only press five buttons for free, that is, if you press the
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reviews, the post and the basic audit, you only have one more left.
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So, if you need to do several audits of her, yes,
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you have to buy the best basic back, which is a monthly subscription,
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which I think is from fifteen euros per month, but I tell you that
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sometimes it is very worth it. So, as you see a very interesting
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tool that can help you identify categories that you didn' t have to have
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the information of the identifiers of your business in case you have problems and need
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to go to Google to help you also to identify possible businesses that are close
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to you and that can produce filtered tab audit publications and, of course,
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audit the reviews of competitors that I already tell you that with that graph we
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see very good trend changes in obtaining reviews and also in valuation issues, which
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allows us to identify purchase of positive reviews and injections of negative reviews. So
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what more can you ask for. Well, we finished today' s episode.
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I hope it has been of interest to you and, of course,
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if you want to further improve your positioning in my course, get more customers
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by positioning you in a local business, you have all the information to start
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shooting and positioning your business with respect to your competitors, and you also have
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the course of reviews and management of your online reputation, which has been updated
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this week and comes loaded with value, so that you improve the visibility and
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conversion of your business and where you can acquire them as Laura Alfonso with barracks,
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because we finish, gentlemen, as always. Thank you so much for
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your five- step reviews without comment on Apple Podcast and Spotify. Today I
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also leave us in Spotif a survey to ask you if you know this tool
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and if you use it, so you look at counting and if you are
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not yet subscribed to the local business channel, then come on, you are
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already late, because if you subscribe to this podcast, you give me more
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visibility and I can reach more people and we only have the cirre left.
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But only until next week where we will hear each other again and where,
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because where the local business is going to be here. Happy Sebana. Thank
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you very much, or