E65: Building an Ad Platform
In this episode of 1 to 100, formerly the SAAS Operators podcast, Gabriel and Jordi from Publicit join us to talk about making connected TV, digital out of home, and other ad inventory accessible to smaller brands.
Publicit started from a simple problem: smaller companies can buy Meta and Google ads in minutes, while most other ad inventory is expensive, difficult to access, or built for large campaigns. Publicit is trying to make those channels self-serve and measurable for SMBs and mid-market brands.
Gabriel explains how Publicit evolved from a marketplace idea into its own bidder and DSP…
The skinny
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