My (Un)Sexy Strategy for Business Growth

The Jasmine Star Show · Sep 5, 2023 · 17m

Around 2013, I completely tapped out my market.

I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).

I was also hosting in-person educational events and creating digital products for other photographers.

I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!)

So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN.

You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach…