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114 | Making The Most Of Markets With Nicki Capewell

In an ever-increasingly digital world, real-life markets might be one of the purest and oldest forms of ‘offline’ shopping. Mainly operating historically unchanged as a selling format, the average market has had to weather some considerable shifts in the retail landscape in recent years, from the lockdowns of the COVID pandemic, and financial insecurity across the board, to the growing numbers of consumers shopping online.

We’re living in the era of hybrid retail - if markets and stallholders want to stay relevant and secure their piece of the retail pie, it’s imperative that they build and…

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