Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Generalists Use Listening Tours for Internal Influence
Lucas and Luna discuss how mid-career marketing generalists can use a listening tour—a structured series of one-on-one conversations with stakeholders across sales, product, and engineering—to build internal influence and land a promotion or a cross-functional role. They break down the mechanics: the pre-meeting research, the five-question framework, the follow-up system that turns conversations into alliances. Lucas cites a real example from a marketing operations manager at a mid-market SaaS company who used a listening tour to uncover a data-access bottleneck, pitch a dashboard project…
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