AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives
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We're on vacation this week, so we're re-running one of our favorite April conversations. It still speaks to our current series on brand in local, and a live panel on local digital brand strategy follows next week.
Cyrus Shepard (founder of Zyppy) joins David Mihm and Mike Blumenthal to unpack what the Google antitrust trial, the leaked patents, and the API leak revealed about how Google really ranks: user click data. They walk through the three signals that matter — clicks, long clicks, and the "last longest click" — why brand search keeps correlating with rankings, and what…
The skinny
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