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How Garmin Pivoted From GPS Gadgets to Wearables
Garmin started in 1989 making GPS units for pilots and hikers. Thirty years later, it's a major player in smartwatches and fitness wearables, quietly competing with Apple and Fitbit. How did a company known for clunky handheld devices become a lifestyle brand? In this episode, Lucas and Luna trace Garmin's pivot from niche hardware to connected wearables, focusing on the critical decision to bet on outdoor and fitness communities rather than chasing the general consumer market. They break down Garmin's strategy of layering software and social features onto durable hardware, its…
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