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How Deel Built a Billion Dollar Payroll Without Borders
In this episode of Startup Stories with Fexingo, Lucas and Luna explore how Deel grew from a niche contractor compliance tool into a $12 billion global payroll and HR platform. They unpack the founding insight—that remote hiring was exploding but cross-border compliance was a nightmare—and trace Deel's ruthless product expansion from contractor payments to employer of record, corporate cards, and beyond. The hosts discuss why Deel's founder Alex Bouaziz chose to build a heavy, regulated business in an era that worshipped asset-light SaaS, how the company used aggressive pricing to…
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