Magnus Granér & Peyben on 1000 Skis & Moving the Culture Forward
Two years ago, a group of pro skiers, photographers, filmmakers, and friends launched 1000 Skis. They did this because they wanted to “move the culture forward,” make skis they weren’t seeing on the market, and because they just flat-out love skiing.
Magnus Graner and Pär “Peyben” Hägglund were two of those founding members, and Luke Koppa sat down with them for a wide-ranging conversation that covers everything from the origins of the brand to their prototyping process; how they’ve prioritized — and acted on — sustainability from the start; the challenges and rewards of the unique ways in…
The skinny
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