New Fan Engagement Models for Athletes and Influencers
Today’s episode is about a practical application of crypto — namely, the way it can “tokenize” fandom. More broadly, it’s about fan engagement, and the increasingly blurred lines between sports, culture and tech. We talked to NBA player Spencer Dinwiddie, of the Brooklyn Nets. Spencer created a new platform on the crypto blockchain Ethereum that gives fans the opportunity to invest directly in his revenue-generating potential, through debt securities. Joining this conversation are a16z managing partner and tech investor Jeff Jordan, who has long followed the evolving relationship between…
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