Latest / Mini Scroll / MINI SCROLL: Mikayla Nogueira "worst year", Coors Light viral typo ad + Chloe Barry-Hang unites Aussie corporate TikTok

Transcript

MINI SCROLL: Mikayla Nogueira "worst year", Coors Light viral typo ad + Chloe Barry-Hang unites Aussie corporate TikTok · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy, and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  I hope you guys liked that little surprise yesterday.
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  No, for real, you guys have been so kind about Annabelle taking
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  over Wednesdays. For me, that's just part of the
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  plight of being a founder is trying to get out of like the
• 0:39
  day-to-day weeds so you can actually work on the bigger like
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  strategy of the business, the business admin, managing your
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  team, all of the things that are really important to like
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  longevity, sustainability and growth.
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  And that was something I really struggled with last year Is I
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  just my work in terms of like the granular side of the
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  business was just too much. So anyways, I convinced
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  Annabelle after much time to join the pod and take over
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  Wednesdays. So as she said, her episodes are
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  going to be like tech and social media trends.
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  Mine will remain culture creator news, that kind of stuff.
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  So we'll see how it goes in terms of like that division.
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  But that is kind of how we're keeping it for now.
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  But thank you guys so much for being so sweet about her first
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  episode. I'm sure you guys could tell,
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  but she was obviously nervous. It's very nerve wracking to
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  start a podcast. Like I remember when we first
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  started the podcast back in 2020, I would be so anxious
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  driving to the studio. I would be so nervous.
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  And it just takes some time getting used to.
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  And also doing a podcast by yourself is really nerve
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  wracking. You don't have someone to kind
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  of like save you or like bounce ideas off of.
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  So if that's not something that you're used to, then yeah, it
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  can be really challenging. But I think Annabelle did such a
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  good job and I think you guys all agree.
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  And I'm just so excited to see where all of this goes.
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  So anyways, with that being said, let's just get into the
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  stories for today. Oh, please rate, review and
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  subscribe. We're trying to get to now 1000
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  Spotify reviews. We're at 506, I think, so we
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  have a ways to go. But yes, please review.
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  Please star rate US on Spotify, leave us an Apple review if
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  that's how you listen and follow me on Instagram at Lauren
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  Meisner under score. The first word that I have for
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  you guys is I needed to talk about how Michaela Naguera has
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  been like worrying her fans with some of her recent posts about
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  her mental health. So over the holidays, beauty
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  guru Michaela Naguera posted several videos talking about how
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  2024 was the worst year of her life, and she was kind of
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  keeping like a brave face for her audience, but nobody knew
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  that behind the scenes she was falling apart.
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  These videos have resonated so well with her audience that she
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  actually keeps making them and referencing this time in her
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  life how it's so difficult. And the feedback that she's
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  getting is overwhelmingly supportive and positive.
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  People are like, this is the most relatable that you have
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  been in so long. This is so real.
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  This is so raw. It feels like she's being honest
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  for the first time in a long time.
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  You know, she gets a lot of hate for like quote UN quote, like
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  lying, allegedly lying about her reviews and things like that.
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  I mean, I would say Michaela's, even though she has such a big
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  audience and obviously she does have a lot of fans, but I would
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  say that a huge part of her experience online is getting
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  hate. Like I don't know if there is a
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  Tik toker that I can think of off the top of my head.
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  Like if you said to me, who is the biggest Tik toker that you
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  can think of that is like consistently getting hate, Like
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  I would probably say Michaela. Michaela hasn't opened up about
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  like what happened. Obviously there's lots of
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  speculation about maybe her marriage, maybe a fertility
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  journey. That's all just hearsay as far
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  as I know. One of the biggest, I would say,
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  resounding theories aside from those things is that it has
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  something to do with drama channel Rich Lux.
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  So Rich Lux, he makes consistent content about Michaela, like
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  negative content about Michaela. And I guess it really ramped up
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  this year. I'm not sure.
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  I don't follow him closely, but I guess it really ramped up this
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  year. And I think he's also friends
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  with Jeffrey Star maybe, which obviously we know Jeffrey Star
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  has also been coming for Michaela a lot this year as
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  well. So a lot of people think maybe
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  it has something to do with Rich Lux and how he seemingly keeps
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  coming after her. If you could refer to it as
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  that, I think it would just be so difficult.
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  So I don't know if that's what it is.
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  Nobody seems to know. I don't know if she'll tell us.
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  Maybe she will eventually. But for now, she's being a lot
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  more open. And yes, some people do you
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  think she's like leaning in because she's finally getting
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  positive feedback. But other people are like, you
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  know what? Maybe she's just like ready to
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  be a little bit more real online.
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  OK, the next story that I have for you guys is there is a Coors
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  Light campaign that is going viral for a typo.
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  And it's not really what you think.
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  So a new Coors Light billboard in Times Square in New York City
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  is going viral because there's a typo in the ad copy.
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  And now LinkedIn pilled marketers are trying to have
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  their own kind of viral like gotcha moment, thought leader
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  moment, I suppose by pointing it out.
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  So this was brought to my attention by the Denver based
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  creator named Ashley who was behind the social account stuff
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  about advertising. This billboard has a huge photo
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  of a Coors like can with the slogan Mountain cold
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  Refreshment. However, the ad copy switched
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  the E and the R in refreshment, so it says refreshment.
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  This is going off like wildfire, specifically on LinkedIn where
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  marketers and agencies are writing these like giant posts,
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  like essay like posts about the importance of copywriting,
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  saying that Coors Light needs to issue a press release about this
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  typo, telling their own stories about like their own typos that
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  they made early on in their career, that kind of stuff
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  stuff, right. So Ashley uncovered that when
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  you go to the Coors Light Instagram account, they
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  seemingly confirm that this typo was on purpose.
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  So they have a post that says we had a case of the Mondays this
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  morning. We released a series of ads in
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  which we misspelled the word refreshment.
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  Thanks everyone for letting us know about the errors Monday, am
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  I right? Ashley notes that in this copy,
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  the C in case of case of the Mondays is capitalized.
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  So she's theorizing that this is a teaser for like, a Super Bowl
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  campaign involving, you know, a case of beer, Coors Light, case
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  of Coors Light after the Super Bowl on Monday.
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  And basically her whole point in bringing attention to this is
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  like, we need to have stronger discernment as professionals in
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  the industry. She's like, these are, you know,
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  like these are supposed to be, I guess, like her peers, right?
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  Like marketers, advertisers, social media managers, people
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  that work at agencies, copywriters.
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  And they are looking at that. And instead of questioning like,
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  oh, is that a clever tactic, they're trying to use this as
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  their own moment to like further propel their career, right?
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  Like to kind of have this like viral thought leadership moment.
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  The chances of that running on a billboard on Times Square, like
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  a typo like that running on a billboard in Times Square, which
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  is so big and so expensive, is very low, right?
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  So I'm interested to hear your thoughts on all of this because
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  to me, I feel like this is just another example of something
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  that I spoke about earlier this week, which is like, we're all
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  just vying for our own viral gotcha moments, right?
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  This is especially true in the corporate social media space.
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  I'm not sure how like immersed in that any of you guys are, but
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  I am quite immersed in that right now because I'm trying to
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  do my I'm trying to do this myself.
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  I'm trying to like post more like founder, business owner
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  related content and it's cringe. OK, but like you have to do it
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  unfortunately. But there is like there is like
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  this pressure that I feel like, I don't know if it's just like
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  self-imposed pressure or if it's like industry wide pressure
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  where we feel like you have to put yourself out there as a
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  personal brand in order to like build your business, climb the
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  corporate ladder, build your career, whatever you're trying
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  to do. And it's like everyone is trying
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  to be a thought leader because it is easier than ever to become
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  one one to post on LinkedIn consistently, to post on TikTok,
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  like the kind of advantages of going viral on those platforms
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  for like a quote, UN quote, like thought leadership moment.
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  It is advantageous. Like they they are aplenty,
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  right? And there's this pursuit of
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  virality in the immediacy, which I think is where people go wrong
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  here. I think if we were not all
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  trying to have these viral gotcha moments, and I'm guilty
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  of this too, but I think if we were not all trying to have
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  these like gotcha moments, these thought leader moments where
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  we're the first ones to get to it, then people might take
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  pause. Look at it from a critical lens,
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  especially if these are people who are in the advertising
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  marketing industry. Like surely if you took just a
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  little bit of time to think about this instead of going
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  right to LinkedIn to write a post because you want to be one
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  of the first ones to get something up about this, then
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  surely you would be like, you know what?
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  I know my industry well, I know how this works.
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  Maybe this was on purpose, I don't know.
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  I think for me, this story is more of a commentary on how
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  social media has impacted corporate culture and like user
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  behavior around corporate culture more so than it is a
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  lesson in marketing in my opinion.
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  But I'm interested to hear from you guys.
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  I know we have a lot of marketers and people that work
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  in social media and stuff that listen to this pod.
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  OK, so Speaking of social media and how it has impacted
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  corporate culture, I have some Australian influencer news for
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  you guys that is related to this.
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  So Chloe Berry Hang, who is a travel Instagram influencer
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  turned corporate life Tik Toker, has gone viral on Australian
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  TikTok after she revealed that she rejected hush money from the
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  investment bank that she worked at in Sydney so she could speak
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  about her negative workplace experience.
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  I'm sure so many of you guys in Australia, especially Sydney,
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  follow Chloe. She is like such a key follow.
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  I feel like for the corporate girlies who are maybe like late
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  20s, early 30s, but Chloe built her following on TikTok sharing
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  what it's like to be like a quote UN quote corporate square.
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  She calls it working in investment banking.
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  Her videos were mostly, well, not mostly, but a lot of them.
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  The corporate related videos were like outfits of the week,
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  work day vlogs where she would be working like, I don't know,
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  12-14 hour days. She was just really honest.
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  I think about how unglamorous it is working in finance.
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  Like obviously you're making lots of money and that's kind of
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  the trade off. But her vlogs would be her for
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  the most part, like getting to work and then just sitting at
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  her desk at her computer typing for like 14 hours.
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  And I actually think Chloe did what so many influencers try to
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  do, which is she is incredibly relatable.
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  Like she is, you know, a nine to well, not a nine to five, like a
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  nine to 11 corporate girly. You know, I think she lives in a
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  share house. Like she feels very relatable.
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  The way she talks about work is very relatable and funny.
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  She's not glamorizing it, like I said, at all.
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  But then she also has this like streak of aspiration to her,
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  which makes her such a compelling follow because she
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  does make so much money. So you know, her clothes are
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  beautiful and expensive. So it's like she has this
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  perfect balance which I think has made her so successful.
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  Oh, and she also has this rabbit called King Julian and people
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  are obsessed with it. OK, so Chloe shocked her
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  followers about a week ago when she shared that she had left her
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  job. And like I said, that job felt
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  so central to her content. She followed this up a few days
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  later with a video explaining she had refused the quote hush
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  money that she was offered by the company so she could open up
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  online about what she experienced working at that
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  company. She didn't name the company and
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  I'm not going to name it here, I'm just scared.
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  She detailed. That thing started to go
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  downhill for her last year after an instant with a male colleague
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  at a work dinner. She said he kept touching her
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  hair and her shoulders and was putting his hand on her mouth
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  like multiple times throughout the night to tell her to stop
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  talking. Like I said, to tell her to shut
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  up basically, she said there was a colleague who told the man to
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  stop it at the dinner, like in the moment, but then like
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  basically nothing further happened from that.
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  So she said after that thing started to get progressively
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  worse for her at the company. Quote, in a work environment,
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  you already feel stupid because you're young and you're the only
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  female there, you're the most junior, she said to the
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  Australian Review. I would expect my team to stick
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  up for me and expect my manager to speak to that person the next
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  day. If I had accepted the money to
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  stay silent, I would have felt like they still had control over
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  me even after I had left the company.
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  So this whole situation has resonated so much with women on
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  TikTok. They've started posting their
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  own stories of alleged inappropriate behavior and
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  harassment in the workplace in solidarity with Chloe.
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  And it's really shining a light, unfortunately, on how common
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  this is for young women in the workplace.
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  On one hand, it's heartwarming to see all these signs of
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  solidarity and these women in Australia coming together on
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  TikTok to share their stories about this and make other women
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  feel like they're not alone. I imagine it's incredibly
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  isolating with things like this happened to you at work and
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  you're early in your career. However, it's also super sad.
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  Like it is sad how common that is.
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  So for the time being, just to wrap that up for you guys, if
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  you don't know Chloe, you don't follow her.
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  So she is going to take a break. She is sad for like a year or
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  two from corporate life. She has a Robeware line that she
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  just started that she's going to focus on.
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  She's going to do her influencing stuff.
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  She said she has strong feelings on being a full time influencer.
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  That's like not the journey for her.
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  But she did tell the Australian Financial Review that her Robe
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  company is on track to hit $1 million in revenue in his first
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  year, which is amazing. Also a final little tidbit for
• 14:17
  this episode is Brianna Chicken Fry.
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  I didn't want to make this a main up main story, but Brianna
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  chicken fry made like kind of a joke, I think about the Ken York
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  situation on the tart trip. So she was doing like a Vox pop
• 14:29
  interview. Someone said something about
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  like she was asked something about what the tart trip like is
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  for. And she was like, it's for
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  apologies, which as we know, Ken was like, maybe when I see
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  Brianna on the trip, she'll apologize to me.
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  And also Brianna is the digital cover star of Sports Illustrated
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  that just came out today. So she is living her best life.
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  Anyways guys, that's it for me. Scroll today.
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  Thank you so much for listening. Thank you so much for being so
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  supportive of our new Wednesday schedule of Annabelle hosting.
• 15:01
  I'm so excited to see how well she does.
• 15:03
  I know she's going to slay. She is literally the backbone of
• 15:06
  Centennial content. Like for real, I'm not even
• 15:09
  kidding. So I'm so excited that she is
• 15:12
  finally getting in front of the mic and you guys will get to
• 15:15
  know her and love her as much as we all do.
• 15:17
  So anyways guys, thank you so much for listening.
• 15:19
  Please rate, review and subscribe.
• 15:21
  Please follow me on Instagram. I love you guys and I will talk
• 15:23
  to you tomorrow. No, yes, no, I will.
• 15:25
  I will. There will be a deep dive
• 15:27
  tomorrow and then I'll talk to you Monday.
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  OK, bye.