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Episode 61 – Rapport Isn’t Relationship: How Trust Fuels Better Sales Conversations
Serious sellers — rapport isn’t about being liked. It’s about being trusted.
In this episode of Sales Tales, Josh and Dave break down one of the most misunderstood concepts in selling: rapport. They break down why rapport is not the same as having a relationship — and why confusing the two leads to stalled deals, surface-level conversations, and weak qualification.
Using practical examples and real sales scenarios, they explore how rapport acts like fuel in the tank, giving you the ability to ask tougher questions, uncover real pain, gain access to decision-makers, and move deals forward with…
The skinny
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