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How Patagonia Turned Activism Into Brand Loyalty
In this episode of Marketing Made Simple, Lucas and Luna unpack how Patagonia transformed environmental activism into a durable brand advantage. They trace the company's evolution from a climbing gear maker to a political force, focusing on the 2011 'Don't Buy This Jacket' campaign and the 2022 transfer of ownership to a climate trust. Along the way, they discuss the risks of purpose-driven marketing, the role of authenticity, and why Patagonia's approach works when so many other brands stumble. If you've ever wondered how to build a brand that stands for…
The skinny
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