Latest / The Blinding Talent Music Industry Podcast with Mark Adams
The Man Who Named The O2: Inside AEG's Global Live Music Empire
Before it was the world's busiest music venue, it was Britain's biggest public embarrassment. In this episode, Blinding Talent sits down with Paul Samuels, President of AEG Global Partnerships, for the untold story of how the Millennium Dome, a government-funded flop written off by the press, became The O2, now the highest-grossing arena on the planet.
Paul takes us inside the boardroom battles, the naming rights negotiation that almost never happened, and the moment a rejected pitch turned into a 25-year partnership that redefined live entertainment in the UK. From Beyoncé requesting O2's ad…
The skinny
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