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Stop Selling the Engine (part 1): The Problem - Why Your Marketing Feels Hard
This month Alison begins a three-part mini-series focused on offer design and the importance of selling the result rather than the features. She frames the discussion around the idea of “stop selling the engine” and uses the car analogy to explain that people are really buying the experience, not the mechanics.
She shares the main problem seen in business: many people describe what they do, but not the promise or outcome. That can make marketing feel hard, create unclear messaging, and make it difficult to stand out when many offers sound similar.
She also discusses how this applies across…
The skinny
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