Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 1.7-Second Rule for Video Ad Attention
Lucas and Luna explore the 1.7-second attention threshold for video ads, a finding from a 2025 Meta study of over 500 ad campaigns. They break down why the second 1.7 seconds matter more than the first, how to structure ad creative to hold viewers past that point, and why brands like Nike and Dollar Shave Club already use this pattern. Practical tips for marketers: front-load brand elements, use pattern interrupts at 1.7 seconds, and avoid the 'slow reveal' that kills retention. A focused look at one number that can reshape how you plan video ad content.
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