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The Performance of Online Authority: How Language Creates Power in Digital Spaces
A note before we begin: This piece examines how linguistic authority operates in online platforms, with particular focus on Substack as a case study. It draws on sociolinguistic research into computer-mediated communication, stance, and algorithmic systems. The analysis focuses on specific patterns rather than offering comprehensive coverage of all digital linguistic phenomena.I also want to make clear (because words matter) that there is an important distinction and difference between authority - what I talk about in this series - and trust. Building trust online is a very different piece to…
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