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#186 SEO Meta in One Click_ Una Herramienta para mejorar tu SEO On-Page · Negocios Locales

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Local business? Episode one hundred and eighty- six summer edition. Very good
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morning to all and welcome one more week to local businesses. Today, twenty
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- fifth of July of two thousand twenty- four, which is almost in
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August, by God, that we are already arriving welcome one more week to
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local businesses, this weekly podcast where we seek that local businesses get more customers
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and more business thanks to the improvement of your positioning and visibility on the Internet.
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And how do we do it, then, talking in every week about
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topics as varied as your Google bus profile date, your website, interactions,
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user search, resellas, tools, digital analytics, links and even already artificial
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intelligence for those you do not know me. My name is Laura the Ono
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I am. I am a seo consultant specializing in business with physical establishments and
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today, in this episode we will continue to make mini summer pills to talk
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about tools. I know they can help us a lot in our work to
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improve the positioning of our business and our website. And what tools seo we
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' re going to talk about today on seo meta in one click. We
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start seo meta in one click is a Chrome extension that you can install in
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your browser for free. And what helps you is to improve the seo of
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your own website, i e the be a page as it is said,
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in a slightly more technical way. And the truth is, with this tool.
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You can quickly see how they' re coming down by the tytals,
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the heads, the images on your page, but also the competition. That
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' s why it increases his value even more. Then let' s go
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into some detail to tell you what this tool offers us. This tool,
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as I say, is a chron extension and has six tabs and each of
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the tabs gives you information that can be very interesting to you. The first
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is called Sammary, which comes to be a summary of the information you find
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on that page and gives you the information on the thitel, that is,
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what is the title that page has. And that title is the one that
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then appears in Google' s search results. That is, the laser and
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apart from the title appears the description. If the number of characters you have
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put in the title is appropriate and is not cut, when it is shown
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in laser, it will tell you the number of characters that has that title
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and will green it. I mean, it' s okay. But if
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you pass in characters, you turn it red. And that means that when
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that page shows up on Google' s results page in laserp it will come
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with suspensive points. So, that way, you' ll know you can
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do something to optimize that taitel and the same thing with the description. It
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puts you in green. If the detail of that description fits in the results
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page or if, for example, you have gone over to make it a
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little illustrative we will go, for example, to the mari Paz shoe shop.
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I' m seeing some espadrilles that have bicolor braids. If I click
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on the extension of se o meta and on click, I see that the
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tytel is correct forty- one characters and says that it is bicolor braided alpargata
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bar maripaz is, i e it is also working brand and in the description
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part has one hundred and twelve characters. In this case it is indicated red
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because it means that we could include some more character, but look at the
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description that puts wedges and espadrilles of women for only euros. Know the different
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colors in biofree in orders over thirty euros. In this case is not the
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personalized description and could be a point of improvement? What could this website do?
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Because, of course, when this page is displayed in the results of
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the Google page, the user, perhaps, by not knowing what the price
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of the product is, maybe, decides not to click Then, well,
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it can affect the conversion in some way. Also in this section it tells
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us if that url has a canonical and which one. It is O remember
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that canonicalization is the process by which you, as the owner of the web,
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tell Google what is the representative url for a certain content, because there
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are times that you start writing different pages about a content that is very similar
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and can be a set of duplicate pages. So, when you canonicalize,
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you tell him to listen to these three pages, keep in mind. This
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is a recommendation, because when you actually Google, you want to force it
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to consider another page instead of that, what you do is a redirection.
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But here, in this case, the information you give us is the url
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to which you are canonicalizing and which on many occasions is canonicalizing itself, because
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it is a unique content and it interests Google to take it into account.
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Then you also get the information from the robot tag, that is, what
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instruction you' re giving Google on that page. You want me to inexe
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it or you don' t want me to indexe it, because that information
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also provides it to you, it also provides you author information and the person
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who publishes it. And this can be very interesting, especially if we are
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in business where the et is the prime, i e the whole issue of
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authority, trust, etcetera. Then it informs you of the language of that
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page, gives you a summary of the number of images it has, the
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number of s SO and then it also turns out the whole theme of hennings,
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that is, of the headers, of the headlines, and tells you
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already at a glance how many h some have, h two, h three,
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etc. For me this is the most relevant information in this tab.
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In summary, then later, if you continue to scroll, it gives you
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detailed information, writing, etcetera. But I don' t usually use it.
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Yes it is true that when I am analyzing some YouTube pages, the
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good thing that this extension also has is that it gives us the tags that
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are not visible to the user who is using the owner of that video to
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position it on the channel. Then there you can also give many clues about
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what tags you have to upload in your video. If it' s related
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to that subject. So, on that side, the sammary part can also
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give you a lot of information. Let' s go to the next tab
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and the next tab is the headers tab that has to with the headers.
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Headers are a way to give Google information about how you have the website structured
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and what are the most important and then the least relevant sections. That'
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s also interesting at positioning level and that' s usually pretty badly worked out
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here. If we go, for example, to a web page such as
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a restaurant, such as the donostiarra grill, we see in this case that
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it has no description in what its page is. But inside the header part,
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it has no h one, no h two. It' s five,
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h three and 11 h four. If we go to the detail of
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the headlines, we see that, for example, H four is today Tuesday
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January 12th as the reason for the heavy snow that has struck us and to
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guarantee that it really has to be an h four. A header should be
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a paragraph. Then he has as h three other information that puts forty-
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four, another h three, three hundred sixty- three, eight others h
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three. One. Of course, if with these headers, we want to
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orient the user and Google, they' re going to have it a little
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bit complicated. However, if we go to another business, such as Quadriman,
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which is a cadre company that I particularly like, because what we see
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is that it does have very good headers. So, if I go,
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for example, to the section of landscape paintings, h one is called landscape
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that might be called landscape paintings or landscape artworks, so include a keyward.
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But then the h two are window to the beach, the wave seafaring village,
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reflections in green, and the truth is that it shows quite well all
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the content and hierarchically that is what is important when it comes to working the
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headlines. Then we have a third tab that has to do with the images,
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and here comes the detail of all the images that are on that page,
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which have title and which have this alternative. The alternative text is used
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for accessibility topics, that is, those people who have visibility problems when they
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enter your web may have different devices terminals that do it to read and translate
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what that image has and how that device knows what the image contains, because
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you have included the alternative text and all accessibility theme is very well seen by
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Google. So, in this case we can see as another painting store called
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Plaque Sevilla, which also work phenomenal when framing paintings, etc. For what
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it has is a lot of images sixty- six on one of the pages,
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but only two are titled, that is, sixty- four are untitled
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and supposedly have the alternative text worked. If we are going to see the
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detail, because this tool so gives you the detail, we see that the
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file names that are using, the truth is that they are not intuitive.
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A lot of numbering in some cases, as the typical IMG image name and
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also crop clips if the image has been trimmed. If we look at the
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alternative texts, on many occasions the alternative texts coincide with the title of the
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image. So, he' s not telling you anything either. So at
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the level of accessibility rather than helping, it' s dissipating because a person
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who has visual difficulty if they tell him that the alternative text is image two
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thousand, twenty- four, zero two thirteen, because that' s not
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telling him anything and he doesn' t have any work, as I told
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you, almost no titel. If we go back to Quadriman, what we
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see is that he has a similar situation, although he is a little better
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worked. The titles of the archives yes, which are sometimes more descriptive,
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Landscape window to the beach, landscape the wave, although we also find other
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titles of archives that are a succession of numbers and letters that have no meaning.
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The alternative text is better worked. Here, we do see seafaring people,
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two reflections in Green, although it could be improved so that the user
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who accesses understands much better. What' s in the picture and then the
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TTEL. Tytles aren' t working either. So, when we' re
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looking at a local business that what it sells is so visual the whole part
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of images, it' s important to have it well worked, because you
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' re not only going to position it for the search side, but for
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the part of images that it shows to Google when the user is doing a
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search. If you realize all this, we are doing it to improve the
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positioning or a page of our website, because you already know that the web
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helps to position the local business as well, not only the tab. And
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how can we know if our business is improving positioning well, because for that
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we have tools. How Kojak, which is a locally specialized rand tracker,
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offers you detailed rammax, i e maps showing the position in the ranking of
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your business for a given geographical area. Yes, with Kyac you will have
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a clear and accurate view of how your company is positioned for the relevant kiwas
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in your business. The other day I was using Kojak precisely to analyze a
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business and I realized that a chip filtering was taking place, that is,
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that business was disappearing from the search results for its main location. And what
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was happening, because there was another business located at zero or meters that that
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information was giving me colla that had the same category, so, apart from
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ram maps, you also have features as interesting as, for example, the
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distance your competitors are at and that can cause you to disappear from the map
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and therefore lose business, so don' t stay behind. I discovered all
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the possibilities of Kojak a Rand Tracker to keep the visibility and positioning of your
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local business under control. Do it with him in Coyac and I, well,
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we' re still talking about this week' s tool. Seo en
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one click we have already seen three of the tabs where it offers us information,
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which is Summerige' s, summary, hears headers and images. Let
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' s get on with the other three. The following is links and tells
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us about the links on the web page that you are currently analyzing tells us
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the number of links, which are unique and which are internal. And it
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also gives you the information on sise link has or does not have clips in
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lan cuts. You come to be the text you use to link to a
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particular page, as see more purchase and other pictures, etc, and this
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information may be interesting to you to improve some aspects related to the internal linked.
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Then we have the social tab and the social tab that gives us and
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information about the content that is being published on the different social networks. For
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example, Quadriman, because I see that it is on Facebook and gives us
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the information of what is the title or getitel OGG or Opengraft, but tells
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us which is the tited, which is using on Facebook, what is the
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url that is placed, what is the name of the side that is incorporated
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on that Facebook page, the description, the image, etcetera. In the
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case of Twitter, as he has no information, he says there is no
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data related to Twitter. And then it also gives you a small detail at
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the eskimo level, although you also have the eskimo validator here you have a
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summary and you can see that, for example, because it has been put
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in the case of quadriman, since the eskimo of crumbs, of organizational bread
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and also of them item or a list of items. Well, there you
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have to see if he really applies those skims to you or not. You
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know, the normal thing or the best thing, of course, is to
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put in two types of eskimo. The one that I see precisely logical is
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that of the list item and that of bread crumbs, but that of organization
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maybe I leave it, then, for the main page. And let'
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s go to the last tab, which the last tab is the tool tab.
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Here I really do or get into wonclick is not giving you any information.
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There is simply a list of links that derive to other tools and that
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can help you keep analyzing your website, like, for example, hey.
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If you want to validate the speed of your tool, you have a link
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to pitch Speed, a Google tool, or if you want to see performance
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through another one like GTMTIC, you also have the link. So, well,
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there' s other tools that can help you. To finish doing the
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analysis of your page, specifically of your website as we see it, a
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very complete tool that will help you improve some aspects of your page that directly
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impact on local positioning, but it is not enough. There are other aspects,
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such as the subject of the profiles, such as the subject of the
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tab, such as the subject of authority. And that' s all I
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' m talking about in my course of getting more customers by positioning your local
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business and where, over several lessons and about six hours, I explain how
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you can work all these aspects to overcome the competition, because I always say
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it, when the business next door gets more customers than you, without having
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your experience or a better product, it just means that it' s doing
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something that you' re missing and in this course I explain to you what,
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because we analyze the competitors and all of it in a simple way,
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without technicalities and without needing to spend on expensive tools, because we do it
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all with powerful tools and zero- cost, because it' s not about
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making more and spending more money, but doing it better. And, as
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you can see, today we have seen a totally free tool that can help
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you along that path, as nothing more, gentlemen, so far today'
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s episode. I hope that interest has worked out for you and that,
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of course, you can apply it to your local business as always. Thank
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you so much for your five- star reviews and feedback on Apple Podcast and
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Spotify. Today I' ll leave in a survey in Spotify. Asking you
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if you are interested in continuing to board tools and, in the meantime,
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those who are on vacation continue to enjoy these days and those who are not,
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much encouragement that is already very scarce to take those days off. Well
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nothing, gentlemen, we only have to close it, but only until next
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week where we will hear again with another tool and where, because where it
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will be here in local businesses. Happy week. Thank you very much,
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thank you knots,