Choosing Your Brands with Lauren Farmer & Elizabeth Brasher
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Tune in as Lauren and Elizabeth cover the ins and outs of the skin care product market, including how to figure out which brand to partner with and navigating the over-saturation of skin care lines.
In this episode, Lauren and Elizabeth touch on...
[05:30] Getting educated on the consumer skin care lines that clients use.
[09:00] How influencers impact the skin care industry.
[15:00] What makes a 'holy grail' product and/or brand.
[25:37] Product marketing and packaging.
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The skinny
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