Latest / 30 Minutes to President's Club | No-Nonsense Sales
#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald
Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your deal.
🎙️ ACTIONABLE TAKEAWAYS:
🪑 Build the three-legged stool: Get every critical stakeholder group to “green” instead of treating enterprise deals like a linear sales process.
🤝 Sell the executive meeting: Broker peer-to-peer introductions between executives instead of asking the C-suite to meet with another…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.