Latest / Entrepreneurs on Fire
Bridging the Contribution Gap Through Your Personal and Business Brand with Karen Tiber Leland
Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
Top 3 Value Bombs:
1. You don't need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there.
2. When in doubt, go back to your basic principles.
3. Everything comes in systems.
Visit Karen's website
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The skinny
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