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Data-Driven Decision Making: Eliminating Costly Marketing Waste with Lanette Fidrych
In this episode of The Growth Class, host Phil Masiello interviews Lanette Fidrych, founder and CEO of Cycle Dog. They explore how she built a U.S.-based manufacturing company in a market that initially dismissed domestic production as too expensive and unsustainable, and how persistence helped transform that perception into a competitive advantage.
The conversation dives into the operational realities of scaling a product business, including the importance of controlling production to enable faster iteration and reduce inventory risk, as well as the challenges of earning retailer trust and…
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