A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings
This week's show is entitled, "A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings" and my guest is Mike Finnell, Vice President of Demand Generation at Iterable.
Tune in to Learn About:
The importance of intentionally building in cross-functional rigor at the organization to help pipeline production and velocity.
Why you must test and innovate to avoid becoming outdated in the current market.
How and why to create a culture of vulnerability, acceptance, patience, and trust within the team.
Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog…
The skinny
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