skinny.

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Swiftenomics: The money behind Taylor Swift

Taylor Swift has rented out the 3 Arena for the next 4 nights – not to perform, but to sell her merchandise!

Fans have been queuing up since dawn this morning, just to get their hands on a 45 quid t-shirt, such is the power of Swiftenomics.

Dr. Emma Howard is an Economist and Lecturer at TU Dublin and has been studying this, and joins Seán to discuss.

The skinny

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