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LinkedIn's New KPI Metric That Can Help Your Content
Most LinkedIn users are missing one of the most important analytics updates the platform has released.
Likes, comments, and even total impressions only tell part of the story.LinkedIn has quietly introduced a much more valuable KPI inside your analytics: Discovery.
Under your impression analytics, you'll now see two categories:
• In-network impressions: People who already follow you or are connected to you.
• Out-of-network impressions: People who don't follow you and aren't connected to you.
Here's why this matters.
If the majority of your impressions are coming from your existing network…
The skinny
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