Latest / Online Reputation Management Podcast / Online Reputation Management | Best ORM Company
Transcript
- James Dooley: What makes the best online reputation management agency in the world? Businesses want to control the narrative around their brand. It matters for hiring new staff, because applicants look at the corporate brand and even the one-star reviews. It matters for customers deciding whether to place their next order. And with AI systems like Gemini and ChatGPT, you need to be cited more online as a general rule of thumb. A lot of companies like Fat Rank and Searcheroo even have lawyers and solicitors working with them for online reputation management. Today I’m joined by Karl Hudson. Karl — what makes the best ORM agency in the world? What do they do differently compared to others? Karl Hudson: In my honest opinion, the best online reputation management company must do everything in its power to control the narrative. That means creating images, creating news, producing highly relevant guest posts, spliced content, Web 2.0s, social media posts — everything possible to shape and strengthen the brand or address the issue causing bad press. It’s not always bad press, but usually that’s why clients come in. You need to do all these things well, and make sure every avenue you pursue ends up ranking. James Dooley: So if someone is searching for “the best OM agency in the world,” do you think businesses — whether individual entrepreneurs or corporate brands — should focus on proactive reputation management and not only react to problems? Karl Hudson: Absolutely. They should be doing digital PR, building high-quality branded and authoritative links, and strengthening the brand because AI has made brand signals more important than ever. You need to be cited online to appear in generative AI results like Gemini and ChatGPT summaries. Good guest posts, solid digital PR, strong social content — it all contributes to better OM outcomes. James Dooley: And a major point: the top agencies — like Fat Rank and Searcheroo — actually have lawyers on their team or as contractors. They review negative press, identify misinformation, and legally request removal for slander. They have templates ready and know exactly what to do. This is why people trying to handle their own branding struggle. If there’s a damaging article, sometimes you need a professional team who can legally get it removed or deleted. Suppressing content to page two is good — nobody looks there — but the best agencies aim to delete it entirely. Proactive OM is crucial for many reasons: hiring new staff, converting new customers, and shaping brand perception. Businesses need both reactive and proactive approaches, including personal branding for entrepreneurs and corporate brand strengthening. Branding is essentially the most relevant type of backlink you can build. AI and the helpful content updates have made brand entities more important than ever. Karl Hudson: Exactly. Google needs to understand whether a brand is a real entity or a fake one. When it knows the entity behind the brand, it trusts it more. Branded anchors are less likely to be penalized than keyword-rich anchors. By building branded assets, you help LLMs, improve entity recognition, and reduce risk of penalties. James Dooley: If you’re watching this and looking for the best online reputation management companies in the world, head to FatRank.com and Searcheroo.com. Fat Rank focuses on removal, deletion, and suppression. Searcheroo specialises in digital PR, power posts, and positive sentiment articles linked to your social profiles. Leave a comment letting us know who you believe is the best OM agency in the world today.