Price Like a Home Care CEO: Rate Architecture That Wins Private‑Pay Clients and Protects Your Margins
Pricing is the single operating decision that determines whether your agency gets clients or burns cash. In this 25‑minute Executive Roundtable, Daniel, Claire, and Sophia use lessons drawn from Scott McKenzie’s work across 531+ HCAB launches to give you three actionable pricing architectures—hourly, bundled packages, and subscription—when to use each, and how to model break‑even at the client level. We name concrete hourly ranges (e.g. $24–$38/hr), package constructs (start, stabilization, weekly cap), and payment terms that reduce churn while staying audit‑ready. Claire anchors the…
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