6. REVIVING AMERICAN SHOEMAKING: Bootmaker Frank Beneduci on What Makes a Good Shoe and Technology's Role in Manufacturing
In this episode of The Trades Show, host Briana Ottoboni sits down with Frank Beneduci, American bootmaker and founder of Beneduci Shoe Design & Instruction, inside his San Francisco workshop.
Their conversation traces Frank’s journey from growing up in Brockton, Massachusetts — once the shoemaking capital of America — to leaving a successful career in advertising to carry forward his family’s legacy in footwear. He shares what makes a truly good shoe, why leather only gets better with time, and how modern technology could shape the future of American shoemaking.
Frank also reflects on the…
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